A Beach Towel Big Enough for Boracay? Kojie.san SunProtect Just Did It

 Kojie.san SunProtect officially took over the shores of Station 1, Boracay during the highly anticipated LaBoracay 2026 weekend, making a massive splash with the unveiling of the Philippines’ longest beach towel as part of the launch of the brand’s “Got You Covered” campaign.

The partnership between Kojie.san SunProtect and LaBoracay2026 transformed the island’s iconic white sands into an ultimate summer activity. Designed to encourage beachgoers to embrace the sun with confidence, the activation featured a series of engaging zones that blended summer fun with essential skin protection.

The activation’s biggest highlight was the unveiling of the massive 200-ft Kojie.san SunProtect beach towel which transformed Boracay’s shoreline into a striking summer spectacle. Beyond its scale, the installation visually brought the “Got You Covered” campaign to life, symbolizing full-coverage protection under the sun or any kind of light. It reinforces Kojie.san SunProtect’s promise of complete protection, making it one of the most talked-about attractions during LaBoracay2026.

Complementing the centerpiece installation was the Kojie.sanSunProtect Booth, where guests received product samples, giveaways, and experienced live sunscreen application and reapplication. The Got You Covered Photozones drew crowds with their distinctive arc and interactive installations, while the SunProtect Lounge provided a shaded space for guests to relax and recharge. Beachgoers also enjoyed the Beach Play Zone, where they could unwind, play games, and join summer-themed activities.

The activation also introduced sun-worshippers to the new Kojie.san SunProtect products, which include Kojie.sanSunProtect Daily Sun Gel, Sun Spray, and Kids Sun Milk, all powered by RadiCare technology, which serves as a protective barrier that shields the skin from any harmful light radiation polluting the skin.

Kojie.san SunProtect Daily Sun Gel offers SPF 50+ PA++++ in an ultra-light, non-comedogenic formula with Pentavitin, providing up to 72 hours of hydration. 

Kojie.san SunProtect Sun Spray is a clear, non-sticky spray with SPF 69+ PA++++, water- and sweat-resistant protection, a refreshing cooling sensation, and Vitamin E enriched for outdoor reapplication.

Kojie.san SunProtect Kids Sun Milk features SPF 50+ PA++++, advanced UV filters, and a mineral, gentle, tear-free formula, clinically tested for children aged 10 months and up with sensitive skin.

All Kojie.san SunProtect products are formulated with UVA/UVB protection, UV radiation shielding, SPF-tested efficacy, and are dermatologically tested, non-comedogenic, paraben-free, and reef-safe for safe and effective everyday sun care.

Beyond the festivities, Kojie.san SunProtect  underscored the importance of sun protection with its multi-light protection, powered by RadiCare technology to deliver complete defense against every kind of light for every kind of lifestyle.

With #KojiesanSunProtect and #GotYouCovered taking over the beachfront, the brand delivered an unforgettable and fully covered (and protected!) summer experience. Experience the confidence of total sun protection—discover and try Kojie.sanSunProtect products today! 

 

For more information and updates, follow Kojie.san SunProtecton their social media channels: 

 

Facebook: facebook.com/kojiesansunprotect

Instagram: instagram.com/kojiesansunprotect

 

To learn more about Kojie.san and its products, you may visit: www.bevi.com.ph.

Palawan Group, GMA Kapuso Foundation Team Up for Zero-Fee Digital Donations

With the goal of making charitable giving more accessible to Filipinos, the Palawan Group of Companies has partnered with GMA Kapuso Foundation to integrate PalawanPay as one of the foundation’s primary donation gateways. Powered by QR Ph and offered completely free of charge, the partnership marks a meaningful step forward in modernizing how Filipinos can take part in humanitarian efforts. At its core, the collaboration is grounded in Filipino values such as malasakit (compassion) and bayanihan (community spirit), which continue to shape how communities come together in times of need.

