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Friday, May 31, 2019

CBLIC, now on its 54th year, provides relevant and affordable products for every Filipino



If youre looking for an affordable life insurance plan that provides protection for the whole family. Then, its time to consider Country Bankers Life Insurance Corporation (CBLIC).


Country Bankers Life Insurance Corporation (CBLIC) launches its new insurance product consistent with its mission to serve the needs of rural banks and microfinance borrowers in the countryside


The CB Kalinga 4P’s Program provides a wide range of benefits for an annual amount of P150: Death (P5,000), Accidental Death and Permanent Disability (P15,000),  Accidental Medical/Reimbursement (P2,000 max.), Daily Confinement (P200/day max. of 30 days), Instant Abuloy (P500), and Fire and/or Lightning Assistance (P3,000).

An option for a six-month coverage for the principal insurer is also available at P75.

Reaffirming its commitment as a true ally to Filipino families, CBLIC, now on its 54th year, provides relevant and affordable products that clients can easily understand and appreciate.



“We want to continue being known as the company with a heart that can be relied upon. Our products are simple, accessible and important,” says Geraldine Desiderio Garcia, senior vice president and general manager of CBLIC. 

Under 4Ps, Family Packages are also available for an annual fee of only P250, a Principal would have his/her Spouse and a maximum of 3 children enjoy insurance benefits.

A Principal’s Spouse could avail of Death Benefit (P5,000), Accidental Death and Permanent Disability (P15,000), Daily Confinement Benefit (P200/day) and Instant Abuloy (P500) while his/her children (max of 3) would enjoy Death Benefit (P1,000), Accidental Death and Permanent Disability (P2,000) and Instant Abuloy (P250).

Six-month coverage for Family Packages are also available at P125 premium.

A full service insurance provider of life insurance products, CBLIC is a subsidiary of Country Bankers Insurance Group(CBIG)
.

For inquiries on life and nonlife insurance products, visit Country Bankers Centre at 648 T.M. Kalaw Avenue, Ermita, Manila or call 523-8611 for life and 524-0621 for nonlife.


SM Prime & Hamilo Coast: Defining Beach Resort Living in the Philippines



Recognized as one of the largest integrated property developers in Southeast Asia, SM Prime offers innovative and sustainable lifestyle communities. Under its portfolio of leisure developments is Hamilo Coast, a master-planned seaside community located along Nasugbu, Batangas




Hamilo Coast is a sprawling coastline residential resort town that encompasses three major mountain peaks and 13 coves, three of which are Marine Protected Areas (MPAs). Its unique location at the head of the Nasugbu coastline makes it the gateway to the so-called “Philippine Riviera”.

Bounded by the vast West Philippine Sea and misty cloud-covered Pico mountain ranges in the east, Hamilo Coast carefully integrates residential, resort, leisure, commercial, and institutional land uses into its communities, wherein beach resort living will eventually be spun into an everyday lifestyle choice. 

Pico de Loro Cove, Hamilo Coast’s maiden development, is a vibrant community where environmental sustainability thrives. It boasts of a 1.5 km. stretch of fine white sand beach, a 4-hectare man-made lagoon centerpiece with pocket gardens, and a Beach and Country Club that features the most extensive land- and sea-based recreational facilities in Nasugbu. In 2007, Hamilo Coast teamed up with the World Wide Fund for Nature-Philippines, a partnership that continues to thrive up to this day. One of its environmental programs included declaring Pico de Loro Cove as one of its Marine Protected Areas. Conservation efforts under this partnership include ridge-to-reef management, the use of renewable energy, and guidance on the responsible and eco-handling of solid waste.



A membership at the Pico de Loro Beach and Country Club is a pass to a whole new world of exciting recreational adventures. A member has access to aquatic sports like sailing, kayaking, windsurfing and scuba diving and outdoor activities such as hiking, trekking, and birdwatching. Members can also enjoy indoor activities such as billiards, bowling, basketball, tennis, badminton, and swimming.

To enhance, Hamilo Coast continues to elevate beach resort living through its latest residential offering, Freia. Rising a few steps away from Pico de Loro Cove’s beachfront, Freia gives its future residents a breathtaking vista of the serene blue waters of the West Philippine Sea and verdant Pico mountains. 

Upon entering Freia, residents are welcomed by a grand, high-ceiling lobby designed by acclaimed consultant Budji+Royal. The beach condominium will offer 214 superior two-bedroom units and nine bi-level three-bedroom penthouses, each designed with living spaces, large picturesque windows, and spacious balconies, that open up to the owner’s chosen view. 



