TCL Continues Global Momentum as the World's Top TV Brand

 

New names may capture attention. Real breakthroughs capture the eyes 

 

As the TV industry moves deeper into the premium era, the conversation is no longer only about better specs. What increasingly defines a leading brand is the ability to turn technological strength into a truly superior viewing experience.

 

This is where TCL stands apart.

 

Backed by deep display expertise and long-term innovation, TCL is bringing together technology leadership and experience breakthrough through its latest SQD Mini LED platform. Rather than making innovation feel technical and distant, TCL is making it visible where it matters most — on the screen.

 

At the core of this upgrade are three leading SQD technologies.：

 

Precise Dimming: greater brilliance, better balance

TCL’s Precise Dimming technology enables more precise light control across the screen. Through upgrades such as highly concentrated light, a new-generation super-condensed micro lens, optimized backlight design and enhanced light control algorithms, the picture gains stronger overall stability and clarity.

Whether it is a football match, a blockbuster film or an intense gaming moment, the image stays clearer, cleaner and more impactful.

 

Super QLED: richer and more accurate color expression

TCL’s Super QLED technology takes color performance to the next level. With improvements in color gamut, color purity and blue light energy optimization, it enables richer, more vivid and more accurate color expression. Instead of color that feels overstated or unstable, the picture appears more natural, more consistent and more visually rewarding across every type of content.

 

Ultra Color Filter: more refined color, more natural depth

TCL’s Ultra Color Filter further refines that experience by improving color precision and reducing impurities. Built on advanced materials and years of color filter development, it enhances subtle color transitions and restores more detail within every shade. The image feels cleaner, deeper and more premium, with stronger realism in everything from sports fields to cinematic landscapes.

 

Together, these three technologies do more than upgrade display performance. They reshape the viewing experience itself — with stronger contrast, richer color, sharper motion and a more refined overall picture.

 

What makes this progression even more meaningful is the strength behind it.

 

With TCL CSOT as a key technology backbone, TCL has built a powerful display ecosystem supported by manufacturing scale, global investment and forward-looking R&D. From production capability to next-generation display roadmaps, TCL’s strength lies not only in launching products, but in sustaining innovation over the long term. This gives the brand a unique ability to translate deep technology into real, consumer-facing breakthroughs.

 

This upgrade is backed by TCL’s strong global market performance. According to Omdia, TCL ranked No.1 globally in shipment market share for 75-inch-and-above TV sets in 2025, No.1 in global Mini LED TV shipment market share in 2025, and No.1 in global Google TV shipment market from 2021 to 2025.

 

In an increasingly crowded premium TV landscape, TCL is showing that real leadership is not only about how far technology can go, but how powerfully it can be felt.

 

With SQD, TCL is not simply introducing another display upgrade. It is turning technology leadership into a clearer, richer and more immersive experience — and in doing so, reinforcing its position as a brand shaping the future of premium viewing.

iFFALCON “Powered by TCL” Breaks Through with New U75A 4K QLED Google TV

 iFFALCON, the pioneering tech-lifestyle brand 'Powered by TCL,' is set to disrupt the local home entertainment scene with the launch of its newest model, the iFFALCON U75A 4K QLED Google TV. Purposely built for a tech-savvy generation, this model packs groundbreaking display innovations, including a native 144Hz refresh rate and Dolby Vision Atmos. This heavy-hitting combination ensures a flawlessly fluid, lag-free experience engineered specifically to handle high-octane console gaming, cinematic movie marathons, and fast-paced sports broadcasts.

Tech for the Next Generation

 

Established in 2017 as a dynamic smart technology pioneer under TCL, iFFALCON was built to meet the evolving lifestyle demands of digital natives. Harnessing TCL's world-class display pedigree, the brand has successfully expanded from a competitive TV trailblazer into an emerging force in entry-level smart home appliances—fundamentally redefining connected, accessible tech for the next generation."

 

“iFFALCON is driven by a single obsession, pushing for bold breakthroughs through a diverse lens and a high-octane passion for innovation. We are on a mission to empower young creators by integrating next-gen technology directly into their routines, helping them unleash their infinite potential. We see a future where smart displays smash through traditional boundaries—shaping a completely seamless, interconnected world for Gen Z and beyond,” says Maxi Chen, Senior Product Manager of Brownline, TCL Philippines.

