TikTok lead the pace in the shopping race

 

As the Christmas season approaches, TikTok is becoming an integral part of the festive experience for many Filipinos. The platform is increasingly where users turn for inspiration, entertainment, and, most notably, holiday shopping.

 

TikTok users love the festive period, with 81% gathering with friends and family, another 74% giving gifts, and 66% celebrating with Christmas parties according to a TikTok commissioned survey on Christmas & New Year behaviours in the Philippines conducted by Toluna in 2024. It is a period of togetherness, community, and celebration. After all, it’s the most wonderful time of the year, and the community wants to spend it with their chosen people.

 

Early Holiday Shopping on TikTok

Outside of spending time and celebrating with loved ones, shopping is the most common activity for TikTokusers, with almost 60% spending time shopping for the holidays. Notably, many start their shopping as early as September, making them twice as likely to begin preparations earlier than others. 

 

For brands, this early shopping trend underscores the importance of being available and accessible from the start of the season. Consumers are actively researching and engaging with brands well before the peak holiday period, and those that establish an early presence are more likely to succeed during the season.

 

TikTok is the celebration destination for the holidays. 

TikTok has become a central hub for holiday celebrations, offering users a comprehensive platform for discovery, entertainment, and shopping. A significant 81% of Filipino TikTok users rely on the platform to discover new brands and products for the festive season according to a  TikTok commissioned study conducted by Kantar Profile on shopping behaviours during shopping seasons in Southeast Asia in 2024 When it comes to entertainment, an equal percentage of users find TikTok’s holiday content engaging and enjoyable, making it a key destination for festive fun. Additionally, 77% of users turn to TikTok for their Christmas shopping needs, making it a one-stop destination for all things festive.

 

Understanding TikTok’s Diverse Shopping Personas

To effectively connect with TikTok's diverse shopping audience, brands should consider the four distinct shopping personas that emerge on the platform during Mega Sales according to a TikTok commissioned study conducted by Kantar Profile on shopping behavioursamong TikTok users in the Philippines in 2024. 

• Bargain Hunters: These users are focused on finding the best deals, often researching prices and seeking out vouchers. 74% of them use TikTok more than once a day, with 78% shopping weekly on e-commerce platforms. They are twice as likely to look for affordable alternatives, such as product dupes.

• Inspirational Shoppers: Known for discovering new brands and trends, these users make shopping an exploratory experience. 78% of them use TikTok daily, and 82% shop weekly. They are 1.2 times more likely to shop on social media, with 86% trusting recommendations from their communities.

• Effortless Shoppers: Convenience is key for these users, who prefer quick and easy shopping experiences. 73% of them are daily TikTok users, with 76% shopping weekly. 80% appreciate fast, hassle-free checkouts, aligning them closely with e-commerce platforms that offer streamlined services.

• Purposeful Shoppers: These users prioritize brands that align with their values, particularly those that emphasize sustainability. 77% of them use TikTok more than once a day, and 80% shop weekly. They are twice as likely to shop on brand-specific websites and are 2.8 times more likely to purchase products that foster a sense of community.

 

Mega Sales: A Highlight for TikTok Shoppers

One of the most anticipated events during the holiday season is the Mega Sales, and TikTok users are eager to take advantage of the deals. Last year, 84% of TikTokusers participated in these sales events, and this year, they are 2.3 times more likely to increase their spending on TikTok compared to non-TikTok users according to TikTok commissioned study conducted by Kantar Profile on shopping behaviours during shopping seasons in the Philippines in 2024. This trend highlights TikTok as a preferred platform for bargain hunters during major sales periods.

 

The enthusiasm for holiday shopping extends beyond just the Mega Sales. TikTok users are 1.9 times more likely to spend more on Christmas gifts this year compared to last, and 1.3 times more likely to continue shopping into the new year. This prolonged shopping period offers brands an extended window of opportunity to engage with consumers. Moreover, users are twice as likely to increase their spending on beauty and personal care gifts, presenting a valuable opportunity for brands in these categories to connect with an enthusiastic audience. The key takeaway for brands is to establish a presence early and maintain visibility even after Christmas.

