TCL Honors the Closing of the Milano Cortina 2026 Olympic Winter Games Through Technology and Innovation

 TCL, a leading global technology company and Worldwide Olympic and Paralympic Partner, today celebrated the end of the Olympic Winter Games, a landmark moment for both sporting achievement and as an unprecedented stage for its technology. Throughout Milano Cortina 2026, TCL played a key role in elevating how fans, athletes, and global audiences alike enjoy the event, harnessing its latest innovations to help share the greatest human sporting achievements with unprecedented clarity, scale, and emotional impact.

 

At the International Broadcast Center (IBC), the nerve center of global coverage, TCL provided more than 330 TV screens and 300 commercial display units so broadcasters and media professionals could watch every moment in exceptional detail, supporting the seamless transmission of each event to millions of viewers worldwide. Across the Olympic Villages, TCL smart home appliances ensured comfort for athletes, while specially optimized display systems enabled the “Athlete Moment,” supporting more than 350 emotional connections between athletes and loved ones.

 

 

The emotion and drama of Milano Cortina 2026 was embodied in the stories of the athletes TCL supports as part of Team TCL, whose resilience and pursuit of excellence helped to inspire people worldwide to recognize their own greatness and push beyond personal limits in their daily lives. While the commitment of these athletes resulted in outstanding achievements, their spirit demonstrated that true greatness is found beyond the podium, embodying the meaning behind TCL’s “It’s Your Greatness” campaign.

 

Reflecting on this momentous milestone, Li Dongsheng, Founder and Chairman of TCL, said: “Since our founding in 1981, TCL’s focus has been to create technology designed to improve lives. As we mark our first year as a Worldwide Olympic and Paralympic Partner, we have been proud to use that expertise to empower the Olympic Games for audiences across the world. The real impact of innovation is in helping to put human stories front and center on one of the biggest stages in sport.”

 

Beyond competition venues, TCL also connected directly with the public through a series of immersive events, beginning with its “Wishes For Greatness” Winter Wonderland in the lead-up to the Olympic Winter Games. Installed in Milan's Piazza del Duomo over the festive season to amplify the city’s 29-metre-tall Tree of Milano Cortina 2026, the event featured sport-themed igloos and seasonal displays, creating a vibrant space for fun and celebration. 

 

TCL Edelweiss Land, located in Milan’s Piazza Duca d’Aosta in front of the city’s central train station, also ran throughout the event. Spanning more than 500 square meters, the immersive space welcomed more than 91,000 visitors to explore TCL’s latest innovations, including next-generation home appliances, SQD (Super Quantum Dot) Mini-LED televisions and TCL RayNeo AR smart glasses. Blending technology and creativity, the exhibit also offered customizable souvenirs, creating memorable moments for visitors. TCL also partnered with the Olympic Museum, painter and Olympian Zeina Rashid, and 3D mural artist Bublegum to create a vibrant mural in downtown Milan. Inspired by Zeina’s childhood memories of watching the Olympic Winter Games on television, the mural fused sport, art and technology to bring to life the unique cultural impact of the Olympic Games.

 

 

Kirsty Coventry, President of the International Olympic Committee, said: “The Olympic Games are becoming more connected, more digital, more global. TCL technology is transforming how the Olympic Games are experienced, making every moment immersive and emotional. Our partnership is based on shared values — innovation with purpose, always inspiring greatness. Together, we will continue to bring the Olympic Games closer to athletes, fans, and communities around the world."

 

TCL now looks ahead to the Paralympic Winter Games, taking place from March 6 to 15, featuring six winter sports including para Alpine skiing, para biathlon, para cross-country skiing, para ice hockey, and para snowboarding. TCL will proudly cheer on its two Team TCL athletes: accomplished Brazilian wheelchair racer and skier Aline Rocha, and Brazilian para cross-country skier Cristian Ribera as they compete on the world stage, inspiring others through their resilience and determination.

 

With a long-term commitment as a Worldwide Olympic and Paralympic Partner, the company looks forward to building on the strong foundations established during Milano Cortina 2026. By continuing to invest in innovation, TCL will further demonstrate how its technology can enhance how people watch and enjoy the Olympic and Paralympic Games for years to come.

