Life and Style + T R a V e L + F o o D
Discovering life stories--with a large cup of Lemon Green Tea.
Search This Blog
Friday, November 3, 2017
Find your Drive, A Goodyear Tire for every SUV Driver
past, the predecessors of what we now call SUVs were rugged, purpose built
machines designed for terrain and conditions that would simply break less
robustly designed vehicles. They were also notoriously exasperating to
drive on-road. They had very heavy steering that required frequent
correction just to stay in a straight line, they were hilariously slow, and had
the passing power of a road roller, they were also uncomfortable to ride under
any set of conditions.They were
vehicles for a select, specialized group of people with distinct needs.
But because of its unparalleled versatility, globally, the SUV has evolved into the “aspirational” vehicle of most people who dream of owning a car. “Goodyear, recognizes the versatility of the SUV, as well as the fact that SUV owners are a diverse group, with complex requirements,” shared Goodyear Philippines Market Director Kenneth Sambajon at the launch of Goodyear’s latest range of SUV tires. Goodyear launched not one, but four models of SUV tires for versatile SUVs and the diverse people who love them.
modern SUV will out accelerate and out corner most compact sedans, and even
most sports cars from the 90s. Mid-sized SUVs are often as comfortable and even
more spacious than mid-sized sedans.As
refined and car-like as the modern SUV is, manufacturers haven’t “tossed” the
parameters around which SUVs have always been designed. They still have
extra tough chassis and suspensions, high ground clearance and most of all,
large, rugged, and formidable tires.
SUV characteristics such as high ground clearance and ample cabin and storage
space appeal to almost all SUV owners, most SUVs will never be used for
off-roading.The popularity of 4x2 SUVs
is proof of that. So, for on-road conditions, most SUV owners will need a
set of grippy, quiet, and comfortable tires. That is precisely what the new
Goodyear Efficient Grip Performance SUV provides,” shares Sambajon.
primarily for premium SUVs, Goodyear EfficientGrip Performance SUV utilizes an
array of technologies to deliver premium on-road performance. QuietTread technology
consists a noise-dampening
advanced tread and carcass design which provides improved noise performances as
the tire wears that helps deliver a quieter and more comfortable ride. The
FlexContact Technology has a
shock absorbing cushion layer compound which lowers tire vibration in order to
reduce the impact of road irregularities, providing for a smoother and more
comfortable drive. The EfficientGrip Performance SUV promises excellent
Wet Performance with its new
innovative polymers with optimized microstructure for increased grip in wet
road conditions, along with wider and reinforced shoulder blocks to increase
the other hand, SUV purists will always still buy SUVs to use in the great
outdoors, so it is fitting then that we offer them tire options to match their
sense of adventure, and to complement the often dormant, under-utilized
capabilities of modern SUVs,” says Sambajon. “It is these customers that we
take extra pleasure developing tires for, they challenge us to elevate our
game, and that is exactly what our engineers have done with the new Goodyear
“weekend warriors” there is the Wrangler All-Terrain Adventure with Kevlar with
50% off-road and 50% on-road application.Reinforced with Dupont Kevlar typically reserved for bulletproof vests,
this tire is for city dwellers who might decide at a moment’s notice to head
out to far flung rural areas.It is a do
all tire that is also equally at home on the open highway.
the more rugged adventurers that require versatility for long stretches of
highway, challenging terrain and tough off-road trails, there is the Wrangler
Duratrac with 70% off-road and 30% on-road application.With its TractiveGroove technology that
offers enhanced traction in deep mud, unique tread block design and rim
protector, the Wrangler Duratrac is the perfect workhorse tire for rugged
off-road terrain that still offers a quieter ride on paved roads.
The Wrangler MT/R with Kevlar is for serious off-roaders only.The kind who go out of their way to push
their skills and their SUVs to the absolute limit. Built for the most extreme
and most challenging road conditions, this is Goodyear’s first off-road tire to
incorporate DuPont Kevlar on its 3-ply sidewall brining superb cut and puncture
resistance to an area of the tire that demands extra toughness when driving
you are a doting parent who likes to take your family on the occasional outing,
or an adrenaline junkie who loves the freedom and the adventure of pushing a
beast of an SUV to its very limit, Goodyear makes a tire perfect for your SUV
and your unique lifestyle,” concludes Sambajon.
EfficientGrip Performance SUV, Wrangler All-Terrain Adventure, Wrangler
Duratrac, and Wrangler MT/R with Kevlar and are available at Goodyear Autocare
outlets. All four tire models are available with the Goodyear 5-Year Limited
Warranty and Goodyear Worry Free Assurance.