Only a 90-minute drive from the SM Mall of Asia, Hamilo Coast is the premier sustainable beach resort town of the Philippines. 

Hamilo Coast is the SM Group’s premier beach resort town in Nasugbu, Batangas. It is now approximately 90 minutes from Manila via Cavitex and the new Ternate-Nasugbu Road. For inquiries, call (632) 945-8000 or visit www.hamilocoast.com.


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Thursday, May 30, 2019

Zaldy Bueno wins Cebuana Lhuillier’s Happiest Pinoy 2019



Cebuana Lhuillier recently named their 4th Happiest Pinoy at New World Hotel last May 29. The event was attended by Cebuana Lhuillier President and CEO, Jean Henri Lhuillier, Cebuana Lhuillier judges and hosted by RJ Ledesma.

The board of judges composed of Usec. Zenaida Maglaya, Gang Badoy Capati,  James Deakin, RJ Ledesma, Love Anover-Lianko, Jonathan Yabut,  Winston Maxino, Rommel Arellano, and Richardson Navor.

Zaldy Bueno, a 37-year old teacher from Gumaca, Quezon was hailed as the 4th Happiest Pinoy, winning Cebuana Lhuillier’s Search for the Happiest Pinoy which honors and celebrates the Filipinos’ innate “optimism, resilience, and hope amidst different life crises.”

Zaldy bested nine other finalists from different categories, winning one million cash and a trophy.







Zaldy volunteered as an ALS teacher and taught on weekends, he even had his mother as his student at one point and helped her finish her secondary education. Zaldy also co-founded project PADYAK in 2017, PADYAK stands for Pidal Apakan Dunong Yayaman, Asenso’y Kakamtan, which aims to provide bicycle units for students who could not afford to travel to school.




The project turned out huge with so many people donating new and used bicycle units from all over the Philippines even getting donations from OFWs abroad. This project drastically increased attendance for students at school for which their school received a perfect attendance award.

“I am very happy with the results of this year’s search -- with over 800,000 entries received through our branches, online, SMS, and walk-in entries. It’s been amazing to read the entries of the 10 finalists and Zaldy proves to be a worthy winner as his tale will definitely inspire countless people to push on despite life’s difficulties, Zaldy exemplifies the commendable Filipino spirit of rising up from your current predicament and using that as fuel to make a difference in the lives of others.” said Cebuana Lhuillier President and CEO, Jean Henri Lhuillier.



Currently, Bueno serves as the head teacher of the English department at the Gumaca National High School. As a kid, their family would often encounter financial difficulties, Zaldy would help his mom wash clothes for their neighbours and would get his daily allowance from selling vegetables he planted to augment the family income. Zaldy vowed to work hard and study hard in order to improve their life.

A turning point in Zaldy’s life was when typhoon Rosing hit in 1995 which completely obliterated their house, and forced to stay at the barangay health center. During clinic days, Zaldy and his family had to move their things on the street to accommodate the influx of patients.

After graduating secondary school, Zaldy tried to get a college education but had to stop schooling due to financial constraints. In order to get back to school, he had to work two jobs, including stints at a tile store and as an advertiser scout for a local radio station. He finished college after 6 years.

Bueno is the fourth winner of the biennial search following Richardson Navor (2015), Rommel Arellano (2012), and Winston Maxino (2009).

When asked what Bueno will do with the prize money, he shared that he will use it to further improve Project PADYAK by acquiring more bike units which more youths can use to get to school. He also shared that he will use a part of it to bring his parents to Singapore for a well-deserved vacation.

Breaking its own record, the Cebuana Lhuillier search received over 800,000 nominations this year, the most entries it received in its ten-year history.

Wednesday, May 29, 2019

“Kahit Kailan, Walang Iwanan” with San Miguel Pale Pilsen



I belong to the Generation X,  yes the new wave era during the 80s.The Gen X soundtrack was more of a mixtape that ranged from feel-good dance and pop music, to punk, glam rock, new wave, alternative and rap.

That was when new wave music from Duran Duran, Depeche Mode, Queen, Spandau Ballet and MTVs were the rave. I remember compiling playlists from these bands.  If youre a millenial, you can ask your parents or google the bands. They were simply the best. 

