LYN Philippines, a leading fashion accessories brand, held an exclusive press preview on September 5, 2025, at SM Mall of Asia to unveil its highly anticipated Fall 2025 Collection. The event featured actress and Gen Z style icon Kyline Alcantara as the special guest.
The press preview marked a significant moment for both the brand and the actress.
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| LYN Philippines has officially unveiled Fall 2025 Press Preview Day with Kyline Alcantara as the special guest, highlighting the 333 Collection on 5 September 2025 at SM Mall of Asia |
As the celebrity guest at the preview of LYN’s latest collection, Alcantara showcased the new handbag and accessory line, bringing her signature elegance and fashion-forward sensibility to the event. Alcantara’s styling at the event aligned seamlessly with LYN’s collection, offering attendees a real-world look at how to pair the brand’s accessories with current fashion trends. Her influence as a Gen Z fashion leader further reinforced LYN’s strategy to connect with younger consumers.
Expansion into the Philippines
LYN entered the Philippine market as part of its broader Southeast Asian expansion strategy. The brand recognized the Philippines as a key growth market with strong consumer interest in fashion accessories and international brands.
LYN, a subsidiary of JPS Fashions (Philippines) Inc. with over 400 stores across Southeast Asia, continues to expand its presence in the Philippines. Following the successful opening of its flagship store at SM Mall of Asia in 2024, the brand has since established a second branch at SM North EDSA.
Discover the full Fall 2025 collection of bags, shoes, and accessories—now available at all LYN stores and online at LYNPH.COM
For inquiries, you may contact Aubrey Relota, Marketing Manager via email, aubrey@jpsfashions.com.
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