 

"As the holiday season unfolds, TikTok continues to be a pivotal platform for Filipinos to celebrate Christmas. Whether it’s for discovery, entertainment, or shopping, TikTok offers a unique space where users can fully immerse themselves in the festive spirit. By understanding and engaging with the platform’s diverse shopping personas, brands can better position themselves to connect with a highly engaged audience, ensuring success throughout the holiday season and beyond," said Paolo David, Philippine Brand and Partnerships Head at TikTok. 

 

HONOR Unveils the New HONOR MagicPad 2 and HONOR Watch 5 at IFA 2024

Global technology brand HONOR at IFA 2024 also unveiled the HONOR Watch 5 and HONOR MagicPad2 – two exciting gadgets that will revolutionize productivity and technology. 

HONOR MagicPad2: Perfect Integration of Productivity and Entertainment

The HONOR MagicPad2 stands out with its impressive slim design, boasting an ultra-thin 5.8mm body and weighing just 555g, making it the ideal companion for on-the-go use. It features a 12.3-inch HONOR Eye Comfort Display with a 144Hz screen refresh rate, creating a visually stunning experience with enhanced smoothness and responsiveness across various content. Additionally, holding dual TÜV certifications, the tablet ensures optimal eye care through advanced innovations such as AI Defocus Display, 4320Hz high-frequency PWM dimming, Circadian Night Display, and Dynamic Dimming functionalities.  

The HONOR MagicPad2 excels not only visually but also in its audio experience. Paired with a large amplitude eight-speaker system with IMAX-enhanced certification, the HONOR MagicPad2 immerses users in cinematic audio-visual feasts anytime, anywhere on Disney+. By incorporating HONOR Spatial Audio Technology, the tablet features a widened sound field of 25%22 compared to its forerunner, enriching the audio experience for all users.

The HONOR MagicPad 2 is powered by the Snapdragon® 8s Gen 3 Mobile Platform, for premium experiences, including powerful on-device generative AI and hyper realistic gaming. The massive 10050mAh battery serves as a powerful backup for work and entertainment, complemented by 66W fast charging technology for rapid charging and efficient power consumption, giving users peace of mind. 

The HONOR MagicPad2 runs on the new MagicOS 8.0, which is based on user intent-based recognition and possesses powerful AI capabilities, bringing users an unprecedented intelligent magical experience. The Magic Portal feature can predict interaction needs and recognize intentions in advance, allowing users to generate schedules or more tasks with just a long press and drag. From Voice to Text to Handwriting Beautification and Formula Recognition capabilities, the AI-driven office tools further enhance the HONOR MagicPad 2's productivity, empowering users to achieve more in their daily endeavors. 

HONOR Watch 5: Lightweight Design and Advanced Features

HONOR also introduced the HONOR Watch 5, a blend of modern technology and sleek design. Weighing 35g, it measures only 11mm in thickness, making it lightweight and comfortable for all-day wear. The 1.85-inch AMOLED color display with a resolution of 390x450 pixels and 340 PPI supports full-screen touch operation, providing a vivid visual experience. 

The HONOR Watch 5 features a Silicon-carbon battery, offering an impressive 15-day battery life with its 480mAh capacity. Powered by Turbo X AI Power Management, it ensures efficient energy use. This watch also tracks essential health metrics, including heart rate and SpO2 levels, helping users monitor their well-being in real-time.

For more exciting announcements, check out HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

offercapacity. Powered by Turbo X AI Power Management, it ensures efficient energy use. This watch also tracks essential health metrics, including heart rate and SpO2 levels, helping users monitor 

Unlock the Secret to Great Hair Days with Pantene Supplement Conditioner: Content Creators Reveal the Miracle Formula

 Will today be a great hair day? Many of us have had to ask this question, hoping that the universe and all its variables—the weather, the hair products we used, how we dried our locks—will miraculously align in our favor. After all, having dull and damaged hair most days has become the normal.

Unlocking the Miracle of a Great Hair Every Day​     

Fortunately, the miracle behind every great hair day is quitebasic. If you don’t like putting too much time and effort into hair care routines, this is good news. As the miracle, it turns out, lies in having a great hair conditioner.

The Pantene Supplement Conditioner comes with a signature Pro-Vitamin B5 formula, which synergizes B5 vitamins with protective antioxidants and restorative lipids, helping to nourish the hair from inside out for a beautiful mane that’s rooted in lasting health. 

