International tea and beverage leader CHAGEE is officially launching as an “ONLY ON GRAB” restaurant, part of a selection of merchant-partners available exclusively on GrabFood, starting with the tea brand’s Metro Manila stores. The goal is simple for Filipinos: find CHAGEE faster on the Grab app, track deliveries in real time, and enjoy localized offers that make high-quality tea an easy everyday choice.
By leveraging Grab’s actionable data, engaged consumer base, and nationwide delivery fleet, the partnership positions CHAGEE to scale sustainably and drive long-term growth in the Philippine market.
Early traction from CHAGEE’s soft launch on Grab points to strong demand. Since going live, the brand has averaged 46% week-on-week growth in on-demand deliveries. Average daily transactions already place CHAGEE among GrabFood’s top tea merchant partners in the Philippines, with Bo·Ya Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea leading orders during the introductory period. Grab and CHAGEE will build on this momentum as more stores come online.
Engaging Filipino Tea Lovers
For Filipino consumers, the partnership means CHAGEE will be easier to access on the Grab app – offering relevant promotions to local preferences and time-of-day demand.
CHAGEE and Grab are also rolling out market-specific campaigns that turn data-driven insights into meaningful customer experiences. In the Philippines, upcoming promotions will reward customers with limited-time offers and exclusive merchandise in celebration of CHAGEE’s 8th anniversary.
Highlights include savings on multi-cup purchases and collectible gifts available through CHAGEE orders on the Grab app. These initiatives reflect both brands’ shared commitment to using technology and creativity to deepen customer engagement, celebrate loyalty, and enhance the overall delivery experience.
“This is a practical partnership with clear benefits for Filipinos,” said EJ Dela Vega, Grab Philippines Chief Commercial Officer and Head of Deliveries. “If you want CHAGEE, you should be able to find it on Grab and get it when you need it. At the same time, we’re using data and AI to help merchants such as CHAGEE scale, to make the customer experience more personal and reliable, and to take better care of the rider-partners who deliver for our customers every day.”
Voltaire Rusiana, CHAGEE Philippines Head of Operations, added: “Grab’s presence in the Philippines helps us connect with both new and loyal CHAGEE fans. Convenience and consistency matter as much as taste, and this collaboration allows us to delivery the full CHAGEE experience to more people, quickly and at scale.”
The partnership in the Philippines reflects CHAGEE and Grab’s ongoing collaboration to explore new ways of enhancing convenience and connection for customers through technology and innovation. Both brands remain committed to making quality tea experiences more accessible to everyday consumers.
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