Win Big with the First POVA 6 and POVA 6 NEO Sale Offers!

Vloggers and Gamers are in for a lot of wins at the TECNO 6.6 sale this June via 6.2 Unbox Diaries TikTok Shop Live, Shopee 6.6 sale, and Lazada 6.6 sale. Customers who is looking to upgrade their mobile phones or reward themselves can enjoy big savings from TECNO’s first ever sale featuring POVA 6, POVA 6 NEO and CAMON 30 5G. 

First Sale Offers for POVA 6 & POVA 6 NEO

For the first time, the POVA 6 and POVA 6 NEO will be on special offer at the TECNO 6.6 online sale. POVA 6 NEO has two variations. The POVA 6 NEO 8+128GB will have the lowest sale price of PhP5,599 plus a limited selfie stick at the June 2 Unbox Diaries TikTok Shop Live. The POVA 6 NEO 8+256GB will be the first sale at TECNO Mobile PH Official Store in Shopee at PhP 6,479 with a limited selfie stick on June 4, while the POVA 6 8+256GB can be purchased for PhP7,990 on TECNO Mobile PH Official Store in Lazada with a limited gift box.

The POVA 6 NEO 8+128GB has a standard retail price (SRP) of PhP6,999 while POVA 6 NEO 8+256GB has an SRP of PhP7,999. Meanwhile, the POVA 6 8+256GB official price is PhP9,999. 

Ignited by elements of intelligence, technology and future, the TECNO POVA 6 sets out to lead users through a journey of a groundbreaking Dynamic-Tech Design with its futuristic aesthetics, hardcore tech features, and one-of-a-kind design excellence. Its revolutionary 6000mAh battery tech empowers the slim, lightweight body of TECNO POVA 6 at 7.88mm and 195g. It comes in three colors: comet green, meteorite gray, and interstellar blue. The POVA 6 will provide gamers with power beyond limits with its Mediatek G99 Ultimate processor, 256GB ROM and extended 8GB or 12GB RAM features, 108MP ultra vivid camera, 32MP ultra-clear front camera with dual-tone LED flash, and Dolby Atmos dual speaker. 

The TECNO POVA 6 NEO comes in starry silver, speed black, and comet green. With an enduring battery capacity of 7000mAh(typ), gamers will not be left hanging. The POVA 6 NEO is packed with powerful features – Mediatek G99 Ultimate processor, 128GB to 256GB ROM, extended 8GB RAM, 50MP camera with light sensor, 8MP front camera with dual flash, and Dolby Atmos dual speaker. 

Stay fashionable with CAMON 30 5G

Stay fashionable and pursue your photography and vlogging passion without breaking the bank. Get the lowest price for CAMON 30 5G 8+256 for only PhP8,999 during the 6.2 Unbox Diaries TikTok live sale.

Enjoy professional-level photography and videography with the CAMON 30 5G with its 50MP Autofocus Selfie + 50MP Large Sensor Main Camera (100MP Mode*). CAMON 30 5G will not leave anyone wanting with its advanced features: a Mediatek Dimensity7020 5G chipset, 70W Ultra Charge with 5000mAh big battery, 120Hz 6.78'' Amoled display screen and up to 512GB+16GB (8GB Extended RAM) of internal storage.

Recent Activities: TECNO #VlogLIkeaPro pop-up stores

Use your CAMON 30 5G and learn from TECNO vlog masters at TECNO Pop-up stores this June. TECNO will set up pop-up exhibitions in five malls nationwide, where TECNO mobile phone users can get the chance to attend the CAMON 30 Series #VlogLikeaPro Master Class with TECNO videography endorsers, do a city walk and shoot with fans.

Participants will receive not just free vlogging lessons from key opinion leaders (KOL), who are also TECNO brand endorsers, but also gifts from TECNO. Plus, participants who will share videos on TikTok using hashtags #TECNOCAMON30Series, #VlogLikeaPro, and #TECNOPhilippines will have a chance to win a CAMON 30 5G.

