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Tuesday, February 28, 2023

Landers Superstore invites everyone to support local through its latest community project - the Farmer’s Market

Looking for the freshest fruits and vegetables? Maybe it’s time to go local! Buying local ensures you get freshly picked veggies and fruits while helping our farmers who worked hard to harvest and bring these nutritious food on your table.


Landers Superstore, the country’s fastest-growing membership store, invites everyone to support local through its latest community project - the Farmer’s Market. Occupying a central space in all their stores’ Fresh section, the Farmer’s Market features an expansive selection of high-quality local produce sourced straight from farms across the country – from fresh strawberries and lettuce from the North to juicy pomelos and pineapples from the South. 


Since its introduction in the stores, the initiative has helped countless of Landers’ partner farms gain new consumers for their harvests, resulting in a steady, sustainable income especially at the height of the pandemic. Landers believes that protecting the stability and success of these farms will greatly contribute in securing food stability for everyone in the years to come.

Of course, members also benefit from this arrangement because they can enjoy their favorite fruits and vegetables at a more affordable price. Reducing the middlemen, traders, and retailers that these produce go through allows the store to price them reasonably and give fair compensation to the farmers at the same time.


Landers Superstore has long been on the forefront of creating community-based initiatives and disaster response efforts in the country. Together with the Philippine Army, Landers organized donation drives during natural calamities such as typhoons and earthquakes, serving as a drop-off center for donations which received overwhelming support from its members and volunteers.


During the pandemic, Landers also launched the “Share the Hope” campaign to help small business owners sustain their businesses by giving them a space where they can sell their products at Landers Superstore branches. 


So the next time you go for your grocery run, head to Landers Superstore and fill your shopping carts with fruits, veggies, and more from their Farmer’s Market. They’re guaranteed to be fresh and of the best quality – but best of all, you’ll also be championing the cause of local farmers. 


Meanwhile, if you’re a farmer looking to find a new market for your fresh produce, Landers Superstore is more than happy to partner with you. You can get in touch with their team when you visit any Landers Superstore branches nationwide. Landers’ Farmer’s Market will surely help you reach more premium consumers and business owners who are always on the look-out for fresh, high quality produce.


Here are Landers Superstore current branches: Landers Balintawak – 1240 EDSA Balintawak, Apolonio Samson, Quezon City; Landers Otis – 1890 Paz Guazon St., Paco, Manila; Landers Cebu – 23 Minore Park, Cardinal Rosales Ave. cor. Pope John Paul II Ave., Cebu; Landers Alabang West – Daang Hari Road, Almanza Dos, Las Piñas City; Landers ArcoVia City – 1604, 99 Eulogio Rodriguez Jr. Ave, Pasig or Landers Uptown Bonifacio - 1240 The Uptown Palazzo, 9th Ave. Cor. 36th St. Uptown Bonifacio, Taguig City. Stores are open from 9AM to 9PM. Shoppers can also buy fresh produce online at 


For more information about Landers Superstore’s exclusive offerings, visit 


SureServ: Your healthcare within your reach

SureServ held its media launch on Friday, gathering partner merchants and industry leaders to offer them a first look at the Philippines’ first micro-financing app for healthcare. 

The app was introduced as the all-Filipino-powered company’s bid on “much-needed healthcare modernization for hardworking Filipinos,” according to SureServ President & Founder Johnny Bondoc.

Introducing revolutionary and convenient access to quality healthcare for corporate groups and businesses.


Since its conception in 2019, SureServ has benefitted Manufacturing, Manpower, Retail, SME, and BPO employees from privatecorporations who have availed their services. When the pandemic hit in 2020, this timely revolutionary idea only proved that much-needed quality healthcare should be conveniently accessed by everyone right at their fingertips.


Being the first of its kind in the country, SureServ created a closed-loop system where members from corporations, employee beneficiaries, service providers, and partners can make convenient and secure transactions using the healthcare credit line app. Especially in times of need, users can benefit from this app instantly and simply pay the amount through salary deduction, making the entire credit system efficient and seamless.

SureServ President & Founder Johnny Bondoc

Providing accessible credit line for Filipinos achieved


With Partner merchants with nationwide coverage & industry-respected doctors at present, Sureserv can now serve more businesses and its employees who share the goal of making healthcare conveniently accessible to their employees, creating a healthier future for Filipinos.


