Watsons Philippines gathered the brilliant names in the health, wellness, and beauty industry for its most anticipated annual event—the Watsons Health, Wellness and Beauty (HWB) Awards 2025. Held at the Grand Ballroom of Shangri-La The Fort, this year’s celebration, ‘The Diamond Circle: HWB Ball 2025,’ embodied Watsons’ International theme, “Celebrating Together, Shining together.” The evening radiated purpose, innovation, and collaboration—honoring milestones past while embracing an exciting future.
More than just a glamorous evening, the HWB Awards served as a meaningful celebration of the shared journey that defined Watsons’ strong performance in 2024. Like the many facets of a diamond, every milestone was a product of collective effort, shaped by Watsons' dedicated teams, trusted partners, and commitment to innovation for the Filipino customer.
The grand celebration brought together top executives from leading health, wellness, and beauty brands, Watsons' leadership, employees, and special guests, all dressed to shine with the evening’s brilliant theme.
Watsons Philippines executives and brand partners raise a celebratory toast at the Watsons Health, Wellness, and Beauty (HWB) Awards 2025, marking another year of strong collaboration and shared success. |
Guests were welcomed by a dazzling LED walkway that took them through a visual journey of Watsons' key milestones, highlighting achievements in commercial growth, e-commerce, customer engagement, and data-driven solutions that Watsons offers to its brand partners. The immersive presentation reflected Watsons’ evolution as a business and its unwavering focus on positively impacting people and the planet.
The night opened with a moving performance featuring children from ChildHope PH and a beneficiary of Give-A-Smile, one of Watsons Philippines’ major CSR programs in partnership with Operation Smile. Joined by Watsons employees, they set a heartfelt tone for the evening. GMA Sparkle artist Julie Anne San Jose lent her voice to a stirring medley that brought warmth and grace to the moment. The atmosphere turned even more magical as aerial silk dancers floated gracefully onstage, evoking diamonds' multifaceted beauty and brilliance.
A significant event highlight was the Business Cascade session, where Watsons’ trading directors presented bold, forward-looking strategies for 2025. was the Business Cascade, where Watsons’ trading directors outlined bold, forward-looking plans for 2025. Beauty Business and Commercial Services Director Kim C. Reyes, Finance, Property Development, and Health Business Unit Director Joweeh B. Liao, and O+O Business Head and CRM Director Lovenna B. Cadano shared strategies focused on customer-centricity, growth, and partner collaboration, underscoring Watsons’ vision to elevate the customer journey on all fronts.
The A.S. Watson International Project Director, Jacqueline Cheung, unveiled Watsons’ latest retail media innovation: OptimO. This powerful tool is set to boost brand visibility across Watsons’ platforms, making it easier for partners to connect with shoppers and drive top-of-mind awareness.
Chief Business Transformation Officer, Mandy Ng, and Director of Customer Intelligence and Loyalty, Elaine Wong, then shared Watsons’ data-driven approach to growth. By leveraging Artificial, Business, and Customer Intelligence, brands can craft more personalized, insight-led strategies tailored to customer behavior, maximizing performance and relevance in today’s dynamic retail landscape.
In his closing remarks, Watsons Philippines Chief Operating Officer Jefferson L. Go emphasized that the HWB Ball marked not just a celebration of past successes but a bold vision for the future. “Guided by our DARE principles and powered by intelligent systems, we are focused on becoming the most trusted health, wellness, and beauty retailer,” he said. “Our mission is to unlock ‘OMG’ moments: a seamless O+O ecosystem, a personalized Membership experience, and being the Go-To Place for our customers. We aim to create meaningful experiences that truly resonate, defining the Watsons experience.”
(L-R) Kim C. Reyes, Beauty Business and Commercial Services Director; Joweeh B. Liao, Finance, Property Development, and Health Business Unit Director; and Lovenna B. Cadano, O+O Business Head and CRM Director.Unilever Philippines, Inc. was recognized as the International Beauty Partner of the Year at the Watsons HWB Awards 2025.
Unilab, Inc. was recognized as the Local Partner of the Year (Health) at the Watsons HWB Awards 2025.
Bayer Philippines, Inc. – Consumer Health was named International Health Partner of the Year at the Watsons HWB Awards 2025
IFace Inc. was named Consignor of the Year at the Watsons HWB Awards 2025
Bringing home the top awards in different categories, namely:
International Partner of the Year: Unilever Philippines, Inc. (Beauty), Bayer Philippines, Inc. - Consumer Health (Health),
Local Partner of the Year: Genson Distribution Inc. (Beauty), Unilab, Inc. (Health),
Consignor of the Year: IFace Inc. (Beauty)
Major Awards for Beauty: Unilever Philippines, Inc, L'Oréal Philippines, Inc. Beiersdorf Philippines Inc. & Mckenzie Distribution Co Inc., Global A.C Cosmetics Trading Corp., , Genson Distribution, Inc., Hebe Beauty Cosmetics Inc., Chromaesthetics Inc.,., IFACE Inc., Lifestrong Marketing Inc.
