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Tuesday, October 15, 2024

LG's Brand Reinvention: A Global Success Story Driven by Its Transformation into a Smart Life Solutions Company

 LG Electronics (LG) has made significant strides in the global market with its innovative brand strategies, earning its place as a top global brand.

 

 

On October 10, LG was ranked 97th with a brand value of approximately USD 6.5 billion in the Best Global Brands 2024 report by global brand consulting firm Interbrand.

 

Interbrand’s evaluation of the Best Global Brands assesses brand value through a comprehensive analysis of a company’s financial performance, role of brand and brand strength. Factors such as direction, engagement and relevance are considered. As a pioneer in the industry, Interbrand’s ISO-certified evaluation criteria are widely regarded as the most reliable methodology in branding and marketing.


LG’s brand value has surged, reflecting significant improvements in both business and brand competitiveness compared to the previous year. LG’s brand value increased by a substantial 38.7 percent year-over-year, receiving high scores in the categories of role of brand and brand strength.

 

Interbrand attributes this positive assessment to LG’s clear vision as a Smart Life Solution Company and its sustained growth through the exploration of new opportunities. The company has also adapted its brand strategies to ensure consistent customer engagement across diverse regions and generations, utilizing communication methods that resonate with audiences both online and offline.

 

In July of last year, LG unveiled its vision to evolve into a “Smart Life Solution Company,” enhancing customer experiences across various environments, including homes, commercial spaces, mobility and virtual realms. Since embarking on its transformation, LG’s brand value has skyrocketed. From approximately USD 3.1 billion in 2022, it has more than doubled to about USD 6.5 billion in 2024.

 

Interbrand has also praised LG’s “Brand Reinvent” initiative, which aims to establish LG as a youthful and dynamic brand that resonates with customers across generations and regions.

 

To achieve this, LG has unified its brand message under the brand promise of “Life’s Good,” ensuring it is embraced by all organizations globally and integrated into every customer touch point of brand experience. This includes redefining its brand identity and visual expression. “Life’s Good” encapsulates the brand’s mission to help everyone savor life’s precious moments through its products, services and communications. In the digital realm, the brand symbol “Face of the Future” engages customers with a friendly smile and wink, fostering a sense of connection through various digital expressions.

 

In addition, LG is launching brand campaigns and pop-up events that invite future customers, particularly Generation Z, to engage both online and offline.

 

The global campaign “Optimism your feed” aims to spread positivity through online algorithms, encouraging a better life with an optimistic outlook. This initiative garnered significant attention, amassing over 1.8 billion views within two months of its launch on platforms like YouTube and TikTok.

 

Moreover, LG is going to keep enhancing its engagement with Generation Z by creating offline customer experience spaces that reflect young customers’ interests, such as lifestyle, games and music.

 

LG has previously been recognized as one of the top 100 global brands for three consecutive years from 2005 to 2007.

 

“We are transforming from a leading home appliance and consumer electronics company into a Smart Life Solution Company. As part of this transformation, we’ve initiated our brand reinvention based on our long-standing promise, ‘Life’s Good,’” said William Cho, CEO of LG Electronics. “At this historical moment of business transformation, we are proud to be recognized as one of the top 100 global brands, a testament to our strong brand presence and growth potential.”


Empowering Mompreneurs: PLDT Home Celebrates Innovation and Sustainability at Gawad Madiskarte 2024

 Filipino mothers are the role models the world needs. Not only are they caring, nurturing and resilient, they also bring communities together and embody the country’s spirit of innovation. When something is lacking, they find ways to make it whole; when they are constrained by their financial situation, they dig deep into their experiences to find solutions. 

They do all this with a smile as they share advice and encourage each other. These are the moms of Madiskarte Moms PH (MMPH), an online community of mom entrepreneurs helping women start their path to financial freedom. Founded during the pandemic when thousands of women lost their jobs, moms added another role to their name: mompreneur.



 

PLDT Home recognized from the outset that this movement was the future of entrepreneurship in the Philippines. Building empires from home—starting with micro-, small and medium enterprises (MSMEs)—is the new way to financial independence as the platform lets mompreneurs showcase their ability to learn new skills and manage their roles as caregivers, teachers, and business owners.

 

Today, the community has 190,000 members, 450+ members turned brand affiliates, 150 recipients of business toolkits, over 24,900 trained mompreneurs, and 16 online masterclasses and webinars.

 

And so Gawad Madiskarte was born to celebrate the triumphs of Filipino mompreneurs, those who inspire not just their families but their communities through their creativity and hard work. The awards are supported by PLDT Home as part of its commitment to nation building and its purpose of inspiring innovation and meaningful connections.