Bondoc remarked, “…this opportunity to uplift our kababayans’ healthcare and financial situation is too good of a mission to notpursue, that we simply need to say, ‘why not.’ The SureServ solution is simply too good, too helpful. We need to pursue this mission. Why not!



(From left, SureServ Board of Directors: Johnny Bondoc; Darvin Tuazon; Jerwin Lavilles; JM Aujero)

Partnering up with healthcare and corporate merchants for Filipinos


SureServ is pleased to announce that the SureServ Media Launch was graced by several merchant partners and attested to howreliable and trustworthy SureServ services are, including SureServ’s medical clinic and diagnostic laboratory partners: Dr. Sally Gaspar, Vice President & Medical Director of Aventus Medical Care, Inc.; Mr. Jan Denton Chua, CEO of Healthcube; Ms.Donabelle Palisoc, Assistant Manager for Sales & Marketing of MyHealth; Mr. Carlos Valdez, National Sales Manager of New World Diagnostics; medical hospital: Mr. Lynard Longcop, Head of Business Dev. & Marketing of Capitol Medical Center; specialty medical doctor: Dr. Lemuel Delos Reyes of LDR Medics Inc. Occupational Medicine; online and brick-and-mortar pharmacies: Dr. Joel Adrian Javier, President & CEO of MedExpress; Ms. Tina Sabarre, Chairman & Founder of Mediclick; Ms. Jinky “Khay” Guanlao, Merchandising for Specialty Medicines / Vaccines & Oncology of Southstar Drug; Rose Pharmacy; and corporate merchant partner: Ms. Justteen Marasigan, President & Owner of Love Beyond Words by Serenata & Gragale Builders Inc.

Amore at Portofino celebrates Tuscan's love for art, food, and culture

Love, Amore: A Private Wine-Tasting Event


Arts, wines, and sweets - a private Tuscan-inspired wine-tasting event for homeowners was recently held at the Alfresco di Amore at Portofino in Villar Land. 

With a warm and inviting atmosphere, homeowners and guests had the opportunity to try three wines from different parts of the world - red, white, and bubbly, paired with canapes, cheeses, and sweets, each personally selected by Winery PH sommelier Chie Gatchalian. 

Residents and guests indulged in decadent, gourmet bites and relaxing jazz music.  While enjoying the wines, they were surrounded by the beautiful environment of Amore and its charming landscapes. 

Amore at Portofino celebrates Tuscan's love for art, food, and culture through various activities exclusively organized for its homeowners. 

The exclusive event allowed homeowners to learn about and taste an amazing selection of wines. Knowledgeable wine experts from Winery PH were on hand to tell the stories and subtleties behind each bottle of the wine selections poured throughout the night.

The attendees also had the chance to mingle with the representatives of Winery PH and learn more about their products. The wine experts shared the different techniques on how to taste wine and understand one’s palate, tips for food and wine pairing, as well as the different aspects of making the wine and getting it into the bottle. 


Both wine connoisseurs and novices enjoyed the artistic wine experience and the opportunity to socialize and enjoy cheerful moments with fellow homeowners. 

Amore at Portofino is Brittany’s 35-hectare Tuscan-inspired community in the heart of Daang Hari, Villar Land. Amore at Portofino serves as a love letter to and from Tuscany, offering a sense of home where luxury and nature coexist harmoniously, accentuated by landscapes that seem to be drawn by the hand of an artist. 


Offering premium lots that range from 400 to 900 square meters, its third development phase features expansive premium lots, green open spaces, and upgraded house models.

Brittany Corporation, the company behind this Italian-inspired development in Villar Land, also offers a fine selection of home designs, high-end condominiums, and lot-only properties in excellent locations such as Forresta in Vista City, Crosswinds in Tagaytay, Georgia Club and Augusta in Sta. Rosa, Laguna, and Bern in Baguio.


For more information on Brittany Corporation’s collection of luxury properties, visit You may also follow them on Facebook, Instagram, and YouTube. 


Palawan Pawnshop has redefined the pawning industry with its commitment to fair and affordable services


Pawnshops have long been an essential source of financial assistance for many Filipinos. They provide quick access to cash without the hassle of dealing with stringent requirements imposed by banks. Despite their significance, pawnshops have carried a negative reputation since most were seen as taking advantage of people's financial difficulties. However, this is all changing with Palawan Pawnshop.