 

Redefining How We Watch, Play, and Connect

 

The iFFALCON U75A 4K brings cinema-grade visuals into your living room, powered by an upgraded Colorful Quantum Crystal material designed for maximum durability and long-lasting performance. By using advanced, high-precision wrapping technology, the screen layers nanoscale quantum materials to dramatically boost brightness and color accuracy. Combined with intelligent bionic color optimization, the U75A breathes life into every frame, rendering richer, truer-to-life colors for an unforgettable viewing experience.

 

Engineered to align with human visual preferences, the iFFALCON system intelligently analyzes real-time image content to dynamically enhance scene colors with pinpoint precision. This targeted optimization significantly boosts depth, realism, and immersion. Concurrently, the display’s advanced processing algorithms intelligently isolate and preserve natural skin tones, striking the perfect balance between vibrant, true-to-life color rendering and accurate human textures.

 

The iFFALCON U75A delivers an uncompromised home entertainment experience with its advanced 144Hz refresh rate. This technology ensures that fast-action scenes from high-velocity sports to cinematic sequences remain sharp, stable, and fluid. By effectively minimizing distracting screen tearing and motion blurring, the U75A provides a significant upgrade for competitive gamers and movie enthusiasts alike, capturing dynamic, high-speed content exactly as the creators intended.

 

The iFFALCON U75A has an ultra-wide color gamut, for vibrant and precise colors utilizing Quantum Dot technology. It unveils over 1,000,000,000 hues of vibrant and precise colors, providing up to 93% color gamut according to DCl-P3 standard.

 

Smart entertainment takes a massive leap forward with the iFFALCON U75A, thanks to its groundbreaking AiPQ Pro Processor. This intelligent chip uses unique image-tuning algorithms to act as the ultimate director for your screen. With its incredible sensing capabilities, it analyzes and adjusts the picture on a pixel-level in real time—ensuring that whether you are watching a dark, moody thriller or a fast-paced sports match, the image quality is always optimized for a premium viewing experience.

 

Now available in 85”, 75", 65", and 55" variants. These models are now available on https://tinyurl.com/Shopee-U75A and at select dealers, promising an unparalleled viewing experience for consumers worldwide.

 

For more information and to explore the full range of iFFALCON products, please visit https://www.iffalcon.com/ph/en.  

TCL Expands Skills Development Program with Second TESDA Training Batch

Following the successful debut of its inaugural training initiative, the global leader in TV and air conditioning technology, TCL, is elevating its partnership with TESDA through the conduct of its second batch of  training. This year’s curriculum on installing domestic refrigeration and air-conditioning units features an extended duration designed to deliver a more comprehensive and immersive learning experience. 

By evolving last year’s lecture-based foundation into a hybrid model, the 2026 program integrates intensive hands-on application with advanced technical theory. This strategic shift ensures that trainees develop the real-world competencies and industry readiness required to excel in the evolving HVAC landscape.

“This second chapter of our training program marks a significant milestone in our mission to uplift Filipino talent. As we envisioned, this session provides aspiring technicians with the essential tools and practical experience they need to succeed in today’s competitive landscape. By focusing on real-world skills and industry-standard technology, TCL is dedicated to transforming learners into professionals who will strengthen our workforce and lead the future of the industry,” says Joseph Cernitchez, TCL Brand Manager.

This initiative further solidifies the strategic partnership between TCL and TESDA. As a dedicated industry partner, TCL has utilized this program to establish vital employment pipelines, ensuring that technical training leads directly to career opportunities. By prioritizing high-level, hands-on experience, we are providing learners with the essential foundation required to successfully launch their professional HVAC careers.

(L-R) TESDA  HVAC Trainer Enrico V. Relevo, Senior TESD Specialist/ HVAC Trainer Kriz S. Bernardino, TESDA Specialist II/Registrar Jean Maurice R. Constantino, TESD Specialist II/Industry Coordinator Rita Mae P. Jordan-Gamboa, and Center Administrator Eugene P. Agcaoili with TCL Brand Manager Joseph Cernitchez, Deputy Marketing Director Shae Yu Xiaoling, TCL AC B2B Partner Pika Lee of Firstar, and TCL Assistant Product Manager of Air Conditioner Vincent Tobias. 

