"Me and My Milk" New Birch Tree Fortified encourages kids to drink milk at home and school

I grew up watching Kuya Germs giving away Birch Tree to his celebrity guests at GMA's Super Show and Birch Tree's campaign of "its everybody's milk".  From that time on, my parents chose Birch Tree as a family's staple milk drink.

When I am stressed out and cant sleep at night, a glass of warm milk helps me get my 8 hours of sleep.

 According to studies, the protein, lactium, is a hydrolysate of milk protein which has relaxing properties and  appears to have a calming effect on the body by lowering levels of cortisol, a hormone released when the body is stressed.  So when Im about to call it a day, I always reach out for a glass of milk.

Thus, a healthy mind and body are two of the best gifts you can give a child. Thus, New Birch Tree Fortified and the Department of Educated with Marylindbert International partnered in an advocacy called “Me and My Milk” that encourages kids to drink milk at home and even in school.

The partnership was formally launched on July 22, 2015 at Bulwagan ng Karunungan, Department of Education Complex in Pasig City with Education Secretary Bro. Armin Luistro, Undersecretary Dina Ocampo, regional directors and other key officials of the Department and officials of Century Pacific Food Inc. and Marylindbert International.

Milk is one of nature’s most nutritious food. It is a great source of vitamins and minerals such as Calcium, Phosphorous, Magnesium and Protein, all essential in the proper growth and development of bones and teeth. New Birch Tree Fortified Milk is the only one with FibroBoost, a unique combination of essential nutrients fortified with Zinc, Vitamin C and Iron further enhanced by Inulin Fiber. Inulin Fiber is proven to help the body absorb up to 18% more Calcium.

"Starting a milk drinking habit as a child can lead to a lifetime of health benefits," said Edwin Africa, Vice President and General Manager of Snow Mountain Dairy Corp. "This partnership hopes to form amilk drinking habit among children for a healthier and stronger future for them.”

Schools are venues where knowledge and values are taught and behavior formed. New Birch Tree Fortified partnered with the Department of Education and Marylindbert International to educate kids of the different benefits of milk and ultimately form a milk drinking habit.

New Birch Tree Fortified will bring the campaign to different public schools in the Philippines to promote the milk-drinking habit. Initially, the advocacy will be brought to the following regions: National Capital Region (NCR), Central Luzon (Region 3), CALABARZON (Region 4A) and Ilocos Region (Region 1). New Birch Tree Fortified will provide free educational materials to benefit educators, parents and students.

"Me and My Milk" will encourage parents to ensure that their children drink two glasses of milk a day. New Birch Tree Fortified is a great tasting and affordable milk that helps moms continue the milk drinking habit of their kids at home.

"Encouraging mothers to let their kids drink milk instead of sugary or caffeine-filled beverages will help ensure that these children grow up to be productive and responsible citizens," said Usec. Dina Ocampo of the Department of Education.

The Department of Education has recently issued a directive to all public schools to sell only nutrient-rich food and fortified food products in their canteens to make sure students receive the proper nutrition.

New Birch Tree Fortified is manufactured for Century Pacific Food Inc.  It also is responsible for such brands as Angel Evaporada, Angel Kremdensada, Home Price Sinigang Mix and Kaffe de Oro Coffee among others.
New Birch Tree Fortified is now available at leading supermarkets, groceries and market stalls nationwide.