TCL Technology Edelweiss Land Debuts at Milan Central Station, Spotlighting Innovation in the City’s Iconic Hub

 TCL, a leading global technology company and a Worldwide Olympic and Paralympic Partner, celebrated the opening of the Olympic Winter Games Milano Cortina 2026 with the launch of its “It’s Your Greatness” campaign and the inauguration of its creative showcase, TCL Edelweiss Land, at the Piazza Duca d’Aosta in front of Milan Central Station. Key guests attended the opening on 5 February, including Kirsty Coventry, President of the International Olympic Committee, Kevin Wang, CEO, TCL Technology, and Dr. Yan, CTO of TCL Technology and CTO of TCL CSOT.

The initiative comes at a time when technology partners are becoming increasingly important to global sporting events, with brands playing a more integral role in the infrastructure behind how the Olympic Games are delivered and experienced.

TCL firmly believes in the power of sport to inspire and unite people across cultures and generations. As the world joins together to welcome the Olympic Winter Games, TCL’s “It’s Your Greatness” campaign will encourage people to find their own excellence—in tune with the event’s official theme of “IT’s your vibe.” Throughout the event, TCL technology will transform how fans enjoy the event, provide comfort and connection so athletes can perform at their best, and engage viewers and communities around the world to Inspire Greatness.

TCL will help millions of fans to enjoy the Olympic Winter Games on-site and worldwide by providing TVs, digital signage, and technical assistance to the Olympic Broadcasting Services (OBS) so that media at the International Broadcasting Centre can bring Milano Cortina 2026 to global audiences. TCL’s ‘screen universe’ and other innovations such as AI-enabled air conditioners will also be featured in a TCL space at the Milano Olympic Village, showing how technology gives fans more choice than ever in how they enjoy the Olympic Winter Games.

TCL displays at the IBC help media bring Milano Cortina 2026 to global audiences

TCL is also helping to ensure athletes participating in the Olympic Winter Games are ready for action. As they settle in, TCL’s next-generation home appliances such as smart washing machines and dryers are helping them to enjoy a new level of comfort at the Anterselva and Livigno Olympic Villages, while TCL TVs help them relax and unwind. TCL is also supporting the “Athlete Moment”, providing the display technology that will connect athletes with their loved ones for moments of celebration immediately after each event. 

TCL products are featured in a space at the Milano Olympic Village

The idea behind “It’s Your Greatness” reflects TCL’s commitment to excellence, in close alignment with the Olympic values. Years of practice and months of intense training by hundreds of athletes culminate in Olympic events over the next two weeks where outstanding passion and dedication will inspire the world. These include the likes of Olympic champion and freestyle skier Eileen Gu, rising ice hockey star Jack Hughes and slalom specialist Alex Vinatzer, supported by TCL as part of Team TCL’s 15 athletes from 8 countries participating in the Olympic Winter Games and Paralympic Winter Games.

“As Milano Cortina 2026 opens, we’re excited to mark our first Olympic Winter Games as a Worldwide Olympic & Paralympic Partner. TCL firmly believes in the power of sport to inspire and unite people across cultures and generations, with the Olympic Games embodying values of achievement and determination that together drive innovation,” said TCL Founder and Chairman Li Dongsheng. “We look forward to cheering on the athletes we support as part of Team TCL, celebrating the pursuit of excellence empowered by technology.”

TCL Edelweiss Land Showcases Cutting-Edge Innovation

TCL Edelweiss Land extends the celebration of greatness, running from 5-22 February in the Piazza Duca d’Aosta in front of Milan Central Station. Spanning over 500 square meters, visitors can get hands-on with TCL’s latest innovations, share photo-worthy moments and inspire themselves, their friends and their community to create the extraordinary. Designed around environmentally friendly principles and driven by creativity, the showcase’s design reflects TCL’s commitment to sustainability and to innovation.