Pantene Supplement Conditioner is specifically formulated to help revitalize hair, improve its health, and make it stronger in three ways:

⮚ Biotin Hair Fall Control strengthens weak hair and fightshair fall caused by breakage. It helps repair damaged hairplus provides long-lasting strength that helps protect.

⮚ Collagen Damage Repair treats hair follicles and fortifies strands from within, transforming dry, weak, and damagedhair.

⮚ Keratin Silky Smooth helps tame frizzy, stubborn, and brittle hair by penetrating deep into its core, moisturizing and repairing damage from root to tip.   

Making the Miracle Happen with Pantene Supplement Conditioner 

Beauty creators share how they’ve normalized great hair days by using the Pantene Supplement Conditioner every day.

“Dull and damaged hair no more! I have great hair daysevery day,” boasts Iya Omana, a beauty content creator. While Renee Dominique, a beauty-lifestyle content creator, was also spotted rocking natural hair. Beach bum and beauty influencer, Roselle Vytiaco, stresses the important distinction “My mood depends on how my hair looks that’s why I make sure to only use products that are great for my hair.”

The Pantene Supplement Conditioner targets and repairs hair damage, keeping it healthy and looking great. Dash to your nearest leading supermarket and grab the Pantene Supplement Conditioner, available nationwide and online at Shopee and Lazada.

 

How the Galaxy S24 Ultra Unleashes Your Inner Photographer

 Pro-grade photos are no longer reserved for professional photographers with big cameras and even bigger lenses.That’s because using a Samsung Galaxy S24 Ultra feels like having a photographer’s studio right in your pocket. With its cutting-edge camera hardware powered by the ProVisualEngine — Galaxy’s suite of AI-enhanced imaging tools — it was engineered to deliver exceptional image quality on the move. Whether you're shooting in challenging conditions or editing on the go, the Galaxy S24 Ultra is all you need to create studio-quality content.

Here are several ways the Samsung Galaxy lets anyone feel like a true photography pro.

 

Everyday Pro

A true pro photographer has the power to capture the magic in any situation and the intelligence to turn any moment into a masterpiece. That’s what the Galaxy S24 Ultra enables, with a high-resolution camera and a wide range of shooting modes, so you don’t need profound experience.

• The 200MP wide-angle and 50MP telephoto cameras: You can take high-resolution images in bright conditions, and when it’s darker, the adaptive pixel sensors with improved up to tetra squared pixel binning technology enhance the brightness and details. Now, you have the freedom to decide the type of photo you want to take, with no need for a full-scale professional lighting setup.

• Quad Tele System: Professional photographers rely on bulky telephoto lenses to capture stunning shots from great distances. But with the Galaxy S24 Ultra, you can achieve the same impressive results right from your pocket. Its popular Quad Tele System delivers optical-quality images at 2x, 3x, 5x, and 10x magnifications.

• AI Zoom: This technology ensures clearer, sharper shots, especially when zooming between 2x, 3x, 5x and 10x or beyond 10x. The details can be restored for crisp images — even at an astounding 100x.

This marks a new era for concert photos and videos, where anyone can take pride in their zoom shots. Even from a distance, you’ll shoot like a pro.

 

Nighttime Pro

Capturing nighttime moments with loved ones can be challenging for most, as the lack of light often makes it difficult to do the scene justice. True pros know that mastering the art of light is essential, and with the Galaxy S24 Ultra, you too can make the night your ally.

Nightography naturally enhances details and brightness in low-light conditions, making those elusive nighttime shots easier to capture than ever before. Equipped with advanced sensors, optimized pixels, precise shutter speed and enhanced stabilization capabilities, the Galaxy S24 Ultra was engineered for the dark.

Advanced algorithms on both front and rear cameras reduce noise, a common problem in low-light environments. While professionals have traditionally relied on tripods to steady their shots at night, the Galaxy S24 Ultra eliminates that need.

• AI analyzes gyro data to distinguish between your movements and those of your subject. 

• Wider optical image stabilization (OIS) angles: This allows enhanced hand-shake compensation to ensure clearer, faster shots from any distance. 

• Improved image signal processing (ISP): This analyzes segments of an image to understand what’s going on in the scene so it can apply sophisticated editing and fine-tune specific aspects of the image such as sharpness, skin tone and noise reduction while also enhancing details. When recording videos, both front and rear cameras are equipped with a dedicated ISP block for noise reductionin poor lighting conditions.

