Sari-Sari Stores Take Center Stage in Puregold’s MSME Push

In its final installment of the Sari-Sari Stories, Puregold releases “Pangalan,” a moving

tribute to the sari-sari stores that continue to power daily life, grassroots enterprise, and

community connection across the Philippines.

Pangalan,” the final installment of Puregold’s Sari-Sari Stories series, celebrates the cultural and economic significance of sari-sari stores in everyday Filipino lives. 

 

With Puregold Channel’s Sari-Sari Stories, the company honors the enduring impact of sari-sari stores as drivers of commerce and MSME growth. 

 

Following “Ways,” “The Sign,” and “The Witness,” Puregold broadens the conversation

from nostalgia to economic relevance, highlighting how sari-sari stores continue to

serve as accessible retail touchpoints, community anchors, and entry-level enterprises

that support household livelihoods in the country.

Through “Pangalan,” Puregold highlights neighborhood retail as essential commerce hubs in Filipino communities.

Sari-sari stores go beyond informal neighborhood retail. They function as last-mile

commerce points that respond to everyday consumer needs with proximity, familiarity,

and flexible purchasing options. Their resilience has allowed them to remain relevant even as the retail landscape continues to evolve.

That economic role is matched by social relevance. At the heart of Pangalan is the idea

that sari-sari stores are more than neighborhood shops: they are trusted spaces that people turn to not only for essentials, but for connection and reliability. The film captures this dual role in distinctly Filipino terms: the store as tanungan, tambayan, and takbuhan.

Jhoanna of BINI brings familiarity to Puregold’s Sari-Sari Stories, appearing in “Pangalan.”

The narrative is reinforced by appearances of OPM artists Jhoanna Robles of BINI, Stell

Ajero of SB19, and Skusta Clee, whose personal recollections reflect the deep familiarity of sari-sari stores in Filipino life. Their participation adds cultural relevance to a message ultimately anchored in enterprise, accessibility, and community-based retail.

Puregold’s focus on this segment remains rooted in mass-market demand and the practical realities of everyday consumption. By spotlighting community-based retail, the

company reinforces its relevance at the grassroots level while drawing attention to the

vital contribution of MSMEs to the domestic economy.

The timing is equally strategic, with MSMEs already looking ahead at the upcoming

Puregold Tindahan Ni Aling Puring Sari-Sari Store Convention in May. 

SB19’s Stell also makes an appearance in Puregold’s Sari-Sari Stories series.

The annual event has become a key platform for sari-sari store owners, entrepreneurs, and partner suppliers, underscoring Puregold’s enduring commitment to small business

development and ecosystem growth.

Watch the full video here: https://www.youtube.com/watch?v=EAE7m6Ts2ew

Stay in the loop. Subscribe to the Puregold Channel on YouTube, like

@puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X, and

@puregoldph on TikTok for updates and behind-the-scenes content.

BINI Jhoanna Makes a Special Cameo in Puregold’s Tribute to Sari-Sari Store Owners

Puregold carries on with its heartfelt tribute to Filipino sari-sari store owners or micro-entrepreneurs with its Sari-Sari Stories video series, the newest installment of which features a special cameo from BINI’s Jhoanna. “The Witness” is a short film that tells a tender, coming-of-age love story, one that unfolds across the years, shaped by change, constancy, and the quiet presence of a sari-sari store owner who sees it all.

Puregold carries on with its heartfelt tribute to Filipino sari-sari store owners or micro-entrepreneurs with its Sari-Sari Stories video series.

Jhoanna’s cameo adds an extra layer of warmth and relatability to the narrative, underscoring the film’s message of appreciation for small business owners across the country. Affirming the role sari-sari stores play in Filipinos’ everyday lives, Jhoanna shared, “Importante na hindi mawala ang sari-sari store. Bukod sa pagiging very Pinoy, ito pa rin ang pinaka-accessible sa maraming komunidad. Iba pa rin yung may mapupuntahan kang malapit sa’yo.”

The latest Sari-Sari Story follows the budding romance between two childhood sweethearts, their youthful ardor eventually evolving—through the years—into real enduring love. The video depicts the highs and lows of their relationship, all from the perspective of a humble sari-sari store owner who witnessed them all.

Puregold senior marketing manager Ivy Hayagan-Piedad echoed Jhoanna’s sentiments, saying, “Puregold has always been a proud ally of micro-entrepreneurs across the country. Through Sari-Sari Stories, we continue to uphold the role sari-sari store owners play in our everyday lives. In their communities, they bring people together by providing convenience and access to daily essentials.”