Speaking at the event, Kirsty Coventry, President of the International Olympic Committee, said “When I think of TCL as a TOP Partner, what stands out is how global they are. Their reach helps to spread the magic of the Olympic Winter Games to communities everywhere. TCL is also a technology leader, but it’s not just about technology. TCL shares our values – inspiring greatness, connecting people, and bringing the Olympic Games closer to everyone. I’m very excited about the future of our partnership and TCL will play a leading role in shaping how the world experiences the Olympic Games.”

TCL Edelweiss Land is open daily from 10 a.m. to 10 p.m., with distinctive zones featuring TCL’s latest products, including the latest display technology developed by TCL CSOT. Visitors can also see smart home appliances and TCL RayNeo AR glasses that showcase the latest in augmented-reality technology.

To further amplify the energy and excitement around the Olympic Winter Games, TCL has also collaborated with the Olympic Museum to bring a vibrant mural to the heart of Milan at Corso di Porta Romana 111. The design was developed by Zeina Rashid, a painter and Olympian who represented Jordan in table tennis in Athens 2004 and Beijing 2008, and who was selected for the project through the Olympian Artists Programme of the Olympic Museum. The inspiration came from her childhood memories of watching the Olympic Winter Games on television, which sparked her dreams about the Olympic Games. Her vision was then brought to life by mural artist Bublegum. The result is a lively tribute to the cultural heritage of the Olympic Games, celebrating how countless children around the world first discover the Olympic spirit through a screen that opens a window onto their future ambitions.

TCL’s AI-Driven HVAC Solutions for Industry Partners

 

TCL Commercial Partners at the AIrfinite Possibilities

 

Global electronics leader and the Philippines' top-selling TV brand, TCL, recently convened its key AC partners at the Marriott Grand Ballroom for a Commercial Partners showcase spanning from February 2-5, 2026. The convention, titled “AIrfinite Possibilities,” focused on the brand’s vision for delivering smarter comfort and healthier home environments through its industry-leading air conditioning line.

The convention spotlighted TCL’s forward-looking vision of delivering smarter comfort and healthier home environments through its industry-leading air conditioning innovations. Nearly 500 valued partners attended the exclusive gathering, underscoring the strength of TCL’s growing AC network and the shared commitment driving the brand’s continued expansion in the category.

Throughout the event, partners were formally recognized for their steadfast support and vital contributions to TCL’s remarkable growth—particularly in the air conditioning segment, which continues to gain strong momentum in the Philippine market.

“Connecting with our key partners is a privilege. As the cornerstone of our growth, their commitment has fueled our milestones to date. We look forward to reaching even greater heights together as we continue this journey,” says TCL Director of AC Product Operation and B2B Business Bert Cheung.

 

TCL Director of AC Product Operation and B2B Business Bert Cheung

 

A Collaborative Forum for Innovation and Growth

TCL executives led the convention’s in-depth discussions, providing a comprehensive breakdown of the various TCL Air Conditioning models and their unique value propositions.

Diving into our residential lineup, TCL’s Product Trainer Paul Pre shared an in-depth video presentation on the breakthrough details and developments that set TCL resident air conditioners apart.

 

TCL Showcase on Residential and Commercial AC

Focusing on large-scale solutions, TCL HVAC Engineer of AC Product Operation Cristobal B. Bacanto Jr. presented a masterclass on TCL’s LCAC (Light Commercial Air Conditioner) and VRF (Variable Refrigerant Flow) units, highlighting their efficiency and advanced capabilities.

 

The B2B convention also featured vital technical sessions covering streamlined service processes, rigorous installation checklists, and extended warranty programs. These segments concluded with an interactive Q&A, allowing partners to gain direct clarity on operational best practices.

Each day’s session culminated in a prestigious awards ceremony, honoring the key partners for their unwavering support and profound commitment to the TCL brand. As a token of appreciation, participants received commemorative plaques recognizing their vital role in our collective success.

“Participating in events like this reinforces our market leadership and provides a vital platform to showcase our latest innovations. As TCL continues to achieve significant milestones, we remain deeply grateful for the unwavering support of our key partners who make this growth possible,” Bert Cheung continues.

As TCL continues to expand its footprint in the air conditioning category, the “AIrfinite Possibilities” convention reaffirms the brand’s commitment to innovation, collaboration, and sustainable growth—powered by strong partnerships.

