Acer Philippines launches the #TimeForUs campaign in partnership with G-Shock on June 20 at Yes Please Bar in BGC. The event was attended by Basti Artadi of Wolfgang rock band, Juan Miguel Severo, Acer and Casio executives, and media.
Yes Please bar was transformed into a nostalgic wonderland of the 80s and 90s but peppered with today's technology, symbolic of the event's cause. An overall aesthetic that brought out the best from both eras. Just in time for the launch of
#TimeForUs, which aims to unite Gen Xers and millenials.
Acer Philippines moves to bring two generations closer through technology, breaking down barriers built on misconceptions and misunderstandings.
“At Acer, we believe that it’s time to focus on bridging the generation divide,” shares Sue Ong Lim, Sales and Marketing Director of Acer Philippines. “It’s imperative that we see that, amidst the differences between Gen Xers and millennials, they are also a lot alike.”
The #TimeforUs promo entitles its buyers to a G-Shock watch for every purchase of qualifying Acer laptops. They may claim their watch in any of Acer's service centers in Manila, Cebu, and Davao.
Central to the campaign is the partnership between Acer Philippines and G-Shock, a franchise owned by Casio. G-Shock’s appeal has spanned both the Gen X and millennial generation, and continues to be popular among the youth today.
Acer Philippines also called on rock musician Basti Artadi and spoken word artist Juan Miguel Severo, both artistic icons of their craft and time, to collaborate and develop “Time For Us” a musical-and-spoken word piece to drive the message of the campaign. Basti Artadi, vocalist of the award-winning rock band Wolfgang, rose to fame in the midto late-90s, making him a legend among those from Gen X.
Meanwhile, Juan Miguel Severo popularized the art of spoken word poetry when “Ito Na Ang Huling Tula Na lsusulat Ko Para Sa'yo”, his original piece, made rounds on social media, making it viral among the millennials. The piece cemented the admiration of spoken word poetry as an art form, and since then, Juan Miguel Severo has become the face of the craft.
“G-Shock, Basti Artadi, and Juan Miguel Severo are with us in aspiring to bring the Gen X and millennial generation together, ” says Ray Gozon, Senior Marketing Manager of Acer Philippines. “With their help, we are optimistic that we will ultimately be able to succeed.”
To learn more about Acer and #TimeForUs, you can visit www.acer.com.ph, follow @acerphils on Twitter, or visit the Acer Philippines Facebook page at www.facebook.com/AcerPH.
Photos by Ed Uy of WhereisEdUy.com