BINI Jhoanna makes a cameo in the latest installment of the Sari-Sari Stories series.

“The Witness” rides on the momentum of earlier Sari-Sari Stories installments such as “Ways” featuring SB19’s Stell, and “The Sign,” which included a cameo by Skusta Clee. The series has collectively sparked conversations online and resonated with netizens, Aling Puring members, and Puregold followers, reinforcing the remarkable part sari-sari stores play in everyday Filipino life.

As the series continues, audiences are spurred to watch for the next story, reflecting how sari-sari stores have—over time—integrated themselves into people’s lives and into the communities they serve.

 

Stay in the loop. Subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok for updates and behind-the-scenes content.

Puregold’s OPM Con 2025 Brings Pinoy Pride to the Philippine Arena

I’ve always been a proud fan of SB19—I’ve seen them live countless times, and every single performance has left me in awe. So when I found out they were part of Puregold OPM Con 2025, it was an instant yes for me. And let me tell you, they did not disappoint. Sharing the stage with an all-star lineup of today’s top OPM artists, SB19 delivered a performance that truly felt like the moment of a lifetime.

The Philippine Arena came alive last July 5, 2025, with a tidal wave of OPM pride and Pinoy energy. Tens of thousands of fans packed the country’s largest indoor venue for Puregold’s OPM Con 2025, a groundbreaking celebration that brought together everyday shoppers, influencers, and music lovers from all corners of the Philippines—and even overseas. With a powerhouse lineup featuring BINI, SB19, Flow G, Skusta Clee, G22, KAIA, and SunKissed Lola, the night was more than a concert. It was a movement—proof that Puregold’s support for Filipino talent resonates far beyond the shelves of its stores.

We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.” 

From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.

The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.

Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack 'n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

Home Credit and Puregold Team Up to Bring Financial Access Closer to Filipinos

 Partnership enables easier credit access at Puregold stores, empowering everyday Filipinos with smart, inclusive financial tools.

 Home Credit Philippines, in partnership with Puregold, has expanded the availability of the Home Credit Card to select Puregold stores nationwide. This move makes credit more accessible for everyday Filipinos while reinforcing both companies’ commitment to empowering communities through practical, inclusive financial services.

 

Smart Credit Made Simple 

The Home Credit Card is a smart, accessible financial tool designed to help Filipinos manage expenses and build credit responsibly. Ideal for first-time cardholders, it offers a Php 20,000 credit limit and a 45-day-interest-free grace period. The membership fee is waived for the first three months—and cardholders can continue to have it waived when they spend at least PHP 15,000 per month thereafter. Cardholders enjoy up to PHP 500 rebates in the first month, unlimited 3% discount on load purchases, and zero fees when paying bills via the app. With secure, cashless payments anytime, anywhere via QR Ph, the Home Credit Card—now available at select Puregold stores—empowers everyday Filipinos, especially sari-sari store and karinderia owners, to take confident steps toward a stronger financial future. 

 

Highlighted at TNAP Convention 2025 

The rollout was spotlighted at the Tindahan ni Aling Puring (TNAP) Convention 2025, held May 15–17 at the World Trade Center, Pasay. With this year’s theme, “Puregold Piliin si Aling Puring! Kayang-kaya Umasenso!”, the event gathered over 50,000 MSME attendees, reinforcing Home Credit’s mission to empower Filipinos—especially micro-entrepreneurs and small business owners—with accessible, practical financial tools that help them grow and succeed. 

 

“Together with Puregold, we’re making it easier for Filipinos to access credit that fits their needs,” said Zdenek Jankovsky, Chief Business Development Officer at Home Credit Philippines. “This partnership is more than about convenience—it’s about empowering people to take control of their finances and live better lives.” 

 

Chief Business Development Officer Zdenek Jankovsky shares the benefits of the Home Credit Card at the Puregold Tindahan ni Aling Puring (TNAP) Convention 2025.

 

A Shared Commitment to the Filipino Consumer 

This initiative underscores Home Credit’s evolution from a financing provider to a comprehensive financial partner. By teaming up with Puregold, the brand extends its reach and impact, helping more Filipinos build financial capability and achieve everyday goals. 

 

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also download the Home Credit App or follow its official Facebook, Instagram, and TikTok accounts.  

 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).  

