Puregold rings in its twenty-fifth year in the retail industry with one important goal: to highlight life ‘Panalo Stories’ of its customers— Filipinos across the country.
Puregold begins by telling the tales of triumph of six sought-after personalities in the fields of entertainment, music, and sports. The supermarket retail chain announced its partnership with these endorsers through a campaign called “Nasa Iyo ang Panalo”. Featuring videos that reveal the journeys these individuals took to get to where they are right now, it singularly conveys an important message: that all Filipinos can win in life, too.
Vincent Co, President of Puregold Price Club, Inc., says, “Our success would not have been possible without our customers, who have been with us all these years. As we look forward to our 25th year, we aim to show our appreciation through inspiring Panalo Stories, in the hope that Filipinos will see how success is possible for them as well.”
 Puregold’s “Nasa Iyo ang Panalo” features the success story of Justin de Dios, sub-vocalist and creative lead of Filipino boy group SB19 |
| Puregold’s “Nasa Iyo ang Panalo” tells the story of Justin de Dios, popularly known as “Justin,” the sub-vocalist and creative lead of Filipino boy band SB19. A singer, rapper, and actor, Justin once doubted that he could achieve recognition for his musical talent, but with sheer determination, he has become a shining star in Philippine Pop. |
“May panahong walang gustong makinig sa’kin; mga panahong gusto ko nang sumuko. Pero hindi ako nagpatalo,” he shares in his Puregold video, which has already garnered 3.9 million views to date, a testament to how many people listen to and believe in him now.
 Francine Diaz, actress, model, and endorser shares how she overcame challenges in her life and reached her status as a rising star in her “Nasa Iyo ang Panalo” video |
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| With her family as Francine’s inspiration, the young breadwinner worked hard to become who she is today—a gifted actress with fans who adore her, as well as projects and endorsements lined up for her to take. |
Also featured in Puregold’s “Nasa Iyo ang Panalo” is celebrity couple Luis Manzano and Jessy Mendiola, both big names in the local entertainment industry even before their paths crossed.
In their video, the soon-to-be first-time parents profess how their love is their biggest victory, and how their partnership has led them to believe that they will win every battle they may face. “Hindi mo kailangang maging mag-isa,” the couple discloses. “May kasama kang sasalubong sa kahit anong ibigay ng tadhana.”
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| Queenay Mercado, Tiktok celebrity, influencer, and actress, shows how proud and thankful she is of where she came from in her Puregold video Conquering Tiktok, arguably the most popular social media platform of this generation, influencer, actress, and “Reyna BatangueƱa of the Tiktokverse” Queenay Mercado, also has a success story to share. |
Now with over 12 million followers on Tiktok, Queenay, through her videos, took pride in her beginnings, which catapulted her into virality. Still, Queenay remains true to her roots. As she says in her “Nasa Iyo ang Panalo” video, “Isang maliit na boses mula sa malayo . . . ipinagmalaki ko at ipinarating sa buong bansa, at sa ibang parte ng mundo.”
 EJ Obiena, a winner not just for himself but for the Philippines, shares an inspiringinspiring tale of grit and hard work as a highly-esteemed athlete in his “Nasa Iyo ang Panalo” video |
With another inspiring tale of hard work and perseverance, pole vaulter and record-holder EJ Obiena completes the six successful individuals featured in “Nasa Iyo ang Panalo”.
EJ’s grit and determination led him to his status as the highly esteemed athlete he is today. He continues to compete and bring success not just to himself, but also to the Philippines. He says in his video, “Sugod lang hanggang tuktok, dahil kahit anong mangyari, alam kong nasa akin ang panalo.”
Puregold customers and followers of its digital channels can watch for more Panalo Stories from these personalities, and from ordinary Filipinos, as the retailer celebrates its 25th year.
As Vincent affirms, “Puregold is honored to have this opportunity to encourage Filipinos to take hold of their destinies and begin their journeys towards their greatest aspirations. We hope that ‘Nasa Iyo ang Panalo’ communicates a very clear message: ‘Success— Panalo is in each and every one of us’.”
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