Home Credit and Puregold Team Up to Bring Financial Access Closer to Filipinos

 Partnership enables easier credit access at Puregold stores, empowering everyday Filipinos with smart, inclusive financial tools.

 Home Credit Philippines, in partnership with Puregold, has expanded the availability of the Home Credit Card to select Puregold stores nationwide. This move makes credit more accessible for everyday Filipinos while reinforcing both companies’ commitment to empowering communities through practical, inclusive financial services.

 

Smart Credit Made Simple 

The Home Credit Card is a smart, accessible financial tool designed to help Filipinos manage expenses and build credit responsibly. Ideal for first-time cardholders, it offers a Php 20,000 credit limit and a 45-day-interest-free grace period. The membership fee is waived for the first three months—and cardholders can continue to have it waived when they spend at least PHP 15,000 per month thereafter. Cardholders enjoy up to PHP 500 rebates in the first month, unlimited 3% discount on load purchases, and zero fees when paying bills via the app. With secure, cashless payments anytime, anywhere via QR Ph, the Home Credit Card—now available at select Puregold stores—empowers everyday Filipinos, especially sari-sari store and karinderia owners, to take confident steps toward a stronger financial future. 

 

Highlighted at TNAP Convention 2025 

The rollout was spotlighted at the Tindahan ni Aling Puring (TNAP) Convention 2025, held May 15–17 at the World Trade Center, Pasay. With this year’s theme, “Puregold Piliin si Aling Puring! Kayang-kaya Umasenso!”, the event gathered over 50,000 MSME attendees, reinforcing Home Credit’s mission to empower Filipinos—especially micro-entrepreneurs and small business owners—with accessible, practical financial tools that help them grow and succeed. 

 

“Together with Puregold, we’re making it easier for Filipinos to access credit that fits their needs,” said Zdenek Jankovsky, Chief Business Development Officer at Home Credit Philippines. “This partnership is more than about convenience—it’s about empowering people to take control of their finances and live better lives.” 

 

Chief Business Development Officer Zdenek Jankovsky shares the benefits of the Home Credit Card at the Puregold Tindahan ni Aling Puring (TNAP) Convention 2025.

 

A Shared Commitment to the Filipino Consumer 

This initiative underscores Home Credit’s evolution from a financing provider to a comprehensive financial partner. By teaming up with Puregold, the brand extends its reach and impact, helping more Filipinos build financial capability and achieve everyday goals. 

 

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also download the Home Credit App or follow its official Facebook, Instagram, and TikTok accounts.  

 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).  

 

Puregold Empowers 1 Million MSMEs: 2025 Tindahan Ni Aling Puring Convention Sets New Milestone in Grassroots Retail Growth

 Puregold Price Club Inc. continues to prove that growth and inclusivity are not mutually exclusive—but mutually reinforcing. Now, with over one million active members in its Tindahan ni Aling Puring (TNAP) program, Puregold has evolved from a traditional retailer into one of the Philippines’ most effective grassroots economic enablers.

That transformation was on full display during the 2025 Tindahan Ni Aling Puring Sari-Sari Store Negosyo Convention, held May 15–17 at the World Trade Center in Pasay City. Attended by a record-breaking number of close to 50,000 sari-sari store owners and micro-entrepreneurs, the event wasn’t just a celebration of loyalty—it was a milestone in Puregold’s strategy to embed itself deeper into the engine of the Philippine economy: the MSME sector.

“Our business’ impact isn’t measured not only by store count, but in lives changed,” said Ferdinand Vincent P. Co, President of Puregold. “When a sari-sari store thrives, a family moves forward, a community strengthens, and the economy grows from the ground up. By enabling our Ka-Asensos to succeed, we’re paving the road to thriving communities.”

What began 21 years ago as a store-based card initiative has become a nationwide platform for micro-entrepreneurship, bridging product access, education, community-building, and digital transformation. The 2025 convention’s theme, “Piliin si Aling Puring, Kayang-Kaya Umansenso,” has a bold proposition: that financial mobility, even national growth, can be built one store at a time.