To learn more about TCL’s Air Conditioning models, www.tcl.com.

TCL and Asia's Superstar Kathryn Bernardo Mark 4 Years of Inspiring Greatness

 Riding the momentum of their historic sweep at the 61st Anvil Awards, TCL Electronics, the Triple Global Top 1 TV Brand and the leader in Fresh Air AC sales, has reached another landmark milestone this 2026. The tech giant officially sealed its contract renewal with Asia’s Superstar, Kathryn Bernardo, for the fourth consecutive year. This partnership highlights the shared pursuit of excellence, seamlessly merging TCL’s world-class innovation with the country’s brightest star to continue 'Inspiring Greatness' across the nation.

Still the face of excellence! Asia’s Superstar Kathryn Bernardo beams with excitement at her official contract signing ceremony with TCL Philippines.

The partnership was formally formalized during a contract-signing ceremony held in Pasay on January 30. In attendance were TCL Deputy Marketing Director Shae Yu and TCL Brand Manager Joseph Cernitzchez, alongside Kathryn’s management team, VCM led by Francis Vidanes, collectively marking a new chapter of collaboration and shared vision for the brand.

 

“Kathryn Bernardo has become integral to the TCL brand in the Philippines. Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to strengthen this partnership and create campaigns that continue to inspire Filipinos nationwide. Her connection with audiences helps bring TCL’s innovation and values closer to everyday Filipino homes,” said TCL Brand Manager Joseph Cernitchez. 

 

Kathryn’s decision to renew was a natural one, having witnessed and contributed to the brand’s meteoric rise over the last four years. She is eager to embark on this next chapter, noting that her personal journey has beautifully mirrored TCL’s own evolution from a market challenger to a global industry leader.

 

“Seeing TCL achieve these new milestones makes me so proud! Our partnership works so well because our missions are perfectly aligned. I’ve always wanted to work with a brand that never stops innovating, and I’m so happy to be growing alongside a team that truly 'Inspires Greatness,” she enthused.

 

From left to right: VCM’s Francis Vidanes, Asia’s Superstar Kathryn Bernardo, TCL Deputy Marketing Director Shae Yu Xiaoling, and TCL Brand Manager Joseph Cernitchez.

 

For Kathryn, this partnership is deeply personal. As she navigates life in her own abode and enters her ‘adulting’ stage, she has decisively curated her space with the very products she represents. It is a testament to how TCL’s innovation supports her journey as a modern, independent woman.

 

“I feel so blessed to have a home powered by innovation I can truly depend on. It’s definitely made me even more of a home buddy! There’s nothing I love more than staying in and getting lost in the incredible picture quality of my TCL QD-Mini LED TV,” she added. 

 

Staying in has never been more refreshing. Kathryn’s ultimate home companion is her TCL FreshIN 3.0 Airconditioner, which brings next-gen comfort to her space. With its intuitive voice control, she doesn't even have to lift a finger; the FreshIN responds to her every command, making her relaxation time completely seamless.

 

“I guess the best kind of luxury is being able to enjoy the quiet moments. I’m happy to enjoy it with TCL FreshIN AC. I love having smarter, quieter, cooler moments at my home while I’m saving energy and making it easy to control the temperature through the offline voice control,” Kathryn enthused.

 

Even with a demanding schedule, Kathryn Bernardo manages her home life with surprising ease, thanks to the TCL Super Drum C682. What used to be a tedious chore is now a seamless part of her routine; with the Super Drum's intuitive controls, she simply loads her laundry and starts the cycle with a few taps. This high-performance efficiency allows her to reclaim her time and focus on what truly matters while the C682 handles the rest.

 

There’s a special kind of joy Kathryn finds in the simple task of grocery shopping for her home. She loves being personally involved in choosing what goes into her kitchen, and she relies on the TCL Free Built-In Refrigerator to keep everything fresh. With its sleek, flush-fit design, it integrates perfectly into her space, supporting her lifestyle as a modern, hands-on homeowner who values both style and substance.

 

Four Years and Counting! Kathryn Bernardo reaffirms her role as the face of TCL Electronics, signing on for another year of 'Inspiring Greatness.'

