Watsons HWB Awards 2025 Celebrates Top Brand Partners in Health, Wellness & Beauty

 Watsons Philippines gathered the brilliant names in the health, wellness, and beauty industry for its most anticipated annual event—the Watsons Health, Wellness and Beauty (HWB) Awards 2025. Held at the Grand Ballroom of Shangri-La The Fort, this year’s celebration, ‘The Diamond Circle: HWB Ball 2025,’ embodied Watsons’ International theme, “Celebrating Together, Shining together.” The evening radiated purpose, innovation, and collaboration—honoring milestones past while embracing an exciting future.

More than just a glamorous evening, the HWB Awards served as a meaningful celebration of the shared journey that defined Watsons’ strong performance in  2024. Like the many facets of a diamond, every milestone was a product of collective effort, shaped by Watsons' dedicated teams, trusted partners, and commitment to innovation for the Filipino customer.

The grand celebration brought together top executives from leading health, wellness, and beauty brands, Watsons' leadership, employees, and special guests, all dressed to shine with the evening’s brilliant theme.

Watsons Philippines executives and brand partners raise a celebratory toast at the Watsons Health, Wellness, and Beauty (HWB) Awards 2025, marking another year of strong collaboration and shared success.

Guests were welcomed by a dazzling LED walkway that took them through a visual journey of Watsons' key milestones, highlighting achievements in commercial growth, e-commerce, customer engagement, and data-driven solutions that Watsons offers to its brand partners. The immersive presentation reflected Watsons’ evolution as a business and its unwavering focus on positively impacting people and the planet.

The night opened with a moving performance featuring children from ChildHope PH and a beneficiary of Give-A-Smile, one of Watsons Philippines’ major CSR programs in partnership with Operation Smile. Joined by Watsons employees, they set a heartfelt tone for the evening. GMA Sparkle artist Julie Anne San Jose lent her voice to a stirring medley that brought warmth and grace to the moment. The atmosphere turned even more magical as aerial silk dancers floated gracefully onstage, evoking diamonds' multifaceted beauty and brilliance.

A significant event highlight was the Business Cascade session, where Watsons’ trading directors presented bold, forward-looking strategies for 2025. was the Business Cascade, where Watsons’ trading directors outlined bold, forward-looking plans for 2025. Beauty Business and Commercial Services Director Kim C. Reyes, Finance, Property Development, and Health Business Unit Director Joweeh B. Liao, and O+O Business Head and CRM Director Lovenna B. Cadano shared strategies focused on customer-centricity, growth, and partner collaboration, underscoring Watsons’ vision to elevate the customer journey on all fronts.

The A.S. Watson International Project Director, Jacqueline Cheung, unveiled Watsons’ latest retail media innovation: OptimO. This powerful tool is set to boost brand visibility across Watsons’ platforms, making it easier for partners to connect with shoppers and drive top-of-mind awareness.

Chief Business Transformation Officer, Mandy Ng, and Director of Customer Intelligence and Loyalty, Elaine Wong, then shared Watsons’ data-driven approach to growth. By leveraging Artificial, Business, and Customer Intelligence, brands can craft more personalized, insight-led strategies tailored to customer behavior, maximizing performance and relevance in today’s dynamic retail landscape.

In his closing remarks, Watsons Philippines Chief Operating Officer Jefferson L. Go emphasized that the HWB Ball marked not just a celebration of past successes but a bold vision for the future. “Guided by our DARE principles and powered by intelligent systems, we are focused on becoming the most trusted health, wellness, and beauty retailer,” he said. “Our mission is to unlock ‘OMG’ moments: a seamless O+O ecosystem, a personalized Membership experience, and being the Go-To Place for our customers. We aim to create meaningful experiences that truly resonate, defining the Watsons experience.”

Jefferson L. Go, Chief Operating Officer of Watsons Philippines, leads the 2025 Watsons Health, Wellness, and Beauty (HWB) Awards celebration.

(L-R) Kim C. Reyes, Beauty Business and Commercial Services Director; Joweeh B. Liao, Finance, Property Development, and Health Business Unit Director; and Lovenna B. Cadano, O+O Business Head and CRM Director.

