Spread the Love and Save Big: realme’s Valentine’s Day Deals with Exclusive Freebies on TikTok & Shopee!

Valentine’s Day is about celebrating love in all its forms - love for a partner, family, friends, and most especially, self-love. It’s the perfect excuse to treat that special someone, or yourself, to something exciting. And what better way to do that than with an epic tech upgrade?

realme is making February even sweeter with big savings and exclusive freebies on some of its most popular devices, just in time for Valentine’s Day. Add favorite items to the cart and enjoy special discounts exclusively on realme’s official TikTokand Shopee stores.

TikTok Shop Valentine’s Day Sale

On February 10, the Squad is in for a treat during TikTok Shop’s Valentine’s Day Sale. Grab a two-for-one deal with the newest realme C75 for only P8,999 and get a realme Watch S2 worth P3,999 for FREE. 

A waterproof smartphone and a stylish smartwatch for the price of one is an offer too good to pass up. This special bundle is only available while stocks last, so set those reminders and add them to cart now.

For even more savings, select devices from the realme Number Series, C Series, and Note Series are also up for grabs with discounts of up to P200 off.

realme Tiktok Shop Valentine’s Day Sale
Product	Voucher	Discount	Mechanics (Min. Spend)
realme Number Series	REALOVE200OFF	P200	P9,999
realme C Series	REALOVE100OFF	P100	P5,999
realme Note Series	REALOVE50OFF	P50	P3,599
AIoT	REALOVE30OFF	P30	P500

 

Shopee Mid-Payday and Valentine’s Day Promo

Meanwhile, from February 10-16, the Squad can get exclusive freebies when they checkout on Shopee. Every purchase of the realme C75 in 8GB+128GB variant includes a FREE realme Buds T110 worth P1,399, while the higher variant 8GB+256GB for P10,999 comes with a FREE realme Watch S2 worth P3,999.

Plus, shoppers can enjoy up to P150 off on select devices from the realme Number Series, C Series, and Note Series for even more savings.

realme Shopee Mid-Payday and Valentine’s Day Promo
Product	Voucher	Discount	Mechanics (Min. Spend)
realme Number Series	REAL150FF	P150	P5,000
realme C Series	REAL150FF	P100	P3,000
realme Pads and Laptops	REAL70FF	P70	P5,000
realme Audio, Wearables, Accessories	REAL20FF	P20	P300

 

Don’t miss out on incredible savings and shop now! To stay updated with the latest offers and promos from realme Philippines, visit the official Facebook page and website.

Sun Life Foundation Champions Sustainability with Back-to-Back Coastal Cleanups

 Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation) scored a win for environmental sustainability with back-to-back coastal cleanups, organized in coordination with Asia Society for Social Improvement and Sustainable Transformation (ASSIST).

Volunteers from Sun Life scoop up bags of trash along the beach during the clean-up efforts.

Over 170 Sun Life volunteers joined the activities at the Las Piñas-Parañaque Wetland Park (LPPWP) and Barangay San Rafael in Noveleta, Cavite, collecting over 400 sacks of waste with a total weight of 2.264 metric tons.

Marine coastal ecosystems are essential resources for both humans and wildlife. Some of these such as the LPPWP, which is one of the few remaining mangrove forests in Metro Manila, serve as habitats to a wide range of endemic and migratory bird species. However, pollution and waste buildup are persistent problems in these areas, posing threats to wildlife, local livelihoods, and public health. Regular coastal cleanups such as this activity help mitigate these threats.

As the philanthropic arm of Sun Life Philippines, the oldest and longest-standing standing life insurance company in the country, the Sun Life Foundation conducts many volunteer drives that hundreds of Sun Life leaders, employees, and advisors join each year. “Volunteerism is a key aspect of Sun Life’s culture,” said Valerie Pama, Sun Life Philippines Chief Asset

Management Officer, who was among the volunteers who participated in the cleanup. “It is always an uplifting experience to be part of volunteer drives that help build a brighter future for our fellow Filipinos.”

including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India,

China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2024, Sun Life had total assets under management of $1.51 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the tticker symbol SLF.

Jollibee Shines at the 60th Anvil Awards

 Jollibee, the Philippines’ number one fast food chain, proudly celebrates another milestone as it bagged four Silver Anvil Awards at the 60th Anvil Awards Gabi ng Parangal held at the Fiesta Pavilion of The Manila Hotel. 