Palawan Pawnshop, established in 1985, has redefined the pawning industry with its commitment to fair and affordable services. The company offers very low interest rates with high appraisal rates, giving customers the advantage of saving more. They have a tiered interest rate system with only 1% for a loan of 11 days, 2% for 22 days, and 3% for 33 days. Moreover, Suki card holders can enjoy discounts of up to 5%.

Palawan Pawnshop customers receive automated notifications on their cellphones to remind them of their due and renewal dates, preventing them from incurring additional fees. They can also opt to renew their pawned items at any Palawan Pawnshop branch. 


What sets Palawan Pawnshop apart is its brand of service – Matatag, Maaasahan at Mapagkakatiwalaan. People are guaranteed excellent customer service thanks to the approachable and friendly employees. Palawan Pawnshop is renowned for its VIP treatment of its customers, wherein all staff from the associates down to the guards, are accommodating and respectful. They handle your items with the utmost care to ensure their safety at all times.


With over 3,300 branches and authorized agents nationwide, Palawan Pawnshop continues to grow as one of the most reliable and leading pawnshops in the Philippines. From its beginnings as a pawn brokering business, Palawan Pawnshop has expanded its services to include money remittances, microinsurance, bills payment, electronic mobile phone loading, cash-in of e-wallets, money exchange, ATM withdrawal, and cash disbursements.


"At Palawan Pawnshop, we are dedicated to providing fair and affordable services to Filipinos in need of financial aid. Our commitment to excellence in customer service, combined with our low interest rates and high appraisal rates, sets us apart as a leading pawnshop in the Philippines." Said Karlo Eugene Josef M. Castro, Palawan Pawnshop Sr. Vice President & Chief Operations Officer.


For those who are looking to pawn their items, Palawan Pawnshop is currently offering a special promotion of "Libreng Interest" for one (1) month with a 2.5% loan interest rate. This offer is open to all new, lapsed, and existing Suki customers who wish to pawn their items at any Palawan Pawnshop branch nationwide. The promo is available from February 1 to April 30, 2023. Details can be found on their website and Palawan Pawnshop’s Official Facebook Page.

Palawan Pawnshop is transforming the way Filipinos perceive pawnshops by offering low interest rates, high appraisal rates, excellent customer service, and an extensive network of branches, which make them a reliable source of financial aid for those in need. Additionally, the company's commitment to excellent customer service and its wide array of multiple services beyond pawning which include money remittances, bills payment, cash-in and cash-out of e-wallets, and microinsurance, make it a one-stop-shop for all financial transaction needs. Palawan Pawnshop's services prove that pawnshops can provide a reliable and convenient option for Filipinos in need of financial assistance. Palawan Pawnshop, Palawan Express, and PalawanPay are supervised by the Bangko Sentral ng Pilipinas. For more information, go to Palawan Pawnshop and PalawanPay Websites.

Star for all Seasons Vilma Santos - Recto joins Angkas

Angkas, the leading app based ride hailing service, recently launched Star for All Seasons Vilma Santos-Recto as their new celebrity ambassador. She was joined by Angkas CEO George Royeca at a press briefing held at Makati Atrium last February 27. 

Star for all Seasons Vilma Santos-Recto shared how she is excited about this new endeavor and how she hopes it will lead more people to discover more about Angkas’ unique mobility and riding solutions. Vilma Santos, supported Angkas to help address the worsening traffic and improve the riding public experience.

@lola_lamon Angkas celebrity ambassador @starforallseason3 at the #Angkas presscon. @angkasph ♬ original sound - Lou Sv

During a press conference in Makati this morning, the former public servant said she has been looking forward to this project with Angkas which will help uplift and support the country’s motorcycle taxi industry. “Maganda ang project na ito kasi gusto ko talagang suportahan ang mga organisasyon na nagbibigay ng oportunidad sa marami. They are helping our commuters beat traffic. Mabilis na, safe pa, diba? Pero higit sa lahat, gusto ko yung nakakatulong silang magbigay ng libu-libong trabaho sa ating mga kababayan. Grabe, 30 thousand na motorcycles na pala ang nabigyan ng trabaho”, Santos-Recto said.

​This is not the first time Santos-Recto is helping push for jobs creation and additional livelihood opportunities. During the 18th Congress where she served as the Representative of the 6th District of Batangas, she served on the Committees on Poverty Alleviation and Labor and Employment where she worked on legislation to address widespread national concerns about unemployment and poverty.