The Palawan Group of Companies and GMA Kapuso Foundation make giving easier with PalawanPay, enabling quick, zero-fee QR donations for Filipinos.

 

Formally launched through a ceremonial signing ceremony, the initiative allows QR-based donations with zero transaction fees, helping remove financial barriers that often discourage even the smallest contributions. With a simple scan using their smartphones, donors can now extend help instantly, anytime, and anywhere. Supporters who once relied on over-the-counter bank donations can now give more conveniently through both digital and physical channels.

 

Palawan Group of Companies Deputy Chairman and Co-Founder Angelita M. Castro emphasized trust and accountability in directing donations to the GMA Kapuso Foundation, ensuring every peso reaches communities in need.

 

“We at the Palawan Group recognize the importance of trust, accountability, and integrity. Funds disbursed for the programs of the GMA Kapuso Foundation are directed with purpose, ensuring that every contribution reaches the communities and individuals who need it most. Behind every peso is a story of resilience, recovery, and hope. Behind every peso is our vow to remain matatag (steadfast), maaasahan (dependable), at mapagkakatiwalaan (trustworthy),” shared Palawan Group of Companies Co-Founder and Deputy Chairman Angelita M. Castro.

 

For GMA Kapuso Foundation, widely recognized for its long-standing humanitarian work, the partnership opens the door to a broader donor base while making the giving process simpler and more inclusive. By integrating PalawanPay into its donation channels, the foundation hopes to encourage more Filipinos to support underserved communities.

 

GMAKF Executive Vice President and Chief Operating Officer Rikki Escudero-Catibog underscored the importance of partnering with organizations that can respond quickly to communities in need across the Philippines, noting that many of these areas are effectively served by the Palawan Group of Companies. She also highlighted the alignment between GMAKF and the Palawan Group, particularly in their shared focus on education and their efforts to support students and schools nationwide.

 

 

Through the Palawan Group of Companies and GMA Kapuso Foundation partnership, PalawanPay enables zero-fee donations supporting disaster response, healthcare, education, and livelihood programs for Filipino communities.

 

Through this integration, PalawanPay users can now conveniently support programs focused on disaster response, healthcare missions, education, and livelihood initiatives, with a zero-fee system ensuring that the full amount of every donation goes directly to beneficiaries, maximizing its impact on the ground. Grounded in the shared principle of “Serbisyong Totoong Maaasahan at may Malasakit,” which brings together the GMA Kapuso Foundation’s “Serbisyong Totoo” and the Palawan Group of Companies’ “Serbisyong Maaasahan at may Malasakit,” both organizations work together to deliver timely, accessible, and meaningful assistance to communities across the country.

Lisa Lou Castro-Sabado, Palawan Group Chief Business Development Office, highlighted the company’s partnership with the GMA Kapuso Foundation, emphasizing collaborations rooted in shared values that aim to uplift Filipino communities.

 

“At the Palawan Group of Companies, partnerships have always been at the heart of what we do. They are not formed merely to expand our reach or grow our business, but to serve a deeper purpose of uplifting our nation. This is why we collaborate with organizations that share the same values. Our partnership with the GMA Kapuso Foundation reflects that belief,” said Palawan Group Chief Business Development Officer Lisa Lou Castro-Sabado.

 

As the program concluded, both organizations expressed optimism that the initiative will help strengthen a culture of giving in the country, one that is inclusive, accessible, and rooted in genuine care for others. By bringing together digital innovation and compassion, the partnership reflects a shared vision of a more connected and caring Philippines.

 

Be part of a change! Donate now to GMA Kapuso Foundation via the PalawanPay app and support communities in need.

Anker Launches soundcore Liberty 5 Pro Series with Its First Neural-Net Chip

Headlined by the new Liberty 5 Pro Max, the flagship series introduces AI-powered audio, adaptive intelligence, and next-gen productivity features at Anker Day Philippines  

 At this year’s Anker Day Philippines held at the Glorietta Palm Drive Activity Center, soundcore, Anker’s premium audio brand, officially introduced the highly anticipated Liberty 5 Pro Series, a new generation of flagship TWS earbuds engineered to merge premium sound, intelligent AI experiences and next-generation productivity features into one seamless ecosystem. 