 

Navigating the complexities of 'adulting' has become a much more graceful journey for Kathryn. She’s incredibly grateful to TCL for being her 'co-pilot' through the adulting stage, turning everyday house chores into seamless experiences that let her truly enjoy the independence of having her own space.

 

Words can’t quite capture Kathryn’s appreciation for how TCL has empowered her during this pivotal chapter. From managing her first home to mastering daily responsibilities, she credits the brand’s innovative technology for giving her the ease and confidence she needs to thrive in her adulthood.

 

With so much excitement, she said, “I’m so proud to grow with TCL, and I’m personally looking forward to the new innovations they have in store. I know these products will be a total game-changer—not only for my own home but for every Filipino who loves the ease and comfort of smart living. There is so much to look forward to!”

Four Wins, One Big Night: TCL Shines at the 61st Anvil Awards

 TCL Electronics, the Triple Global Top 1 TV Brand, a leading force in consumer electronics, and the No.1 ranking in global fresh air AC sales, has achieved four recognitions at the recently concluded 61st Anvil Awards Gabi ng Parangal held last January 28 at Solaire Resort, North Quezon City. Marking a historic milestone, TCL secured its first-ever Anvil trophies, officially placing the brand among the country’s top communicators and demonstrating its excellence in press relations, marketing, and technology.

The Anvil Awards received by TCL highlights how the brand combines innovation, social impact, and strategic communication to deliver meaningful results. The TCL-TESDA Air Conditioning Training Program, which earned top marks in both Good Governance and Government Relations got Gold and Silver awards, the TCL x Olympic Basketball Project, which gained recognition in CSR bagging a Silver award and finally the TCL FreshIN 3.0 Campaign which won in Marketing and Brand Communication got Silver award.

 

“We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year's top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities,” TCL Brand Manager Joseph Cerntichez shares.

 

The 61st Anvil Awards recognizes those who go beyond the conventional, celebrating bold leadership, creative brilliance, and impactful results for communities and brands alike. As one of the most respected programs in the Philippine communications industry, the Anvil Awards, organized annually by the Public Relations Society of the Philippines, honors outstanding public relations tools, programs, and campaigns that demonstrate strategic insight, creativity, and measurable impact. Winners are carefully selected by a distinguished, multi-sectoral jury of communication professionals, academics, business leaders, and industry representatives, ensuring a rigorous and credible evaluation process.

A big win for TCL Philippines! (L-R) Silver award for TCL's Olympic Basketball Project; Gold and Silver Awards for TCL-TESDA Training Center and Silver Award for TCL’s FreshIN 3.0 Campaign

 

Headlining TCL’s historic debut at the Anvil Awards is a Gold trophy in the Public Relations Program for Corporate Responsibility and Good Governance. This prestigious award honors the TCL-TESDA Training Center, a landmark initiative that seamlessly integrates social impact with brand leadership. More than just a facility, this fully equipped hub allows students to master advanced climate control technology through direct mentorship from TCL experts. By pioneering a 'structured enrollment-to-employment' pathway, TCL has created a sustainable solution to the industry's skills gap—transforming graduates into certified professionals within its own service network. This award-winning program stands as a masterclass in nation-building, reflecting TCL’s enduring commitment to the Filipino workforce. TCL-TESDA Air Conditioning Training Program alsogot a Silver award for Public Relations Program Government Relations category.

TCL’s commitment to corporate social responsibility and good governance was once again honored with a Silver Anvil for the TCL Basketball Camp, a project that perfectly embodies the brand's 'Inspire Greatness' mission. Located in the bustling heart of Manila, the camp provided a platform for young athletes to hone their skills and chase their dreams. The campaign’s success across Tech, Education, and Sports media highlights TCL's unique ability to empower the Filipino youth through multifaceted engagement. As the world looks toward the World Olympics, this initiative stands as a testament to TCL’s dedication to fostering the next generation of champions.