Mr Pika Lee of Firstar, TCL AC B2B Partner

TESDA Center Administrator Mr. Eugene P. Agcaoili expressed, “We would also like to extend our sincere appreciation to TCL for partnering with RTC-NCR to make this training possible. This collaboration is a strong example of what public-private partnerships can achieve. Creating meaningful opportunities for skills development and contributing to the growth and competitiveness of the Filipino workforce.”

From Skills to Success

The second installment of the TCL Training Program successfully hosted twenty-five (25) motivated trainees at the dedicated TCL-TESDA Center, located within the flagship TESDA RTC-NCR facility. Over the course of three days, the curriculum was strategically divided into two key categories: lecture and hands-on training. Each session combined comprehensive technical lecture with intensive hands-on training, covering the essential pillars of installation, repair, and maintenance.

 

The program was further enriched by the presence of the TCL Product and Service teams, who shared their deep expertise and practical insights directly with the participants.

Students under TCL’s Air Conditioning Training Program gained hands-on experience as they worked on TCL split-type air conditioning units during their practical learning sessions.

 

To further strengthen its enrollment-to-employment initiative, TCL connected students aspiring to become technicians or future TCL dealers with its internal team and authorized dealers, creating pathways to potential employment and business opportunities.

 

The training program extended beyond standard maintenance to focus on the specialized functions and technical specifications that define TCL products. A core component of the training included practical sessions on TCL’s smart technology, such as the TCL Home App and Voice Command features. By mastering these proprietary innovations, learners are better equipped to service modern, connected households that set TCL apart from other brands.

 

TCL partner B2B dealer Firstar, led by Pika Lee, also attended the three-day training session to announce the learner profiling initiative scheduled on the final day. By the third day, the program transitioned into a formal evaluation and mini job fair, offering the learners  a unique platform for professional assessment. This initiative aimed to pinpoint high-potential individuals and open doors for long-term employment.

 

The program culminated in a certificate awarding ceremony, marking the learners' official transition into the workforce. This certification validates their newly acquired mastery of TCL technology and serves as a direct pathway to career opportunities at different authorized service centers nationwide.

 

“At TCL, we are dedicated to investing in the people who keep the industry moving. It’s been a privilege to support the upskilling of our Filipino technicians through this program. While this session has ended, our commitment has not — stay tuned for even more training opportunities as we continue to inspire greatness and build the future of technical excellence together,”  Cernitchez exclaims.

TCL Marks Anniversary with “Cool More, Save More” Promo

 Big milestones deserve even bigger deals! TCL, the global leader in TV and air conditioning tech, is celebrating its anniversary with the “Cool More, Save More” Promo. Get ready for the ultimate upgrade: you can now score the AI Full DC Basic Inverter Window AC for only ₱13,495 (down from its original price of ₱23,495)! Don’t miss your chance to bring home the Philippines' #1 brand at an unbeatable value.

Beating the summer heat shouldn't have to break the bank. TCL has the perfect solution with the best cooling deals in town. Stay refreshed and save big as TCL offers its lowest prices yet on its air conditioners!

 

“Reaching the top of the Panel TV and window AC market is a milestone we share with all of you. In honor of this achievement, we’ve prepared an anniversary promo featuring our best offers of the year. We invite everyone to join the celebration and enjoy these well-deserved treats,” TCL CEO Peter Chen excitedly announced.

 

Full-Blast Savings

 

The TCL AI Full DC Inverter Window Air Conditioner line redefines home comfort by delivering up to 75% in energy savings without compromising on power. Engineered with variable-speed motors for rapid cooling and whisper-quiet operation, these units integrate seamlessly into the modern home. 

 

Beyond efficiency, the series features eco-friendly R32 refrigerant, 4-way air deflection for uniform cooling, and intuitive Smart AI control for effortless management via smartphone.

 

Experience the perfect balance of comfort and efficiency with smart cooling solutions that adapt to your lifestyle. Our AI-driven systems ensure you stay chill without the high bill, utilizing precision engineering to maintain your ideal temperature while slashing energy waste. 

 

Enjoy a smarter, cooler home where comfort and savings live in perfect harmony.

 

The TCL “Cool More, Save More” Anniversary Promotion will run from May 1-31, 2026, at all authorized TCL Dealers.

For more details, log in to www.tcl.com or follow TCL's official Facebook and Instagram accounts.