 

Built around the theme “Ultimate Meets Possible,” the launch marks a major milestone for soundcore as the brand expands beyond traditional audio into a more adaptive, AI-powered listening experience designed around modern lifestyles. 

 

Leading the launch is the new Liberty 5 Pro Max, soundcore’s most advanced AI-powered earbuds to date, alongside the Liberty 5 Pro, a premium flagship designed for professionals and everyday users seeking immersive sound, intelligent communication features, and personalized listening experiences. 

 

Thus™AI Chip Platform 

The Liberty 5 Pro Series is powered by Thus™, Anker’s first neural-net AI chip platform, unveiled globally during Anker Day in New York last May 21, 2026. The breakthrough architecture introduces neural-net compute-in-memory (CIM) processing, enabling AI computation directly inside NOR Flash memory instead of continuously transferring data between memory and processor, a design Anker describes as a major shift in consumer AI hardware efficiency.  

 

“Today’s consumers expect more than just audio performance,” said Barney Chen, GTM of soundcore Philippines, during the Anker Day Philippines. “They want technology that adapts naturally to the way they work, move, communicate and live. The Liberty 5 Pro Series represents our vision for the future of personal audio – intelligent, effortless and deeply personal.” 

Unlike conventional chip architectures that separate memory and processing functions, Thus™applies compute-in-memory principles inspired by the human brain, allowing AI models to process information where the data already resides. According to Anker, this significantly improves efficiency for compact consumer devices such as true wireless earbuds. 

Call Freely. Be Heard Clearly.

At the center of the Liberty 5 Pro Series is an advanced AI-powered 10-sensor fusion system that combines eight MEMS microphones and two bone conduction sensors to isolate the user’s voice from environmental noise in real time. The system continuously cross-references airborne audio with vibrations captured directly from the speaker’s cranial structure, enabling significantly clearer voice isolation during calls even in loud environments. 

The technology has already earned the Liberty 5 Pro Guinness World Records™ recognition for the “Highest speech quality score (Generalized Mean Opinion Score) for TWS earbuds” in objective testing, reinforcing soundcore’s focus on communication clarity and intelligent voice processing. 

Instant Focus. Zero Pressure All-day Long.

The Liberty 5 Pro Series also debuts Adaptive ANC 4.0, soundcore’s newest intelligent noise cancellation platform. Monitoring external and residual in-ear noise at up to 384,000 samples per second, the system dynamically adjusts cancellation depth across varying environmental frequencies while minimizing the pressure fatigue commonly associated with traditional ANC systems. 

To personalize the listening experience further, both models feature HearID 5.0, soundcore’s latest AI-driven sound personalization platform that builds an individualized hearing profile based on the user’s listening behavior and hearing sensitivity. Combined with AI Sound Enhancement technology, the system is capable of reconstructing frequency details often lost during wireless audio compression. 

The Liberty 5 Pro

The Liberty 5 Pro introduces a refined premium audio experience for users who prioritize immersive sound, intelligent ANC, and seamless communication. The device also features lag-free voice control, allowing users to manage music playback, calls, and volume through natural voice commands processed directly on the earbuds themselves. 

Complementing the experience is Control at a Glance, an integrated smart touch display built directly into the Liberty 5 Pro charging case, enabling users to switch ANC modes, customize EQ settings, manage playback and answer calls instantly without needing to access a smartphone. 

The Liberty 5 Pro Max

The Liberty 5 Pro Max expands beyond premium audio into intelligent productivity and device interaction. 

Positioned as the world’s first smart-screen earbuds with an integrated AI Note-Taker, the Liberty 5 Pro Max introduces AI-powered recording, real-time transcription, speaker identification, intelligent summaries and follow-up task organization directly through the soundcore ecosystem.