TCL’s FreshIN 3.0 Campaign took home the Silver Anvil for its brilliant execution of a consumer-centric marketing strategy. Recognized in the 'Marketing and Brand Communication' category, the program stood out for its seamless integration of experiential touchpoints and multi-channel outreach. By transforming traditional PR into an interactive journey for the public, TCL didn't just market a product—it built a lasting brand connection, proving its mastery in the art of modern storytelling and external engagement.

 (L-R) TCL Digital Officer Jem Domingo,  PR Officer  Guia Ann Tilbe, Brand Manager Joseph Cernitchez, Deputy Marketing Director Shae Yu and Product Manager for AC Operation Jasper Jing

Beyond the impressive specs of the FreshIN 3.0 AC, the campaign’s success was driven by the TCL Cool Truck, which brought superior cooling directly to high-traffic areas. By integrating a skills-building partnership with TESDA, TCL showcased a holistic brand philosophy: delivering top-tier appliances while empowering the next generation of Filipino professionals. The result was a massive surge in brand sentiment and a reinforced standing as an industry innovator.

Marking a landmark achievement in its Philippine journey, TCL has solidified its standing as a leader in electronics and communications. These maiden ANVIL honors are a testament to a brand that refuses to settle, successfully merging technical brilliance with the art of storytelling to define the future of the industry

TCL’s growth is driven by a ‘trailblazer mindset’ under the leadership of TCL Philippines CEO Peter Chen. The brand has outlined a strategic roadmap centered on technical leadership and brand elevation. This directive aims to systematically upgrade TCL’s brand value through collaborative industry progress and the continuous pursuit of cutting-edge consumer experiences. 

Looking ahead, TCL is set to roll out several key initiatives in the coming week. The mission remains unchanged, Inspire Greatness upholding the highest standards of quality and service, ensuring that the brand will consistently deliver world-class experiences to their loyal customers.

TCL Unveils Its Vision for Next-Generation Displays and Intelligent Living at CES 2026

 TCL, a global leader in consumer electronics and the world’s No. 1 Mini LED and ultra-large TV brand, today unveils a new generation of visual technology breakthroughs and AI-powered products at CES 2026. This year, TCL introduces a series of world-first display panels, display technologies, and products, along with a full portfolio of intelligent devices designed to elevate smart living, immersive entertainment, and productivity.

 

A Glimpse into the Future of Displays

TCL continues to push the boundaries of display technologies that span all screen sizes, from large to small. At its CES 2026 showcase, TCL marks the global debut of its SQD-Mini LED Technology, representing a revolutionary leap in Mini LED performance. By transforming the local dimming zone of conventional Mini LEDs into Precise Dimming Series, it enables precise light control across the entire screen and delivers exceptional performance in both highlights and shadows. It also incorporates TCL's industry-leading Super QLED technology and an Ultra Color Filter Panel, achieving a longer service life, better color performance, and higher peak brightness. Furthermore, it offers a more stable global high color gamut, more precise light control, and a more refined appearance.

Also showcased is the world’s first TV powered by SQD-Mini LED technology – the TCL X11L. The TV achieves up to 100% BT.2020 All-Scene Wide Color Gamut and features CSOT’s WHVA 2.0 Ultra Panel for better color performance, higher native contrast and sharper picture quality. With up to 20,736 precise dimming zones and up to 10,000 nits, HDR content appears vivid and lifelike on this TV. The X11L also stands out with a sleek, nearly 2 cm-thinner and Virtually ZeroBorder design. For audio, it features Audio by Bang & Olufsen, offering a premium sound experience.

 

 

TCL’s collaborations with Gemini integration for Google TV and Dolby Vision 2 brings exciting upgrades to display experiences at CES 2026. Building on last year’s debut of the first “Always On” Google TV with Gemini, this year’s models will add even more intuitive ways to interact with your TV, including enhanced Google Photos search, new creative features with Nano Banana and Veo, and more. TCL also demonstrated Dolby Vision 2, the next generation of Dolby Vision, designed to deliver exceptional visual experiences through Content Intelligence, cinematic detail, and viewing environment awareness. Dolby Vision 2 is planned to be rolled out to TCL’s X and C TV lineups in 2026 via OTA updates.