TCL Brings Its Signature Innovation to Your Desktop in Partnership with Circuit Base

 TCL Electronics, the Philippines’ #1 Panel TV brand and a global leader in display and cooling technology, officially marks a new milestone with a product line designed to redefine the intersection of work and play. Leveraging its world-class panel expertise, TCL is set to dominate a brand-new space with the official launch of the TCL Monitor held recently at the Circuit Base flagship store in Quezon City.

 

TCL expands its legacy of excellence with its official entry into the Philippine monitor market. From high-stakes professional productivity to deeply immersive cinematic experiences, this launch represents the definitive shift in viewing habits that Filipino consumers have been waiting for.

 

“TCL’s vision has always been to 'Inspire Greatness,' and we do that by putting innovative tech within everyone's reach. Our new monitor line is a testament to that—combining cutting-edge performance with a price point that empowers the community. We aren't just selling screens; we are providing the gateway to better productivity and world-class entertainment, made accessible through our trusted partners at Circuit Base,” says Joseph Cernitchez, TCL Brand Manager.

 

 

Redefining the View

 

(L-R) TCL Brand Manager Joseph Cernitchez, TCL Assistant Product Manager Oriana Jang, Circuit Base President & CEO Margaret Tan Bueno, TCL B2B Sales Officer  Alvin Racks Uy, Circuit Base Executive Officer Jovencito Almendras, and Brand Management Head Dustin Kwan.

 

The TCL Monitor is purpose-built to seamlessly adapt from a high-performance professional workspace to an immersive gaming setup, delivering versatility, speed, and visual precision for today’s multi-functional users.

 

During the launch event at Laptop Factory, guests were immersed in a dynamic presentation showcasing the cutting-edge capabilities of the new TCL Monitor lineup. The session placed a spotlight on TCL’s unique value proposition: the seamless fusion of high-speed innovation and market-leading accessibility, proving that superior performance is now within reach for every Filipino.

Welcoming guests and shoppers to the Laptop Factory flagship store was Margaret Tan Bueno, Owner of Circuit Base. She couldn't hide her excitement about the store's newest arrival: the TCL Monitor.

"TCL is a brand I’ve always relied on personally for its durability," Ms. Bueno shared. "I’m so happy that TCL Monitors have officially arrived at Laptop Factory! We’ve put together some incredible exclusive bundles and packages that you won't find anywhere else. Come visit any of our branches and grab yours today!"

Ms. Oriana Jiang, TCL Assistant Product Manager, spearheaded the product introduction, offering a strategic outlook on TCL’s entry into the local scene. During her presentation, she provided key insights into how TCL’s monitor lineup is poised to disrupt the competitive Philippine market by leveraging the brand's global display expertise and a deep understanding of the Filipino consumer.

TCL Assistant Product Manager Oriana Jang and Circuit Base President & CEO Margaret Tan Bueno

 

She says, “TCL isn't just a monitor brand; we are the creators of the technology itself. Unlike competitors who rely on third-party suppliers, we manufacture our own panels, allowing us to oversee every detail of the production process. This vertical integration ensures that every screen meets our rigorous standards for consistency and color. For the Filipino consumer, the benefit is clear: you no longer have to choose between 'affordable' and 'high-performance'—TCL delivers both.”

 

Engineered for excellence, the TCL Monitor features a 144Hz Native Refresh Rate and Precise Dimming for fluid, high-contrast visuals. With a 93% DCI-P3 Wide Color Gamut and 450 nits of Peak Brightness, colors remain vibrant and true-to-life. To support long-term productivity, the display is TÜV Rheinland certified for Flicker-Free and Low Blue Light performance, ensuring a comfortable viewing experience even during extended use.

For more details, log in to www.tcl.com or follow TCL Official Facebook and Instagram accounts.

TCL Puts AI Cooling in the Spotlight at MCE 2026 in Milan

TCL presents its latest residential and light commercial air conditioning innovations at MCE – Mostra Convegno Expocomfort 2026, taking place 24–27 March 2026 at Fiera Milano Rho. Visitors can explore TCL’s smart climate technologies at Hall 7, Booth T11/U20, where the company will showcase AI‑driven solutions designed to improve indoor air quality, energy efficiency and everyday comfort. 