Puregold has built transformative programs for its TNAP members that goes beyond discounts. Through programs like Mas Pinababang Presyo Araw-araw and Panalo sa Branded, members gain access to high-margin, high-demand products that improve profitability at the shelf level.

Digitally, Puregold is also closing the tech gap. Tools like thePuregold Mobile App and P-Wallet bring ordering, payments, and inventory management online—empowering even the smallest sari-sari store to operate with the efficiency of a modern retailer and a community hub.

TNAP is a strategic growth engine. By mobilizing one million MSMEs as both customers and distributors, Puregold is tapping into a built-in salesforce that penetrates every corner of the country—an asset few competitors can match.

The 2025 convention also spotlighted strong collaboration with partner suppliers, who leveraged the event to engage directly with sari-sari store owners. For FMCG companies and suppliers, Puregold’s grassroots platform offers high-volume, high-trust engagement at scale.

In an economy battling inflation, MSMEs are essential to resilience. They represent 99.5% of all businesses in the Philippines and employ more than 60% of the workforce. Yet many still lack access to formal distribution, financing, or even technology. Puregold is filling that gap—and turning it into a long-term competitive advantage.

“We’ve always believed that progress should be shared,” Vincent emphasized. “And when we say ‘Tuloy ang Asenso,’ we mean it—for our members, our partners, and the country.”

 

 

Puregold CinePanalo 2025: A New Wave of Filmmakers Takes the Spotlight

Puregold CinePanalo 2025 is once again shining the spotlight on Filipino filmmakers, especially the next generation of storytellers. This year’s festival is a celebration of passion and creativity, offering student filmmakers the chance to showcase their incredible short films on the big screen. These young creatives didn’t just tell stories—they brought them to life with raw talent and authenticity. The actors in these films have truly left a mark, proving that the future of Filipino cinema is bright.

Seven full-length film projects were also selected from a highly competitive pool of applicants, further elevating the festival’s prestige. The filmmakers and their projects were recently introduced at a press conference held at the Artson Events Place in Quezon City. Riding on the success of last year’s event, Puregold CinePanalo has quickly become one of the most anticipated festivals in the local film industry.

Representatives from the Mowelfund Film Institute joined the press event, expressing their support for this year’s roster of filmmakers. With millions of pesos in production grants up for grabs, the festival provides substantial support to these creative minds. For the 2025 run, eight winning filmmakers will receive ₱3,000,000 each, while twenty-four student filmmakers are awarded ₱150,000 each to bring their stories to life.

Puregold CinePanalo continues to be a vital platform for Filipino talent to shine, showcasing the limitless potential of local cinema and inspiring a new wave of storytellers.

Seven full-length film projects were selected from a highly competitive pool of applicants to take part in the 2025 Puregold CinePanalo.

It’s amazing to see Filipino talent shine brighter than ever.

Representatives from the Mowelfund Film Institute came out to show their support for this year’s line up of filmmakers. 

With Puregold CinePanalo once again raring to provide millions in production grants to select participants, aspiring new filmmakers were spurred to craft more uplifting stories with the theme, “Mga Kwentong Panalo ng Buhay”. 

 

At the press conference, Puregold CinePanalo proudly presented these worthy participants to attendees that comprised festival organizers as well as representatives from the festival’s various partners such as the MTRCB, Gateway Cineplex 18, Mowelfund, Terminal Six, CMB Films, and MFP Rentals.

 

Ivy Hayagan-Piedad, senior marketing manager for Puregold, spoke enthusiastically about working with a fresh batch of filmmakers. “After an intensely competitive application period, these directors came out on top of the heap,” she said. “We know they will produce excellent, gripping work and we can’t wait to share these with the viewing public at the upcoming festival.”

 

The Puregold CinePanalo Film Festival will forthwith showcase directors and stars of varying experience and acclaim within the industry, with the star-studded 2025 edition highlighting the filmmaking domain’s rich reserves of talent.

 

Mes de Guzman directs Sepak Takraw, starring Enzo Osorio, Nicollo Castillo, Ruby Ruiz, and Acey Aguilar. JP Habac’s Olsen’s Day will feature Khalil Ramos, Romnick Sarmenta, and child actor Xander Nuda. Tara Illenberger helms the film Tigkiliwi starring Ruby Ruiz in her second Puregold CinePanalo feature, Gabby Padilla, and Julian Paul Larroder. Dynamic duo Christian Paolo Lat & Dominic Lat are directing Journeyman, starring JC Santos and Jasmine Curtis-Smith.

