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Friday, February 10, 2023

Ajinomoto partners with the 32nd Southeast Asian Games (SEA Games)

Ajinomoto Co., Inc. (Ajinomoto Co.) signed an agreement to serve as  official sponsor of the 32nd Southeast Asian Games (SEA Games) and the 12th ASEAN Para Games, together as CAMBODIA 2023, to be held in Cambodia in May and June 2023. Ajinomoto Co. will carry out supportactivities as a Premium Partner of the CAMBODIA 2023.


The SEA Games and the ASEAN Para Games are held every two years to help forge strong regionalcooperation, understanding, and unity within the Southeast Asian community. They are the largest sportingevent held in Southeast Asia, attracting the attention of a total of more than 600 million people in the region.Starting from the 29th SEA Games held in Kuala Lumpur in 2017, Ajinomoto Co. has concluded asponsorship agreement for four consecutive SEA Games.

Since 2003, Ajinomoto Co. has been working on the VictoryProject®*to support the conditioning of top-level athletes in Japanand conducting nutritional support activities utilizing the power ofamino acids, including providing Ajinomoto Group products such as aminoVital® and promoting the Winning Meals Kachimeshi®*2.


Since 2018, The Victory Project® has been rolled out in 6 Ajinomoto Group Companies in ASEAN region, one of which is Ajinomoto Philippines Corporation (APC) Group.  APC Group imparted Winning Meals Kachimeshi® support to Philippines’ top Karate athlete Ms. Junna Tsukii  - Gold Medalist in the women's kumite 50 kg in 2019 SEA Games and 2022 World Games.


“Ajinomoto aims to realize greater wellness for people around the world.  This includes providing nutrition and nutrition education support to our national athletes to support them in realizing their full potential,” said APC President Koichi Ozaki. 



*1 Support activities including guidance on sports nutrition and amino acid conditioning for top-level athletes at internationaltournaments.

*2 Ajinomoto Co.’s nutrition program for improving the nutritional environment of athletes.



The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.


Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.


The Ajinomoto Group has offices in 36 countries and regions, and sells products in more than 130 countries and regions. In fiscal 2021, sales were 1.1149 trillion yen (8.73 billion U.S. dollars). To learn more, visit


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