Fifteen (15) lucky fans will get the chance to join the master class in every selected mall. The pop-up stores will be set up in SM North EDSA (May 30-June 5), SM Calamba (June 7-13), Island City Mall (June 6-13), Gmall Davao (June 12-18), and  SM Clark (June 15-21). Watch out for more updates!

Enjoy Up to 80% Off HONOR Products with Exciting Freebies during the 6.6 Mega Sale!

Leading smart devices provider, HONOR, just dropped an irresistible offer this 6.6 Mega Sale on Shopee, Lazada, and TikTok Shop from May 29 to June 10. 

“We’ve heard from our fans and we’re happy to share these sulit vouchers and discounts so they can enjoy our best-selling gadgets for up to 80% off! Hurry and check out that HONOR device you’ve been eyeing before the limited time offer runs out,” said Stephen Cheng, Vice President of HONOR Philippines. 

The All-Angle Ultra Tough HONOR X9b 5G is a major hit among fans who prioritizes durability made possible by the Ultra-Bounce Anti-Drop Display 360° Anti-Drop Protection feature which has a five-star overall drop resistance certification from Switzerland's SGS. It is not just durable, but also long-lasting with a 5800mAh battery capacity that can maintain its optimum battery health for up to 3 years.

Moreover, the HONOR Magic 5 Pro is also a steal with a whopping Php 15,000 price drop from its original price of Php 59,990, now Php 45,990 with a FREE JBL Flip 5. The HONOR Magic 5 Pro garnered recognition during the Mobile World Congress for being Top 1 in the DXOMARK Camera Global Ranking last year. 

Second on the 6.6 HONOR Mega deals is the HONOR 70 5G with a Php 10,000 discount accompanied by FREE JBL Go 3 upon purchase. It is the Best Buy Smartphone 2022-2023 of Eisa Award for its quality and price point. For more deals, the following cheat sheet shows the freebies and discounts. 

Head on to Lazada https://bit.ly/HONOR_Lazada66SuliTipidSale from June 5, 8PM to June 10. Checkout your carts on Shopee https://bit.ly/HONOR_Shopee66MegaSale from June 6 to June 10, and TikTok https://bit.ly/HONOR_Tiktok66BigatingBirthdaySale from May 29 to June 7 to avail these discounts and offers this coming 6.6 Mega Sale! 

For more exciting announcements, head on to HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Enter the New School Year with ASUS and ROG Cool for School Promo: June 1 - August 15, 2024!

This back-to-school season, ASUS and the Republic for Gamers (ROG) Philippines are excited to announce the return of the ASUS and ROG Cool for School Promo, which will run from June 1 to August 15, 2024. This incredible promotion offers fantastic deals on a range of devices perfect for students who need top-notch tech for learning.

Enhance academic & creative Journey with ASUS Zenbooks & Vivobooks

Out with the old and in with the new AI-ready ASUS Zenbook premium productivity laptops. The ASUS Zenbook DUO (UX8406), ASUS Zenbook 14 OLED (UX3405), and ASUS Zenbook S 13 OLED (UX5304MA) redefine multitasking with the latest Intel Core Ultra processors, Intel Evo edition, and integrated Neural Processing Unit (NPU). Whether finishing a paper or balancing a part-time job, these devices provide seamless AI experiences to simplify tasks. Featuring 3K ASUS Lumina OLED displays, slim designs, and comprehensive I/O ports, these Zenbooks are perfect for efficient work and study anywhere. Starting at PHP 63,995, buyers can enjoy up to PHP 15,000+ worth of bundles, including an ASUS 3-in1 Bag, ASUS Marshmallow Mouse MD100, JBL Flip 5 and ASUS Premium Care Package. 