The Liberty 5 Pro Max charging case features a 1.78-inch AMOLED touchscreen display powered by the new VibeOS DT system, allowing users to manage music playback, ANC controls, recording functions, widgets, and personalization tools directly from the case itself. The case also supports up to 12 hours of local recording with encrypted storage and secure cloud transcription processing. 

Both models support three-device multipoint connectivity, Apple Find My compatibility, Google Fast Pair, IP55 dust and water resistance, Bluetooth 6.1, and up to 28 hours of total battery life with the charging case. 

Promo and Availability

The Liberty 5 Pro Max retails for P12,995 and will be available in Midnight Black and Titanium Gold. Meanwhile, the Liberty 5 Pro retails for P9,995 and comes in Pearl Blue, Midnight Black, Pearl White and Rose Gold. 

Customers who purchase the Liberty 5 Pro Series from May 23 to June 23, 2026 through Anker stores nationwide will receive an extended warranty of up to 24 months. The products will also be available through authorized dealers soon and online via soundcore Philippines and Anker Global on Shopee, Lazada and TikTok Shop. 

With the Liberty 5 Pro Series, soundcore continues to push the boundaries of what true wireless audio can become — combining premium acoustics, AI intelligence, and user-centric innovation into one unified experience.

For more information on soundcore’s latest products, promotions, and updates, follow soundcore Philippines on Facebook, Instagram, and TikTok.

 

URC Flour Teams Up with Missio Amare for Livelihood Training Initiative

 Universal Robina Corporation (URC) Flour partnered withTekton Social Development Association, Inc., to launch “Knead and Lead: Train the Trainers Program,” an initiative designed to equip individuals with sustainable baking skills and help create livelihood opportunities.

The program aims to develop a pool of trainers from Missio Amare’s Laguna and Metro Manila chapters, who willeventually lead baking livelihood sessions in their respective communities. Through this approach, the program seeks to create long-term livelihood opportunities for communities while strengthening grassroots entrepreneurship.

URC Flour Directors (photographed from left to right) Ms. Naida Ebora and Mr. Poch Agnir poses with Missio Amare President, Mr. Joel Dayao, and Missio Amare Laguna Provincial Coordinator, Mr. Jeffrey Jaime Corrales in partnership for the Knead and Lead program

This initiative has three phases—Commercial Baking, Technical Baking and Practical Demonstration. Following the Commercial Baking session last April 13, the participants advanced to their Technical Baking classes last April 27 to 30. The second phase enabled the trainees to further enhance their baking competencies and technical knowledge. The program will culminate in phase three, Practical Demonstration, where participants will be assessed on leading community training sessions.

The graduates of URC Flour’s program will receive a Certificate of Program Completion and an opportunity to join a recognized pool of trainers under the brand’s training facility, Baker John Academy. They will also be empowered to conduct workshops in their respective communities. 

Under this partnership with Missio Amare, URC Flour provides instructors, modules, baking ingredients, as well as a training facility through Baker John Academy. The partnership also sets clear success targets, including reaching at least 300 community beneficiaries within the program term—ensuring continuity and measurable impact beyond the initial training phase.

Through “Knead and Lead,” URC Flour reinforces its commitment to community empowerment by sharing its expertise, resources, and technical support. The initiative reflects the company’s broader vision of fostering inclusive growth and helping communities build sustainable livelihoods through baking.

foodpanda Philippines Rolls Out Over ₱62 Million in Additional Incentives for Delivery Riders Nationwide

foodpanda Philippines provided over PHP 62 million in support incentives for its Ka-panda delivery partners from March to May 2026 through nationwide add-on incentive quests. Through the Ka-panda Motorcycle Quest, riders in Metro Manila and provincial areas unlocked extra payouts by completing delivery milestones throughout the day. The quests had no additional requirements aside from completing the target number of orders, allowing more riders to participate while continuing their regular deliveries.

foodpanda shared that the program saw strong engagement, with around 95 percent of active riders participating in and completing the quests.

