Devant advocates to create moments with its 7:30PM TV Get Together (G2G) campaign which encourages everyone to spend time with their friends and family by bonding over their favorite shows.
In line with this, Devant partners with Marco Polo Ortigas and Craig Lines for an exclusive screening of the film “The Owner” on August 8, Tuesday.
“The Owner” is a film that follows the journey of a lost backpack around the world. The international feature film showcases the many mysteries of the bag’s travels, while showing the intersecting lives of the fascinating characters it got in touch with throughout the story. “The Owner” is a true masterpiece with a story that spans five continents collaborated on by a whopping number of 25 filmmakers.
The movie is a perfect example of a work of art that gives TV-watching a deeper meaning. It encourages people to think and consider, and it also gives everyone the chance to be open to things that could enrich their lives and mindsets through their TV experience.
This is why Devant has made it their promise to deliver a richer entertainment experience through their advanced TV technology. The role of the television in the lives of people are more punctuated than ever, and the brand aims to use technology to keep in step with the many changes in the consumption of this form of media with the hopes of making it friendlier and more positioned towards creating memorable experiences between people.
According to TV audience measurement provider Kantar Media, 96.6 percent of Filipinos tune in to their televisions daily in 2016. While digital media and improving internet access has made it easier and more accessible for audiences to stream shows online, the survey says that we spend longer durations--particularly 3.7 hours in average--watching our favorite programs.
True enough, TV watching is considered more than just a lifestyle for most of us; it is a form of tradition. Whether enjoyed on our own or with our family and friends, this particular type of bonding moment is something that is deeply ingrained in our culture. There are, of course, the staple telenovelas that we all love, but shifting times have also made room for foreign series accessed through video on demand programs like Netflix, iFlix, and HOOQ, and K-Dramas which have revolutionized the way millennials watch TV, despite their generation being more hooked with social media.
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