Recognized for its excellence in public relations programs and tools, Jollibee continues to demonstrate its commitment to delivering meaningful, impactful, and culturally resonant campaigns that bring constant joy to Filipinos.

The Winning Campaigns

 

1. Jollibee JoyZone
PR Tools – Multimedia category, Silver Anvil

The Jollibee JoyZone initiative set a new standard for immersive brand engagement as it transformed customers’ smiles into store purchase discounts. Initially placed in a high-traffic mall store and eventually rolled out into more stores during the holidays, JoyZone cleverly used augmented reality (AR) to create meaningful digital interactions that also embody Jollibee’s fun and playful spirit. 

 

2. Share the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024

PR Programs – Best Use of Social Media, Silver Anvil
Featuring real stories from real people resonated well with audiences, as the My Kwentong Valentine’s Day films titled “30 Dates” and “To Love Again” got recognized for how they sparked meaningful conversations about the complexities of relationships and the joy that love brings. By leveraging the power of social media, the films achieved immense reach, garnering millions of views and generating heartfelt engagements that solidified its place as a Valentine’s Day tradition for Filipinos.

 

3. Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024

PR Programs – Best User of Social Media, Silver Anvil
Titled “Nanay ng Bayan,” this heartwarming film celebrated the unconditional love and selflessness of all mothers and mother-figures. The emotional storytelling that paid tribute to all kinds of mothers not only resonated with audiences nationwide, but also encouraged them to share their own stories of maternal love. The campaign achieved significant social media engagement, demonstrating how authentic and touching narratives can create a lasting impact.

 

4. Jollibee’s Generation Joy Fixed Creators Program

PR Programs – Best User of Influencer Marketing, Silver Anvil
This groundbreaking initiative tapped into the power of 20 top-tier content creators from lifestyle, food, and entertainment sectors to reach a wider audience. By empowering creators with creative freedom, the collaborative content outputs embodied authentic storytelling while ensuring alignment with Jollibee’s messaging. The initiative’s success lies in its ability to foster genuine connections between the brand and its target market, using creativity and innovation to communicate and amplify its messages of joy.

“These recognitions at the Anvil Awards are further proof of Jollibee’s continued commitment to create campaigns and initiatives that not only celebrate Filipino culture, but also touch lives and bring people together,” said Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines. “From heartfelt and authentic content to innovative on-ground activations, each of these campaigns reflects our dedication to spreading joy and meaningful engagement with our customers.”

 

Dubbed the “Oscars” of Philippine public relations, the Anvil Awards honor outstanding PR programs, tools, and practitioners in the country. The awards are organized annually by the Public Relations Society of the Philippines (PRSP), celebrating campaigns that set benchmarks in excellence and creativity.

 

From the emotional resonance of My Kwentong Jollibee to the digital innovation embodied by JoyZone and Generation Joy, Jollibee’s award-winning campaigns reflect its ability to blend tradition with modernity, touching hearts through timeless stories and cutting-edge strategies.

 

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

 

Sarah Geronimo & James Reid Headline Enigma Music City Powered by HONOR X9c 5G—Plus

 And HONOR is giving away 100 FREE tickets, here’s how!  

 

The viral HONOR X9c 5G is set to power the Enigma Music City 2025 on February 8, 2025. Pop royalty Sarah Geronimo will be headlining the much-awaited music gathering alongside James Reid, Arthur Nery, Adie, and the queens of Drag Race Philippines Season 3. And great news! HONOR is giving away FREE tickets. Read on to know full mechanics. 

 

“We are more than ecstatic to partner with Enigma Music City in uplifting the local music scene. We are with them in championing the amazing local talent of the Philippines. This is also our way to show our gratitude to our loyal HONOR fans for the success

of HONOR X9c 5G. With that, we are giving away 100 FREE tickets. Visit our social media pages to know more,” said HONOR Philippines Vice President Stephen Cheng. 

Win A Ticket! 

1. Like, follow HONOR Philippines’ Facebook page (Facebook.com/HonorPhilippines) and join HONOR Philippines Community Facebook Group (Facebook.com/groups/616148577202489) 
2. Share this post with the hashtags #HONORX9c5G #TheToughestPhone #AllAngleTripleDefense #HONORxEnigmaMusicCity 
3. Register here: https://bit.ly/HONORxEnigmaMusicCity) 
4. First 100 registrants will secure a ticket, and the form will automatically close once limit is reached 

 

Get your very own HONOR X9c 5G! 