Back then, if you love to watch your favorite local bands sing live, like The Dawn. You can buy your tickets at Mayrics in Espana, Manila  with free San Miguel Beer Pale Pilsen to booth.

Music and memory go hand in hand, bringing the past back to life when
San Miguel Pale Pilsen recently released two music videos in celebration of lasting friendships at White Space, Makati. 

The stage from "Side A" complete with jukebox, family computer games, casette tapes and bands performing to the 80s groove was the coolest. 





How do you connect older drinkers with younger ones? At a time when generation gap is more pronounced than ever, San Miguel Pale Pilsen’s latest music videos offer both generations a reason to bond with each other.






The first music video, “Side A”, perfectly captures how older drinkers partied in the day, complete with flared pants, long hair, disco music and San Miguel Pale Pilsen.

The second music video, “Side B”, is a more modern take, showing younger drinkers having fun in 2019, hitting clubs in street wear, showing off hip-hop moves, partying to electro beats, and enjoying the same San Miguel Pale Pilsen.




The videos, however, have a secret hiding in plain sight: grab a friend and play these two videos side-by-side on two mobile phones and the videos interact as one.

A basketball shot in “Side A” becomes a video game alley-oop pass in “Side B”.  Electro-infused vocals in one video is harmonized by Motown-style backup singers in the other. A classic disco dance move in one video is complemented by a pop-and-lock move in the other.


The experience is a mind-blowing cinematic ride that encourages viewers to grab a friend and watch together by simply pressing play simultaneously. No downloads or website required.

What sets this campaign apart from previous campaigns that have used dual mobile video executions is the merging of standalone songs from two contrasting genres to bridge the gap between generations. It is a triumph of painstaking filming, songwriting, choreography, and production design.




 “Much has been said about the differences between millennials and the older generation,” said Bea Totanes, Brand Manager for San Miguel Pale Pilsen, “To make two contrasting generations realize that they actually have more in common, that is something I think we can be proud of as a brand.”




The videos are part of the brand’s campaign to celebrate lasting friendships with the theme “Kahit Kailan, Walang Iwanan.”

Click to view Side A and Side B.  Or you can also watch both videos Side by Side
#WalangIwanan


Tuesday, May 28, 2019

SM Cares sets stage for expecting moms in “Mama’s Lullaby”






The SM Cares Program on Women and Breastfeeding Mothers, launched an event entitled “Mama’s Lullaby, A Musical Event for Expecting Mothers”. This is in support of the United Nations Sustainable Development Goal number three (good health and well being) to ensure healthy lives and promote well-being for all, at all ages. 

The event was launched last May 27, 2019, 2PM at the Event Center in SM Megamall, the event featured discussions with medical experts wherein attendees  learned useful tips on how to have a safe and healthy pregnancy. 



“Looking after yourself during pregnancy is very important, which is why we at SM Cares remain committed to providing awareness to all women and future mothers, about proper ways on how to care for both you and your baby,” said Bernadette Velasco, SM Cares Program Director for Women and Breastfeeding Mothers.

Guest speaker from the Philippine Obstetrical and Gynecological Society, the premier organization of Obstetrician-Gynecologists, is Dr. Bianca Katrina Villanueva discussed the stages of pregnancy and shared tips for better intellectual and emotional development of the baby. Medical Nutrition Physician, Dr. Mariana Sioson, talked about breastfeeding and food that will boost nutrition for both mother and baby. 

Meanwhile, the event highlights the symphony performance of String Fusion, and serenaded the mommies and their babies, as it is believed that music can have a potential positive impact on the baby’s mental and emotional development.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, Inc. Its advocacies include Environment Sustainability, Programs on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, Senior Citizens, and Overseas Filipino Workers (SM Global Pinoy).

As a responsible integrated property developer, SM ensures that its CSR programs serve as a catalyst for positive change in the communities that it supports. To know more about SM Cares, you may visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email smcares@smsupermalls.com.


  

Monday, May 27, 2019

Bria Homes: Affordability + Superior Quality = a Beautiful Home for Every Filipino


Every filipino wants a home for their family. If you are looking for quality and affordable one and you know that its time. Then you may consider BRIA Homes.

Aspiring Filipino homeowners find the winning formula in BRIA Homes.

As prices of commodities and services continue to rise in the Philippines,good employment opportunities are also getting scarce.

This makes it increasingly difficult for ordinary Filipinos to provide their families with a home that they can call their own.