 

TM Malones will be working on Salum with stars Allen Dizon and Christine Mary Dimaisip. Jill Singson Urdaneta’s Co-Love will showcase KD Estrada, Alexa Ilacad, Jameson Blake, and Kira Balinger. 

 

Meanwhile, Baby Ruth Villarama’s Food Delivery: Fresh from the West Philippine Sea will mark the first-ever documentary to join the Puregold CinePanalo line up. Another historic first sees noted producer Catsi Catalan making her directorial debut with the film Fleeting, starring Janella Salvador and RK Bagatsing.

 

Also in attendance at the press event were twenty-four student filmmakers from universities across the country:

 

Adelbert Abrigonda (Polytechnic University of the Philippines) - “Dan, En Pointe”

Allan M. Balance Jr. (Polytechnic University of the Philippines) - “Cancer Din Ang Zodiac Sign Mo?”

Angel Allizon Cruz (University of Santo Tomas) - “Dito, Dati”

Roniño Dolim (University of Eastern Philippines) - “Sine-Sine"

Kenneth Flores (Far Eastern University) - “1... 2... Strike!!!”

Austine Rae R. Fresnido (FAITH Colleges) - “Sa Susunod Sisikat si Susan”

Clyde Cuizon Gamale (University of the Philippines) - “Champ Green”​

Bjorn M. Herrera (Central Philippine University) - “Nanay's Frankenstein”

Maria Eleanor P. Javier (University of the Philippines Visayas) - “Mother at Sixty”

Producer Ivan Gentolizo representing Mae Malaya (University of the Philippines) - “Sisenta!”

Ira Corinne Esquerra Malit (University of Caloocan City) - “SamPie”

Naiah Nicole Mendoza (Polytechnic University of the Philippines) - “Taympers”

Vhan Marco B. Molacruz (Colegio de San Juan de Letran) - “Uwian”

Jadrien Morales (University of the Philippines) - “Let's Go Somewhere Else”

Regene Narciso (Dalubhasaan ng Lunsod ng San Pablo) - “Papunta Ka Pa Lang, Naka-Bounce Na Ako”

Alexie Nicole Pardo (Polytechnic University of the Philippines) – “Checkmate”

Kieth Earl B. Rebaño (University of the Philippines Visayas) - “Daeaura”

John Lester Rimorin (University of the Philippines) - “Japan Surplus”

Jose Andy Sales (University of San Carlos) - “G!”

Mark Joseph Sanchez (Polytechnic University of the Philippines) - “Our One and Only Bab(o)y”

Aubrey Soriano (Polytechnic University of the Philippines) -  “Si Nadia at ang Kanyang mga Kuro-Kuro”

Jasper Tan (Far Eastern University) - “Sa Pagbunga”

Johannes Tejero (University of San Carlos) - “Daog, Pildi”

Sean Rafael A. Verdejo (National University Laguna) - “Dela Cruz, Juan P.”

 

With such a diverse lineup of filmmakers, the 2025 Puregold CinePanalo is primed to be another can’t-miss event for Philippine cinema. The completed films will be screened at Gateway Cineplex 18 from March 14 to 25, 2025.

SB19, Bini, Flow G, SunKissed Lola to Headline Puregold's 'Nasa Atin Ang Panalo' OPM Event of the Year

Imagine seeing SB19, Bini, Sunkissed Lola and Flow G all in one concert! That’s exactly what you’ll get at Puregold’s “Nasa Atin ang Panalo”OPM Event of the Year! 

Prepare for the ultimate celebration of today's Original Pinoy Music (OPM), and the stories of success behind these chart-topping hits, as Puregold presents "Nasa Atin ang Panalo” concert on July 12, 2024, 7 p.m., at the iconic Araneta Coliseum. 