With continued expansion across global markets, including ranking No.2 in global air conditioner export shipments TCL Air Conditioner’s attendance at MCE aims to strengthen its position as a provider of intelligent, energy‑efficient climate technologies for homes and businesses.

At MCE 2026, TCL’s booth will also feature dedicated experience zones where visitors can see its latest air‑conditioning technologies demonstrated in real‑world scenarios. The Smart Voice Experience Zone showcases voice‑activated control through FreshIN 3.0, while the Excellent Heating in Low Ambient Temperature Zone highlights VoxIN’s ability to maintain stable heating performance even at outdoor temperatures as low as ‑40°C. Together, these live demonstrations illustrate how TCL combines AI‑driven control, energy‑saving performance, and comfort‑focused airflow to address real climate challenges faced in homes and buildings.

TCL’s air conditioning portfolio is built around three core technology pillars, AI Health, AI Voice Control and AI Energy-Saving, designed to improve indoor air quality, simplify everyday climate control and reduce energy consumption.

Visitors to the booth at MCE 2026 can experience these TCL innovations:

● FreshIN 3.0, featuring fresh air ventilation and intelligent purification to improve indoor air quality. Offline voice control is available for visitors to try on the air conditioner in the dedicated smart voice experience zone. 

● VoxIN, demonstrating reliable heating performance in temperatures as low as -40°C at the Excellent Heating Experience Zone.

● SaveIN, designed to support improved everyday energy‑saving performance for home cooling and heating.

● BreezeIN, combining T‑AI energy‑saving technology, smart control and Gentle Breeze for more comfortable cooling.

● Light commercial air conditioner, TCL Free Match outdoor unit enabling one outdoor unit to connect with up to six indoor units for businesses that need flexible climate control. 

● 200Pa high‑static ducted system, has up to 20m extendable duct length and is compatible with BMS & AIRZONE systems, perfectly meeting European commercial space demands.

 

AI Climate Solutions for Modern Homes

At the exhibition, TCL will showcase its core lineup of premium residential air conditioners, including FreshIN 3.0, VoxIN, SaveIN, and BreezeIN.

The FreshIN 3.0 features high-performance Quadrupuri four-layer filters and real-time air quality visible air-quality monitoring to purify indoor air and remove odors for cleaner, healthier spaces. Equipped with a Quadruple Noise Reduction System, it operates quietly at levels as low as 16 dB, ensuring peaceful comfort while working, relaxing or sleeping. FreshIN 3.0 is certified with an industry-leading A+++ energy rating. The upgraded T-AI Energy-Saving algorithm delivers up to 37%+ additional energy savings on top of current performance. 

VoxIN, TCL’s new-generation voice-controlled AC, is a step forward in natural, hands-free comfort. Featuring a 5E design specifically for installers, the VoxIN ensures easy installation, maintenance, assembly & disassembly, cleaning, and OTA updates. The VoxIN integrates advanced T-AI energy-saving technology and Gentle Breeze, delivering efficient cooling without direct wind. Certified with an A+++ energy rating, VoxIN offers energy-efficient comfort for everyday use. 

FreshIN 3.0 and VoxIN both support offline voice control for hands-free operation, responding instantly without an internet connection, allowing users to adjust temperature, modes, or airflow through simple voice commands. TCL also integrates its proprietary T‑AI Energy‑Saving technology across its air conditioning portfolio, making them both high-performance and environmentally friendly.

TCL also offers additional lineups including SaveIN and BreezeIN air conditioners, providing comprehensive air solutions tailored to diverse European user needs.

Flexible Climate Solutions for Commercial Spaces

Alongside residential systems, TCL will also present its light commercial air conditioning portfolio, designed for offices, retail environments, hospitality venues, and other commercial spaces.

At the center is TCL’s Free‑Match Solution, enabling a single outdoor unit to connect with up to six indoor units for flexible multi‑zone climate control across different rooms.

TCL’s outdoor unit delivers robust performance and seamless smart integration, fully compliant with BMS and Airzonesystems for centralized monitoring and control. Additional engineering features, such as enhanced 58°C heat dissipationand a 56°C self‑cleaning function help maintain system efficiency and long‑term performance. The unit supports Hotel Mode with interconnected control for automatic operation linked to door/window status and fire alarm systems. It also comes with a wired controller for convenient local operation.

To support diverse building layouts, TCL also offers multiple indoor unit formats including Air duct, ceiling&floor , console and cassette , providing flexible installation options for different commercial spaces.