Fortunately, BRIA Homes, a key player in the field of mass housing development, acknowledges the importance of giving Filipinos the means to fulfill this aspiration and crafted a winning formula:

Affordability (Mura)+ Superior Quality (Dekalidad) = a beautiful BRIA Home for Every Filipino.

This formula enables blue collar workers, new entrepreneurs, young professionals, and married couples who are just starting a family to move into a home that accommodates their needs and preferences.

 For as low as P1,897 per month, they get to choose from BRIA Homes’ condominium units and house and lot packages that feature sleekly designed abodes years.

BRIA Homes spurs its homeowners to adopt wholesome lifestyles by providing them with an assortment of recreational amenities. Perimeter fences and guarded gates ensure 24/7 security for the beautiful and eco-friendly communities.

Because Bria Homes values cost-efficiency and convenience, its developments are located close to hospitals, schools, retail establishments and places of worship. Bria communities are accessible, too, through major roads and highways.

Backed by its ‘Mura + Dekalidad’ formula and well-trained, competent personnel, BRIA Homes now has more than 50 housing projects spread on morethan 700 hectares of land.

With an eye on helping ordinary Filipinos acquire their own brand-newhomes, BRIA Homes launches forward with renewed vigor in achieving this objective.

Bria Homes is a subsidiary of GOLDEN BRIA Holdings, Inc., considered the third largest real estate company in terms of market capitalization valuedat more than P200B.

The fastest-growing mass housing developer in thePhilippines, BRIA Homes is primed to bring affordable house-and-lot packages and condominium units closer to ordinary Filipino families. This is the goal that drives every single employee in the company, for which the ultimate fulfillment is seeing a client happily moving into Bria’s homes.

To know more about BRIA Homes, call (0966) 277 5944, like “Bria Official”on Facebook, and follow “@TheBriaOfficial” on Twitter and Instagram.

Joshua Garcia is back with“Todo Toppings, Todo Sarap” Jolly Hotdog commercial

How clingy is todo-clingy?

In the new Jollibee ad featuring young actor Joshua Garcia, the script gets flipped as his friends show their acting chops and go all-out, just like the todo toppings, todo sarap Cheesy Classic Jolly Hotdog!

The funny new ad is a sequel of sorts to Joshua’s equally hilarious Cheesy Classic Jolly Hotdog commercial, in which he shows his impressive dramatic acting chops as a friend who thought his barkada didn’t get him a Jolly Hotdog. 



Ang galing ng todo-drama skills ng mga friends ko dito!” said Joshua of his co-stars in the latest commercial. “I can say na todo-enjoy talaga ang pag-shoot nitong TVC na ‘to, just like how I enjoy the todotoppings, todo sarap Cheesy Classic Jolly Hotdog!

“We thought Joshua’s love for Jolly Hotdog and his comedic timing for this new ad was perfect,” Jollibee Marketing Director for Core Category Mari Aldecoa said. “He made the big punchline todo-funny!”

Just like his todofriends, the Cheesy Classic Jolly Hotdog is packed with todotoppings, giving it a todo sarapthat you’ll never get enough of. That’s because it’s got that juicy, extra-meaty sausage, abundantly topped with a special dressing and sprinkled with grated cheese! 

The best part? You can get it for dine-in, take-out, delivery, and drive-thru in all Jollibee stores nationwide for only PHP 50.00 (solo)! For more information on Jollibee’s products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.


Sunday, May 26, 2019

Ms. Maine Mendoza is the new face of Vivo PH




Vivo PH launches the new Vivo V15 in my favorite color Blossom pink and its newest Celebrity Ambassador Ms. Maine Mendoza at the SM Megamall Activity Center. 




TV Host-Actress Maine Mendoza believes in the product that she is endorsing (like Vivo)  that she said yes right away when they sign her as their newest endorser.

She showed her fans some love by participating in games to those who were present at the event and gamely answered questions from her Twitter, on stage. 

Vivo Philippines held a fun and fabulous launch for the Vivo V15 Blossom Pink and its newest endorser, Maine Mendoza, at the SM Megamall Activity Center.




The leading smartphone developer chose the TV host and actress for her determined spirit – one that overcomes challenges and rises up from expectations






Both feminine and fierce, the rising star is also the best ambassador for the limited-edition V15 Blossom Pink. The Vivo smartphone is pretty and powerful with its top-of-the-line features like the 32MP Elevating Selfie Camera but with an added a splash of color that levels it up.