Dream big and finish bigger this school year with the ASUS Vivobook series. Designed for everyday use, these laptops offer extensive 15- and 16-inch displays, ultra-fast processors, complete I/O ports, and long-lasting battery life in a stylish design. Choose between the ASUS Vivobook Go 15 OLED (E1504) and the ASUS Vivobook 16 (X1605, M1605), perfect for transitioning from classes to extracurricular activities. Starting at PHP 29,995, buyers can receive up to PHP 9,500+ worth of bundles, including an ASUS 3-in-1 Bag, ASUS Marshmallow Mouse MD100, ASUS Tumbler/Mousepad, Share Treats E-voucher for National Bookstore, and ASUS Premium Care Package.

Cultivate content creation skills with the ASUS Creator series. The ASUS Zenbook Pro 14 OLED (UX6404)  and ASUS Vivobook Pro 15 OLED (M6500)offer high performance in thin, light forms. The Zenbook Pro 14 OLED features a 13th Gen Intel Core processor, while the Vivobook Pro 15 OLED boasts an AMD Ryzen 5000 series Mobile Processor. Both laptops include ASUS Lumina OLED displays with 120 Hz refresh rates, powerful NVIDIA graphics, ASUS exclusive thermal technology, and dedicated creator tools. Starting at PHP 54,995, buyers can enjoy up to PHP 17,000+ worth of bundles, including an ASUS Router RT-AX57 Go, ASUS Marshmallow Mouse MD100, JBL Flip 5, and ASUS Premium Care Package.

All participating Zenbook and Vivobook laptops have a free lifetime Office Home & Student license and a free ASUS 4A Quality and Service Package out of the box and are available in ASUS Concept Stores and Multi-brand Shops nationwide. Visit https://ph.asus.click/asuszenbookvivobookcfs24 for a complete list of participating products.

Win grades and games with ROG & TUF gaming devices

Experience epic gaming-on-the-go with the ROG Ally. This powerhouse handheld is equipped with AMD’s Z1 chipset, ensuring high-speed switching between gaming, productivity, and entertainment. The bundle, valued at PHP 6,500, includes the ROG Cetra True Wireless earbuds, PHP 2,000 worth of STEAM CREDITS, and a 3-month subscription to XBOX Game Pass. On top is a PHP 2,000 discount. Overall, the promo package will be valued at PHP 8,500.

Stay cool and connected with the ROG Phone 8, bundled with the ROG Aeroactive Cooler X worth PHP 4,995. This smartphone ensures peak performance during intense gaming sessions and offers upgraded cameras for everyday student life.

Redefine gaming and academic life with the ROG Zephyrus G16 and the ROG Zephyrus Duo 16. The Zephyrus G16 boasts the latest performance of the AMD Ryzen 9 and NVIDIA GeForce RTX 4090, plus the sweet visual experience of the first-ever ROG Nebula Display with OLED Panel. A purchase of this during the promo may include exclusive bundles worth up to PHP 19,900+, which may come with the ROG Azoth Keyboard and the ASUS Premium Care Package. On the other hand, the ROG Zephyrus Duo 16 gives users more real estate with its dual screens and epic horsepower with the AMD Ryzen 9 and NVIDIA GeForce RTX 4090. This comes with exclusive bundle items such as an ROG Phone 6 and an ASUS Premium Care Package, valued up to PHP 41,900+.

“The Ultimate Force” is ready for demanding academic battles with the TUF Gaming Laptops, which offer durability and performance. Purchasing a TUF Gaming laptop includes items valued up to PHP 7,900+, such as PHP 1,000 worth of Steam CREDITS and the ASUS Premium Care Package.

All participating ROG and TUF Gaming laptops come complete with the ASUS 4A Quality and Service Warranty Package. Visit ASUS & ROG Concept Stores and Multi-brand Stores nationwide to level up your school year. For a full list of participating ROG and TUF Gaming devices, visit https://ph.rog.gg/rogtufgamingcfs24.

Upgrade learning from home experiences with incredible ASUS Education products

Whether it is a versatile Chromebook, a powerful desktop, or a sleek all-in-one PC, ASUS Education has the ideal solution!  