Unilever Philippines, Inc. was recognized as the International Beauty Partner of the Year at the Watsons HWB Awards 2025.

 

Unilab, Inc. was recognized as the Local Partner of the Year (Health) at the Watsons HWB Awards 2025.

Bayer Philippines, Inc. – Consumer Health was named International Health Partner of the Year at the Watsons HWB Awards 2025

 

IFace Inc.  was named Consignor of the Year at the Watsons HWB Awards 2025

 

 

Bringing home the top awards in different categories, namely:

International Partner of the Year:  Unilever Philippines, Inc. (Beauty), Bayer Philippines, Inc. - Consumer Health (Health), 

 

Local Partner of the Year: Genson Distribution Inc. (Beauty), Unilab, Inc. (Health), 

Consignor of the Year: IFace Inc. (Beauty)

Major Awards for Beauty:  Unilever Philippines, Inc, L'Oréal Philippines, Inc. Beiersdorf Philippines Inc. & Mckenzie Distribution Co Inc., Global A.C Cosmetics Trading Corp., , Genson Distribution, Inc.,  Hebe Beauty Cosmetics Inc., Chromaesthetics Inc.,., IFACE Inc., Lifestrong Marketing Inc.

 

Major Awards for Health: Unilab, Inc., Bayer Philippines, Inc.- Consumer Health, Haleon Philippines, Inc., Pascual Consumer Healthcare Corp., Stada Philippines Inc., North Summit Trading, Inc., Novo Nordisk Healthcare Philippines, Boehringer Ingelheim Philippines Inc., Organica Nutrition Inc.,  Glaxosmithkline Inc., Abbott Nutrition International, Glaxosmithkline Inc., Mosbeau Philippines Inc.

 

Special Award for Beauty (Fragrances): Luxasia Inc., Healthy Innovation Distribution Inc.

 

Special Awards For Beauty (Sanitary Protection): UL Skin Sciences Inc., Kimberly-Clark Philippines Inc. 

 

Special Awards For Beauty (Men’s Grooming):  Beiersdorf Philippines Inc.

 

Special Awards For Beauty (Bath, Deo, Talc): Unilever Philippines, Inc., Beiersdorf Philippines Inc., Galderma Philippines, Inc. 

 

Special Awards For Beauty (Oral Care): Procter & Gamble Philippines, Inc., Colgate-Palmolive Philippines, Inc., Kenvue Philippines, Inc. 

 

Special Awards For Beauty (Skin Care): Galderma Philippines, Inc.,    L'Oréal Philippines, Inc., Zface Inc., Genson Distribution, Inc., Unilever Philippines, Inc., Descorp Inc.

 

Special Awards For Beauty (Hair Care): Cambert (Pilipinas), Inc., Unilever Philippines, Inc., Splash Corporation,    L'Oréal Philippines, Inc. 

 

Special Awards For Electricals: Asia Pacific Cosmetics Philippines Corporation

 

Special Awards For Cosmetics:  Chic Centre Corporation,  Hebe Beauty Cosmetics Inc., L'Oréal Philippines, Inc., IFACE Inc.

 

Special Awards: Genson Distribution, Inc., Iface Inc., Galderma Philippines, Inc., Chromaesthetics Inc., Kenvue Philippines, Inc.,    L'Oréal Philippines, Inc. 

 

Special Awards For Health:  Unilab, Inc.,  Bayer Philippines, Inc. - Consumer Health,   Boehringer Ingelheim Philippines Inc., Glaxosmithkline Inc., Collins International Trading Corporation, Haleon Philippines, Inc., Procter & Gamble Philippines Inc., Opella Healthcare Philippines Inc., Reckitt Benckiser Healthcare (Philippines) Inc., Healthy Innovation Distribution,  Wyeth Philippines, Inc.,  Mosbeau Philippines Inc.,  North Summit Trading, Inc., A.T.C. Health Care Int'l Corp., Coca-Cola Europacific Aboitiz Philippines, Abbott Nutrition International, Imds Supply Chain Solutions Corp. - Dkt Health.