@lola_lamon Here's the new Angkas teaser with Ms @starforallseason3. Ate Vi is the new ambassador of @angkaspadala #angkasph @georgeroyeca ♬ original sound - Lou Sv


​During the press conference, Santos-Recto conveyed the practicality of booking an Angkas in various situations. These include getting home early to spend quality time with family as well as saving on transportation costs since motorcycle taxis are cheaper compared to four wheels, “Masaya talaga ako sa project na ito. Alam kong malaki ang matutulong nito para i-angat ang sektor ng motorcycle taxis sa ating bansa”, the Star for All Seasons said.

When asked whether her upcoming project is a new movie in partnership with Angkas, Santos-Recto only had this to say, “Kailangan niyo po abangan. Ang masasabi ko lang po sa ngayon, marami po ang matutuwa at matutulungan ng bagong project na ito.”

Meanwhile, Angkas Co-Founder and CEO George Royeca is grateful to the Star for All Seasons for her continued support to help create jobs and livelihood opportunities in the country, “It is amazing that Ms. Vilma Santos-Recto and Angkas share the same beliefs and hopes for our country in terms of providing jobs for Filipinos and alleviating poverty. Kaabang-abang po talaga ang project na ito dahil sigurado akong pag nakita ninyo, mas lalo pa ninyong mamahalin ang ating nag-iisang Star for All Seasons,” Royeca said.

BDO Unibank, Inc.’s (BDO) net income increased to P57.1 billion for the full year 2022

BDO Unibank, Inc.’s (BDO) net income for the full year 2022 increased to P57.1 billion from P42.8 billion in 2021, driven by robust growth across its core businesses. This led to Return on Average Common Equity (ROCE) of 13.0% improving to 15.3% for the fourth quarter, from 10.5% in 2021 and 12.8% in pre-COVID pandemic 2019 period.  

Gross customer loans went up by 9% year-on-year on broad-based growth due to the economic re-opening. Total deposits rose by 14%, with Net interest income growing by 14% to P149.2 billion.

Non-interest income climbed by 17% to P71.5 billion bolstered by strong performance of our fee income, FX and fixed income client-flow businesses. 


Positive operating jaws continued with revenues up 15% for the year, versus operating expenses up 9% on back of new branches in underserved/rural areas and continued Information Technology spend for digital initiatives. 


Asset quality improved further, with Non-Performing Loan (NPL) ratio dipping to 1.95% and NPL coverage strengthening to 167%.  


Total capital expanded to ₱461.5 billion, with Capital Adequacy Ratio (CAR) and Common Equity Tier 1 (CET1) Ratio both comfortably above regulatory minimum levels at 14.5% and 13.4%, respectively. Book value per share rose by 9% to Php 86.20 YoY.


While macroeconomic challenges remain with persistent inflation and foreign exchange and interest rate volatility, BDO believes that its established business franchise and strong balance sheet will allow the Bank to surmount near-term risks and capitalize on structural growth opportunities to attain long-term sustainable growth.  


Customers can now easily tip any amount to their riders when they order from foodpanda

Day in and day out, delivery partners brave the heat and traffic to deliver good food and groceries to our doorsteps – and if there is anyone more deserving of receiving some special love, it’s them. Given the challenges they face, they need our love and support to get through the tough times.


For the delivery partners of foodpanda, love is in the air all-year round as the leading online quick commerce platform assures its Ka-pandas with substantial support and assistance amidst rising costs of commodities and fuel prices. 


As shared by foodpanda Philippines operations director Patricia Jacinto, the company’s efforts go beyond the livelihood opportunity itself but also include various programs and initiatives available at the disposal of their delivery partners, aimed at helping them during these difficult times. 

Tipping your riders


One of the ways to assist riders in augmenting their income streams is through rider tipping. On the rider app, customers can now easily tip any amount to their riders when they order from foodpanda via credit card or e-wallet, with 100% of the amount going directly to the accounts of the riders.


On February 28, for every tip you give your rider using the app’s rider tipping feature, your Ka-panda will receive double the amount. The added amount, as per Jacinto, is covered by the company. “In our own way, we want to show our delivery riders gratitude and appreciation, especially during the month  we celebrate love. At the same time, it is also an encouraging measure for our app users to tip their assigned riders,” she announced. 