The 200Pa high‑static ducted system supporting extendable duct lengths of up to 20 meters, enabling flexible long‑pipe installation across larger commercial spaces. Combined with multi‑zone control and compatibility with BMS and Airzone platforms, the system allows precise climate management across different rooms while supporting integrated building management. 

TCL also  presents its renewable energy products and solutions including the R290 TRI-THERMAL PRO ATW Heat Pump and R290 HP Water Heater, demonstrating its environmentally friendly, whole-house smart energy solution and professional system connectivity capabilities. 

Creating Comfortable Environments for Professional Sports

TCL is a Worldwide Olympic and Paralympic Partner across the Home Audiovisual Equipment and Home Appliances categories. During Milano Cortina 2026, TCL Air Conditioner provided professional, stable and intelligent air solutions. 

Units of TCL’s FreshIN 3.0 air conditioner were installed in the Olympic Village to deliver healthier indoor air for athletes at Milano Cortina 2026. TCL also showcased its air conditioning solutions at TCL Edelweiss Land and China House during the Olympic Winter Games, delivering reliable performance and premium experience to global visitors, media and guests in Milan.

With features like AI intelligent control, ultra‑low temperature stable heating and efficient, quiet operation, the systems demonstrated TCL’s strong R&D capability while helping maintain comfortable indoor environments in the Olympic Village and beyond.

Leveraging its capabilities in providing consistent comfort in high-demand sports environments, TCL, as the official partner of Italy's National Football Teams (FIGC), is delivering optimal conditions for professional football activities.

TCL’s participation at MCE reflects the company’s mission of making healthy, sustainable air effortless for everyone and its vision to become a global leader in sustainable energy and healthy air solutions. Its AC portfolio is designed to improve indoor air quality, simplify everyday climate control, and help households and businesses reduce energy consumption.

How TCL Technology Powers the Modern Woman

The landscape of womanhood continues to evolve. Today’s women are shaping their own paths, leading in their careers, nurturing their families, and pursuing passions that reflect their individuality and strength. Empowered by a relentless drive and an inherent right to lead, they are the master navigators of their worlds, commanding boardrooms and nurturing homes with equal authority and grace.

Global electronics leader and the Philippines' top-selling TV brand, TCL celebrates Women’s Month by paying tribute to today’s multifaceted women. Through smart innovations designed for comfort, efficiency, and style, TCL highlights how smart innovation can serve as a reliable support system for women, empowering women to focus on what matters most: their passions, careers, and well-being.

“Women today are shaping their own paths and redefining what it means to live with purpose and balance. At TCL, we design our innovations to seamlessly support their lifestyles, helping simplify everyday routines so they can focus more on the things that inspire, empower, and bring joy to their lives,” says Shae Yu Ling, TCL Deputy Marketing Director.

Whether it is the high-energy drive of a morning workout or the stillness of a quiet evening’s reflection, TCL technology is meticulously crafted to complement every facet of her multifaceted life.

When it is time for a well-deserved escape, the TCL C7K QD-Mini LED TV transforms a simple 'Me-Time' into a cinematic experience. Whether she is lost in the sweeping romance of a favorite K-Drama or the intensity of a grand finale, the C7K captures every fleeting emotion and intricate detail, magnifying every angle with breathtaking clarity."

Today’s homes are evolving to support healthier and more comfortable lifestyles. The TCL FreshIN 3.0 Air Conditioner makes pure, healthy air an everyday standard. For the modern woman who prioritizes well-being, this innovation is a centerpiece of her home—creating a tranquil 'zen' environment that elevates the quality of life.

Managing household responsibilities often means juggling both the mental load and everyday chores like laundry. The TCL Super Drum C682 is designed to handle even large loads with ease, helping her worry less about piles of linens and focus more on the moments that matter. In this way, TCL technology brings not only efficiency but also peace of mind.

No need to compromise on space or style. The TCL Free Built-In Refrigerator offers a smart solution for the modern home, combining sleek design with high-performance functionality. Its intelligent structure fits seamlessly into the kitchen’s layout while providing generous storage capacity, ensuring that every grocery run and leftover dish has its place.

From being an entrepreneur, provider, mother, or a trailblazer, every woman deserves a home that works as hard as she does. With a diverse range of smart technology, TCL provides the perfect tools to empower every stage of life.