The all-new HONOR X9c 5G redefines durability with its innovative HONOR Anti-Drop Display. Designed to withstand accidental drops, this display enhances the overall user experience by enduring falls from heights of up to 2 meters. It boasts advanced protective shields and ultra-tempered glass, ensuring comprehensive coverage against impacts. Paired with the industry's first Cushioning Airbag Protective Case and a Fully Wrapped Curved Screen Protection Layer, these features work together to significantly reduce damage

from impacts and scratches. With an IP65M certification, the device provides all-around protection thanks to its three-layer waterproof structure, allowing it to resist water exposure and function effectively even after being submerged. 

Get HONOR X9c 5G now at any HONOR Experience and Partner Stores or online via Lazada (https://bit.ly/Laz_X7c_PR), Shopee (https://bit.ly/Shop_X7c_PR), and TikTok Shop (https://bit.ly/TikTok_X7c_PR) for only Php 16,999! 

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Bakery Fair 2025: Blending Tradition and Innovation to Elevate the Baking Industry

 The Filipino Chinese Bakery Association, Inc. (FCBAI) announces a landmark event poised to elevate the baking industry – “Bakery Fair 2025.” Slated March 6–8, 2025 at the World Trade Center Manila, this premier exhibition promises to blend tradition with cutting-edge innovation, fostering growth and unity across the Philippines’ vibrant baking sector.  

A Legacy of Trust and Growth

Renowned as the industry’s most trusted platform, Bakery Fair has consistently propelled businesses forward by connecting exhibitors and suppliers with bakery owners and workers nationwide. “Bakery Fair’s unmatched reach—down to provinces and every region—makes it the ideal venue to nurture close-knit industry relationships,” emphasized Chris Ah, President of FCBAI. “This event isn’t just an exhibition; it’s a catalyst for economic vitality, uniting pioneers and communities to create a sweeter, brighter future for all.”  

 

Event Highlights: Creativity, Competition, and Collaboration

Bakery Fair 2025 will dazzle attendees with three days of high-stakes competitions, immersive demos, and networking opportunities:  

• The Baker’s Cup: Witness the nation’s top talents vie for glory in categories like “Flour Masters: Bread Baking Competition” and “The Cake Illusion: Hyper-Realistic Cake Art Competition.” The “Grand Regal Tiers Wedding Cake Display Competition” offers a jaw-dropping PHP150,000 Grand Prize.  

• Global Opportunities: Competitors stand to win cash prizes, international training, and trips to elite baking institutes.  

• Live Interactive Demos: Learn from world-class chefs on the Main Stage and 360° Stage, while exhibitor booths unveil the latest tools and techniques.  

 

Why Attend?

From artisan bakers to pastry enthusiasts, Bakery Fair 2025 offers something for everyone:  

• Thrilling Showdowns: Speed through the “Donut Dash” or marvel at wildlife-inspired masterpieces in “Cake My Day.”

• Trendsetting Innovations: Explore sustainable practices in the “World Water Day Cake Decorating Competition” or master the “American Croissant Challenge.” 

• Networking Goldmine: Connect with industry leaders, suppliers, and peers to spark new opportunities.  

 

A Celebration for All

Open to the public, Bakery Fair 2025 invites everyone to experience the artistry and passion behind the Philippines’ baking renaissance. “Just as Tikoy binds families, this event unites our industry in harmony and progress,” added Ah.  

 

Join us at Bakery Fair 2025 and taste the future of baking—one golden opportunity at a time.

 

Visa and Valentine’s Day: Analyzing Consumer Spending Trends for the Season of Love

 Visa, a global leader in digital payments, has released new insights into consumer behavior during February 2024. Visa Consulting & Analytics found that more active cards were used for transactions, indicating a change in how Filipinos are celebrating Valentine's Day.

The data shows an overall increase in transactions for February 2024 compared to February 2023, driven by more active card users. Despite the rise in transactions, the average amount spent per transaction slightly declined. This suggests that inflation and higher commodity prices may have led consumers to be more cautious with their spending this Valentine's month.

Unlike Valentine's Day 2023, which saw a peak in transactions on the day itself, the peak in 2024 occurred on the weekends before and after Valentine's Day. This change points to evolving consumer preferences. The report also highlights changes in spending patterns. Spending on food-related categories decreased, while spending on travel-related categories saw a slight rise. There was a significant increase in spending on local transport services. Spending on gifts, such as books, shoes, sporting goods, and jewelry, saw significant growth. Spending on flowers decreased slightly, indicating a preference for more durable gifts. Spending on health and beauty spas remained steady.

