Heart Evangelista Inspires Confidence and Comfort as the New Face of Avon Intimate Apparel

With years-long passion for innerwear, Avon shapes women who shape the world.

 

Heart Evangelista is the ambassador for Avon Intimate Apparel—now including the NEW 360° Comfort System

Avon, the no. 1 Intimate Apparel in the Philippines, unveils global fashion icon, Heart Evangelista, as its new ambassador for Intimate Apparel. “This is my first undergarment endorsement, and I am proud that it is with Avon, a brand that celebrates all kinds of bodies and reminds women that they can achieve anything they set their mind to. Excited to show you how I style this new collection,” says Evangelista.

 

Aligned with Avon’s values, Heart embodies a woman who embraces her power to carve her path, shaping the narrative for women. “Heart doesn’t just embrace her own story, but also empowers others to do the same. She’s an encouragement for women to embrace their uniqueness and confidently chart their paths. Together with Avon, let's continue to shape a world where every woman is empowered to write her story and embrace her power,” says Anna Garces, Head of Marketing for Avon Philippines and Asia-Pacific. 

 

As a woman who embraces her uniqueness, Heart is the perfect person to endorse this new line, showing women everywhere that they can also shape their world, regardless of societal expectations. The message she sends is clear: every woman has the power to shape her story, just as she has done. 

 

Heart’s presence in Avon reflects the brand's newest innerwear collection as it not only offers comfortable innerwear but also champions the idea of the collective, coming together to support and celebrate each other while claiming their power to shape the world.  

 

All-Around Comfort with #360ComfortBras

 

Avon Intimate Apparel is renowned for celebrating diversity by providing high-quality products that are the perfect fit for every body and made with materials that last. 

 

With the new revolutionary 360° Comfort System, Avon’s latest collection ensures that women can feel comfydent in their own skin. The newest Intimate Apparel features all forms of comfort and evolves with the changing needs of women – it’s made of a lightweight, soft, and smooth fabric that’s breathable for all-day relief. It comes in essential colorways in versatile silhouettes that flatter every body type. Made with high-stretch materials that allow women to maximize freedom of movement while shaping and supporting the body snugly but not too tightly.

 

Sweating will be one less of your worries as its breathable and quick-dry fabric carries sweat away from the skin when the day gets too hot allowing you to do so much more without any discomfort. Women can wear it, forget it, and focus on conquering the world.

 

Together, We Shape The World

 

With its recent innovation, Avon not only offers comfortable innerwear but also stays true to its mission of creating a better world for women, which is a better world for all. 

 

Avon debuts Heart in a night of style and music, through a benefit fashion show and concert that aims to provide a platform for women to embrace their power, own their narratives, and strut the runway with Avon Intimate Apparel’s 360° Comfort System collection. Strengthening its advocacy, all proceeds from the event go to partner organizations that support breast cancer awareness and the fight to end violence against women and girls.

 

The fashion show for a cause features an all-women ensemble of singers, dancers, and real-women models, among others. Headlining the show are performers Kiana Valenciano, Deny, Peaceful Gemini, and spoken word artist Beverly Cumla.

 

Together with Avon, Heart invites women of all ages, genders, shapes, and sizes to celebrate their uniqueness and be comfortable in taking control of their stories. With Evangelista leading the charge, Avon Intimate Apparel proves that when women are comfortable embracing their power, supporting and uplifting one another, the possibilities are limitless.

 

Be part of the movement and discover Avon Intimate Apparel’s 360° Comfort System at www.avonshop.ph, through your local Avon representative, Lazada, Shopee, and TikTok Shop.

 

foodpanda supports Avon

 

About 1 in 8 women will develop breast cancer in their lifetime. In 2019, Filipina women were even more vulnerable as it was estimated that the Philippines has the highest prevalence of the disease in Asia, and ninth highest in the world. The following year, breast cancer was still one of the top 2 most common among Filipino women with majority diagnosed at advanced stages. 

 

This is why every year during October, the world observes Breast Cancer Awareness Month with global beauty brand Avon as one of top supporters of the cause to encourage more people to know more about this disease and be more proactive in regular self-checks that can help detect preliminary symptoms.

This year, Avon continues this worthy cause with a global campaign encouraging everyone to discover what’s #NormalForMe and by extension, inviting partner brands, including leading online quick commerce platform foodpanda, to raise awareness and raise funds on behalf of the Philippine Cancer Society. The campaign also encourages women to normalize regularly checking their breast for any changes that could potentially cause breast cancer. 

 

“We are grateful to Avon for reaching out to us and trusting us to become one of their brand partners to promote this advocacy. We are more than happy to offer our support, even in the simplest way, to reach more audiences and raise awareness,” says Daniel Marogy, foodpanda Philippines Managing Director.