Major Awards for Health: Unilab, Inc., Bayer Philippines, Inc.- Consumer Health, Haleon Philippines, Inc., Pascual Consumer Healthcare Corp., Stada Philippines Inc., North Summit Trading, Inc., Novo Nordisk Healthcare Philippines, Boehringer Ingelheim Philippines Inc., Organica Nutrition Inc., Glaxosmithkline Inc., Abbott Nutrition International, Glaxosmithkline Inc., Mosbeau Philippines Inc.
Special Award for Beauty (Fragrances): Luxasia Inc., Healthy Innovation Distribution Inc.
Special Awards For Beauty (Sanitary Protection): UL Skin Sciences Inc., Kimberly-Clark Philippines Inc.
Special Awards For Beauty (Men’s Grooming): Beiersdorf Philippines Inc.
Special Awards For Beauty (Bath, Deo, Talc): Unilever Philippines, Inc., Beiersdorf Philippines Inc., Galderma Philippines, Inc.
Special Awards For Beauty (Oral Care): Procter & Gamble Philippines, Inc., Colgate-Palmolive Philippines, Inc., Kenvue Philippines, Inc.
Special Awards For Beauty (Skin Care): Galderma Philippines, Inc., L'Oréal Philippines, Inc., Zface Inc., Genson Distribution, Inc., Unilever Philippines, Inc., Descorp Inc.
Special Awards For Beauty (Hair Care): Cambert (Pilipinas), Inc., Unilever Philippines, Inc., Splash Corporation, L'Oréal Philippines, Inc.
Special Awards For Electricals: Asia Pacific Cosmetics Philippines Corporation
Special Awards For Cosmetics: Chic Centre Corporation, Hebe Beauty Cosmetics Inc., L'Oréal Philippines, Inc., IFACE Inc.
Special Awards: Genson Distribution, Inc., Iface Inc., Galderma Philippines, Inc., Chromaesthetics Inc., Kenvue Philippines, Inc., L'Oréal Philippines, Inc.
Special Awards For Health: Unilab, Inc., Bayer Philippines, Inc. - Consumer Health, Boehringer Ingelheim Philippines Inc., Glaxosmithkline Inc., Collins International Trading Corporation, Haleon Philippines, Inc., Procter & Gamble Philippines Inc., Opella Healthcare Philippines Inc., Reckitt Benckiser Healthcare (Philippines) Inc., Healthy Innovation Distribution, Wyeth Philippines, Inc., Mosbeau Philippines Inc., North Summit Trading, Inc., A.T.C. Health Care Int'l Corp., Coca-Cola Europacific Aboitiz Philippines, Abbott Nutrition International, Imds Supply Chain Solutions Corp. - Dkt Health.
Member’s Choice Award For Beauty: L'Oréal Philippines Inc. (Cosmetics), Genson Distribution Inc. (Skin Care), Unilever Philippines, Inc. (Body Care, Hair Care, Men’s Care), Colgate Palmolive Phil Inc (Oral Care), Suyen Corporation (Best Fragrance Brand), Galderma Philippines Inc. (Best Baby Care)
Member’s Choice Award For Health: Bayer Philippines, Inc. - Consumer Health(Immune Health), Mosbeau Philippines Inc. (Skin Health), Procter & Gamble Philippines Inc. (Cough & Colds)
Key Accounts Manager Beauty: Healthy Innovation Distribution Inc. (Fragrances), L'Oréal Philippines, Inc. (Cosmetics And Skin Care), Haleon Philippines, Inc. (Oral Care), Procter & Gamble Philippines, Inc. (Bath, Deo, & Talc And Men’s Grooming), Unilever Philippines, Inc. (Hair Care), Kenvue Philippines, INC., ( Baby Care) And Descorp Inc. (Prestige Brands)
Key Accounts Manager Health: Unilab, Inc. (Ethical Category), Reckitt Benckiser Healthcare (Philippines) Inc. (OTC), Mosbeau Philippines Inc. (VDS)
More than just an awards night, the HWB Ball was a celebration of shared purpose—honoring not only top-performing brands but also the strong partnerships and innovative spirit that power Watsons' continued journey.
As 2025 unfolds, Watsons is set to take even bolder steps—unlocking smarter solutions, deepening customer understanding, and building more meaningful connections across its health, wellness, and beauty ecosystem. With its people, partners, and customers at the heart of everything it does, Watsons is ready to shine brighter than ever.
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