BDO Retains Title as the Philippines’ Most Valuable Brand in 2025

 With its continued focus on enhancing customer experience, promoting financial inclusion, and driving operational excellence, BDO Unibank Inc. (BDO) has once again been recognized as the country’s most valuable brand for the second straight year by Brand Finance, the world’s leading brand valuation consultancy. 

Learning from the PH’s Most Valuable Brands: Cora A. Mallillin, BDO’s Executive Vice President and Head of

Branch Banking Group, shared valuable insights at the Brand Finance Philippines Brand Forum 2025.

In Brand Finance Philippines 2025 report, BDO’s brand value surged to US$ 3.7 billion, representing a 48% increase from previous year, underscoring the Bank’s strong market position, growing customer trust and solid execution.

According to Alex Haigh, Managing Director, Brand Finance Asia Pacific, “BDO’s latest brand

valuation is a testament to the years of strategic growth from an institution that remains focused

on building a future-ready bank for every Filipino. With physical presence in 92% of Philippine

municipalities and a growing global footprint around the world, BDO is on a positive growth

trajectory.”

This recognition highlights BDO’s sustained focus on customer satisfaction, operational

resilience and inclusive growth. In 2024, the Bank expanded its footprint bringing its total

network to 1,793 across the Philippines and key international markets such as Hong Kong and

Singapore. This expansion supports BDO’s mission to bring essential financial services closer to underserved communities.

Additionally, BDO has continued to strengthen its digital infrastructure to meet the evolving

needs of customers. Its Go Digital initiatives are designed to provide clients with secure and easy access to banking services anytime, anywhere.

 Enhancements to its BDO Online and BDO Pay mobile apps have delivered a smoother, more personalized experiences. Cora A. Mallillin, BDO’s Executive Vice President and Head of Branch Banking Group, said "We continue to put customers at the core of our business. By making financial services simple, easy and secure, we are helping build a more progressive economy while contributing to a better future for Filipinos."

BDO’s consistent distinction as the country’s most valuable brand reaffirms its commitment to

customers, sustainable growth, and long-term value creation for stakeholders.