 

Member’s Choice Award For Beauty:   L'Oréal Philippines Inc. (Cosmetics), Genson Distribution Inc. (Skin Care), Unilever Philippines, Inc. (Body Care, Hair Care, Men’s Care), Colgate Palmolive Phil Inc (Oral Care), Suyen Corporation (Best Fragrance Brand), Galderma Philippines Inc. (Best Baby Care)

 

Member’s Choice Award For Health: Bayer Philippines, Inc. - Consumer Health(Immune Health), Mosbeau Philippines Inc. (Skin Health), Procter & Gamble Philippines Inc. (Cough & Colds)

 

Key Accounts Manager Beauty: Healthy Innovation Distribution Inc. (Fragrances),    L'Oréal Philippines, Inc. (Cosmetics And Skin Care), Haleon Philippines, Inc. (Oral Care), Procter & Gamble Philippines, Inc. (Bath, Deo,  & Talc And Men’s Grooming), Unilever Philippines, Inc. (Hair Care), Kenvue Philippines, INC., ( Baby Care)   And Descorp Inc. (Prestige Brands)

 

Key Accounts Manager Health: Unilab, Inc. (Ethical Category), Reckitt Benckiser Healthcare (Philippines) Inc. (OTC), Mosbeau Philippines Inc. (VDS)

 

More than just an awards night, the HWB Ball was a celebration of shared purpose—honoring not only top-performing brands but also the strong partnerships and innovative spirit that power Watsons' continued journey.

As 2025 unfolds, Watsons is set to take even bolder steps—unlocking smarter solutions, deepening customer understanding, and building more meaningful connections across its health, wellness, and beauty ecosystem. With its people, partners, and customers at the heart of everything it does, Watsons is ready to shine brighter than ever.

Get the best health, wellness, and beauty brands via the Watsons app available on the App Store or Google Play.

Watsons Philippines Brings Free Medical Services to Hundreds Through Alagang Pangkalusugan Initiative

Watsons Philippines, the leading health and beauty retailer in the country, helps hundreds of beneficiaries in different cities and towns by providing free medical services and medicine through the Alagang Pangkalusugan initiative.

 

As the initiative’s first Metro Manila stop for the year, Watsons visited Mandaluyong College of Science & Technology in Mandaluyong City last July 6 for a medical mission that benefited 923 beneficiaries from the city’s different barangays.

 

The Watsons medical mission was supported by Mandaluyong local government, officer partners from the City Health Board and also partner brands.

 

Present during the event were Mandaluyong Vice Mayor Carmelita “Menchie” Aguilar Abalos, Councilor Charisse Marie Abalos-Vargas, City Health Officer Dr. Arnold Abalos, and Addition Hills Barangay Captain Carlito Cernal.

 

Among the free medical services that the medical mission offered to Mandaluyong residents were doctor’s consultations, ECG, X-ray, hearing check, eye test, and massage.

L-R: Lexie Coloma; Senior Marketing Manager for Sustainability, Ramil Horario; Controller - Functional Finance, Sharon Decapia; Senior AVP for Marketing, PR & Sustainability, Belle Pesayco; CSR Pillar Head, Kim Reyes; Director, Trading Beauty and Commercial Services, Karmina Porta; Territory Operations Manager, Blesie Espin; Controller - Health Own Brands and Business Development

 

 

L-R: Dr. Arnold Abalos; City Health Officer, Ramil Horario; Controller - Functional Finance, Kim Reyes; Director - Trading Beauty and Commercial Services, Mandaluyong Vice Mayor Carmelita “Menchie” Aguilar Abalos, Belle Pesayco; CSR Pillar Head, Sharon Decapia; Senior AVP for Marketing, PR & Sustainability, Councilor Charisse Marie Abalos-Vargas, Addition Hills Barangay Captain Carlito Cernal, Dra. Emily Detaro; City Health Officer

 

 

Watsons is committed to its Environmental, Social, and Governance goal of helping to uplift the health and wellbeing of the community. It has been conducting Alagang Pangkalusugan initiatives since 2013 in the country’s various regions.

