Samsung Vision AI: Where Smart Entertainment Meets Seamless Productivity

 Play is essential in enriching days with creativity and meaningful connections. Especially at home, where most people feel truest and safest, making the most of these moments calls for the best ways to experience them. With its lineup of AI TVs, global no. 1 TV and Soundbar brand, Samsung makes this possible by letting you effortlessly weave play into your days and inject them with vibrant color.

Always seeking to add value to the lives of their customers, Samsung’s Vision AI TVs bring a suite of AI features that not only enable but further elevate play and productivity at home, and more. According to Chris Almazan, Head of AV Business at Samsung Philippines, “We want people to feel like they’re not limited to just one standard of play and productivity. And we mean that in an encompassing way — with the Vision AI TVs, achieving this balance doesn’t take tremendous effort, and standards for picture and audio quality, as well as seamless integration, can be pushed further.”

To showcase the promises of their Vision AI TVs, Samsung Philippines hosted the Vision AI Game Night, spotlighting the array of AI features in their televisions.

 

Samsung Vision AI: All You Need for Elevated Play

 

From singing to dancing, and static to dynamic pictures, Samsung’s AI TVs promise an AI feature that elevates them. Thus, it follows that at the Vision AI Game Night, each activity zone involves the use of each of these intelligent capabilities found in the Neo QLED 8K, Samsung OLED, QLED, and The Frame TVs.

Opening the event with a quiet and vibrant art experience is a guessing game, where The Frame shone for more than its sleek design. With impeccable picture quality, art pieces take on more vibrance and sharpness that lets you appreciate even the tiniest details. But, above all, avid aesthetes can look forward to content found in the Art Store — a digital catalogue containing over 3,000 art pieces from leading galleries around the world. With this, you can turn The Frame into a canvas that brings refinement to any space.

While displaying art helps with appreciating AI Vision’s capabilities in refining details, dynamic pictures show its prowess in processing. Samsung showcases this at the video game tournament (with a combat game, no less), with the Samsung OLED TV. Boasting a 165-Hz refresh rate and active image optimization thanks to AI, movements flow smoothly and clearly, helping you keep up with all the action in full detail.

Always prepared to bring more, Samsung demonstrated that their AI TVs are built for more than entertainment with Real QLED TV and their flagship Neo QLED 8K TV. From picture and sound quality to seamless integration with other Samsung devices, these TVs showed that Samsung enables every way you want to play.

With its seamless integration capabilities and high-performance processing, the Samsung Neo QLED TV proves itself to be an ideal karaoke machine, with AI Sound, no-fuss pairing with its suite of sound devices, and, yes, your Samsung phone serving as the mic. Using the SmartThings app, you can turn select Samsung phones into microphones and sync them with the Neo QLED TV thanks to the Mobile to Mic feature. From singing voices to music backing, audio was delivered with uncompromised quality, with AI Sound actively optimizing the sound to match the content and surroundings.

All of this is, of course, powered at the core by an NQ8 AI Gen3 Processor — its most advanced yet — which upscales content to 8K resolution, allowing the TV to deliver sharp and clear videos, and the crowd to keep up with the singing. The anti-glare technology also helped maintain quality integrity in the lofty, brightly lit venue.

At the Zumba Sweat It Out zone, the real QLED TV took center stage and stunned with the impeccable picture quality brought by its real Quantum Dot technology. With real quantum dot technology, the TV displays a billion shades of color, flashing colors with improved accuracy and brightness from all viewing angles. As certified authentic QLED technology, Samsung’s QLED TV is also guaranteed to contain genuine quantum dot film made of cadmium-free quantum dot materials, making viewing environments safe.

The QLED TV also wows the crowd with its seamless integration capabilities. Pairing it with a Samsung Smart Watch, participants stayed on top of their calorie burn with its fitness tracker — a critical feature, given that the win will go to the one with the highest burn.

 

Samsung Vision AI: Elevating Your Everyday

The smiles and sweat on people’s faces after the event were strong proof of Samsung’s promise: that enriching life with play and productivity can be easy and done better with Samsung Vision AI. With a commitment to delivering value to every customer, Samsung constantly builds on innovations, allowing its TVs and devices to support and amplify not just entertainment, but entire lifestyles altogether.