 

Gawad Madiskarte 2024 is set for October 19 at Seda Hotel in BGC. It will award mompreneurs in three categories: Diskarteng AngatDiskarteng Eco-Friendly and Diskarteng May-Puso in start-up and scale-up divisions. The panel of judges for this year's competition is a formidable lineup of industry leaders and experts, each bringing a wealth of knowledge and experience to the table. Their diverse backgrounds and accomplishments make them a truly distinguished panel. This panel is composed of Butch Jimenez, Chief Operating Officer, PLDT Inc.; Jonjon San Agustin, Executive Vice President for Marketing, SM Supermalls; Tweetie de Leon, owner of TdLG Designs; Angela Chongco, owner of Mayumi Organics; Pia Hontiveros, broadcast journalist; and Annette Gozon-Valdes, President, GMA Films.

 

Gawad Madiskarte 2024 puts the spotlight on mompreneurs who champion sustainability as business owners, whether it’s by leaving the least carbon footprint in their manufacturing process and operations, supporting local communities, or creating products that are part of the circular economy.

 

Nominees and prizes 

Six (6) mompreneurs can bring home the major prizes across three subcategories (Diskarteng AngatDiskarteng Eco-Friendly, DiskartengMay-Puso) where each will receive ₱100,000. Two (2) winners across two subcategories (Diskarteng Digital, DiskartengHomebiz) will each receive ₱50,000, and all other finalists will each receive ₱25,000.

 

Also lending their support to the mompreneurs is delivery and logistics company Lalamove, which will provide ₱10,000 worth of Lalamove vouchers to the six (6) major winners; and ₱7,500 worth of Lalamove vouchers to two (2) special award winners. Mompreneurs can use these vouchers for their product deliveries and business operations that require courier services.  To make their home life easier and more fun in the kitchen, home and kitchen appliances brand Tough Mama will give all winners a Detachable Electric Griller and Plate; and Tough Mama Hand Mixer to all 18 finalists. 

 

On top of all these prizes is a beautiful trophy created by world-class sculptor Ram Mallari. Throughout his career, Mallari has brought sustainable art to a whole new level. His artworks are made from discarded metal and other materials, and given new life as he fashions them into provocative works of art. 

 

This year’s nominees for Diskarteng Angat are (start-up) Olivia’s PartylandPixellab Self Portrait StudioLe Vourge Scents; (scale-up) MomiBigbig's KitchenUlap BedsheetLove My PajamiesHTP Clothing. For Diskarteng Eco-Friendly, the nominees are (start-up) Bloomingdale CollectionsBayong PampangaXavier &Xandrie; (scale-up) MP Nieva’s Flower Company, OPCIsay Bags. For Diskarteng May Puso, the nominees are  (start-up) Bounty Honey - Pure ,Raw,Wild from MindanaoIsla PH EssentialsBahay UgnayanEducational Services; (scale-up) Jobiba Baby Diaper and WipesFH Moms.

 

Using “waste,” not adding to it

Sustainability may be fashion’s biggest trend judging from the recent Fashion Week series in New York, London, Milan and Paris. In London especially, eBay and Vinted put on runway shows of preloved clothing and accessories, showing once again that with fashion’s cyclical nature, nothing really goes out of style.

 

A number of this year’s nominees recognize that fashion can be sustainable by upcycling materials and making use of “waste” to create something new and beautiful.  One nominee makes bayong bags embellished with PVC straps. Think Pretty Woman, but instead of going back to show them she had money, our heroine-slash-entrepreneur started experimenting on lowering the costs of PVC bags. And the rest is history.

 

Another nominee focuses on middle-class women who prefer reusable, earth-friendly items that would last them a long time. The company upcycles factory-reject materials into bags. It’s a family business that started from scraps of venetian blinds that their dad would bring home from the factory. What began as a home business in 2009 scaled up through bazaars and online shopping.

 

These women exemplify entrepreneurs that prioritize their social responsibility by adapting sustainable practices, local sourcing, and community engagement. Just what the world needs.

 

 

Be part of the future of entrepreneurship and this inspiring movement by joiningour Facebook group. 

 

Max Expands: Warner Bros. Discovery Set to Launch Streaming Service in 7 New Markets Including Southeast Asia, Taiwan, and Hong Kong on November 19!


 

Warner Bros. Discovery announced today that its streaming service Max will launch on November 19 inIndonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong KongMax will be a brand newstreaming experience in the region bringing fans blockbuster moviesgroundbreaking seriesiconic hitsengaging real-life content and family favorites through a strong product experience.