 

“For the last 30 years, we’ve committed to this cause to raise funds and awareness to help more women to join the initiative to battle breast cancer not just for themselves, but also for their loved ones,” shares AvonHead of Communications for Philippines & APAC, Marion Limlengco. “This is why we’ll always push for everyone to know the signs, know the risks, and know how to take action because early detection will help save lives.” 

 

Pink it up with foodpanda

 

foodpanda is offering a special and exclusive discount for every checkout from their app starting October 15 to 31, 2022 using the code “AVONFP50”. 

 

A portion of the amount of every order will be donated to Avon’s partner beneficiary, the Philippine Cancer Society, who is also offering consultation should you spot a lump or need more help in screening your breasts and pecs. 

 

Apart from this, Avon’s #NormalForMe campaign has also prepared activities to raise funds on the campaign which include donation drives, free clinical breast examinations and dedicated fundraising products from Avon. 

 

Download the foodpanda app now and support Avon’s #NormalForMe campaign.  For more information about this campaign, please visit bit.ly/avonbreastcancerpromise. Follow Avon Philippines on Facebookand Instagram for more updates and shop your favorite Avon products at www.avonshop.ph or contact your local Avon Representative.  

Avon’s got you covered with products that nourish your own beauty

Most women will have heard or read someone make an unsolicited remark about how they look whether at home, outside, or online. Social media is especially widespread not just with comments, but also with unrealistic beauty standards from brands and celebrities. Some get the notion that it’s “normal,” but that shouldn’t be the case.

It’s best to remember that there’s no definite standard of what it means to be beautiful, so there should be nothing or no one to hold you back from owning your version of it! When you acknowledge every part of yourself and use it to your advantage, nobody will be able to put it against you.

Beauty might be skin-deep, but self-love runs deeper. That’s why it’s time you Bare to Declare your beauty standard—after all, Avon’s got you covered with products that nourish your own beauty. 

Skin So Soft and So You

Every Filipina can feel sexy with radiantly soft skin with the new and improved Skin So Soft Hand and Body Lotions by Avon, now formulated with Deep Absorb Technology that can penetrate up to 10 layers of skin which means that all the nourishing and protecting ingredients are deeply absorbed, making skin look and feel amazing from within. 

Don’t be afraid to enjoy the sunshine when you put on Skin So Soft Radiance + SPF15 Hand and Body Lotion which protects you from UV rays, while also improving dull skin in just 3 days with active Glutathione formula.

Go from uneven to flawless skin with Skin So Soft Perfectly Even Hand and Body Lotion with 99% Kojic concentrate and SPF6, which is powered with 5A complex that will make any skin tone naturally even, sun-protected, and nourished. 

Dry & sagging skin? That’s no problem with Skin So Soft Firm Bright Hand and Body Lotion, infused with Vitafirm complex and Carrot root extract that keeps skin look and feel firmer in just 3 days.

Keep your skin silky-smooth throughout the day with Skin So Soft Silky Moisture Hand and Body Lotion that’s infused with Argan Oil and Vitamin E for long-lasting moisture.

Last but not the least, you can achieve radiant skin faster and brighter than ever before with Skin so Soft Ultra Radiance Hand and Body Lotion, now with 4x more Glutathione. Combined with Gluta Booster Technology, you can increase your natural Gluta in the skin by up to 27%. Furthermore, this formula is 99% enforced with pure Vitamin C, Vitamin B3 (Niacinamide), and Amino Acids.

Go Nude with an Attitude

Avon has recently strengthened their position to be more inclusive for every size, skin tone, gender, and identity through Intimate Apparel.

Last May, the brand encouraged women to “Own Your Stage” with the Invisicool collection that can support you at whatever stage in life you are – be it a striving mom, a plus-sized queen, or even an experienced boss. By July, the brand invited every body and everybody to “Come As You Are” with the first gender-free Limitless underwear collection in the country.

This time, women are encouraged to take on the world with a nude attitude with Avon Intimate Apparel. It has additional shades that can complement morena, medium-tone, and fair skin tones. It also offers a variety of designs to choose from: signature lace bras, nude printed bras, and innovative and moulded bras. 

Whether you’re working from home or running a quick errand, you can still take it light and easy with the 3-piece loungewear collection that you can wear from day to night. A true level-up from your usual house clothes, this selection is made with innovative, lightweight fabric, and moves sweat from your body so you can be comfortable throughout the day. It comes in a versatile nude that pairs well with your skin, regardless of complexion.

Find the perfect support for your body and don’t let anyone dim your glow! As long as you feel good, you’re already on your way to being the best version of yourself. There’s no pressure to give in to what other people might say. Because whichever you choose, Avon encourages you to #BareToDeclare your version of beauty.

Check the whole collection now at avonshop.ph or contact your local Avon representative!