I’ve always been a proud fan of SB19—I’ve seen them live countless times, and every single performance has left me in awe. So when I found out they were part of Puregold OPM Con 2025, it was an instant yes for me. And let me tell you, they did not disappoint. Sharing the stage with an all-star lineup of today’s top OPM artists, SB19 delivered a performance that truly felt like the moment of a lifetime.
The Philippine Arena came alive last July 5, 2025, with a tidal wave of OPM pride and Pinoy energy. Tens of thousands of fans packed the country’s largest indoor venue for Puregold’s OPM Con 2025, a groundbreaking celebration that brought together everyday shoppers, influencers, and music lovers from all corners of the Philippines—and even overseas. With a powerhouse lineup featuring BINI, SB19, Flow G, Skusta Clee, G22, KAIA, and SunKissed Lola, the night was more than a concert. It was a movement—proof that Puregold’s support for Filipino talent resonates far beyond the shelves of its stores.
We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”
From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.
The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.
Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack 'n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.
From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.
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