Taking the stage to conclude the night of activities, Samsung’s Head of Corporate Marketing, Yna Quimson affirms that, “At the core of all our innovations is caring for people’s well-being by way of empowering the ways they choose to achieve it best. Whether it’s through productivity, play, or a balance of both, we make sure that our customers are never lacking support from our technologies.”

Pre-order today until June 30, 2025 at https://www.samsung.com/ph/tvs/pre-order/ to get your hands on Samsung’s new AI TVs and save up to Php 65,000 off and enjoy exclusive sound device freebies, and get a chance to win a 100” Neo QLED Vision AI TV worth Php 349,999  and Q Soundbar worth Php 62,499 Learn more about Samsung’s AI TV lineup and Vision AI at samsung.com/ph. 

If you’re looking to experience how Samsung’s AI-powered innovations elevate and enrich lifestyles, snag gifts and treats from the experience zones, avail event exclusive discounts and freebies, and be one of the lucky participants to bring home a Vision AI TV at the Vision AI Experience from June 27 to 29, 2025 at Shangri-La Plaza, Grand Atrium. Plus, local hit makers, Lola Amour and Over October, will take center stage on June 27 at 7 PM and June 29 at 5 PM, respectively. 

Learn more about Samsung's AI-powered innovations by visiting news.samsung.com/ph/.

 

LG Launches ‘Life’s Good’ Campaign Through Music

LG Electronics (LG) launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.

The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.

“As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand Management Division.

This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life. Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.

“One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, Professor of Psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

A new global study* from LG on social connection reveals that 68% of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8% experiencing none at all. Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.

According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.

The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at RadioOptimism.lg.com. More details can be found on www.lg.com/lifesgood/.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines)  on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines to learn more. 

realme GT 7 Series: Built for Breakthroughs, Designed for the Driven

Boasting powerful features and flagship-level performance, the realme GT 7 Series empowers fans to take a leap and keep the Power Within Reach 

Change is often scary, but it usually holds space for growth and courage. Whether it’s shifting career, choosing to live independently, or prioritizing passion over career, exploring something new always requires thoughtful consideration and a lot of preparation, but it can also lead to something deeply fulfilling and meaningful.

As fans prepare to take that leap, it’s important to surround themselves with the right people and tools to make the transition smoother, more thrilling, and seamless. With the breakthrough performance of the realme GT 7 Series, they can keep the Power Within Reach and take a bolder step toward their biggest dreams.

Below are some tips to consider when deciding to take a bold move. 

 

Create with Intention

Not everyone is privileged enough to intertwine passion and career. Some have to choose between the two, and deciding to break free from old routines in favor of passion isn’t a choice to take lightly. There are far too many things to consider and weigh carefully. But as cliché as it may sound, sometimes, not everything that’s lost is truly lost. After all, the dancing hand of blessing does not play favorites, especially for those who do things from the heart. 

So, whether it’s finally choosing photography, baking, content creation, or any other artistic pursuit over the daily grind of a 9-to-5 job, one can rest assured that something meaningful often awaits. The good thing is that the realme GT 7 Series is equipped with a 50MP main camera with Optical Image Stabilization (OIS), allowing users to document their artistic masterpieces in crisp and clear detail. Paired with AI features such as AI 2K Live Photos for a livelier and more expressive photo, and AI glare removal that eliminates unwanted bright reflections, users' passion and creative vision can surely shine even in the dark. 

 

Ask the Right Questions 

Some are looking for signs, others for answers. But when it comes to switching careers, people often get clarity and make intentional decisions when they ask the right questions. From the shallows of the ‘whats’ to the depths of the ‘whys,’ a person’s quality of questions shapes the quality of their decisions.

But there’s no shame in not knowing the right questions right away, just as there’s no shame in not having any answers. For anyone at the crossroads, lost and confused, there’s comfort in the stories of others. They can turn to blogs, podcasts, or TED Talks to find solace in the stories shared online by those who were once in their shoes. 