The ASUS Chromebook Flip CX5 is your lightweight and versatile study buddy. It flips between a laptop and a tablet, making it perfect for notetaking, presentations, and streaming your favorite shows during breaks. With its long battery life and lightning-fast performance, it's built to keep up with your busy school days. The product comes complete with a PHP 7,400+ worth of discount.

For gamers, the ROG desktop series delivers top-tier performance. The ROG Strix G10DK features AMD Ryzen processors and NVIDIA GeForce graphics, ensuring smooth gameplay and multitasking. The ROG Strix GT15 G15CF offers lightning-fast speeds and stunning visuals for high-stakes gaming and intensive coursework. Depending on the model, the gaming desktops come with exclusive bundles worth up to PHP 6,999, which may include a JBL Flip 5 speaker, a printer, and a portable hard drive.

The ASUS S501MD combines powerful performance with a compact design, while the ASUS S501ME offers robust performance and ample storage for all your projects and entertainment needs. Depending on the model, the ASUS desktops may come with bundles worth up to PHP 2,995, which may include a printer, an ASUS tumbler, and a RAM module.

For a streamlined, space-saving solution, ASUS all-in-one PCs are perfect. The ASUS M3400WYA offers a crisp display and strong performance, making it an excellent choice for schoolwork and leisure. The ASUS A3402WBA, with its sleek design and powerful internals, is ideal for students who need a versatile, all-in-one solution for their academic and personal computing needs. Based on the variant, these products also come with bundles worth up to PHP 2,995, which may include a printer, an ASUS Tumbler, and a PHP 500 Share Treats E-voucher for National Bookstore. 

Visit https://ph.asus.click/asuseducationcfs24 now for the complete list of participating devices.

For Academic Institutions looking for more than just laptops and desktops, the ASUS Education School Partnership Program provides a variety of benefits and features for both students and teachers alike – Be a School Partner Now. For more information, Talk to an Expert Now. 

Do not miss out on these fantastic deals and gear up for the new school year with ASUS and ROG. Visit the nearest ASUS and ROG Concept Stores and Multi-brand Stores nationwide to score epic deals and bundles with your newest back-to-school gadgets. For more updates on ASUS Philippines, ASUS for Business, ROG Philippines, and their incredible devices and offers, check out their Official Facebook Pages:

·        ASUS Philippines: https://www.facebook.com/ASUSph

·        ASUS for Business: https://www.facebook.com/asusforbusinessph

·        Republic of Gamers Philippines: https://www.facebook.com/asusrogph

Igloo and Smart Partner to Democratize Access to Device Protection: Highlighting Importance of Accessibility

 

As part of its ongoing efforts to provide accessible and affordable insurance for all, regional insurtech Igloo, together with the Philippines’ largest mobile network Smart, has announced phone protection plans for its growing 55 million subscriber base.

 

This partnership not only furthers Smart’s commitment to enhancing customer experience but also highlights Igloo’s mission to provide as many avenues to device protection as possible for Filipinos, especially with the country being one of the social media capitals in the world.

 

"In the Philippines, 84.4% of the population own smartphones, and individuals spend nearly four hours daily on social media, well above the global average of two and a half hours. As a highly connected and social nation, the importance of these devices for communication, productivity, and entertainment is undeniable," remarked Roberto Vea, Commercial Lead at Igloo Philippines. "Recognizing the essential role of these devices and the need to safeguard them, Igloo has partnered with Smart to introduce phone protection plans, providing our customers with peace of mind."

 

Smart subscribers gain exclusive access to Phone Protect where they can purchase a phone protection plan with their preferred coverage and duration. It offers subscribers protection against accidental and liquid damage and includes professional repair and service at authorized centers for the Basic tier and additional protection against losses due to theft and robbery for the Plus tier.

 

Plans start as low P125 for one year coverage and is one of the most affordable and comprehensive gadget care products available in the market.

 

The insurance plan seamlessly integrates into the checkout process, allowing customers to review the plan details, associated premium, and terms and conditions before finalizing payment. This transparency ensures customers have a clear understanding of the additional cost and the benefits it adds to their transaction, enhancing their overall experience.

