L.12.12 or Lacoste 12.12 timepieces collection in their 6 signature colors green, white, red, black and blue make up the design palette, was launched last Dec.12 at Isabela Room of Makati Shangri-la. The event was hosted by Patricia Bermudez-Hizon and Anthony Suntay. The L.12.12 watch collection is distributed by Artful Marketing, Inc. (a subsidiary of the Lucerne Group) and global licensee Movado Group, Inc.
The L.12.12 is the spirit of an icon, reinvented in a watch, its pure design, clean lines, unique pique texture and vibrant monochrome palette are the inspiration behind the watch to suit any lifestyle, mood or occasion.
A mini wii tennis tournament was also held and joined by media and bloggers. It was a fun festive afternoon as Lacoste gave away watches to all attendees after the program. We picked a little gift box from the christmas tree with paper indicating the color and guess what I picked? I got the Red L.12.12! it was an early christmas gift that would be remembered by. Red is my favorite wrist arm color of all time, the L.12.12 added up the prestige to my watch collection. I am now thinking of buying 2 watches for my loved ones. You should too, its an ideal christmas gift to all Lacoste lovers out there as these will compliment their polo shirt collection.
As iconic and recognizable as the crocodile logo is the classic cotton petit pique poloshirt that tennis legend René Lacoste designed in 1927. Nicknamed the crocodile for his tenacity on the court, the athlete created a uniform that would allow for better sweat absorption and freedom of movement. He named it L.12.12 - L for Lacoste, 1 for its one-of-a-kind fabric, 2 for its short sleeves, and 12 for the number of the final version of the design he selected for production. Heralding the birth of contemporary sportswear, the L.12.12 has remained a beloved wardrobe staple for the elegantly athletic.
Lacoste’s sporting spirit is reignited in the Lacoste.12.12 watch collection, with its timely launch
“Much like the classic polo shirt it is named after, the Lacoste.12.12 watch embodies the brand’s rich history of designing crisp, elegant pieces, and we are really excited to be bringing its 2014 Holiday collection to Manila,” says Julian Addison, MGI President for Asia Pacific. “Filipinos seem to have a tasteful yet practical sense of aesthetics - values that are manifest in these timepieces.”
There is a timepiece for whatever the mood calls for. Take the classic preppy tack, go for masculine and powerful, understated and simple or relaxed and laidback. Whatever you choose, the result is timeless, simple, wearable elegance for work and play.
Simplicity, refinement and comfort are the hallmarks of Lacoste’s wearable icons. The light, airy piqué fabric that serves as the polo shirt’s unique signature is faithfully echoed on the watch by an attractive petit piqué mesh effect running around the case sides and along the soft-touch silicone strap. Ready to take a bite out of 3 o‘clock is the legendary green crocodile that adorns each dial. Indeed, wearing a Lacoste.12.12 watch is wearing a true classic on your sleeve.
Lacoste Watches are available at L Timestudio, Wristpod, select Chronos Boutiques, SM Department Stores, The Landmark and Robinson’s Department Stores.