Ron Sanders, Rider Experience Lead of foodpanda Philippines, explained that alongside the add-on incentives, foodpanda also regularly rolls out weekly quests that allow riders to earn extra rewards by completing a target number of deliveries within a set period while meeting platform requirements such as acceptance rate and attendance.

Sanders said the initiative reflects the company’s continued commitment to supporting its delivery partner community amid changing market conditions.

“Since rolling out these add-on incentive quests in March, we’ve seen how these initiatives can help support our riders’ day-to-day operations while providing more flexible earningopportunities on the platform,” Sanders said.

For Ka-panda delivery partner Hervie Agustin, the incentives helped ease everyday expenses.

“Malaking tulong para sa amin na may dagdag incentives kasi may pandagdag sa pang-gas at pang-araw-araw na gastos. Kahit simpleng extra income lang, malaking bagay na rin iyon para sa pamilya,” Agustin shared.

Beyond the add-on incentive quests, foodpanda also rolled out other rider-focused initiatives on the platform. During its nationwide Double-Tipping campaign last Labor Day, customers generated over PHP 1.2 million in in-app tips for Ka-panda riders, which foodpanda matched peso-for-peso, resulting in a total of ₱2.4 million in rider payouts.

These initiatives form part of foodpanda’s Panda-Malasakit Project, a broader effort that brings together programs designed to support riders, customers, and partners through meaningful earning opportunities and community-driven initiatives.

DAVOS Brings Filipino Coastal Cuisine to Fairfield by Marriott Cebu Mactan

Food offers the most genuine window into a place’s culture and character. Hence, the rule of thumb for traveling is to always savor the local cuisine. When staying in Cebu, no matter if it’s aleisure-driven stay or a quick business trip, visitors can find flavor adventures at the newest dining spot, DAVOS. It’s an all-day restaurant exclusively available at Fairfield by Marriott Cebu Mactan, grand launching this April 15, 2026. 

The restaurant is just two to three minutes from Mactan-Cebu International Airport, making it an ideal place for one’s first taste of Cebu’s amazing food right after landing, or a delicious send-off before takeoff.

The name is inspired by the Cebuano word dabos, which means abundance. This restaurant is a nod to Cebu’s rich marine biodiversity, so expect to relish in coastal comfort with a blend of authentic Filipino tastes and international favorites. 

Spearheaded by the property’s Executive Chef Marcel Ramos, he shares, “My philosophy centers on what I call Coastal Filipino. My expertise is heavily influenced by Cebu’s iconic Sinuglaw, where dishes that I create reflect vibrant regional flavors expressed through thoughtful technique and a balanced interplay of savory, acidic, and umami notes.

This can be savored in the restaurant’s signature menu items, such as Shrimp Inasal, Beef and Mash, Crispy Pork Belly, Soy Glazed Grilled Chicken, and Ube Burnt Cheesecake. While familiar to the eyes, each meal conveys culinary heritage, but reimagined for the modern palate.

DAVOS is open from 6 am to 10 pm daily, serving both hotel and walk-in guests. All diners are welcomed with a modern, warm ambiance, and up to 87 pax seating capacity. It especially makes a great dining scene for groups because of its laid-back charm and comfortable spaces.

In fact, there’s Beer Hour to try and exciting activities for entertainment. Guests can enjoy unlimited beer cocktails (Summer Beer, Beer Mosa, or Shandy Beer served by the glass or pitcher) with one choice of savory pica pica (Spiced Chicken Croquette, Tokwa’t Baboy, Squid Crackers, or French Fries). To plan that group hangout, see the schedule of events here:

Beer Hour Acoustic Nights (5 pm to 8 pm):

May 30, 2026

June 13, 2026

July 4, 2026

Beer Hour Extension Trivia and Game Nights (7 pm to 10 pm):

●

●

May 15, 2026

June 12, 2026

July 17, 2026

As for other gastronomic get-togethers, the breakfast buffet from 6 am to 10 am features a wealth of Filipino and other Asian dishes, fresh pastries, fruits, and beverages. Meanwhile, lunch and dinner menu selections are served à la carte style, featuring Continental and

Mediterranean cuisine with high-quality ingredients and well-balanced flavors.