Support and assistance to Ka-pandas


Providing much-needed support to Ka-pandas is crucial for their well-being and safety, and foodpanda's efforts to extend this ensure that their delivery partners can continue to provide customers with reliable and efficient service. According to Jacinto, these initiatives have been ongoing since last year and will continue this year as the present situation still calls for them.


To help with the burden of high fuel rates, exclusive discounts from tie-ups with fuel provider partners like Unioil, Caltex, PriceLOCQ, Seaoil, Phoenix and Limitless, and Jetti are offered to Ka-pandas. 


In terms of the safety of their delivery partners who are always on the road, foodpanda also provides healthcare assistance and insurance protection in line with their existing programs. “The Panda Care program, in partnership with Igloo, is an insurance coverage in the event that our Ka-pandas get into unexpected road accidents while on their shifts,” Jacinto explained. “Meanwhile, MAPFRE Insurance gives them a considerable discount on their Compulsory Third Party Liability (CPTL), one of the requirements for delivery riders in their motorcycle registration or renewal.” 


Jacinto also mentioned that even essential health and wellness maintenance are also part of the company’s initiatives to promote the well-being of its delivery partners. “We have discounts on eyeglasses, medicines, vitamins, and medical supplies with selected partners and locations such as Top Vision Center Optical - Pasig, Multigro Healthcare x Grovic Pharma - Malabon, and Generika Drugstore. This is especially needed to help them stay fit and healthy while working daily.”


Providing additional income streams is what foodpanda also hopes to give its delivery fleet, especially during this challenging time. “Through what we call “quests,” our Ka-pandas will receive incentives for accomplishing specific tasks or milestones.”


It is indeed remarkable what Ka-pandas, and delivery partners, in general, have contributed to the online food delivery industry. Jacinto assured that foodpanda would continue to explore ways to ramp up their existing efforts and look for opportunities to help Ka-pandas, who have become an important part of their customers’ online food delivery routines nationwide.

Sarah Geronimo is the new face of Personal Collection

Personal Collection Direct Selling, Inc. embarks on its second decade as a leading direct selling company in the Philippines with influential popstar Sarah Geronimo as the company’s new ambassador for championing the Great Life nationwide.

One of the many things Personal Collection and Sarah have in common is the vision to share the Great Life with everyone. “Ang pangarap, sobrang personal nyan. Kung mas personal sayo, mas malaki ang nakasalalay: kinabukasan mo, pamilya mo, lahat ng mahahalaga sayo,” Sarah said.


Like Sarah, Personal Collection believes that the Great Life is a personal choice driven by personal goals and ambitions. As an organization, it caters to the personal interests of its employees, allowing them to enjoy the great perks of working at a reputable company that offers career growth, work locations close to home, and plenty of opportunities to proactively care for the environment and future generations. 


Personal Collection also provides its millions of dealers with great earning potential and business growth. They can start their business instantly with modest capital and without going through a rigorous process to qualify As a result, PC dealers and their families have the potential to live the Great Life and grow with Personal Collection. 


Coming from its humble beginnings in 2003, Personal Collection has become the first Filipino-owned company to make the shift from recyclable to biodegradable packaging for consumer goods as part of the #GreenLifeGreatLife movement – its lifelong commitment to creating a greener world for future generations.


Over the last two years, Personal Collection has planted 110,437 mangrove seedlings and 55,400 trees, and collected thousands of kilos of trash. The company anticipates the widespread impact of its environment-centric initiatives in the years to come.

On its 20th year, Personal Collection continues to champion the Great Life through dealership opportunities and promising career development.


Interested dealers can start earning and growing their own businesses by signing up for free at great career opportunities with Great Life and great success in mind by checking visiting

For more updates and information, visit Personal Collection’s 
website, and follow the Facebook and Instagrampages.


Monday, February 27, 2023

HONOR today unveiled the HONOR Magic5 Series and HONOR Magic Vs at MWC 2023

Global technology brand HONOR today unveiled its new human-centric approach to technology, “Tech to Inspire”, at Mobile World Congress 2023. During the event, HONOR brought its dual-flagship strategy to life in global market, and also announced the global availability of the HONOR Magic5 Series and the HONOR Magic Vs, which are the latest iterations to the successful HONOR Magic Series line-up, all set to deliver a true flagship smartphone experience for users around the world.