 

In eye-care technology, the TCL NXTPAPER 70 Pro smartphone, powered by NXTPAPER 4.0, delivers all-day eye comfort across all scenarios to ease eye strain in today's fast-paced digital environment. It's dedicated NXTPAPER Key enables seamless switching between three distinct viewing modes. Expanding its eye-care ecosystem, the TCL Note A1 NXTPAPER eNote tabletintegrates AI-driven productivity tools with a paper-like reading and writing experience ideal for users seeking a more focused and efficient digital workspace. Alongside commercial displays and high-performance monitors, TCL is also unveiling the RayNeo Air 4 Pro — the world’s first HDR10 AR glasses — redefining portable viewing with advanced display technology that delivers exceptional clarity and comfort for both work and entertainment.

 

Powering the Next Era of Intelligent Living

Beyond display technology, TCL presents a wide range of AI-powered smart home solutions designed to bring greater intelligence to everyday living. These include the TCL FreshIN 3.0 Air Conditioner, the GeniusFresh Refrigerator, the AmeraClassic washer and dryer series, and the TCL AI SuperDrum washer-dryer combo. In addition, TCL smart locks offer advanced biometric security, AI-driven access, and seamless smart home control, while TCL Smart Home Energy Solutions deliver an integrated and AI-driven energy ecosystem for modern households, offering end-to-end control of power conversion, battery, and energy management to reduce energy costs, enhance efficiency, and support a low-carbon lifestyle.

 

 

In entertainment, TCL leverages AI to elevate picture and sound quality, enable smarter interaction, and enhance content generation. The PlayCube Projector brings cinema-grade viewing to any environment, while TCL AiMe — the world’s first modular AI companion robot — introduces lifelike, adaptive interaction that brings a human touch to smart living.

 

In mobility and productivity, TCL expands intelligence across smartphones, eNote tablets, and more. The TCL Human × Vehicle × Home Cross‑Scenario Solution enables seamless integration between the vehicle and home ecosystems. TCL 5G Mobile WiFi P50, featuring the industry's first 5G mmWave mobile Wi‑Fi with both fast and wireless charging, delivers an ultra‑convenient connectivity experience for on‑the‑go users.

 

Pioneering Partnerships that Are Shaping the Future Home

At CES 2026, TCL is also redefining the future of home design with TCL NXTHOMETM, which brings together smart home solutions, lifestyle appliances, and premium collaborations with brands including Bang & Olufsen, BMW Group Designworks Shanghai Studio and Alcantara. Also in the home, TCL ECORA™, developed in collaboration with Chris Lefteri Design, is a new sustainable material made from recycled porcelain ceramics that combines high-performance technology with eco-conscious design.

 

 

TCL’s commitment to innovation in display technology, AI, and sustainability is shaping a smarter, more efficient future for all. As the company continues to break new ground, its technologies are not only transforming homes, but also enhancing the way people live, work, and connect – paving the way for a more intelligent tomorrow.

 

To discover the latest TCL products and innovations, visit TCL at CES 2026:

 

TCL CES 2026 Booth:

● Date: January 6 to 9, 2026

● Location: Las Vegas Convention Center, Central Hall, Booth #18604

TCL’s All-Category Growth Powers Forward into 2026

 TCL, the Philippines' No. 1 Panel TV brand and a global leader in both TV and air conditioner sales, delivered an extraordinary performance throughout 2025. This achievement is a significant feat, solidifying the brand's leadership and competitive dominance in the market.

Celebrating a 25-year legacy, TCL has been instrumental in integrating technological progress into the Filipino lifestyle. The brand offers solutions tailored to Filipino consumers, from TVs that deliver immersive viewing experiences to energy-efficient washing machines that make laundry effortless to smart AC units that keep homes comfortably cool in the tropical heat. This commitment to innovation and pushing boundaries has successfully made more intuitive, efficient, and powerful technologies readily accessible to families across the country.

 

This success is built on deep trust from loyal customers who have fully invested in the TCL ecosystem. This widespread loyalty is a direct result of the brand's steadfast commitment to delivering premium quality, continuous innovation, and reliable after-sales support, proving that sustained consumer confidence is the ultimate driver of market supremacy.

