Canon PH President and CEO Lim Kok Hin wants to establish relationship

I have been using a point and shoot Canon camera since 2009. I should say Canon produced crisp, clear pictures to begin with, I still have the point and shoot camera, and up to this day, its still working like new, even if high end camera models were introduced, with the likes of DSLRs and powershots. If I will be given a chance to buy a new camera, I know it will be the reliable Canon again, the love of the brand has been passed from my parents to us children. Canon always makes it a point to delight its customers for years.


Canon Marketing Philippines Inc. (CMPI) introduces Lim Kok Hin as the company’s new President and Chief Executive Officer (CEO) last August 14, 2014 to a selected group of bloggers at Mango Tree Bistro at BGC. Canon Philippines new president Lim Kok Hin, wants to make sure that when you do plan to make your next purchase, it would still be a Canon.

According to Lim, he wants to give Canon customers more than just a box. He wants them to fully experience the product, so as to strengthen their relationship with Canon. Canon wants a relationship that goes around and beyond the box. "Going around the box,” means customers get to enjoy and fully utilize every part of the product. If they purchased a camera, they would get to appreciate its flash, lens, and accessories. "Going beyond the box," however, means that Lim wants more activities from Canon for customers to further enjoy their products. Photo marathons and other activities are perfect examples of how customers can go beyond the box.


As for printers, the wide variety of information the internet provides has heightened the need for hard copies. Likewise, Canon now offers photo printers that can make prints last up to a hundred years—makes preserving memories more efficient.


According to Lim, he wants to give Canon customers more than just a box. He wants them to fully experience the product, so as to strengthen their relationship with Canon. Canon wants a relationship that goes around and beyond the box. "Going around the box,” means customers get to enjoy and fully utilize every part of the product. If they purchased a camera, they would get to appreciate its flash, lens, and accessories. "Going beyond the box," however, means that Lim wants more activities from Canon for customers to further enjoy their products. Photo marathons and other activities such as Image Bridge* are perfect examples of how customers can go beyond the box.

"Selling cameras are simple, but going beyond that is a different story," said Lim. "Canon is a company who wants to help you understand photography to actually learning about capturing the right photos. Likewise, we offer you good printers that allow you print that one of a kind shot."

Whether it’s printing or photography, Canon is sure to offer a complete product line up that would further delight you more.