Whatever their go-to platform for advice, users can rely on the realme GT 7 Series’ huge 7000mAh battery to keep them company from sunset to sunrise. They won’t also have to worry about lags or delays when switching between apps, saving relatable video content, or taking screenshots of excerpts that hit the feels, because the realme GT 7 Series’ up to 24GB RAM and massive storage (512GB on the GT 7 Dream Edition and GT 7; 256GB on the GT 7T), can handle them all and more with ease. 

 

Know the Pros and Cons – and Be Ready for Both

Even the best-laid plans can fall apart without the proper preparation. For those stepping into independence for the first time, it’s important to think beyond freedom and take into account the challenges and struggles that come with it. From budgeting and grocery shopping to managing emergencies and fixing things around the house, independent living demands not just self-reliance, but also the right tools to support the journey.

That’s where having a dependable digital companion makes all the difference. When life demands more, the realme GT 7 and realme GT 7 Dream Edition step up with flagship-level performance powered by the MediaTek Dimensity 9400e processor, which is designed to help users multitask effortlessly, manage their to-do lists efficiently, and stay sharp and productive through it all. 

Moreover, it also supports AI planner, a first-of-its-kind smart scheduler from realme that enables users to manage daily tasks with a simple double tap. This allows fans to easily keep track of their schedule, whether it's a work meeting or a spontaneous gathering with friends.

For fans ready to make a bold move, the realme GT Series can be their everyday partner for progress, empowering them to break through self-imposed limits and level up. The realme GT 7 is priced at PHP 37,999, while the realme GT 7T retails at PHP 29,999, available in IceSense Black and IceSense Blue colorways. Meanwhile, the high-end variant, the realme GT 7 Dream Edition, stuns in Aston Martin's Racing Green colorway and is priced at PHP 39,999. The Series is also available in realme partner stores nationwide. 

For more updates and detailed announcements about realme and the realme GT7 Series, visit realme’s official website and follow its Facebook page.

POP MART and Lazada Unite to Engage Filipino Toy Collectors Through Unboxings and IRL Events

The Philippines and Southeast Asia’s blind box obsession is now mainstream, and POP MART is at the heart of it, fuelling demand with exclusive IPs, sought-after collectibles and even real-life fan events. The global designer toy brand, best known for turning characters like MOLLY, DIMOO, and SKULLPANDA into household names, is tapping on Lazada’s LazMall to connect with millions of fans across the region through surprise drops, unboxings, and community events.

With LazMall, POP MART is now reaching fans in a more direct and hyper-personalised way. Since joining the platform in 2023, it has grown over 5-fold to become one of LazMall’sfastest-growing toy brands — a testament to the region’s deep love for collectibles and character storytelling.

From live-streamed unboxings to data-backed product launches, POP MART’s success reflects how digital discovery and fandom go hand-in-hand. The global blind box collectibles market is set to hit USD 38.4 billion by 2031 — a boom fuelled by Gen Z and millennial collectors seeking rarity, emotional connection, and a bit of playful nostalgia.

“Whether it’s the thrill of the mystery or the joy of finding your favourite character, our collectors are looking for more than just toys – they’re seeking stories,” said a POP MART spokesperson. “With Lazada, we’re able to deliver those stories in a more seamless way.”

 

Global Exclusives Launching in June

This month, POP MART will release two globally limited figures — MOLLY and Zsiga, and also unveil the second-generation SKULLPANDA plush toys, adding a soft and huggable twist to its cult-favourite character lineup.

These products will be available on Lazada’s LazMall from June 2025 onwards. POP MART will also increase its stock levels and scale up visibility on its LazMall storefront to meet fan demand.

 

Where Community Meets Commerce

On Lazada, POP MART fans don’t just shop — they discover and experience. Using AI-powered recommendations and region-specific insights, the brand curates its releases based on what collectors love most in each market. 

Collectors also benefit from prompt deliveries, with 85% of orders in Manila and other key Southeast Asian cities guaranteed to arrive within 48 hours upon order confirmation. Collectibles are also delivered in custom shock-proof packaging to ensure they arrive in pristine, collector-worthy conditions, and the parcel can be tracked in real time on the Lazada app.

POP MART collectibles are not just toys, they are a lifestyle and the epitome of luxury and exclusivity that has been fuelled by the energy of its fans and creators. More than one-third (34%) of its sales on Lazada now come from affiliate creators in Southeast Asia — livestreamers, toy reviewers, and content creators who bring the world of POP MART to life through their own lens. Their curated content, character deep-dives, and unboxing videos don’t just sell toys — they build community and elevate collecting into a shared lifestyle.