 

"We’re excited to expand access to device protection products with Smart, as it aligns with our goal to democratize and enhance the experience of protecting your devices. We've worked to make every aspect—from customer experience to pricing, coverage, purchase, and claims—easy and convenient. Partnering with Smart allows us to reach the widest possible audience." Vea explained.

 

The value of partnerships in providing insurance for all

Igloo and its partners' gadget protection and cracked screen protection products have become some of the most popular segments in the country, with over 15.8 million policies sold through various distribution platforms since January 2023.

 

From consumer finance to e-commerce, Igloo has been working to provide insurance to various sectors in the Philippines and across Southeast Asia. One of its most recent partnerships with Skyro and Salmon provided protection access to the underbanked segment, many of whom rely on digital lending companies for installment purchases.

 

Additionally, in collaboration with Growsari, an MSME enabler, Igloo piloted the Personal + Business Protection plan. This initiative aims to cover over 200,000 sari-sari stores across the country with financial assistance in case of unwanted incidents arising from natural calamities, such as floods from torrential rains.

 

“At Igloo, we believe that to provide insurance tailored to the needs of its market, partnerships are crucial in enabling broader audience reach while offering diverse coverage options. With our partners, we can continuously improve and innovate our offerings to serve as many people as possible,” Vea said.

 

Igloo’s collaboration with Smart and other partners is part of its mission to expand its reach across Southeast Asia and provide innovative insurance solutions to nearly 700 million people in the region.

Be among the first to experience the cutting-edge features of the fashion-forward flagship powerhouse HUAWEI Pura 70 Series

The highly anticipated HUAWEI Pura 70 Series is set to make its debut with exclusive first sales in the Philippines on May 31 via the HUAWEI Experience Stores, HUAWEI Online Stores, and other official channels. Be among the first to experience the cutting-edge features of the fashion-forward flagship powerhouse HUAWEI Pura 70 Series.

Experience the Wonder of #XMAGE
Those who want to experience the power of XMAGE can drop by "A Heartwarming World" Exhibit in SM Megamall, SM Davao and SM Cebu from June 1 to June 14, 2024.

Immerse yourself in the heartwarming world of XMAGE, beautifully captured through the lens of the HUAWEI Pura 70 Series. This exhibit showcases the powerful imaging capabilities of the HUAWEI Pura 70 Series, bringing each moment to life with stunning clarity and vibrant detail.

Huawei Philippines boasts its newest XMAGE-powered lineup, including the HUAWEI Pura 70 (PHP 47,999), HUAWEI Pura 70 Pro (PHP 59,999), and HUAWEI Pura 70 Ultra (PHP 79,999). They feature best-in-class mobile photography capabilities, reliable smart features, and premium designs.

To know more about the Pura 70 series, you may visit this link: https://bit.ly/4azktDa

realme CEO Sky Li featured on the cover of Forbes

Sky Li, the Founder and CEO of realme, graced the cover of Forbes and shared that the leading smartphone brand is set to disrupt the high-end market with its comeback of the GT series. After a two-year hiatus, realme is armed with the conviction to excel in flagship products.

GT is Back with Ambition

In the Forbes interview, Sky expressed strong assurance in making a remarkable achievement in the high-end market. He reiterated the brand's deep understanding of the young consumers, asserting that the upcoming realme GT 6 would exceed anticipated performance benchmarks. The comeback of the GT series is driven by the widespread global demand among realme users, emphasizing the tech company’s commitment to meeting user expectations.

realme demonstrates fearless competitive spirit amidst the diverse array of flagship smartphones available in the market. The brand is not only leveraging its existing advantages in performance, but also sets its sights on substantial progress in the AI scene. Furthermore, with the consistent impressive results delivered by realme's number series, it is believed that the return of the GT series will resonate with young users.

New Flagship Killer 

The realme GT 5G marked the inception of the GT Series and premiered in India on August 18, 2021. It earned the prestigious title "Flagship Killer 2021" from acclaimed media sources.