Puregold proudly presents "Nasa Atin ang Panalo" concert, to be held in the Araneta Coliseum on July 12, 2024, featuring acts from chart-topping Filipino music talents SB19, BINI, and Flow G, and a special performance from SunKissed Lola.

 

The thanksgiving event, which will feature acts by phenomenal Filipino music talents SB19, BINI, and Flow G, and a special performance by SunKissed Lola, celebrates Puregold's remarkable milestone of reaching 500 stores on its 25th year. Through “Nasa Atin ang Panalo,” Puregold expresses its gratitude to its loyal customers, dedicated employees, and supportive partners who have long played a role in the company's very own panalo story. 

As can be gleaned from Puregold’s recent announcement on its social media pages, the star-studded “Nasa Atin ang Panalo” is set to be an unforgettable night of music, inspiration, and pure entertainment. This was affirmed by Puregold Price Club Inc. President Vincent Co who relates that from the get-go, they envisioned “Nasa Atin ang Panalo” to be more than just a concert. 

 

“We want it to be a heartfelt tribute to Filipino stories of grit, courage, change, and success—panalo values that our concert artists possess and hope to inspire among their fellow Filipinos," Co says. “And we are excitedly presenting these top musicians not only to showcase their talent and spotlight local music, but to highlight the stories of SB19, BINI, Flow G, and SunKissed Lola as they pursue their dreams.” 

 

Puregold shares why they have chosen to collaborate with these artists: 

 

P-Pop idols SB19 weathered a roller-coaster journey, staying resilient to sustain their rise in the music industry. 

 

BINI, the nation's girl group, sings about youthful romance, fun, and empowerment. The group continually evolves to tell its stories in the most profound ways. 

 

Flow G, now one of the icons in Philippine rap, has hurdled numerous challenges but has remained steadfast in his pursuit of hip-hop, relentlessly moving forward toward his goals.

 

Well-loved band SunKissed Lola, united by their passion for creating music, has transformed their dreams into reality, achieving success through their unwavering love for their craft. 

 

“Nasa Atin ang Panalo” promises to bring joy to A'Tins, Blooms, Dolores, and fans of Flow G. Surprise guests are also lined up to boost concert-goers’ thrill and excitement. 

 

Loyal Puregold customers can also look forward to Tita and Ninang Zones, where featured products and brands will offer a number of fun activities.

 

Fans and followers can also check out the venue’s VIP Section where one can get the best view in the house; coliseum group photos that will capture moments with fellow fans celebrating the night together; and exclusive merchandise giveaways that will keep memories alive long after the event. 

 

Additionally, as Puregold has teased the release of original music in partnership with these top artists, fans have more drops to look forward to as well. 

 

Puregold is mounting the concert in collaboration with Wish 107.5, a partnership that has been instrumental—since 2021—in discovering and highlighting OPM talents. This partnership reflects a shared commitment to promote and nurture local music artists through platforms that enable them to reach wider audiences.

 

As "Nasa Atin ang Panalo" draws near, Puregold encourages OPM enthusiasts, music lovers, and Puregold customers to witness the convergence of talent, passion, and pure Filipino pride in the musical event. Ticket mechanics will be announced soon on Puregold's official channels. 

 

Stay tuned in! Subscribe now to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok for more updates.

“SB19, BINI, SunKissed Lola, Flow G & Puregold Unite for Epic OPM Anthem in 'Nasa Atin ang Panalo' Music Video"

After weeks of building anticipation and dropping hints on their social media platforms, Puregold has finally unveiled the music video to the new song “Nasa Atinang Panalo.”

Released this past May 25, the video is a must-watch for Pinoy pop fans. It serves as the ultimate collaboration of four of the country’s most sizzling musical acts: SB19, BINI, SunKissed Lola, and Flow G.

“These four artists are the powerhouse acts in Philippine music today. Collaborating with them is an excellent opportunity to reinforce Puregold's brand message,” said Vincent Co, President of Puregold Price Club, Inc. “Puregold proudly celebrates their achievements and is dedicated to continuously uplifting Filipino talent. And as we look forward to our 500th store milestone, it’s a privilege to have these artists produce a song that authentically represents our core values.”