 

Taking the Experience Offline

Fans in the Philippines experienced the magic in-person at the recently concluded Lazada X POP MART 5KM run last June 1 at the SM Mall of Asia Complex. Designed to be a vibrant, community-driven event that blends fitness, music, and fandom, POP MART hosted an exclusive booth at the event, creating a playground for pop culture lovers to meet iconic characters, explore exclusive new drops, and immerse themselves in the joyful surprise of the trend culture and brand stories.

IRL experiences like this are part of POP MART’s strategy to connect more deeply with its community – both online and offline.

“POP MART’s world is built on creativity and connection,”said Kaya Qin, Chief Business Officer at Lazada Group. “Through Lazada’s platform, brands like POP MART are able to inspire and engage a new generation of collectors with stories that extend beyond the digital channels.”

POCO F7 Is Here: Cutting-Edge Design and Next-Level Performance Unveiled

 POCO today unveiled the POCO F7, setting a new benchmark for flagship performance in its category. The POCO F7 is powered by the recently debuted Snapdragon®️ 8s Gen 4 Mobile Platform, bringing flagship-level power and efficiency to more users. 

POCO also introduces a bold new look to mark this evolution: the POCO F7 Cyber Silver Edition, which features a Snapdragon®️ logo on the back, symbolizing the fusion of explosive performance with expressive design. 

The launch is also highlighted by the debut of Rydr, POCO's first-ever virtual avatar. Embodying speed, power, and intelligent action, Rydr reflects POCO's ongoing pursuit of breakthrough performance and deeper engagement with the tech-savvy generation.

"With the POCO F7, we're advancing our commitment to redefine flagship performance by making it accessible to a wider audience. The launch of the POCO F7 Cyber Silver Edition, with its distinctive aesthetic, further embodies our vision to connect more deeply with a new generation by blending futuristic style and powerful technology," said Angus Ng, Head of Product Marketing at POCO Global.

Flagship Power, Intelligent Performance

At the core of the POCO F7 is the recently debuted Snapdragon®️ 8s Gen 4 Mobile Platform, built on an all-big-core CPU architecture that enables faster, more efficient processing. With an AnTuTu benchmark score of 2,084,535¹, it achieves over 30% performance improvement² over the previous generation.

To keep this power stable under pressure, the POCO F7 features the brand's most advanced and effective cooling system yet: a 6000mm² 3D Dual-Channel IceLoop System with the biggest Loop Heat Pipe ever used in a POCO device. 

Supporting this is a 6500mAh (typ) battery - the largest in the POCO F Series. Paired with 90W HyperCharge³, which charges the battery to 80% in just 30 minutes⁴, it delivers extended screen time with minimal downtime. For added convenience, the POCO F7 supports 22.5W reverse charging⁵, offering broad compatibility across Xiaomi and other major smartphone brands.

Translating performance into real-world responsiveness, the POCO F7 runs on Xiaomi HyperOS 2⁶. On the gaming front, WildBoost Optimization 4.0 brings further gaming enhancements with support for 1.5K Super Resolution and Smart Frame Rate for up to 120FPS in top mobile titles such as Genshin Impact. Completing the flagship experience is the Surge T1s signal tuner, which enhances cellular performance and boosts Wi-Fi and Bluetooth stability to keep the device reliably connected.

Pro‑Level Photography, Effortless Creativity

Whether it's fast-paced action or a carefully crafted shot, the POCO F7 is equipped with a camera system designed to capture moments with clarity and elevate them effortlessly. 

At the heart of it is a 50MP Sony IMX882 main camera with OIS, delivering high-quality images across diverse lighting conditions. Features like UltraSnap and Live Photo further elevate the shooting experience with speed, depth, and motion. When it comes to portrait photography, POCO F7 offers versatile 26mm, 35mm, and 52mm focal lengths, coupled with real light spot feature that gives your background a soft, beautiful blur.