 

Puregold Empowers 1 Million MSMEs: 2025 Tindahan Ni Aling Puring Convention Sets New Milestone in Grassroots Retail Growth

 Puregold Price Club Inc. continues to prove that growth and inclusivity are not mutually exclusive—but mutually reinforcing. Now, with over one million active members in its Tindahan ni Aling Puring (TNAP) program, Puregold has evolved from a traditional retailer into one of the Philippines’ most effective grassroots economic enablers.

That transformation was on full display during the 2025 Tindahan Ni Aling Puring Sari-Sari Store Negosyo Convention, held May 15–17 at the World Trade Center in Pasay City. Attended by a record-breaking number of close to 50,000 sari-sari store owners and micro-entrepreneurs, the event wasn’t just a celebration of loyalty—it was a milestone in Puregold’s strategy to embed itself deeper into the engine of the Philippine economy: the MSME sector.

“Our business’ impact isn’t measured not only by store count, but in lives changed,” said Ferdinand Vincent P. Co, President of Puregold. “When a sari-sari store thrives, a family moves forward, a community strengthens, and the economy grows from the ground up. By enabling our Ka-Asensos to succeed, we’re paving the road to thriving communities.”

What began 21 years ago as a store-based card initiative has become a nationwide platform for micro-entrepreneurship, bridging product access, education, community-building, and digital transformation. The 2025 convention’s theme, “Piliin si Aling Puring, Kayang-Kaya Umansenso,” has a bold proposition: that financial mobility, even national growth, can be built one store at a time.

Puregold has built transformative programs for its TNAP members that goes beyond discounts. Through programs like Mas Pinababang Presyo Araw-araw and Panalo sa Branded, members gain access to high-margin, high-demand products that improve profitability at the shelf level.

Digitally, Puregold is also closing the tech gap. Tools like thePuregold Mobile App and P-Wallet bring ordering, payments, and inventory management online—empowering even the smallest sari-sari store to operate with the efficiency of a modern retailer and a community hub.

TNAP is a strategic growth engine. By mobilizing one million MSMEs as both customers and distributors, Puregold is tapping into a built-in salesforce that penetrates every corner of the country—an asset few competitors can match.

The 2025 convention also spotlighted strong collaboration with partner suppliers, who leveraged the event to engage directly with sari-sari store owners. For FMCG companies and suppliers, Puregold’s grassroots platform offers high-volume, high-trust engagement at scale.

In an economy battling inflation, MSMEs are essential to resilience. They represent 99.5% of all businesses in the Philippines and employ more than 60% of the workforce. Yet many still lack access to formal distribution, financing, or even technology. Puregold is filling that gap—and turning it into a long-term competitive advantage.

“We’ve always believed that progress should be shared,” Vincent emphasized. “And when we say ‘Tuloy ang Asenso,’ we mean it—for our members, our partners, and the country.”

 

 

Puregold CinePanalo 2025: A New Wave of Filmmakers Takes the Spotlight

Puregold CinePanalo 2025 is once again shining the spotlight on Filipino filmmakers, especially the next generation of storytellers. This year’s festival is a celebration of passion and creativity, offering student filmmakers the chance to showcase their incredible short films on the big screen. These young creatives didn’t just tell stories—they brought them to life with raw talent and authenticity. The actors in these films have truly left a mark, proving that the future of Filipino cinema is bright.

Seven full-length film projects were also selected from a highly competitive pool of applicants, further elevating the festival’s prestige. The filmmakers and their projects were recently introduced at a press conference held at the Artson Events Place in Quezon City. Riding on the success of last year’s event, Puregold CinePanalo has quickly become one of the most anticipated festivals in the local film industry.

Representatives from the Mowelfund Film Institute joined the press event, expressing their support for this year’s roster of filmmakers. With millions of pesos in production grants up for grabs, the festival provides substantial support to these creative minds. For the 2025 run, eight winning filmmakers will receive ₱3,000,000 each, while twenty-four student filmmakers are awarded ₱150,000 each to bring their stories to life.

Puregold CinePanalo continues to be a vital platform for Filipino talent to shine, showcasing the limitless potential of local cinema and inspiring a new wave of storytellers.

Seven full-length film projects were selected from a highly competitive pool of applicants to take part in the 2025 Puregold CinePanalo.

It’s amazing to see Filipino talent shine brighter than ever.

Representatives from the Mowelfund Film Institute came out to show their support for this year’s line up of filmmakers. 

With Puregold CinePanalo once again raring to provide millions in production grants to select participants, aspiring new filmmakers were spurred to craft more uplifting stories with the theme, “Mga Kwentong Panalo ng Buhay”. 