Consumers Are Spending Smarter: Likely to Prioritize Value and Affordability this Valentine’s

Visa’s latest Green Shoots Radar Survey reveals that many Filipinos are adopting a more budget-conscious approach this year. Instead of splurging on luxury items, they are focusing on experiences that create lasting memories. Across the Asia-Pacific region, many consumers are cutting back on non-essential spending, channeling their budgets into special moments with loved ones.

Shifting Towards Sentimentality: The Growing Demand for Personalized and Meaningful Gestures

With excessive spending taking a backseat, personalized and meaningful gestures are becoming more popular. Custom gifts, handmade creations, and intimate dinners are the go-to choices this season, reflecting deeper emotional connections. According to the survey, arts and crafts purchases are on the rise, with more Filipinos shopping in this category compared to last year. These creative purchases, whether it’s a hand-painted card or a DIY gift, show the effort put into expressing love authentically.

Managing Budgets with Rewards and Discounts for Celebrations

How are Filipinos making it all work on a budget? By leveraging rewards and discounts. Visa’s survey shows that many Filipinos are tapping into promotional deals through their credit cards. By taking advantage of cashback, loyalty points, and exclusive discounts, they’re able to treat their special someone to a memorable Valentine’s experience without the financial strain.

"With Visa, couples can unlock added value with every purchase, from thoughtful gifts to special meals, making it easier to celebrate love while staying within their budget. It’s all about offering more ways to make the most of your budget, so you can focus on creating memorable moments with those you love,” said Jeffrey Navarro, Country Manager, Visa Philippines. 

LG Unveils Google Cast-Enabled Hotel TVs at ISE 2025: Certified and Ready for Launch

LG Hotel TVs with Built-in Google Cast are Certified and Ready to Launch

 

LG Electronics (LG) unveils its new Google Cast-integrated hotel TVs at Integrated Systems Europe (ISE) 2025, the international systems integration and audiovisual exhibition taking place in Barcelona, Spain, from February 4-7. Google Cast, Google’s technology that lets you stream your favorite entertainment and apps from your phone, tablet or computer right to your TV, enhances the guest experience with LG Hotel TVs by providing secure and convenient access to OTT streaming services.  With this user-centric innovation, LG is reinforcing its leadership in the hospitality TV market, which continues to be a key area of focus for the company’s fast-growing B2B business.

Starting January 10, LG Hotel TVs running webOS23 or later can now offer the convenience of Google Cast with hotel-specific features. Google Cast for hotel TVs is implemented with network isolation to ensure privacy across hotel rooms. To connect a personal device to an LG Hotel TV and enjoy seamless content streaming, guests simply scan a QR code displayed on the TV screen.* This removes the need for users to input personal information or log into their preferred OTT apps on the TV. Conveniently, the connection remains active throughout the guest’s stay. Upon check-out, the connection history is automatically erased, helping to deliver a hassle-free and secure user experience.

 

LG is expanding its presence in the hospitality market, offering a wide range of innovative, tailormade solutions, including hotel TVs, software, and digital signages. In 2023, LG unveiled the world’s first hotel TV with AirPlay – Apple’s wireless content-sharing technology – which rolled out globally in 2024. With the addition of Google Cast support, LG’s hotel TV became the first in the world to simultaneously offer both AirPlay and Google Cast, providing unparalleled convenience for guests. LG also provides the Pro:Centric management solution for hotel TVs, enabling hotel operators to effortlessly customize content for individual rooms, automatically displayed on screen when guests check in.

 

“LG Hotel TVs with Google Cast will deliver a seamless entertainment experience for guests” said Tiger Lan, senior director of engineering for multi-device experiences at Google. “We’re excited to see LG’s momentum in bringing this seamless casting integration to the hospitality industry, providing travelers with the familiar comforts of home while on the go.”

 

“Many hotel guests nowadays wish to stream their favorite content from a personal device to their in-room TV,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “With LG Hotel TVs integrating Google Cast, they can enjoy a secure and convenient content-streaming experience, just like they’re used to at home. We will continue to strengthen our leadership in the hospitality TV market and enhance our B2B sector strategies.”

 

LG’s booth at ISE 2025 will feature a hotel-focused exhibition space themed “Transforming Stays into Memorable Hospitality Experiences,” where visitors can experience LG’s Hotel TVs with Google Cast firsthand.