The long-waited GT 6 is positioned to surpass its predecessors by a large margin, bringing fresh vitality into a stagnant market. The GT Series, equipped with a set of cutting-edge technologies, is primed to shatter performance barriers across the board. Additionally, the new products of realme GT Series will be a perfect blend of state-of-the-art AI experience and advanced technology, positioned as the "New Flagship Killer Powered by AI".

realme will be the AI Popularizer

AI is deemed to shake up the mobile phone industry and reshape the tech landscape. The emergence of the AIGC era promises to drive market expansion, ushering AI-enabled smartphones into a new phase of growth. “The competition in the industry will shift from hardware alone to a combination of hardware, software, and overall technological capability. AI is becoming the next hotly contested spot, AI imaging, voice and interaction will be the three major trends on the future development of AI,” says Sky Li, in an insightful conversation with Forbes.

In the midst of the era, realme is seizing opportunities to invest in AI innovation and positioning itself as an AI popularizer. With the brand’s latest release, realme will be among the brands worldwide to pioneer and fully integrate cutting-edge AI technology into smartphones, prioritizing enhancements in imaging and daily efficiency tasks.

realme remains steadfast in its promise to a user-centric approach, empowering young consumers with accessible AI solutions. In the future, the entire realme brand will be guided by the objective to address the holistic needs of the young generation, creating distinct AI functionalities tailored to their preferences and lifestyle.

To learn more about realme’s latest updates, visit the realme official website and follow realme on Facebook.

Infinix reports exceptional growth in Q1 2024

Achieving Highest Year-on-Year Global Market Share Growth in Q1 2024

 

Infinix, a trendy tech brand crafted for young consumers, reports exceptional growth in Q1 2024. According to IDC's Worldwide Quarterly Mobile Phone Tracker, Infinix achieved the highest year-on-year global market share growth amongst all major smartphone brands worldwide. Infinix's year-on-year market share growth increased from 1.7% to 3.7% in Q1 2024, and its global smartphone shipments surged by a remarkable 150.6% year-on-year, achieving four consecutive quarters of rapid and sustained growth.

 

"We are absolutely thrilled with our exceptional performance in the first quarter of 2024," said Tony Zhao, General Manager at Infinix. "Our entire dedicated team has worked tirelessly to bring young, tech-savvy consumers around the world the very best products at attainable price points. The launch of our highly acclaimed Infinix NOTE 40 Series and Infinix GT 20 Pro this year has been instrumental in our success, as we have strategically focused on addressing key consumer pain points, particularly in areas of charging capabilities and gaming performance. This has helped Infinix earn widespread positive acclaim and cement our position as a leading innovator in the global smartphone market."

Infinix's parent company, Transsion Holdings, has also benefited from the brand's success, now ranking 4th in global smartphone shipments with an estimated 10% market share. Infinix's exceptional performance has been pronounced in key markets such as Africa and Southeast Asia, and the brand has secured top 5 positions in smartphone market share in over 20 countries around the world and recorded impressive year-over-year growth rates. This remarkable achievement underscores Infinix's unwavering commitment to making advanced technology accessible to a broader global audience.

 

Strong Regional Performance

Infinix's exceptional performance has been pronounced in key markets such as Africa and Southeast Asia, and the brand has secured top 5 positions in over 20 countries around the world and recorded impressive year-over-year growth rates. In the Philippines, a key market in Southeast Asia, Infinix achieved a remarkable 27.1% market share in Q1 2024, ranking first amongst all the smartphone brands. This is a significant increase of 19.7 percentage points year-on-year. The brand's success is driven by its active engagement in creative marketing, celebrity endorsements, and cross-industry collaborations, bringing new energy and competitiveness to the smartphone market.