Inspired by the look of the limited-edition Vivo V15 Blossom Pink and the fun-loving personality of their celebrity ambassador, the event was filled with splashes of Pink as well as picture-perfect, playful stations for the ‘gram.



The first 30 Vivo V15 Blossom Pink buyers were also treated with a meet and greet on stage with the young actress. 

Plenty of exciting activities happened at the launch including an upbeat performance from young pop soul singer, Sassa. There were also hourly raffles and a grand raffle of Vivo goodies for the event attendees.


The Vivo V15 Blossom Pink will be available at selected dealers and Vivo stores nationwide starting from May 25. Find out the latest news on Vivo’s fresh endorser and the fabulous limited-edition phone at www.vivo.com/ph. You can also watch the official video featuring Maine Mendoza at www.youtube.com/watch?v=C1CsD53KRYo.

Saturday, May 25, 2019

Spreading the goodness and generosity with GCash for Good

There’s a saying that “Charity begins at home” and now you can help our fellow Filipinos in need through your chosen charity without even leaving your home.


GLOBE Fintech Innovations Inc. (Mynt), the operating company behind GCash, is helping nongovernment organizations (NGO) with the launch of its corporate social responsibility arm called “GCash for Good.”

The launch held Friday at the One Canvass Events place in Makati City, further develops the GCash app into a more socially relevant and sustainable platform that will help address issues across different levels of society. 

With GCash for Good , GCash users can use the GCash app to donate to various groups to create an impact on society. This allows GCash to be a more inclusive and open platform that will help create better opportunities for millions of Filipinos.


Thanks to its scale, with more than 20 million users and innovative digital platform, GCash is well-equipped to become a springboard for donations to non-government organizations (NGOs) that champion various advocacies.

‘We have always strived to build a better financial ecosystem in the Philippines, and as a socially responsible corporate citizen, we want to leverage on our strength as a digital platform to help others create a better country moving forward,” Mynt president Anthony Thomas said. 




At the sidelines, Mynt VP for Corporate Communications Reyner Villasenor told media that they expect the number of NGOs under the GCash for Good program to be around 100 by the end of this year as the program aims to make it easier for NGOs to receive donations.

“[Around] a hundred. I won’t discriminate if they are qualified but I will also have to manage expectations because we are not just a payments platform; if you sign up with us, we will campaign with you,” Villasenor said.

He also assured that all these NGO’s will be screened so that each organization that will receive their own QR code will be legit and that all donations will be received by their beneficiaries.

Currently, the GCash for Good program includes 35 NGOs, all of which have completed their documentation requirements both from the Bangko Sentral ng Pilipinas (BSP) and Mynt before the program was launched.

We don’t discriminate, whether you are a big or small NGO. Today, what we are launching is the coalition of the willing. These are the 35 NGOs who responded to our call of giving . . . What we are trying to do here is to leverage on the platform and make sure that giving will be easy for users,” he said.

“We are okay to sign up more partners as we go. Late last night, I got about 20 [more NGOs] that want to join the program…They can be part of the next phases,” he told reporters.

Platform for generosity 
GCash is mindful that people now prefer to donate online, as this removes the hassle of having to go through long queues and processes, and gives them more time to focus on their daily lives. 

According to a study by Global Trends in Giving, 54 percent of individuals prefer to donate online, while the total volume of donations made online grew by a strong 12.1 percent in 2017 

Along with this, various research shows a growing trend in micro-donations and crowdfunding with sites like Patreon and Koti gaining massive support. According to Tech's Good, microdonations range between $0.25 and $10. This kind of donations, albeit small at a time. can make a huge difference once added up.

With innovative mobile money technology like GCash, people who want to do good are now empowered with a more efficient experience. 

GCash for Good aims to create a community where doing good and giving back is open to all. Any amount will create huge opportunities for organizations that forward different issues. With GCash for Good, users will also have direct access to where their donations go. It showcases a more transparent and user-friendly interface for anyone to access. 

‘Our purpose for creating GCash for Good lies in our ardent desire to encourage generosity among Filipinos. We want to create more opportunities to allow people to give to and give back to the communities.” Thomas said. 

Platform for the green agenda 
For its initial launch, GCash for Good has partnered with Bantay Kalikasan, Haribon Foundation, World Wildlife Fund for Nature, and the Forest Foundation Philippines. 

Through its e-money platform GCash. Mynt aims to develop financial sustainability mechanisms that would strengthen biodiversity conservation efforts for these partner organizations. It also plans to proactively join campaigns that call for a ban on waste imports. deforestation, and waste incineration.