And since Fairfield by Marriott Cebu Mactan’s signature is simple, comfortable stays, guests

who need fresh, quick snacks can drop by at The Market, which is open 24/7. Find convenience

with its curated selection of sandwiches, salads, pastries, beverages, and local favorites—a

traveler’s best option when looking for a hassle-free bite. Some offerings include fresh fruit

cups, a fudgy revel bar, and an all-time favorite chocolate chip cookie.

When planning a private event, look no further, too, and easily book a venue at the hotel.

Birthdays, business meetings, and other occasions are all welcome, with services such as

customized coffee breaks, lunch, and dinner arrangements tailored to the client’s requirements.

But if a full-on catering is needed, there’s lunch and dinner buffet, too.

Overall, DAVOS offers a calm, contemporary oceanside ambiance with cool blues and earth

tones reminiscent of the oceanside. Together with Chef Marcel's leadership, the restaurant

provides an inviting space for connection, with thoughtfully prepared dishes embodying Filipino

hospitality. DAVOS, The Market, and all meeting rooms are located on the 4th floor, where the

hotel lobby is also situated. For more information and hotel reservations, visit Fairfield by

Marriott Cebu Mactan.

Ever Bilena Bags “Best Local Cosmetics Brand” at VP Choice Awards

 The Philippines' top local makeup brand wins Cosmetic Brand of the Year at the 2025 and 2026 VP Choice Awards — the country's leading people's choice awards — solidifying Ever Bilena's position as the most trusted Filipino cosmetics brand.

 

Ever Bilena Cosmetics, Inc., the Philippines' number one local cosmetics company, has been named Cosmetic Brand of the Year at the 7th VP Choice Awards (2026) — marking the brand's second consecutive year winning the title at the country's most widely recognized people's choice awards. Ever Bilena also won the same distinction at the 6th VP Choice Awards (2025), making it the only Filipino cosmetics brand to win the award back-to-back.

Ever Bilena Cosmetics, Inc. chief sales and marketing officer Denice Sy

 

The VP Choice Awards, organized by Village Pipol Magazine and RED Entertainment, Inc., is widely regarded as the Philippines' leading consumer-voted awards body, covering entertainment, lifestyle, technology, and beauty. Winners are determined through a transparent dual-voting system: 50 percent from nationwide public votes cast online and via the official VPCA app, and 50 percent from a distinguished panel of industry judges and the Village Pipol editorial team.

 

The back-to-back recognition establishes Ever Bilena as the best local makeup brand in the Philippines by popular vote — a distinction earned not through a single campaign, but through sustained consumer trust over two award cycles. Competing nominees in the Cosmetic Brand of the Year category have included other leading Filipino beauty brands across drugstore and premium tiers.

 

"Winning this award two years in a row warms our hearts! The VP Choice Awards is the voice of their young Gen Z and Gen Alpha audience, and this recognition tells shows us just how loved our brand is, and that our campaigns truly resonate with them!” said Denice Sy, chief sales and marketing officer, Ever Bilena Cosmetics, Inc.

 

The 2026 VP Choice Awards also saw Ever Bilena Cosmetics serve as the presenting sponsor of the event's PIPOL Face of the Year category, and Denice Sy as a distinguished member of the panel of judges — underscoring the brand's deep integration with the Philippine beauty and lifestyle industry.

 

The consecutive wins come alongside a period of significant brand momentum for Ever Bilena. In 2026, the brand was named the official color cosmetics sponsor of Miss Universe Philippines 2026 — the pageant's first-ever cosmetics partnership of its kind — further affirming its status as the top Filipino makeup brand trusted by the country's most prominent beauty platforms.