Meanwhile, the new AI function - AI Beautify further enhances image quality by refining tone, clarity, contrast, and brightness levels, bringing out rich detail across all scenes without overprocessing. To support the improved camera experience, the camera interface has also been redesigned for clearer navigation and a smarter user experience.

Ultra-Bright, Ultra-Big Display Built to Keep Up

To match its flagship-level performance, the POCO F7 features a 6.83-inch 1.5K ultra-bright display that strikes the ideal balance between visual impact and everyday usability. With high brightness, precise touch response, and advanced eye comfort features, it delivers flagship-level clarity, comfort, and control.

For clear visibility even in harsh light, the display reaches 3200 nits peak brightness and covers up to 25% APL, enhancing brightness across a larger screen area without being limited to HDR or SDR content. This is further supported by POCO's Sunlight Display 4.0, which enhances contrast in real time for vivid, accurate visuals.

Built with both comfort and precision in mind, the POCO F7 is equipped with TÜV Rheinland Low Blue Light (Hardware Solution) Certification, TÜV Rheinland Flicker Free Certification, and TÜV Rheinland Circadian Friendly Certification, reducing eye strain even during extended sessions. Paired with 3840Hz PWM dimming, Wet Touch Display 2.0, and an ultra-responsive 2560Hz⁷ instant touch sampling rate, the screen adjusts seamlessly across different use scenarios, whether navigating with damp fingers or responding to fast-paced gaming.

Design That Moves, Build That Lasts

Introducing an all-new design language inspired by speed, the POCO F7 channels motion into form while staying grounded in durability. The device features a streamlined surface, a sleek CNC-integrated aluminum alloy frame, and a glass back cover that together create a modern, dynamic look.

At the front, minimal bezels frame the display, achieving a 94.23% screen-to-body ratio², adding to the sense of immersion and visual flow. Complementing this, large-radius curves enhance ergonomics, offering a smooth and comfortable grip. Around the back, a blade-like neon flare camera deco embodies precision and a sense of motion, while a golden-angle tangent line divides the panel for a more balanced, harmonious look.

Blending geometric accents with a futuristic edge, the POCO F7 Cyber Silver Edition makes a bold statement. Inspired by the Cyber aesthetic, its mechanical-style overlay and prominent Snapdragon®️ logo above the division embody the raw power driving the device.

Beyond appearance, the POCO F7 is engineered to endure. The reinforced structure offers bending resistance rated up to 70kg², reducing impact from accidental pressure. Combined with IP68 dust and water resistance⁸, it's built to remain dependable across unpredictable environments.

Product availability

POCO F7 is available as a Shopee exclusive in three colors: Black, White, Silver, and in two variants at a special price from June 24 - 30: 12GB+256GB at only P17,499, and 12GB+512GB for P19,499 on POCO’s official Shopee store when you claim vouchers for up toP2,000 off. With Shopee, you can also get the POCO F7 via SPayLater or pay Cash On Delivery.

To learn more about the POCO F7, head to http://mi.com/ph. 

 

¹ Data tested based on AnTuTu v10.4.9 by POCO Internal Labs. Actual results may vary. 

² Data tested by POCO Internal Labs, actual results may vary. 

³ 90W HyperCharge means the adapter output power is 90W. Actual power output may vary depending on the environment. Availability may vary by countries/regions, you may consult our online store or third party shopping websites for more purchasing options. 

⁴ Data is obtained from POCO Internal Labs with a test room temperature of approximately 25℃. Actual results may vary due to different test environments. Please refer to actual experience. 

⁵ Supports up to 22.5W wired reverse charging, compatible with devices verified through POCO labs testing. 
⁶ Availability of Xiaomi HyperOS 2 features, apps and services may vary depending on region, software version and phone model.

⁷ 2560Hz instant touch sampling rate is activated under Game Turbo Mode.
⁸ The device is certified to be water and dust resistant exclusively under specific laboratory conditions not corresponding to normal use conditions. The warranty does not cover liquid damage caused by conditions other than test conditions. Ingress protection might deteriorate due to wear and tear, physical damage and/or disassembly needed for repair. Please visit official website for more information.

POCO Releases the F7—Here’s What You Should Know About This Stylish, Capable Smartphone

POCO has officially launched the F7 in the Philippines, and it’s shaping up to be a solid choice for users looking for dependable performance with a bold, modern design. The F7 isn’t trying to be a flagship disruptor—but for its price and feature set, it stands out as a smart pick for everyday use.