“Committed to addressing the real needs of customers, HONOR adopts a human-centric approach to product innovation, offering intuitive technology solutions to improve the daily lives of everyone,” said George Zhao, CEO of HONOR Device Co, Ltd. “The HONOR Magic5 Pro, our latest flagship all-rounder, and the HONOR Magic Vs, our first foldable flagship to be launched in the global market, push industry benchmarks in every aspect of smartphone user experience, in line with our vision to enable a smarter life for everyone.” 


Introducing the All-New HONOR Magic5 Pro

Packed with a whole host of significant upgrades, the all-round flagship HONOR Magic5 Pro boasts impressive breakthroughs in design, display, photography and performance, beating several industry benchmarks to deliver a best-in-class user experience.


The Brand-new Star Wheel Aesthetics with Gaudi Curve

Adhering to the ‘Eye of Muse’ iconic design, the HONOR Magic5 Pro evolves the concept, redesigning and introducing the Star Wheel Triple Camera system. Paying tribute to Antoni Gaudi, the HONOR Magic5 Pro features symmetry dual-curved ultra-narrow bezels on both sides and a Star Wheel Triple Camera Design sitting as the centerpiece on the back cover, blending the beautiful curves found in natural landscapes and modern architecture into the design of the cutting-edge device, demonstrating the harmonious combination of art and technology.


A Premium Display Debuts at Top of DXOMARK Rankings

Featuring a 6.81-inch LTPO Display[1] with a unique Quad-Curved Floating Screen, the HONOR Magic5 Pro guarantees an immersive viewing experience whether users are browsing, gaming or reading. Equipped with a Novel Display Luminance Enhancement Technology, the HONOR Magic5 Series delivers peak HDR brightness of 1800 nits[2], ensuring clear visuals even under bright sunlight. With the Dual-Luminance Calibration for typical 120nits indoor brightness and 800nits outdoor brightness, the HONOR Magic5 Pro provides the industry-leading display color accuracy.


The HONOR Magic5 Pro also features a Discrete Display Chipset[3] to improve the visual quality of moving images. While offering an always-on high dynamic range (HDR) effect to enhance video clarity, the chipset delivers a higher frame rate with lower power consumption for a smoother, longer gaming experience. Certified with HDR10+ and IMAX Enhanced, the HONOR Magic5 Pro enables users to enjoy videos and movies with optimized picture quality.


Relieving users’ eye strain, the HONOR Magic5 Pro boasts low blue light emission, as certified by TÜV Rheinland[4], and Dynamic Dimming that simulates natural light to alleviate eye fatigue. Other innovative eye comfort features include Circadian Night Display for improved sleep quality and an industry-first LTPO display with 2160Hz[5] Pulse Width Modulation (PWM) Dimming technology to minimize screen flickering, perfect for those who spend long hours in front of their smartphone.


The HONOR Magic5 Pro turned in an excellent overall display performance, reaching the 1st place of DXOMARK smartphone display ranking with a top score of 151.


An Unrivaled Camera System Crowned 1st Place in DXOMARK 
The HONOR Magic5 Pro has also taken the first place in DXOMARK global camera ranking with a score of 152, making it the highest camera scoring smartphone tested to date. The HONOR Magic5 Pro features a powerful Triple Main Camera combination comprising a 50MP Wide Camera, a 50MP Ultra Wide Camera, and a 50MP Telephoto Camera[6]. With an increased sensor size for superior light sensing performance, the camera system produces photos in refined detail every time, no matter the lighting conditions. Ultra Fusion Computational Optics, a computational optical algorithm complementing the camera system, drastically improves image clarity at 3.5x-100x zoom, setting the device apart from other smartphones on the market.


Equipped with the all-new HONOR Image Engine, the HONOR Magic5 Pro debuts an all-new Millisecond Falcon Capture algorithm, enabling users to capture complex scenes with remarkable ease and clarity. Users can also shoot low-light scenes clearly with high speed thanks to Super Night Capture capabilities. In addition, the HONOR Magic5 Pro boasts AI Motion Sensing Capture[7], which is capable of automatically detecting the highest point of a jump and capturing the frame in ultra-high definition. To put the technology to the test, HONOR has partnered with GUINNESS WORLD RECORDS TM, using the HONOR Magic5 Pro automatically to capture the amazing moment of an official world record attempt for the World’s Highest Between The Legs Slam Dunk.  