 

“We want to bridge the gap between Filipinos and accessible medical services and affordable medicine through the Alagang Pangkalusugan medical missions we are conducting around the Philippines. This is our first medical mission here in Mandaluyong City for this year and we are thankful to our LGU  partners as well as to our health and beauty brand partners for continuously supporting Watsons’ advocacy of helping Filipinos become healthy and live life to the fullest,” said Sharon Decapia, Watsons Senior AVP for Marketing, PR & Sustainability.

 

Shop your health and beauty favorites at over 1,000 Watsons stores nationwide or download the Watsons App for online shopping.

 

For more information on how to look good, do good, feel great, follow @watsonsph on Instagram, like @WatsonsPH on Facebook, and follow @watsonsphilippines on TikTok.

The Watsons Race for Wellness: Embark on a Beauty Adventure Filled with Fun, Wellness, and Unforgettable Experiences!

The Queen City of the South was buzzing with energy as Watsons Philippines successfully brought its highly anticipated Race for Wellness: The Beauty Adventure to Cebu City. Held at SM Seaside Cebu, the event offered a unique blend of beauty, sports, wellness, and excitement, leaving participants with unforgettable memories and a renewed commitment to their health and well-being.

 

The Watsons Race for Wellness: The Beauty Adventure in Cebu surpassed all expectations, providing a captivating atmosphere, surprises, and an abundance of freebies. Beauty enthusiasts were thrilled to conquer giant beauty obstacles strategically placed along the race course, adding an exciting twist to the run. From passing through giant blenders to navigating through make-up brushes, participants truly experienced a beauty adventure like no other.

 

One of the highlights of the event was the inflatable tunnel filled with foam, which added a fun and immersive element to the race. Runners couldn't contain their excitement as they dashed through the tunnel, feeling the foam engulfing them in a thrilling and exhilarating moment.

"Watsons is your partner in attaining your health, wellness, and beauty goals. We all share the same passion to get active and to achieve for ourselves a healthier and more beautiful lifestyle. We hope that we’re able to put smiles on our customers’ faces through the Watsons Race for Wellness: The Beauty Adventure.  We also hope that everyone enjoyed all the exciting booth activities and performances. As we want all our customers to look good, do good and feel great!” said Kim Reyes, Trading Beauty Director of  Watsons Philippines

 

Attendees were treated to a showcase of local talent, creating a festive and entertaining atmosphere that perfectly complemented the energetic spirit of the run.

 

Participants were not only treated to a memorable experience but also received comprehensive race kits, including singlets, bibs, finisher's medals, and loot bags. Watsons' partner brands and exhibitors also contributed to the excitement, offering a variety of product freebies and samples throughout the race, further enhancing the participants' journey and fun experience. The Race for Wellness: The Beauty Adventure proudly featured the participation of Watsons’ brand partners, namely AHC, Anessa, Banila Co, Beach Hut, Belo, Biore, Carroten, Celeteque, Deoproce, Dermplus, Face Republic, Garnier, Kemans, Kojiesan, Luxe Organix, Neutrogena, Nivea, Oxecure, Ponds, Snailwhite, Some By Mi, Sunplay, Vaseline, and Watsons.

Watsons’  Race for Wellness: The Beauty Adventure has not only provided an avenue for people from all walks of life to come together but has also celebrated their unique identities and individualities. The diverse groups namely Mandaue PWD (Persons with Disabilities) Community,  Petlovers, and LoveYourself Cebu were seen having fun on the race tracks.  

 

The Grand winners in the 5K Male & Female category Mark Mahinay &  Evamie Villarin emerged as the 1st place winners. For the 10K Category, Dhem AJ Monton and Art Joy Torregosa bagged the 1st place. 

