Mondelēz International Promotes ‘Mindful Snacking’ in Partnership with Leading Health Organizations PSND, PASOO, and PAN

 

Mondelēz International underscored its commitment to supporting its advocacy on mindful snacking during recent engagements with leading Philippine nutrition and health organizations. Tang Sin Loon, Southeast Asia Lead for Nutrition Strategy & Communications of Mondelēz International, shared insights on mindful snacking with stakeholders from the Philippine Society of Nutrition and Dietetics (PSND) Convention 2025, and participants of the 31st Annual Convention of the Philippine Association for the Study of Overweight and Obesity (PASOO), themed B.E.A.T. Obesity. Mondelēz International also supported the recently held Philippine Association of Nutrition (PAN) 78^th anniversary and annual convention.

“Filipinos love to snack,” Tang highlighted, citing findings from Mondelēz International’s 2024 State of Philippine Snacking report, which found that 98% of Filipinos enjoy at least one snack a day—well above the global average of 91%. He explained that the role of snacking has evolved significantly over the years. Once seen primarily to fill hunger between meals, it is now also a source of nourishment, an energy boost, and enjoyment. This evolution has fueled consumer demand for snacks that are both convenient, offer functional nutrition and emotional uplift.  Mondelez International is the maker of such beloved snacks such as Oreo, Toblerone, Eden cheese and Cadbury Dairy Milk.

“Snacks, when eaten in the right portion and consumed mindfully, can fit into a balanced lifestyle,” Tang said. “Mindfulness is about being intentional and present in the moment as you eat, and research shows that mindful eating can help people find more satisfaction in food while consuming smaller amounts.”

Mindful snacking, as advocated by Mondelēz International, focuses on four key areas: mindful eating, mindful portions, mindful recipes, and mindful choices. The company has expanded portion-control packs across its snacking portfolio, which refers to individually wrapped options and products sized at fewer than 200 calories. Clear labeling and easy-to-understand portion guidance on-pack and online also help consumers make more informed decisions.

At the same time, the company continues to enhance its recipes by gradually reducing health-sensitive nutrients, fortifying the snacks with positive nutrients, and offering a wide variety of options to suit different snacking moments. These efforts, Tang noted, align with the Philippine Plan of Action for Nutrition (PPAN) 2023–2028, which emphasizes social and behavioral change communication to address malnutrition.

Scientific evidence further supports mindfulness as a tool for healthier eating. Clinical studies have shown that mindfulness interventions applied to eating help reduce binge-eating disorders, with benefits observed across both at-risk and healthy populations. The key principles of mindful eating include paying attention to the eating experience, recognizing hunger and satiety signals, savoring food with all the senses, and making conscious, deliberate food choices.

“Snacking is a holistic experience that supports both physical and emotional needs,” Tang said. “By empowering consumers with mindful snacking options and education, we aim to help people enjoy the snacks they love as part of a balanced lifestyle.”

Mondelēz International continues to work with experts, stakeholders, and consumers to advance its mission of empowering people to snack right. By embedding mindfulness into its products, packaging, and consumer education, the company seeks to help Filipinos enjoy the snacks they love while living mindful, balanced lives.