Enabling budding creators to produce cinematic-level footage, the HONOR Magic5 Pro features IMAX Enhanced Movie Master, empowering users to shoot and edit stunning videos, all on their smartphone.  


Enhanced Privacy and Security for All-round Protection

The HONOR Magic5 Pro features a Dual-TEE Security System co-developed with Qualcomm®, offering hardware-level protection for users’ data. Equipped with a Discrete Security Chipset, the HONOR Magic5 Pro provides maximum security for passwords and biometrics like face IDs and fingerprints.


Bringing compelling upgrades to AI Privacy Call 2.0[8], HONOR’s groundbreaking solution to sound-leaking, the HONOR Magic5 Pro introduces an industry-first Sound Energy Spatial Control Technology, which generates opposite sound waves to prevent sound leakage for private phone calls. While delivering a 100%[9] improvement in call volume for a clearer communication experience, AI Privacy Call 2.0 ensures that even if the user is in a crowded but quiet environment like an elevator, people nearby cannot clearly catch the caller’s voice.


Flagship Performance Enabled by Cutting-edge Technology 

Powered by the latest Snapdragon® 8 Gen 2 Mobile Platform from Qualcomm®the HONOR Magic5 Pro delivers an unrivalled flagship performance, enabling enhanced productivity and entertainment at all times. With the industry's first Wi-Fi and Bluetooth standalone antenna architecture, the HONOR Magic5 Pro improves Wi-Fi performance by 200%[10] and reduces Wi-Fi latency by 30%[11] compared to the traditional antenna design in the industry, bringing users ultimate flexibility and mobility for work and play.


Supporting 66W Wired and 50W Wireless HONOR SuperCharge[12], the HONOR Magic5 Pro packs with a super large 5100mAh[13] battery to deliver a full day of uninterrupted usage. 


Running the latest MagicOS 7.1 based on Android 13, the HONOR Magic5 Pro offers a range of smart features, such as MagicRing for multi-device collaboration and Magic Text for intelligent text recognition, helping users to further boost their productivity. 


Bringing the HONOR Magic Vs Foldable Phone to the Global Market 

As HONOR’s very first foldable flagship to debut outside of China, the HONOR Magic Vs boasts exceptional design, display, and performance upgrades, taking the foldable smartphone experience to the next level. The perfect companion for jet-setting entrepreneurs as well as those who put mobile entertainment above all else, the device offers the ultimate blend of style and substance.


Robust Meets Portable: Introducing A Groundbreaking Hinge Design

The HONOR Magic Vs is exceptionally slim and lightweight, measuring just 12.9mm[14] thin when folded and 267g[15] in weight. Despite its compact form factor, the HONOR Magic Vs features a 5000mAh[16] battery, the largest battery capacity among foldable smartphones under 270g that are available today.


Contributing to the light weight of the HONOR Magic Vs is a revolutionary Super-light Gearless Hinge that has been carefully crafted using single-piece casting technology, reducing the number of structural components from 92 in the previous generation down to just 4[17]. Boasting exceptional durability, the hinge can withstand up to 400,000 folds[18] as tested by TÜV Rheinland, which is equivalent to more than ten years of use based on 100 folds per day, setting a new benchmark for foldable smartphone design.


Thanks to the sophisticated structure of the hinge, the HONOR Magic Vs folds tightly without a gap and has an almost fully flat screen when unfolded, a feature that competing foldable devices on the market do not offer. 


Dual Display Delivers an Exceptional Viewing Experience 

To help boost productivity to the max, the HONOR Magic Vs features a user-friendly 6.45-inch external display[19] with a 21:9 aspect ratio and a 90% screen-to-body ratio[20]. When unfolded, the HONOR Magic Vs delivers a tablet-like experience with an extra-wide 7.9-inch internal display[21], enabling users to multi-task and view content with remarkable ease.


Packed with professional eye comfort solutions, the HONOR Magic Vs features Dynamic Dimming, Circadian Night Display, and 1920Hz Pulse Width Modulation (PWM) Dimming, the highest frequency ever achieved in the current foldable smartphones markets, to effectively reduce the effects of digital eye strain and fatigue.  