If you’re someone who appreciates a device that looks good, handles the essentials with ease, and doesn’t overcomplicate things, here are the key highlights you should know:

Cyber Silver Makes a Bold Style Statement

Let’s start with the looks: the POCO F7 Cyber Silver Edition adds a bit of futuristic flair to your tech lineup. With a unique reflective finish and a Snapdragon® logo etched on the back, it’s clearly not your average slab of glass and metal. It’s available in three colors—Cyber Silver, Black, and White—offering options for both minimalist and statement-loving users.

The design is more than surface-deep, too. It’s built with a durable CNC aluminum alloy frame, a glass back, and has a 94.23% screen-to-body ratio² for a more immersive display feel.

“With the POCO F7, we're advancing our commitment to redefine flagship performance by making it accessible to a wider audience. The launch of the POCO F7 Cyber Silver Edition, with its distinctive aesthetic, further embodies our vision to connect more deeply with a new generation by blending futuristic style and powerful technology,” said Angus Ng, Head of Product Marketing at POCO Global.

The POCO F7 is powered by the new Snapdragon® 8s Gen 4 Mobile Platform, which brings solid day-to-day performance with better efficiency and less lag. It uses an all-big-core CPU setup and boasts an AnTuTu score of 2,084,535¹, delivering roughly 30% more performance² compared to its predecessor.

Whether you’re jumping between emails, editing social media posts, or squeezing in a quick game of Genshin Impact, this phone won’t leave you hanging.

Cool and Collected—Even on Heavy Days

To make sure the phone stays cool even during long usage, POCO added its most advanced cooling system yet: a 6000mm² 3D Dual-Channel IceLoop System. It uses the biggest Loop Heat Pipe ever in a POCO phone—ideal if you’re often on video calls, streaming content, or playing graphics-heavy games.

All-Day Battery with Quick Top-Ups

One of the practical highlights is its 6500mAh battery—the biggest ever in a POCO F Series device. It’s made to last through long workdays, travel, or lazy weekends of streaming and scrolling.

Charging is handled by 90W HyperCharge³, which can get you back to 80% in just 30 minutes⁴. And if your wireless earbuds or backup phone need a boost, the F7 supports 22.5W reverse charging⁵, too.

Camera That Adapts to Your Style

The F7’s main shooter is a 50MP Sony IMX882 sensor with OIS (Optical Image Stabilization) to help reduce motion blur. It’s paired with handy camera features like:

UltraSnap for capturing quick, clear shots,
Live Photo for motion-enhanced moments,
Multiple portrait focal lengths (26mm, 35mm, and 52mm) to suit your creative eye.
And with the AI Beautify tool, your selfies and portraits get subtle enhancements to brightness, tone, and clarity—without that overly filtered look.

A Bright Screen That’s Easy on the Eyes

The 6.83-inch 1.5K AMOLED display is built for comfort and clarity. With a peak brightness of 3200 nits and Sunlight Display 4.0, it stays visible even outdoors. That’s perfect for beach trips, commute scrolling, or working al fresco.

It’s also TÜV Rheinland certified for:

Low Blue Light
Flicker-Free Viewing
Circadian-Friendly Design

So you get reduced eye strain during long viewing sessions. And yes—it works even when your hands are a little damp, thanks to Wet Touch Display 2.0.

Built to Withstand the Daily Grind

Beyond the glossy finish, the F7 has been reinforced to handle real-life situations. It’s rated to withstand up to 70kg of bending pressure² and comes with IP68 dust and water resistance⁸. That means accidental spills, splashes, or tossing it into your overstuffed bag won’t spell disaster.

Product availability

POCO F7 is available as a Shopee exclusive in three colors: Black, White, Silver, and in two variants at a special price from June 24 - 30: 12GB+256GB at only P17,499, and 12GB+512GB for P19,499 on POCO’s official Shopee store when you claim vouchers for up to P2,000 off. With Shopee, you can also get the POCO F7 via SPayLater or pay Cash On Delivery.

To learn more about the POCO F7, head to http://mi.com/ph.