Sam Verzosa, TV host and entrepreneur, made the difficult decision to part with ten of his most prized luxury cars, including a Bentley that was his late father’s dream vehicle. This sentimental sacrifice was done to honor his father's memory and fund a Dialysis and Diagnostic Center in Sampaloc, Manila—a cause close to both their hearts. The auction of these luxury cars raised P200 million, which will be used to build the center, aimed at providing life-saving dialysis treatment to people in need.
Sam late father had been a kidney patient who underwent regular dialysis sessions before he passed away. His father's battle with kidney disease was a defining factor in Verzosa’s decision to sell the Bentley, which held immense sentimental value. “It was my father’s dream car. He asked me to buy it for him, but sadly, he passed away before it arrived,” Verzosa shared, reflecting on the emotional connection he had to the car. Although it was difficult to let go, Verzosa knew that his father would have wanted him to make this choice for the greater good.
In the end, I decided to sell it because I know my father would be proud if it helped more people instead of just sitting in the garage. He taught me to give, even when we had nothing,” Verzosa added, recalling how his father’s generosity inspired him to follow this path of service.
The Auction and Its Impact
The auction, dubbed "Driven to Heal: A Fundraising Drive to Construct Dialysis and Diagnostic Centers for Manila," was held in Quezon City on September 29. The event featured a stunning lineup of luxury vehicles, including a Ferrari, Rolls Royce, McLaren, Maserati, Audi, BMW, Lamborghini, and the aforementioned Bentley. Verzosa expressed his gratitude to the private businessmen who purchased the cars, knowing that the funds would go toward helping many Filipinos who struggle with kidney disease and need affordable dialysis treatment.
For Verzosa, this cause is deeply personal. His father’s experience with dialysis opened his eyes to the need for more accessible healthcare options for patients who cannot afford expensive treatments. "People always ask for help, especially with dialysis. Every day, I receive messages from people looking for ways to support their loved ones who are sick," Verzosa explained. “That’s when I realized I needed to do something. Too many families are suffering because they can't afford proper care.”
Verzosa’s decision to sell his luxury cars, especially the Bentley, was more than just a financial gesture—it was an emotional one, rooted in the lessons of generosity that his father instilled in him. Growing up in humble circumstances, Verzosa learned from his father the importance of helping others, even when resources were scarce. This legacy of giving now drives him to make a lasting impact on his community.
“My father always helped others, even when we barely had anything. He would give away his last peso if it meant helping someone in need,” Verzosa recalled. “I know he would be proud of what we’re doing with the proceeds from this auction. It’s about helping more people, not holding on to material things.”
Building More Dialysis Centers for Manila
The funds from the auction will be used to establish the Sampaloc Dialysis and Diagnostic Center, which will offer free or affordable dialysis treatments to patients in Manila. Verzosa’s vision for this project extends beyond just one center—he plans to build similar facilities across the city in areas like Tondo, Quiapo, Malate, Ermita, and Intramuros.
“My dream is to create a network of dialysis centers across Manila,” Verzosa said. “This is just the start. We need more accessible healthcare options for our fellow Filipinos, especially those who can’t afford private treatments.”
Verzosa is also running for mayor of Manila in the upcoming 2025 elections, and if successful, he has promised to prioritize healthcare initiatives like this. His focus is on making healthcare more accessible to all, particularly for those with chronic illnesses that require long-term care. “I grew up here in Manila, and I want to give back to the people of this city. I want to make sure no one is left behind when it comes to healthcare.”
From Businessman to Public Servant
Beyond his charitable work, Verzosa is known for his success in the business world. As the co-founder of Frontrow, one of the Philippines’ leading multi-level marketing companies, Verzosa built a thriving business empire focused on health, beauty, and wellness products. Despite his success, he has always maintained a deep connection to his roots and continues to focus on initiatives that benefit those in need.
Verzosa’s foray into public service has further amplified his desire to give back to his community. As a representative of the Tutok To Win Party-list and the host of the public service show Dear SV, he has consistently used his platform to help underprivileged Filipinos. His political candidacy in the 2025 mayoral race reflects his ambition to create even greater impact for the people of Manila.
“I don’t just want to lead—I want to serve. My goal has always been to make a difference, whether it’s through my business, my charity work, or now through public service,” Verzosa said.
A Lasting Legacy
Sam Verzosa’s decision to auction his luxury cars, particularly the Bentley tied to his father’s memory, speaks volumes about his commitment to helping others. By turning personal loss into a source of hope for countless dialysis patients, Verzosa is building a legacy that honors his father’s values of generosity and selflessness. As he continues his journey in public service, Verzosa remains dedicated to uplifting his fellow Filipinos and creating lasting change in the communities that need it most.