Together with these organizations. GCash is pushing for a greener Philippines, recognizing the huge impact that the environment has in the daily lives of Filipinos. 

“We have a shared vision of creating a lasting, long-term positive impact on the environment. With joined hands. we promise to be strong government partners in achieving the Sustainable Development Goals set by the United Nations.” Thomas said.

GCash for Good is talking to other NGOs to push other pressing issues into the limelight with the hopes of generating more support for the fight for a better Philippines. 

Platform for volunteerism 
Aside from this. GCash for Good aims to create a space for Mynt employees to practice their advocacies and become partners for the change that it envisions. 

“We want to be able to make a difference, and we recognize that doing good is not a one-man job. We believe that we should be working together for the better. With GCash for Good. we're making change accessible and easier for everyone,” Thomas said.




Friday, May 24, 2019

OYO HOTELS & HOMES LAUNCHES ‘OYO LITE’ GLOBALLY




OYO Lite is a light version of the OYO Consumer App that aims to enhance the user experience in low connectivity OYO Hotels & Homes, South Asia’s largest, China’s 2nd largest, and the world’s 6th largest and fastest-growing chain of leased and franchised hotels, homes & living spaces, announced the global launch of OYO Lite, a lighter version of the consumer app. The new Lite app has been designed to work in low connectivity areas or low networks to enhance the user experience. With a size of less than 800 KB, OYO Lite app consumes less space while offering an optimized user interaction time and a seamless experience no matter how connected the user is. With this launch, OYO reiterates its commitment to providing quality living spaces to travelers.



OYO offers quality and affordable accommodations at the tap of a button with technology by its side. This launch further reinforces the fact that technology is deeply embedded in OYO’s DNA and plays a key role in solving all areas of guest experience. 



Anil Goel, Chief Technology Officer, OYO Hotels & Homes said, “At OYO we are committed to creating multiple touch-points with guests for a seamless, convenient and comfortable experience by leveraging our technology prowess. The Lite app is a step forward in that direction and will enable travellers to make last minute travel plans without worrying about network and availability of quality accommodations at the tap of a button. With security, quality, location and price being key considerations for a majority of travellers in the budget to mid-scale segment, OYO aims to help create a perfect space in every place by solving for each of the said considerations through a combination of technology and on-ground interventions. OYO Lite has also been designed as a solution to key problems users face - connectivity and space/storage constraints on phones. We feel that this product would be ideal for travellers who are remotely connected to the internet as well as those with basic smartphones”

At less than 800 KB, it is less than 7% of the size of the current OYO app. OYO Lite is currently live and available to consumers across the globe on Android.


McJim holds first Get Reel Mobile Shorts Film Festival 2019




WORLD-CLASS leather brand McJim Classic Leather invites filmmakers— students, amateurs, and professionals—to submit entries to the first-ever Get Reel Mobile Shorts Film Festival 2019, a competition that celebrates the values, aspirations, and vision of the modern Filipino gentleman. 



Get Reel Mobile Shorts Film Festival 2019 aims to inspire filmmakers to create moving, relatable, and distinctly Filipino narratives that will be screened online,” says festival director and award-winning filmmaker Chris Cahilig. 

In the past two years, McJim has collaborated with Cahilig in creating memorable, viral, and critically acclaimed short films that won the hearts of millions of netizens across the globe. Three of the short films titled “Pitaka,” “Bag,” and “Sinturon” have competed in over 60 prestigious international film festivals, winning four awards so far, including the Best Digital Ad (Branded) in the 2018 Catholic Mass Media Awards (CMMA). 

This time, McJim is engaging more filmmakers in the creative process.



Eligible entries will have the chance to win a total of P190,000 worth of cash prizes in eight different categories, including The McJim Prize for the festival’s best short film.

The eight categories are: The McJim Prize for Best Short Film (P50,000); Get Reel Viral Film Award (P25,000); Best Comedy Short Film (P25,000); Best Action, Thriller, or Horror Short Film (P25,000); Best Drama Short Film (P25,000); Best Inspirational Story (P10,000); Best in Cinematography (P10,000); Best Actor (P10,000); and Best Actress (P10,000).



The festival is open to all Filipino filmmakers. All entries must be filmed using a mobile device and recorded, submitted, and edited in not less than 720HD format, although using 1080 HD format is highly recommended. The minimum length must be two (2) minutes and the maximum length must be ten (10) minutes, including opening and closing credits. 
   
