In the Philippines, Gen Z and Millennial employees have been showing higher levels of passivity when it comes to their career as they are still focusing on basic achievements, such as gaining more income. Consequently, they are not able to work towards their desired goals and aspirations.
To address this, Sun Life Philippines recently released a campaign that aims to empower Filipinos to chase their dreams with its latest offering, Sun Life Secure Income. The campaign is centered on a vibrant new series of digital advertisements featuring actor and TV personality, Donny Pangilinan, and a catchy new tune that is sure to get Filipinos singing along.
Sun Life Secure Income offers a guaranteed payout of 6%[1], the highest in the market, making it an ideal solution for individuals looking to achieve their financial goals of saving for life milestones and protecting their income for their basic living expenses. Whether it’s putting a downpayment on a dream condo, fueling a budding business venture, or gaining extra funds for gadgets and travel, Sun Life Secure Income provides the financial freedom and peace of mind Filipinos deserve.
We developed this product and campaign driven by a deep understanding of the dreams and aspirations of Filipino Gen Zs and Millennials," said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. "Donny Pangilinan’s charm and the infectious melody of our new jingle perfectly capture the essence of Sun Life Secure Income as a product that will enable our Clients to achieve their financial goals while enjoying a lifetime of protection. We believe this campaign will resonate deeply with Filipino Gen Zs and Millennials who are actively looking for product solutions that can help them achieve their aspirations."
Through relatable scenarios, Donny Pangilinan’s energetic presence, and the irresistible rhythm of the campaign’s jingle, the new digital advertisements of Sun Life Secure Income showcase how the product can turn their aspirations into reality.
To learn more about Sun Life’s newest campaign, visit www.sunlife.co/
Maganda ang Kanilang Campaign 🥰🥰
ReplyDeleteCampaigns like this work best when they focus on everyday security and relatable goals, not just flashy visuals. People connect more when brands show how stability actually supports real-life aspirations. I’ve seen similar storytelling approaches used well in other digital platforms too—good onboarding and clarity (like a smooth cricket team ranking ) can make a big difference in building user trust over time.
ReplyDeleteNice to see Sun Life leaning into the idea of long-term security with a relatable face like Donny Pangilinan. Campaigns like this work best when they build everyday trust, which is something users look for across digital platforms too—whether it’s finance, entertainment, or even simple sign-up experiences like crickex login india
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