 

At the press conference, Puregold CinePanalo proudly presented these worthy participants to attendees that comprised festival organizers as well as representatives from the festival’s various partners such as the MTRCB, Gateway Cineplex 18, Mowelfund, Terminal Six, CMB Films, and MFP Rentals.

 

Ivy Hayagan-Piedad, senior marketing manager for Puregold, spoke enthusiastically about working with a fresh batch of filmmakers. “After an intensely competitive application period, these directors came out on top of the heap,” she said. “We know they will produce excellent, gripping work and we can’t wait to share these with the viewing public at the upcoming festival.”

 

The Puregold CinePanalo Film Festival will forthwith showcase directors and stars of varying experience and acclaim within the industry, with the star-studded 2025 edition highlighting the filmmaking domain’s rich reserves of talent.

 

Mes de Guzman directs Sepak Takraw, starring Enzo Osorio, Nicollo Castillo, Ruby Ruiz, and Acey Aguilar. JP Habac’s Olsen’s Day will feature Khalil Ramos, Romnick Sarmenta, and child actor Xander Nuda. Tara Illenberger helms the film Tigkiliwi starring Ruby Ruiz in her second Puregold CinePanalo feature, Gabby Padilla, and Julian Paul Larroder. Dynamic duo Christian Paolo Lat & Dominic Lat are directing Journeyman, starring JC Santos and Jasmine Curtis-Smith.

 

TM Malones will be working on Salum with stars Allen Dizon and Christine Mary Dimaisip. Jill Singson Urdaneta’s Co-Love will showcase KD Estrada, Alexa Ilacad, Jameson Blake, and Kira Balinger. 

 

Meanwhile, Baby Ruth Villarama’s Food Delivery: Fresh from the West Philippine Sea will mark the first-ever documentary to join the Puregold CinePanalo line up. Another historic first sees noted producer Catsi Catalan making her directorial debut with the film Fleeting, starring Janella Salvador and RK Bagatsing.

 

Also in attendance at the press event were twenty-four student filmmakers from universities across the country:

 

Adelbert Abrigonda (Polytechnic University of the Philippines) - “Dan, En Pointe”

Allan M. Balance Jr. (Polytechnic University of the Philippines) - “Cancer Din Ang Zodiac Sign Mo?”

Angel Allizon Cruz (University of Santo Tomas) - “Dito, Dati”

Roniño Dolim (University of Eastern Philippines) - “Sine-Sine"

Kenneth Flores (Far Eastern University) - “1... 2... Strike!!!”

Austine Rae R. Fresnido (FAITH Colleges) - “Sa Susunod Sisikat si Susan”

Clyde Cuizon Gamale (University of the Philippines) - “Champ Green”​

Bjorn M. Herrera (Central Philippine University) - “Nanay's Frankenstein”

Maria Eleanor P. Javier (University of the Philippines Visayas) - “Mother at Sixty”

Producer Ivan Gentolizo representing Mae Malaya (University of the Philippines) - “Sisenta!”

Ira Corinne Esquerra Malit (University of Caloocan City) - “SamPie”

Naiah Nicole Mendoza (Polytechnic University of the Philippines) - “Taympers”

Vhan Marco B. Molacruz (Colegio de San Juan de Letran) - “Uwian”

Jadrien Morales (University of the Philippines) - “Let's Go Somewhere Else”

Regene Narciso (Dalubhasaan ng Lunsod ng San Pablo) - “Papunta Ka Pa Lang, Naka-Bounce Na Ako”

Alexie Nicole Pardo (Polytechnic University of the Philippines) – “Checkmate”

Kieth Earl B. Rebaño (University of the Philippines Visayas) - “Daeaura”

John Lester Rimorin (University of the Philippines) - “Japan Surplus”

Jose Andy Sales (University of San Carlos) - “G!”

Mark Joseph Sanchez (Polytechnic University of the Philippines) - “Our One and Only Bab(o)y”

Aubrey Soriano (Polytechnic University of the Philippines) -  “Si Nadia at ang Kanyang mga Kuro-Kuro”

Jasper Tan (Far Eastern University) - “Sa Pagbunga”

Johannes Tejero (University of San Carlos) - “Daog, Pildi”

Sean Rafael A. Verdejo (National University Laguna) - “Dela Cruz, Juan P.”

 

With such a diverse lineup of filmmakers, the 2025 Puregold CinePanalo is primed to be another can’t-miss event for Philippine cinema. The completed films will be screened at Gateway Cineplex 18 from March 14 to 25, 2025.