Search This Blog

Friday, June 6, 2014

"Edge of Tomorrow" earned $33 million in international openings

“EDGE OF TOMORROW” RISES EARLY IN INTERNATIONAL OPENINGS

Warner Bros. Pictures’ and Village Roadshow Pictures’ “Edge of Tomorrow,” starring Oscar nominee Tom Cruise and Emily Blunt and directed by Doug Liman, has earned an outstanding $33 million at the box office in early international openings ahead of its June 6 worldwide debut. The announcement was made today by Veronika Kwan Vandenberg, President of International Distribution, Warner Bros. Pictures.


“Edge of Tomorrow” had a spectacular opening in Korea, with an estimated KRW 3.9b ($3.8m) on 681 screens, including sneak preview showings. Its Wednesday debut marked the biggest opening of all time for Warner Bros. Pictures in Korea, as well as the fourth biggest opening industry-wide, for that market. The film also opened yesterday at #1 in Denmark and Norway, as well as France, where it was #1 in both admissions and box office even amid strong competition from U.S. product and a popular local comedy.

Kwan Vandenberg said, “The sensational results on Wednesday, coupled with the film’s excellent playability in territories where it debuted last weekend, give us great momentum as we launch in 36 additional countries this weekend, including such major markets as Russia, Australia, Mexico and China.”

The early box office results come on the heels of the film’s groundbreaking worldwide event when, for the first time ever, three fan premieres were held in three different cities—London, Paris and New York—in just one day, “resetting” the red carpet as Tom Cruise and Emily Blunt raced the clock to make each event before time ran out.

Sue Kroll, Warner Bros. Pictures President, Worldwide Marketing and International Distribution, noted, “Tom is a huge star globally and has been a phenomenal partner as we’ve introduced this exciting and original adventure to audiences everywhere. The film has been enthusiastically embraced by critics and consumers alike. Tom has gone above and beyond to support the film, traveling all over the world to share it with fans, and these incredible efforts have made a tremendous impact as we gear up to release ‘Edge of Tomorrow’ worldwide.”

The epic action of “Edge of Tomorrow” unfolds in a near future in which an alien race has hit the Earth in an unrelenting assault, unbeatable by any military unit in the world.

Major William Cage (Cruise) is an officer who has never seen a day of combat when he is unceremoniously dropped into what amounts to a suicide mission. Killed within minutes, Cage now finds himself inexplicably thrown into a time loop—forcing him to live out the same brutal combat over and over, fighting and dying again…and again.

But with each battle, Cage becomes able to engage the adversaries with increasing skill, alongside Special Forces warrior Rita Vrataski (Blunt). And, as Cage and Rita take the fight to the aliens, each repeated encounter gets them one step closer to defeating the enemy.
Now playing across the Philippines in 2D, 3D, IMAX 3D and 4DX formats, “Edge of Tomorrow” is distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

No comments:

Post a Comment

University Students Share Insider Insights on Working in PH's Premier Tech Companie

  The world of online shopping seems like a magical land of deals and fast deliveries, but what's the real deal for the people who make ...