Kojiesan: Bring Your Skin to Light
It’s no secret that many Filipinas prefer fair, radiant and flawless skin. That’s why whitening products are among the best-selling items in supermarkets. However, only one contains the two powerful natural-based ingredients of Kojic Acid and high-grade virgin coconut oil: The Kojiesan Skin Lightening Soap.
Surely, Kojic Acid perfectly fits the bill. Inspired by the luminous, flawless skin of Japanese women, Beauty Elements Ventures, Inc. (BEVI) developed the Kojiesan Lightening Soap, the company’s flagship product, the way the Japanese traditionally formulated theirs.
Since 2007, Kojiesan has been consistently producing their Kojic Acid soap blending high-grade Kojic Acid & virgin coconut oil with effective lightening ingredients that keeps dark pigmentation from forming and inhibits the activity of tyrosinase, the enzyme that produces melanin. Melanin is the pigment responsible for the skin’s darker color.
Despite its massive multinational competition, Kojiesan’s formulation turned out to be the key ingredient in convincing local whitening fans to become true believers. Today, it is the number one Kojic Acid soap in the Philippines.
|Dr. Lindsay W. Torralba talks about good skin|
|Trisha Gregorio Kojiesan Marketing Head|
With more and more Filipinas falling in love with the Kojiesan effect, the brand decided to launch a full range of lightening products to complement the best-selling soap—all meticulously developed for undeniably alluring and visibly lighter skin.
Rejuvenate with Kojiesan Cleanser + Toner, equipped with Ginseng Extract and Rosehip Oil to revive tired skin, ridding the skin of excessive oils while repairing skin damage; brighten with Kojiesan Face Lightening Cream, a combination of natural extracts and high-grade Kojic Acid to lighten as it nourishes, restoring skin suppleness for a healthy, rosy look; and lighten with Kojiesan Body Lightening Lotion with advanced formula of Kojic Acid and Rosehip Oil - to whiten skin as it heals - and Collagen + Vitamin E to increase youthfulness and improve skin health.
While the brand enjoys a strong market base here and abroad, Kojiesan is bent on reaching out to more women who are still baffled about which lightening ingredient works best. The new Kojiesan campaign that airs on television will enlighten them as to what Kojiesan as a product is about and what it can do for your skin. No celebrities, no famous faces – just Kojiesan and you – because with Kojiesan, you are the It Girl.
So, when it comes to your skin, you are your strongest advocate. Learn more and try Kojiesan and see how it should be your best choice in bringing your skin to light!