The music video shows all four acts together singing and dancing along in a stylized Puregold store. They flaunt their diverse talents: harmonizing, dancing to exciting choreography, playing instrumental solos, or, in the case of Flow G, writing and rapping their own verses.

Beyond just the monumental feat of having all four mega acts in a single music video for the same song, “Nasa Atin ang Panalo” also celebrates the people of Puregold. Dancing alongside them and sharing the spotlight in the music video are the everyday shoppers and store staff that keep Puregold a running success from day to day. Puregold’s very own Aling Puring even makes an appearance to jam with the country’s biggest stars.

The song perfectly captures the “panalo” spirit that has defined Puregold’s long history in the retail business. Beyond that, it also speaks to the “panalo” stories of the artists involved in creating it. Each one hascome into this project with their own stories of success.

 SunKissed Lola’s relentless ascent in the industry affirms their commitment to turning dreams into reality. BINI’s growth and coming-of-age narrative serves as a reminder of the profound value of transformation and evolution over time. Flow G’s unwavering determination in the face of constant obstacles demonstrates his resilience and resolve to forge ahead. SB19’s journey, filled with triumphs and trials, is a powerful example of the ability to bounce back and confront each new day.

The collaborative song combines all of these elements in a single that can be enjoyed online now and soon on streaming platforms like Spotify.

Excitingly for Pinoy pop fans, there’s even more looming on the horizon. All four artists have already teased solo tracks that will soon drop with Puregold in the forthcoming weeks. Each new original song will dive further into the artists’ individual qualities that have allowed them to reach their “always panalo” dreams. Fans are encouraged to keep a close eye on Puregold’s social media accounts for further developments.

Stay tuned in! Subscribe now to PuregoldChannel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok for more updates.

 

 

Music video link: https://youtu.be/JrRLsT4eoXM?si=9lfzBlgPRC2nHsI4

 

Negosyo Convention 2024 Welcomes Over 12,000 Tindahan ni Aling Puring Members for 20th Anniversary Celebration

Key multi-channel retailer Puregold has again solidified its positioning as the country’s go-to retailer for micro, small, and medium enterprise owners. 

 

The highly anticipated Negosyo Convention 2024, currently taking place at the World Trade Center in Pasay City until May 18, has welcomed a record-breaking number of over 12,000 members of the Tindahan ni Aling Puring program, now celebrating its 20th anniversary.

“This year we are commemorating significant milestones, because first, we are just four (4) doors away from reaching 500 Puregold stores. And second, because 2024 marks the 20th year of our Tindahan Ni Aling Puring program! Mga Ka-Asenso, dalawampung taon na tayong magkasama sa ‘Always Panalo’ na pagne-negosyo!” said Susan Co, Chairman of Puregold Price Club, Inc.  

 

The annual convention stands as a testament to Puregold's dedication to supporting and empowering its nearly one million MSME members, who own small businesses such as sari-sari stores, karinderyas, bakeries, mini groceries, food catering services, and other food service enterprises.

 

“‘Panalo’ is not just a goal to be achieved, but a mindset to live by. Be assured that Puregold will continue to innovate and inspire all Ka-Asensos in the next decades to come,” Susan concluded.

 

Supported by more than 120 partner brands, including Monde Nissin, Nestlé, Procter & Gamble, Unilever, Universal Robina, Alaska Milk, Century Pacific Food, Coca-Cola Beverages, Colgate-Palmolive, GCash, Nutri-Asia and Rebisco, the Puregold Sari-Sari Store Negosyo Convention is a must-attend event for Aling Puring members. Commodities and goods are offered in exclusive value deals and bulk promotions, allowing business owners to maximize their budgets and enhance their operations.

 

"The solid participation of global and local brand partners, along with the impressive turnout of Aling Puring members at our annual Sari-Sari Store Convention, reflects the trust and confidence our suppliers and members place in us," said Ferdinand Vincent Co, President of Puregold Price Club, Inc. 

 

"We will aggressively equip and supply our Aling Puring members with the best prices and assortment of goods so they can serve their communities better," Vincent added.

 

Through aggressive cost-saving initiatives and first-to-market programs, Puregold remains true to its promise to help Pinoys across the country grow their businesses every step of the way.