Get to know more about TCL Appliances. Visit www.tcl.com for more details. 

TCL Honors the Closing of the Milano Cortina 2026 Olympic Winter Games Through Technology and Innovation

 TCL, a leading global technology company and Worldwide Olympic and Paralympic Partner, today celebrated the end of the Olympic Winter Games, a landmark moment for both sporting achievement and as an unprecedented stage for its technology. Throughout Milano Cortina 2026, TCL played a key role in elevating how fans, athletes, and global audiences alike enjoy the event, harnessing its latest innovations to help share the greatest human sporting achievements with unprecedented clarity, scale, and emotional impact.

 

At the International Broadcast Center (IBC), the nerve center of global coverage, TCL provided more than 330 TV screens and 300 commercial display units so broadcasters and media professionals could watch every moment in exceptional detail, supporting the seamless transmission of each event to millions of viewers worldwide. Across the Olympic Villages, TCL smart home appliances ensured comfort for athletes, while specially optimized display systems enabled the “Athlete Moment,” supporting more than 350 emotional connections between athletes and loved ones.

 

 

The emotion and drama of Milano Cortina 2026 was embodied in the stories of the athletes TCL supports as part of Team TCL, whose resilience and pursuit of excellence helped to inspire people worldwide to recognize their own greatness and push beyond personal limits in their daily lives. While the commitment of these athletes resulted in outstanding achievements, their spirit demonstrated that true greatness is found beyond the podium, embodying the meaning behind TCL’s “It’s Your Greatness” campaign.

 

Reflecting on this momentous milestone, Li Dongsheng, Founder and Chairman of TCL, said: “Since our founding in 1981, TCL’s focus has been to create technology designed to improve lives. As we mark our first year as a Worldwide Olympic and Paralympic Partner, we have been proud to use that expertise to empower the Olympic Games for audiences across the world. The real impact of innovation is in helping to put human stories front and center on one of the biggest stages in sport.”

 

Beyond competition venues, TCL also connected directly with the public through a series of immersive events, beginning with its “Wishes For Greatness” Winter Wonderland in the lead-up to the Olympic Winter Games. Installed in Milan's Piazza del Duomo over the festive season to amplify the city’s 29-metre-tall Tree of Milano Cortina 2026, the event featured sport-themed igloos and seasonal displays, creating a vibrant space for fun and celebration. 

 

TCL Edelweiss Land, located in Milan’s Piazza Duca d’Aosta in front of the city’s central train station, also ran throughout the event. Spanning more than 500 square meters, the immersive space welcomed more than 91,000 visitors to explore TCL’s latest innovations, including next-generation home appliances, SQD (Super Quantum Dot) Mini-LED televisions and TCL RayNeo AR smart glasses. Blending technology and creativity, the exhibit also offered customizable souvenirs, creating memorable moments for visitors. TCL also partnered with the Olympic Museum, painter and Olympian Zeina Rashid, and 3D mural artist Bublegum to create a vibrant mural in downtown Milan. Inspired by Zeina’s childhood memories of watching the Olympic Winter Games on television, the mural fused sport, art and technology to bring to life the unique cultural impact of the Olympic Games.

 

 

Kirsty Coventry, President of the International Olympic Committee, said: “The Olympic Games are becoming more connected, more digital, more global. TCL technology is transforming how the Olympic Games are experienced, making every moment immersive and emotional. Our partnership is based on shared values — innovation with purpose, always inspiring greatness. Together, we will continue to bring the Olympic Games closer to athletes, fans, and communities around the world."

 

TCL now looks ahead to the Paralympic Winter Games, taking place from March 6 to 15, featuring six winter sports including para Alpine skiing, para biathlon, para cross-country skiing, para ice hockey, and para snowboarding. TCL will proudly cheer on its two Team TCL athletes: accomplished Brazilian wheelchair racer and skier Aline Rocha, and Brazilian para cross-country skier Cristian Ribera as they compete on the world stage, inspiring others through their resilience and determination.

 

With a long-term commitment as a Worldwide Olympic and Paralympic Partner, the company looks forward to building on the strong foundations established during Milano Cortina 2026. By continuing to invest in innovation, TCL will further demonstrate how its technology can enhance how people watch and enjoy the Olympic and Paralympic Games for years to come.