Now, you can leave the tripod at home and still capture stunning nighttime photos like a pro. 

 

Cinema Pro

Visually stunning movies traditionally required a crew toproduce, but now the Galaxy S24 Ultra puts that cinematic power in your hands. Now anyone can produce captivating, pro-grade videos without a Hollywood-sized budget.

Pros know that shooting in high resolution allows their content to shine on any screen, no matter the size. 

• Video recording in 4K at 120fps and 8K at 30fps: The Galaxy S24 Ultra opens up new possibilities by recording high-resolution videos in 8K or super smooth 120fps videos in 4K. Everything you shoot will be ready for the big screen. 

But a true professional filming experience goes beyond just shooting in high resolution. It’s also about capturing every detail and bringing creative visions to life.

• Portrait Video mode with AI Stereo Video Bokehharnesses AI to blend data from two cameras. Thiscreates a clear separation between the foreground and background, allowing your subject to truly stand out.

 

Editing Pro

Capturing brilliant photos and videos is only step one. Most professionals will tell you that the magic truly happens in post-production, where the finishing touches can elevate your work to the next level.

While professionals might spend hours perfecting a single shot in editing, the Galaxy S24 Ultra simplifies the process without sacrificing quality.

• Edit Suggestion: Galaxy AI automatically identifies potential issues in an image, such as unwanted reflections or shadows, and suggests suitable tweaks.

• Generative Edit: This allows you to reposition people or objects within a photo and fill in the space where they originally were with a perfectly blended background.

Editing has never been easier. With the Galaxy S24 Ultra, achieving a polished, professional look is within everyone’s reach.

Social Pro

The last step of the creative process is sharing, and professionals often turn to numerous apps to make the most of their photos and videos before posting them on social media platforms. That’s because social media apps don’t fully utilizethe native camera app’s capabilities. That changes with the Galaxy S24 Ultra, which integrates the ProVisual Engine into Instagram.

• Super HDR (high dynamic range): In the Instagram app on Galaxy S24 Ultra, you can directly shoot photos and videos in HDR for a more lifelike range of brightness, contrast and color.

That means social-ready shots without the need for hours of post-processing. Now that’s better than pro.

 

 

To read more about the Galaxy S24’s class-leading camera capabilities, please see here:

https://samsungmobilepress.com/feature-stories/closing-the-distance-between-you-and-a-great-shot

https://www.samsungmobilepress.com/feature-stories/capture-the-perfect-shot-every-time-with-galaxys-provisual-engine

https://www.samsungmobilepress.com/feature-stories/finally-a-mobile-camera-that-ensures-you-never-miss-a-moment

 

HONOR announces the HONOR MagicBook Art 14

Global technology brand HONOR announced the HONOR MagicBook Art 14 during the IFA 2024 representing a groundbreaking leap in laptop industry, transforming conventional laptop experience by infusing human-centric innovation with robust capabilities. 

Showcasing the Vine-leaf Curves Design and Satin Enamel Spraying Technology, this laptop is a marvel of lightweight engineering, incorporating cutting-edge platform-level AI features alongside robust hardware and software solutions, ensuring unmatched productivity and user experience. Translating the lightweight and slim characteristics synonymous with smartphones to laptops, HONOR is introducing the lightest and slimmest AI PC to the market. The HONOR MagicBook Art 14 showcases the pioneering Topology Lightweight Structure, weighing just 1kg and measuring a slim thickness of 10mm. Boasting an alloy body crafted from magnesium and a keyboard constructed with titanium, this laptop epitomizes a perfect balance of lightweight design and durability.   

Integrating an industry-leading Modular Camera Design, the laptop features a detachable magnetic configuration that enhances privacy and adaptability, delivering a wider and immersive visual journey. The HONOR MagicBook Art 14 features a captivating 14.6-inch HONOR FullView Touch Display boasting a crystal-clear 3.1K resolution. With an outstanding 97% screen-to-body ratio, the largest among 14-inch laptops, it guarantees an immersive and enriching viewing experience. Demonstrating HONOR’s commitment to users’ well-being, the display is equipped with the industry's foremost eye protection technologies, such as 4320 High-frequency PWM Dimmin, Dynamic Dimming technology, and E-book Mode, ensuring a comfortable and safe viewing experience.  