Get Reel accepts films of all genres. However, they must use any McJim Classic Leather products (bags, belts, and wallets) as an organic part of the narratives. Submission must be done via email at mcjimtv@gmail.com.



A panel of judges will determine the finalists and winners through a deliberation. The results are final and irrevocable. No film entry shall be an imitation or plagiarized version of any copyrighted work. Get Reel Mobile Shorts Film Festival and its organizers will not be responsible for any copyright infringement committed by the participants.

The deadline for submission is on June 30. The finalists will be announced on July 15, and the winners will be awarded on August 30.

Participating filmmakers must be willing to have their works posted on various social media accounts of McJim Classic Leather and its agency, Insight 360 Consultancy Services, Inc.. 

Thursday, May 23, 2019

Puerto Galera’s unique marine life merited the intensive survey and exploration made by divers from France and Switzerland in the recent 2nd Objectif Atlantide Underwater Investigation


Puerto Galera’s unique marine life merited the intensive survey and exploration made by divers from France and Switzerland who participated in the recent 2nd Objectif Atlantide Underwater Investigation.

Mounted by the Department of Tourism - Dive Philippines in partnership with the French association Objectif Atlantide, two multiple record holder free divers went head-to-head against scuba divers to solve a mystery by exploring the unique marine life of Puerto Galera.

Puerto Galera’s overwhelming biodiversity makes it an ideal spot for divers to discover the country’s unique beauty. Photo by Jerome Kim

“In the Underwater Investigation, the participants followed clues that brought them underwater to take photos of species found around Puerto Galera. This experience teaches them that not only are there a lot of different species here, but also which kind they are,” said Objectif Atlantide founder Daniel Meouchy.

Team Scubaland’s Pauline Thomas and Aurelie Pineau emerged as this year’s winners, successfully defending their title from the competition’s first edition held in Cabilao, Bohol last year. The scuba-diving tandem bested 10 pairs of divers, including five-time world champion and four-time world record holder Arthur Guérin-Boëri and French national record holder Alice Modolo.

Award-winning French freediver Alice Modolo surveys a wreckage in search of species. Photo by Jerome Kim


“Diving in the Philippines is very interesting because there are many species here. Every time we go into the water and come back to check our pictures, we learn a lot. It’s our second time to win the underwater investigation, so we’ll absolutely do it again! We need to keep our title,” shared Thomas.
Karine Cheurfa and Sophie Comminges of Team Esprit de la Plongée from Switzerland bagged the second spot while Hervé Pages and Martine Bonnevay-Aillaud of Team Têtes Bullées finished third.

The Philippines lies at the heart of the so-called Coral Triangle, home to more than three-fourths of the world’s corals, and more than half of the world’s coral reef fish. With 2,248,400 hectares of coral reefs, 500 species of corals and 2,000 species of fish, the country is part of the most fertile part of the triangle.

At the heart of the Coral Triangle and at the skirts of the Verde Island Passage is Puerto Galera and its rich biological treasures, stunning seascapes, and scores of marine species. The island thus makes for a perfect environment to host 2nd Objectif Atlantide Underwater Investigation underwater exploration.

Freediving world champ Arthur Guérin-Boëri poses for a photo before continuing his critter hunt. Photo by Jerome Kim

Supporting the DoT’s efforts to promote sustainability in dive tourism and raise awareness for reef protection and conservation, the participants spent the week to observe, survey, and photograph the “underwater rainforest” of Puerto Galera.

Puerto Galera is a feast for the most adventurous spirit; with this event, we hope the French diving community has discovered the wonders of the Philippines’ waters. We will take this great opportunity to showcase the unparalleled beauty of our reefs and call to protect the vibrant biodiversity of our waters to the international community,” said DOT Tourism Development Undersecretary Benito C. Bengzon, Jr.

The 2nd Objectif Atlantide Underwater Investigation is mounted in partnership with Objectif Atlantide, El Galleon Dive Resort and Asia Divers, and is sponsored by Atlantis Dive Resorts and Liveaboards, Pier Uno Dive Resort, Resorts World Manila, and Belmont Hotels and Resorts.
The event is also supported by Plongeur.com, Subaqua Magazine, Chercheurs d'eau, PlongeeOnline.com, Plongee Infos, Plongez Magazine, Paradise-Plongee.com.



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