 

For Filipino consumers searching for the best local makeup brand in the Philippines, the VP Choice Awards back-to-back win offers a clear, consumer-validated answer: Ever Bilena, the brand that has served generations of Filipinas, remains the top choice.

Skyro Expands in Quezon City with Opening of Third Hub

New space, same mission. Skyro Philippines, an SEC-registered fintech company, took a major step forward, with the opening of its new hub at Studio 7 by Filinvest in South Triangle, Quezon City. 

The new hub is Skyro’s third in the country and supports its growth by strengthening operations and customer service for over 1.2 million Filipino customers. It features a modern, open-plan workspace designed to help teams do their best work across Collections and Customer Care, along with HR and IT. 

(L-R) Skyro’s co-CEO Nasim Aliev, head of finance Vicente Dela Cruz, head of HR operations Clarissa Flores, president Anthony Co and risk operations manager Dmitry Korablev

The site was officially opened through a ribbon-cutting ceremony led by senior leadership, including co-founder and co-CEO Nasim Aliev and President Anthony Co. They were joined by Vicente Dela Cruz, Head of Finance; Clarissa Flores, Head of HR Operations; and Dmitry Korablev, Risk Operations Manager.

Following the ceremony, the program continued with a blessing officiated by Father Jinbao Hu, SVD, and concluded with a tour of the facility. 

“This is not the effort of only one person. It is the result of everyone’s hard work, which allows us to expand and grow,” Aliev said, highlighting the collaborative effort behind the company’s continued expansion.  

With more customers to serve and more teams to support, the new hub offers employees added space to handle operations and deliver quality service.  From witty room names to thoughtfully designed phone booths and training areas, the hub reflects Skyro’s light, bright, and fun culture, making everyday work more engaging for teams.

To learn more about Skyro’s customer-first service and flexible loan options, visit skyro.ph and follow its social media accounts on Facebook, Instagram, LinkedIn, YouTube, and TikTok.

TCL Cooltura Summer Fest Turns Up the Heat at Market! Market!

 There is no better way to spend a summer day than experiencing the perfect harmony of music and innovation. TCL, a global leader in smart technology, joined forces with Abenson, the Philippines' no. 1 appliance store, for the highly anticipated staging of the TCL Cooltura Summer Fest at the Market! Market! Activity Center. The event delivered high-octane excitement, treating attendees to a vibrant mix of live musical performances, interactive games, and an exclusive appearance by a world-class talent, all while turning home innovation into the ultimate summer sanctuary.

(L-R) TCL's  Brand Manager Joseph Cernitchez, APBG IMC Manager Dyllis XU, Deputy Marketing Director Shae Yu, Director of Sales Cyd Montebon, Senior Product Manager of Brownlines Maxi Chen, CEO Peter Chen, Kathryn Bernardo with Abenson's Asst. Vice President For Metro Manila Sales Operations Eric Castillo, District Manager Madz Guzman, Retail Marketing Head Apple Ma, Audio Video & Gadgets Asst. VP Joy De Leon,  and Sr. Sales Manager Ma.Theresa Magbuo

 

The refreshing ambiance perfectly captured the energy of the event, where guests explored a spectacular, full-spectrum showcase of TCL’s latest smart appliances. On display were its signature big-screen TVs, award-winning air conditioners, flexible boxed-type refrigerators, and dynamic washing machines—each designed to seamlessly elevate modern living.

 

 

 

Adding to the excitement was an interactive playground where guests embarked on a curated 'stamp journey.' To complete the challenge, participants explored three unique, summer-themed zones: striking a pose at the vibrant photobooth, testing their speed at the high-stakes Icy Reflex game, and stepping inside the Cool Savings Blast booth to grab flying 'AC bills.' It was the perfect, high-energy activation that turned a standard product showcase into an unforgettable experience.