 

"We are thrilled to have successfully brought the Race for Wellness: The Beauty Adventure to Cebu City. This event truly embodies our dedication to providing our customers with countless ways while staying beautiful.  We believe in a holistic approach to health care that goes beyond traditional norms. The Race for Wellness: The Beauty Adventure is a perfect example of that." said Sharon Decapia, SAVP for Marketing at Watsons Philippines.

Watsons Philippines extends heartfelt appreciation to the incredible participants, dedicated volunteers, invaluable partners, and supportive local government for their invaluable contributions to the resounding success of The Race for Wellness: The Beauty Adventure in Cebu City. The overwhelming support and unwavering enthusiasm from the vibrant Cebuano community have played a pivotal role in the event's remarkable achievement.

 

As Watsons continues to uplift the health and wellness of Filipinos, the brand looks forward to organizing more events and activities that inspire individuals to prioritize their well-being. Stay tuned for more exciting announcements and initiatives from Watsons as they remain dedicated to making a positive impact in the lives of their valued customers.

 

For your health and wellness needs, download the Watsons App now on Google Play and  Apple App Store  or visit any of the Watsons 1,000+ stores nationwide. For more information, follow @watsonsph on Instagram, like @WatsonsPH on Facebook, and follow @watsonsphilippines on TikTok. 

 

Watsons Philippines The Block SM City North Edsa houses the largest sustainability area in the Philippines

 

Watsons Philippines, the country's leading health, wellness, and beauty retailer, recently opened its 1000th store in The Block, SM City North Edsa, which houses the largest sustainability area in the Philippines. The flagship store offers the widest selection of Sustainable Choices products and a Refilling Station, where customers can conveniently refill their empty Naturals by Watsons bottles with their preferred body wash & shampoo variants. The store also sells empty bottles with screw caps, which allow customers to save up to 40% compared to regular bottles. 

Watsons is at the forefront of sustainable retailing with its extensive range of over 1,500 Sustainable Choices products that advocate Clean Beauty,  Better Ingredients, Refill Packs & Better Packaging from responsibly- sourced materials.

The company recognizes the value of involving its millions of customers in adapting to more eco-friendly lifestyles by providing more sustainable product options, promoting the use of reusable bags, and providing educational resources on their social media and in-store materials to inform customers on ways to contribute towards the preservation of the planet. Watsons is indeed committed to promoting a sustainable lifestyle and inspiring customers to contribute to creating a better world.

As a responsible retailer, Watsons aims to reduce the environmental footprint of store operations by managing its carbon emissions. Measures include the use of energy-efficient lighting fixtures and appliances, such as LED lights and inverter air conditioners. Watsons has collaborated with Plastic Bank to address plastic waste that goes to the oceans and has worked with Climate Partner on carbon offset projects. Additionally, Watsons has partnered with SM Cares for Trash to Cash, which rewards customers with discounts and store credits in exchange for empty bottles.

 "At Watsons, sustainability is at the core of everything we do, and it's something we take very seriously. Our North Edsa flagship store is a prime example of our commitment to sustainability, as it features one of our biggest sustainability areas to date. We believe that by integrating sustainable practices into every aspect of our business, we can create a brighter, more sustainable future for all," said Viki Herrera-Encarnacion, Watsons PR & Sustainability Director.

 

Watsons' commitment to sustainability goes beyond its flagship store. The company has 1000 ways of doing good to help uplift the health and well-being of the community, such as the Give-a-Smile Program, which sponsors free corrective surgeries for cleft children, and the Alagang Pangkalusugan community medical outreach program, which provides free medicines to support 20,000 people in the coming years. These programs are a testament to the company's dedication to creating a brighter future for all and promoting sustainability in all aspects of its operations.

 

Visit Watsons’ flagship in The Block SM City North Edsa to find out more about Watsons’ Sustainable Choices products.  You can download the Watsons App now on Google Play and  Apple App Store or visit any of the Watsons 1,000+ stores nationwide. You may also pick up your orders in 30 minutes via Click & Collect or get them in 3 hours or less via Watsons Express Delivery. For more information, follow @watsonsph on Instagram, like @WatsonsPH on Facebook, and follow @watsonsphilippines on TikTok.