 

Leading the Market with Q1 2024 Triumphs

In 2023, Infinix earned a spot in Kantar and Google's Top 50 Chinese Global Brand Builders Report. Additionally, Fast Company ranked Infinix sixth in the World's Most Innovative Companies of 2024 within the Asia-Pacific sector, making it the only smartphone brand on this prestigious list.

 

Behind Infinix's robust global market share performance lies its alignment with the preferences of young individuals, evidenced by its innovative products and creative marketing. During the first half of 2024, Infinix captured significant attention from young people and gaming enthusiasts worldwide with the launch of the Infinix NOTE 40 Series and the GT 20 Pro.

 

These offerings included the introduction of the All-Round FastCharge 2.0, which aimed to address consumers' demands when it comes to charging capabilities. Some of these remarkable features include 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip supporting multi-functioning charging modes. Infinix GT 20 Pro, being the only smartphone in its price segment that offers a dedicated gaming display chip, strives to offer users an immersive gaming experience.

 

Looking Forward

Infinix's remarkable achievements in Q1 2024 reflect its commitment to delivering innovative and affordable products, leveraging a multi-faceted marketing approach, and driving technological advancements. The brand's diversified and youth-oriented marketing strategies have contributed to its excellent global performance and reputation. Moving forward, Infinix aims to provide users with superior products and services, setting new benchmarks and striving for even greater success in the coming quarters. Coming soon also is the Infinix GT 20 Pro features a vivid 144Hz display for smooth gameplay and stunning visuals, the best affordable choice for gamers of all levels.

 

 

For more updates on the Infinix Series, check out Infinix’s Facebook page and Facebook Community.

 

LG Electronics launched a global campaign ‘Optimism your feed'

 

LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.

 

“As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.”

 

A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events. According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has made them unhappy. Other studies also suggest that algorithms often promote negative and niche conversations.

 

The global survey sought to understand the triggers that affect how algorithms work and how to increase your feed’s positive content. The result is the ‘Optimism your feed’ playlist of original content that, when interacted with, will pull more optimistic content into your feed.[i] ‘Optimism your feed’ is part of LG’s global Life’s Good campaign, introduced last year to inspire and encourage people to approach life with an optimistic attitude.

 

Created in collaboration with global influencers renowned for their optimistic influences including Tina Choi, Victoria Browne, Josh Harmon and more, the ‘Optimism your feed’ playlist includes over 20 short-form videos ranging from motivation to feel-good content.

Additionally, LG is consulting with social media experts including Professor Casey Fiesler, an information scientist and technology ethicist, with a PhD in Human Centered Computing. Fiesler researches and teaches in the areas of technology ethics, internet policy, and online communities, and has published on topics such as social media content moderation and recommender systems. She also educates the public on these topics as a content creator.

 

Social media has become an integral part of our lives, and algorithms play a significant role in the content that we see in these spaces. LG’s global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By being more conscious about what we choose to engage with, we can bring stronger optimism, balance and happiness to our lives.

 

According to Fiesler, “Recommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us down ever more specific niches – for good and for bad. Research has shown that left unchecked, users can go down negative rabbit holes and encounter harmful content quite quickly. One of our first lines of defense needs to be improving our digital literacy, and paying more attention to how algorithms influence our online experiences. And the good news is that we do have some control over the input for these algorithmic predictions; if we choose to engage with optimistic content, there’s a good possibility we will see more of it.”

 

Victoria Browne, a global influencer and TEDx Talk speaker, said, “The algorithms on our social channel can have a big impact on the content we see online, which impacts our mental health. That’s why I’m passionate about ‘Optimism your feed’, and I hope that people use this playlist as a foundation to retrain their algorithm and encourage positivity in all aspects of their lives. So much of the stigma and difficulty of tackling mental health is that it is unseen. With this campaign, we are saying you should reach out to your friends, and that we can help each other. Our algorithm should recommend content that makes us feel more connected to people, not less.”

 

The ‘Optimism your feed’ playlist can be found on LG’s global TikTok channel (@lge_lifesgood) and global YouTube channel (@LGGlobal), and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on lg.com (lg.com/lifesgood).