In collaboration with Microsoft, the HONOR MagicBook Art 14 offers users access to the advanced Copilot features, including Intelligent Email Management, Data insight & visualization, and Real-time Transcription and Summarization, elevating productivity and efficiency. Further enhancing power efficiency, the laptop features AI-driven OS Turbo 3.0, optimizing power consumption by analyzing user behavior and adjusting performance strategies precisely, guaranteeing a powerful yet reliable laptop experience. 

Driven by HONOR's Spatial Audio Technology and AI computing power, the HONOR MagicBook Art 14 redefines audio excellence. This technology combines Spatial Reconstruction and Sound Quality Equalization to create a lifelike audio environment. Coupled with advanced AI algorithms, the Bidirectional-enhanced Microphone Design ensures superior sound capture and noise reduction in any conditions, perfect for scenarios like group meetings and interviews, enabling users to enjoy an elevated communication and collaboration experience.  

Powered by the high-performance Intel® Core™ Ultra 7 Processor 155H, the HONOR MagicBook Art 14 adopts heterogeneous cores, featuring six performance cores, eight efficient cores, and two low-power efficient cores that can turbo boost the device to 4.8GHz, allowing the laptop to handle demanding tasks while delivering excellent battery-saving multitasking performance efficiently. It showcases a twofold enhancement in GPU performance and a 70% boost in AI performance, making it a reliable choice for users seeking high-performance laptop experiences. Adding to its versatility, the laptop comes with multiple ports including Thunderbolt 4, USB-C, USB-A, HDMI, and a 3.5mm Headphone/Mic jack, enhancing overall convenience and ensuring a seamless user experience. 

Moreover, housing a Heterogenous Battery Design, the HONOR MagicBook Art 14 Series improves space utilization by 30% while offering a robust 60Wh capacity that extends battery life for users. 

For more exciting announcements, check out HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines).

To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Sun Life Launches The Bright Barkada to Champion Financial Literacy for the Younger Generation

Today's younger generation is the most financially literate generation of Filipinos; however, many still lack a plan of action. This is according to the Sun Life Asia Financial Resilience Index released this 2024. 

Learning proper financial planning and management is part of learning how to “adult.” This journey can be intimidating or overwhelming but navigating it doesn’t have to be, especially when one goes through it with friends who can inspire them to chase their dreams, achieve their goals, and shine even brighter.

This is exactly how Gen Z content creators Dan Yotoko, Elize Mariano, John “JD” Deseo, Cess Tan, and Migo Austria, go through the world of adulting.

Dan Yotoko, dubbed as the “Active Runner,” is also known as the #RealTalkSaglit TikToker for the content that he creates on learnings from his experiences.

Elize Mariano is the “Beauty Guru” of the group who loves to share her passion in beauty and skincare through her content.

John “JD” Deseo, known as “The Entertainer” in the group, is currently living his dream, creating content and interviewing the country’s biggest actors, celebrities, and personalities.

Cess Tan is the “Fashionista” of the group, creating content on all things fashion, including shopping and style tips.

Miguel “Migo” Austria, also known as “The Smart One,” is a lifestyle content creator who recently graduated with Latin Honors from University of Santo Tomas and is planning to take up law.

Sun Life Philippines launched these five content creators as the Bright Barkada, a real-life group of friends who are embarking on a journey to pursue their individual passions while supporting each other in their endeavors.

Through their platforms, the Bright Barkada will share how financial literacy empowers them to live life brighter as they turn their dreams into reality.

The first video podcast, entitled “Adulting with the Bright Barkada”, was recently released on Sun Life’s official Facebook page and YouTube channel. The video can be watched viawww.sunlife.co/BrightBarkadaPodcast.

“We’re glad to have the Bright Barkada as allies in our financial literacy advocacy. We hope that through the content they will create, today’s generation will be inspired to build bright money habits, learn more about financial solutions, and secure their future,” Sun Life Philippines Chief Client Experience and Marketing Officer Carla Gonzalez-Chong said.

To stay updated, follow @SunLifePH on Facebook, YouTube, and TikTok. To know more about Sun Life’s products and services, visitwww.sunlife.co/GettingStarted.

 

Elize Mariano is the “Beauty Guru” of the group who loves to share her passion in beauty and