“We are immensely pleased to have secured this significant achievement and market recognition. 2025 has been an overwhelmingly rewarding and successful year for TCL. We are now strategically focused and look forward to building on this momentum with even more exciting milestones in the coming year,” said Peter Chen, TCL Philippines CEO.

 

Leading the Future of Television

As the Philippines' undisputed No. 1 panel TV brand for two consecutive years, TCL maintains a leadership position that underscores a critical strategy: continuous, aggressive innovation coupled with a commitment to market accessibility.​

“We aim to deliver an elevated home entertainment experience through superior picture quality, outstanding sound quality, and seamless overall performance. The shift in consumer demand toward premium TV categories such as QLED and Mini LED is driven by technological advancements, lifestyle changes, and greater market accessibility. It indicates that consumers are no longer satisfied with standard LED performance and are actively seeking a superior viewing experience,” said Charlie Huang, Deputy Product Director of Brownline at TCL. 

 

TCL is advancing its 2030 TV vision and continues to push the boundaries of display technology. The core objective is to make premium, large-screen viewing experiences accessible to the mass market.

He stated, “TCL aims to be the reliable partner for every Filipino home, delivering smart appliances that simplify and enhance daily life. This commitment is underpinned by the continuous establishment of QD-Mini LED as the core technology, ensuring industry-leading extreme brightness, superior contrast, and vibrant color accuracy for high-end streaming and gaming.

The Core of TCL's New Air Strategy

Marking a key strategic shift, TCL Philippines is expanding its residential air conditioning success into the commercial HVAC sector. The brand aims to aggressively compete with established players by focusing on cutting-edge technology, attractive pricing, and comprehensive project support.

Bert Cheung, Deputy Director of Air Solution and B2B Business, outlined TCL Philippines’ roadmap to enter the commercial market without sacrificing its strong trajectory in residential innovation.

“As we expand our market coverage from Residential to Commercial applications, we highlight our TMV6 VRF System, with its key features boasting flexibility and reliability of the products, the hero products of our Residential lineup, featuring our T-AI technology for highly efficient and cost-effective requirements. Our strengthened portfolio brings confidence to the partnerships we are working with, from major developers up to key organizations and consultants in the industry,” he said.

Bert continued, “Being focused on distribution in the past, we are now shifting our business model into an HVAC company to be able to work with projects on a larger scale. We will continuously build a team of professionals to grow the commercial side of our business, for us to be able to  be at par with the current market leaders in this segment.”

 

Engineered Super Drum Excellence

The introduction of the TCL Super Drum C682 washing machine marks a strategic pivot in TCL’s smart home journey. This product embodies the brand’s new focus on technological mastery and superior engineering, aiming to provide high-quality, seamless consumer experiences. 

As Senior Product Manager Eric Li noted, the C682 is an 'anchor product' designed to 'recalibrate the consumer's perception' of TCL, establishing it as a premium, high-durability, and high-technology innovator rather than a value-driven manufacturer.

“Our Washing Machine business in the Philippines is projecting strong momentum, with an estimated 30% revenue growth in 2025. We are fully committed to this market, and will continue to enhance both our products and customer service aggressively.”

The Super Drum C682 signifies a significant step forward, leveraging its unique 540mm drum, intelligent sensing, and smart control to meet the demands of contemporary homes. Crucially, the C682 functions as a strategic flagship, driving TCL’s brand repositioning as a premium, high-technology leader in the Philippines.

 

Sustained Momentum Plan

Overall, TCL's 2026 strategy includes the launch of significant technological innovations that extend well beyond expected product updates. Soon, the Whitelines category will be undergoing a major refresh, introducing an all-new design and model lineup for TCL Refrigerators.

 

In addition, TCL is prioritizing substantial improvements in its customer post-purchase service and support.

Eric adds, “TCL recognizes that a superior customer journey—from purchase through a decade of use—is essential for transforming initial sales into long-term brand loyalty. By 2026, TCL's enhancements to customer service, post-purchase support, and warranty offerings will be driven by data gathered in the current year, focusing on speed, accessibility, and proactive ownership.”

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