Watsons Philippines takes the lead in protecting the environment by pursuing refills

Did you know that it takes 450 years for a plastic bottle to break down naturally? For a plastic toothbrush, it’s even longer at 500 years.

Plastic waste ends up in our oceans and this results in frequent flooding, marine life degradation, loss of certain marine species, and lower fish yields. The Philippines is estimated to emit 35% of the ocean’s plastic, with 356,371 of metric tons of plastic waste annually. (1) 

 

More and more consumers are helping minimize plastic pollution and saving the planet by refilling. Refills use 75% less plastic vs. regular bottles. Customers also save up to 40% when buying refills vs. regular bottles.

 

“I urge everyone to consider using refillable containers as it is one of the most effective means of protecting and preserving the environment. Less use of plastic means less plastic waste in our waterways and this will lead to the continuous preservation of our marine and avian species, as well as the reduction of flooding, among others," said Aida Esguerra. Chief, Conservation and Development Division of the Department of Environment and Natural Resources, National Capital Region.

Since the pandemic, Cristelle Corpuz, an eco-conscious Gen Z, has chosen refills and refill packs when they are available.

 

“Out of curiosity, I tried collecting my plastic trash for a period of time. After just a few weeks, I realized how much waste I am contributing. This made me feel guilty and I thought of ways on how I can minimize my trash, now I opt for refills.” said Corpuz.

“I choose refills to avoid waste from going to landfills and further polluting the environment,” said Laurice Bautista, who supports and practices sustainability.

 

“As a busy mom, I am always looking for ways to save time and money, but I also care deeply about the environment. Using refillable containers has allowed me to do both. I can save up to 40% compared to buying a regular bottle, and I feel good knowing that I am reducing my plastic waste,” said Donna Yan, a mother of three.

 Shawntel Nicole Nieto, Society of Sustainability Practitioners (SSP) President, underscored the importance of refilling as a more proactive way of addressing the problem of plastic waste.

 

“Refilling helps people maintain a more sustainable lifestyle by encouraging them to get rid of the excess materials they would, more often than not, discard as waste. In a sense, instead of relegating the duty of waste management to consumers as is the case now, refilling lets the manufacturers and retailers take responsibility for it, in the process making living sustainably much easier for everyone,” said Nieto, who was part of Forbes’ Under 30 in 2022.

 

Sustainability advocate and chemist Jonas Marie Dumdum, SustainablePH board member, said refilling is an old method that needed to become more common.

“Refilling is not new to the Philippines in the sense that this is still practiced in rural areas, and this was one of the norms in Filipino society before. Looking at how our lolos and lolas did it before may prove to be valuable to us. By integrating traditional methods with, let’s say, digital technology, the refilling movement could transform the way we consume products in the future,” said Dumdum.

 

Leading health, wellness, and beauty retailer Watsons has been at the forefront of responsible consumerism with a sustainability program that's anchored on four pillars: Planet, People, Community, and Customers.

 

Watsons has launched two Refill Stations for Naturals by Watsons at its SM Megamall and the flagship store in The Block SM City North Edsa store to encourage more consumers to do good by reusing their plastic bottles, thereby reducing the use of plastic. The Refill Stations are part of A.S. Watson Group's global commitment to encourage its customers to lead more sustainable lifestyles by offering more options for them to do so. 

 

Watsons also offers a wide variety of refill packs of personal care products, including liquid hand soaps, shampoos, lotions, toothbrush refills,  shaver cartridges, foundation, and many others. The retailer is also convincing more of its suppliers and manufacturers to join the refill revolution to help save the planet.

 

“Recycling helps save the planet. But refilling is definitely a better option because refills consume 75% less plastic than regular bottles. To the customer, it is also more affordable,” said Viki Encarnacion, Watsons PR and Sustainability Director.

 

Refilling is an important part of a sustainable lifestyle. Going for refills is one of the best things you can do for the planet. Join those who have joined the refill revolution and help save the planet!

 

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(1)  https://www.visualcapitalist.com/cp/visualized-ocean-plastic-waste-pollution-by-country/