 

Max brings together the highest quality entertainment from beloved brands like HBO, Harry Potter, the DC Universe, Cartoon Network, Max Originals, and the best of Hollywoodmovies, as well as can’t-miss programming from Discovery, TLC, AFN, Food Network, ID* and HGTV all in one place.

From November 19, subscribers can enjoy an elevated streaming experience on multiple devices** with an easy to navigate interface including personalized recommendations, seamless search, genre rails and brand hubs. Providing a more intuitive way of exploring Max, subscribers can create up to five unique profiles, each customizable with favorite characters as avatars, receive content picks based on viewing habits and customize profiles for kids, curated with age-appropriate content and parental controls.

 

JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery said: “We are thrilled to bring Max to more consumers in Asia. Max brings together unparalleled quality content from iconic brands like HBO, Discovery, the DC Universe, Harry Potter, AFN, and Cartoon Network, as well as Hollywood blockbusters all in one place. Building on successful launches in the U.S., Latin America and Europe, Asia Pacific represents the next phase of Max’sglobalizationmaking Max available now in over 72 markets with more to come in 2025.

 

James Gibbons, President at Warner Bros. Discovery, APAC said: Warner Bros. Discovery has long entertained fans across Asia Pacific with culture-defining content from powerhouse brands. For the first time, this programming will be available in a brand new streaming app for regional audiences, with Max combining incredible breadth and depth and a best in class viewing experience.

 

CONTENT OFFERING

 

Max will offer a collection of fan favorite content from theatrical hitsculture-defining shows, best in class real-life stories across food, home, lifestyle and documentaries, as well as family favorites.

 

• As the exclusive streaming home for groundbreaking HBO Originals, Max will feature a slate of exclusive stories including new series Dune: Prophecy, the Game of Thrones prequel, A Knight of the Seven KingdomsIT: Welcome to Derry, the upcoming Harry Potter seriesand new seasons of House of the Dragon, The White Lotusand The Last of Us. Subscribers will also have access to award-winning series, True DetectiveGame of Thronesand Successionas well as Max Original adult animationCreature Commandos, the first series out of the new DCUniverse under James Gunn and Peter Safran.

 

• Max will feature the best of Hollywood movies, includingthe full Harry Potter movie collection, Dune: Part TwoBarbie, Aquaman and The Lost Kingdom, Wonka,Mission Impossible: Dead ReckoningGodzilla x Kong: The New Empire and the upcoming premiere of Beetlejuice Beetlejuice.

 

• Fans of Warner Bros. Discovery’s beloved collections will be entertained by Friendsthe DC Universe, The Conjuring Universe, The Matrix and Sex and the City.

 

• For the first time, real-life stories from Warner Bros. Discovery’s renowned unscripted programming fromDiscovery, TLC, AFN, Food Network, ID* and HGTV will be available in one streaming destination. Individual brand hubs on Max will feature worldwide hits includingDeadliest CatchGhost AdventuresProperty BrothersGold RushDr. Pimple Popper and Selena + Restaurant.

 

• Max will be home to kids’ brands Cartoon Network and CARTOONITO offering a wide selection of content for kids and families from Adventure TimeWe Bare Bearsand Tom and Jerry, to Looney Tunes and Teen Titans Go!.

 

PLANS***

 

Max will offer a choice of different plans. Full details about pricing will be announced in the coming weeks and will varyby country and provider.****

 

Mobile 

• Stream on 1 mobile device at once
• Standard HD video resolution
• Watch only on mobile phone and tablet
• 15 downloads to watch on the go

 

The Mobile plan is available in Indonesia, Philippines, and via select providers in Indonesia, Malaysia, Philippines and Thailand.**

 

Standard 

• Stream on 2 devices at once
• Full HD video resolution 
• Watch on more devices, including TVs 
• 30 downloads to watch on the go

 

Ultimate** 

• Stream on 4 devices at once 
• 4K UHD and Dolby Atmos as available
• Watch on more devices, including TVs 
• 100 downloads to watch on the go (limits apply)

 

Max will launch in Indonesia, Malaysia, Philippines, Singapore, Thailand, Taiwan and Hong Kong on November 19. The Max app will be available for subscription through Max.com, and through select partners – additional details will be announced in the coming weeks.

 

LG's Brand Reinvention: A Global Success Story Driven by Its Transformation into a Smart Life Solutions Company

  LG Electronics (LG) has made significant strides in the global market with its innovative brand strategies, earning its place as a top glo...