 

Next up: The Main Event

TCL Philippines Director of Sales Cyd Montebon

 

Abenson’s Retail Marketing Head Ms. Apple Ma

 

As the program officially started, guests found their perfect viewing spots facing the main stage. Drawn in by the mounting excitement, the audience was completely captivated, all hyped up and ready for the spectacular showcase ahead.

 

Kicking off the festivities, TCL Philippines Director of Sales Cyd Montebon took the stage, welcoming guests with an energetic opening address that set a vibrant tone for the rest of the event.

 

“We are very excited to celebrate the third year of CoolFest with everyone. At TCL, we believe that technology should be more than just a collection of features; it should be a movement that shapes how we live. This milestone and our continued growth would not have been possible without the support of our consumers and the continued trust of our partners. We’re grateful to Abenson for their steadfast partnership over the last three years. This journey is a testament to our shared vision of bringing world-class comfort to every Filipino household. Thank you for choosing TCL to be a part of your homes and your lives,” Montebon said.

 

The momentum continued as Abenson’s Retail Marketing Head, Ms. Apple Ma, took the stage to deliver another set of energizing remarks, further highlighting the powerful synergy behind the TCL and Abenson partnership.

 

She said, “Abenson has proudly stood as the #1 household appliance store in the Philippines and a premier leader in gadgets. Through the years, our goal is to deliver "Super Service" — providing trusted home solutions and reliable technology that make everyday living easier, more comfortable, and more enjoyable for every home. As consumer needs change, Abenson grows right alongside them by bringing in brands and innovations that offer real value. This is why our alliance with TCL is so meaningful. We share a unified commitment to quality, forward-thinking innovation, and better home experiences.”

 

The Ultimate Showstoppers

 

The anticipation culminated in the day's ultimate highlight. An undeniable wave of excitement and happiness swept through the entire audience as the spotlight shifted to welcome Asia’s Superstar. Looking absolutely radiant, TCL Brand Ambassador Kathryn Bernardo took the stage to the roars of an adoring crowd.

 

Kathryn warmly radiated her signature charm as she greeted the roaring crowd and effortlessly joined in on the interactive stage games. Proving exactly why she is the face of the brand, she perfectly personified the 'cooltura' lifestyle—radiating effortless poise and vitality despite her demanding superstar schedule.

OPM Band Powerhouse, The Juans 

 

Reflecting on TCL's core mantra, 'Inspire Greatness,' and how it applies to her summer lifestyle, Kathryn thoughtfully noted: “For me, it means being the best version of yourself by choosing things that actually improve your quality of life. When your home is a place of comfort and innovation, it gives you the energy to go out there and do great things. It’s all about staying inspired and, of course, staying cool.”

True to the legacy of the TCL Cooltura Summer Fest, the event culminated in an unforgettable musical experience. Taking the stage was none other than the powerhouse OPM band The Juans, who have been making massive waves across the local music scene. 

 

The group completely captivated the audience, delivering an emotional, hugot-filled opening monologue before launching into a setlist of their most-requested hits, including 'Hindi Tayo Pwede' and 'Ano Ba Talaga Tayo.' They also treated fans to a beautiful performance of their latest hit single, 'Ngiti,' leaving the entire crowd thoroughly serenaded.

 

The incredible energy of the crowd, punctuated by a roaring demand for an encore, proved that the TCL Cooltura Summer Fest is the ultimate summer event. Though this year's celebration has wrapped up, the anticipation for what's next is already building. 

 

TCL Philippines CEO Peter Chen excitedly shared, “We are so grateful for the incredible energy everyone brought to the TCL Cooltura Summer Fest. This event is our way of reaching out and thanking the consumers who have made us a part of their homes. We are already planning to elevate the experience next year with even more exciting milestones, so stay tuned!”

 

Grab the latest TCL-exclusive models of appliances available at Abenson. Check out https://www.abenson.com/ for more details.