SM Cares spreads awareness about breast cancer through "Power in Pink"





Breast cancer as we all know is the most common invasive cancer in women, and the second main cause of cancer death in women, after lung cancer.

Awareness of the symptoms and the need for screening are important ways of reducing the risk. To strengthen the fight against breast cancer, the Department of Health together with SM Cares, the corporate social responsibility arm of SM Prime Holdings, and SM City North Edsa holds Power in Pink, an event in celebration of Breast Cancer Awareness Month.


Breast cancer has become one of the leading types of cancer worldwide, with a projection that 1 out of 13 Filipinas will develop the disease in her lifetime, according to the Philippine Breast Cancer Society.

With the theme “United we fight!”, attendees were comprised of different national support groups, doctors, families and friends of breast cancer advocacy supporters. The project aims to unify all groups nationwide to strengthen their network in raising awareness, early detection, and early intervention in the fight against breast cancer.


As October is known as Breast Cancer Awareness Month, SM Cares has been unwavering in spreading awareness about breast cancer. Earlier this month, we held Pink Ribbon Day, and today, Power in Pink. We remain persistent in reaching out and strengthening Filipino women around the country by letting them know that there is nothing to fear. The earlier you detect it (breast cancer), the faster it can be cured.” said Berna Velasco, program director for SM Cares Program on Women and Breastfeeding, during the event held at the Skydome of SM City North EDSA.

Free clinical breast examinations by volunteer doctors were conducted. Power in Pink also featured a mall walkathon, introduction of all support groups and a lay forum, “Breast Cancer 101.”


SM Cares makes it a point to support women in communities where they are present. Some of their programs include program on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, Environment Sustainability, Senior Citizens, and Overseas Filipino Workers (Global Pinoy). Breastfeeding stations across all SM Supermalls nationwide are provided as part of its program to allow mothers the convenience and freedom in nourishing their babies.


Through Power in Pink, SM Cares looks forward to strengthening partnerships with various government and non-government organizations in advancing the advocacy for women and the fight against breast cancer.

To know more about SM Cares, please visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email smcares@prime.com.

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