Superior Configurations for a Powerful User Experience 

The HONOR Magic Vs is equipped with an impressive rear triple camera system comprising a 54MP IMX800 Main Camera, a 50MP Ultra-Wide & Macro Main Camera and an 8MP 3X Optical Zoom Camera, delivering an exceptional photography experience, no matter the shooting scenario[22].


Powered by the Snapdragon® 8+ Gen 1 Mobile Platform[23] from Qualcomm, the HONOR Magic Vs delivers enhanced performance with higher power efficiency for a faster and smoother user experience. With HONOR's Turbo X engines, it strives to bring you longer battery life and a smoother experience. 


The HONOR Magic Vs runs the latest HONOR MagicOS 7.1 based on Android 13. In addition to MagicRing for multi-device collaboration and Magic Text for intelligent text recognition, the foldable flagship features Smart Multi-window and APP Extender to support multi-tasking across applications and within the same application, respectively, helping users save time and achieve more in life.


Color and Availability

Designed for adventurous spirits, the HONOR Magic5 Pro is available in Black and Meadow Green[24] while the HONOR Magic5 is available in Black and Blue[25], all inspired by the wonder of nature. 


The HONOR Magic Vs will be available in two stunning colorways, Cyan and Black[26]For more information and announcements, you may visit HONOR’s website or social media platforms: Facebook(, Instagram ( and TikTok: (


[1] Only available on the Pro version. The Standard version is equipped with a 6.73-inch OLED Display. With a round-corner design on the display, the diagonal length of the screen is 6.81 inches when measured as a standard rectangle (the actual field of view is slightly smaller).

[2] Only available on the Pro version. The Standard version has a peak HDR brightness of 1600 nits.

[3] Only available on the Pro version.

[4] The screen has passed TÜV Rheinland Low Blue Light Certification. This product is not for medical use and does not have a therapeutic function.

[5] The screen supports a maximum high-frequency PWM dimming of 2160Hz, which takes effect in low-brightness scenarios. Please refer to the actual experience. The phone is not medical equipment and is not available for treatment.

[6] The camera combination is only available on the Pro version. The Standard version features a 54MP Wide Main Camera, a 50MP Ultra Wide Camera, and a 32MP Telephoto Camera. The pixels of photos and videos may vary depending on different modes. Please refer to the actual situation.

[7] AI Motion Sensing Capture supports an intelligent high-speed shutter, which quickly captures the wonderful moments of people smiling, jumping, etc., or motions of cats and dogs. The actual effect can vary depending on the scenarios. The standard version also supports this feature.

[8] AI Privacy Call takes affect at 8 bars of volume and below. This feature reduces sound leakage, but is not completely soundproof, the sense of sound leakage is related to the noise level of the environment. Please refer to your actual experience.

[9] Data from HONOR labs compared to the previous generation. 

[10] Data from HONOR labs.

[11] Data from HONOR labs.

[12] 50W Wireless HONOR SuperCharge is only available on the Pro version. The supported maximum wired charging power is 66W with the original HONOR SuperCharge and cable. And the maximum wireless charging power is 50W with a 50W charging adaptor. Actual data may vary owing to differences in individual products, software versions, application conditions, and environmental factors. Wireless Charger is a separate purchase.

[13] Typical value. The rated capacity of the non-removable battery is 5,000mAh.

[14] The HONOR Magic Vs features thickness of 12.9mm (Folded screen) and 6.1mm (Unfolded screen). Product size may vary with its configuration, manufacturing process and measurement methods. Specification details are for reference only.

[15] Data from HONOR labs. The lightest version weighs 261g which comes in a vegan leather back. Total weight includes battery. Actual weight may vary due to product configurations, manufacturing processes, and measuring methods.

[16] Typical capacity. The rated capacity is 4900mAh.

[17] Data from HONOR labs compared with the HONOR Magic V.

[18] Data from HONOR labs.

[19] With rounded corners design applying on the display, the diagonal length of the cover screen is 6.45 inches when measured according to the standard rectangle (the actual viewable area is slightly smaller).

[20] Data from HONOR labs.

[21] With rounded corners design applying on the display, the diagonal length of the main screen is 7.9 inches when measured according to the standard rectangle (the actual viewable area is slightly smaller).

[22] The front camera is 16MP. Cameras are available on both interior screen and exterior screen. The pixels may vary with different photo modes. Please refer to the actual situations.

[23] Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries.

[24] Color availability may vary by region.

[25] Color availability may vary by region.

[26] Color availability may vary by region.

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