Arsenal and TCL Strengthen Ties Through Multi-Year Global Partnership

Arsenal and TCL, a global leader in consumer electronics, have announced the expansion of their partnership into a multi-year global agreement. Building on a successful regional collaboration since 2023, TCL will now become Arsenal’s Official Global Consumer Electronics Partner, further strengthening the connection with supporters across international markets.

Arsenal and TCL began working together in 2023 as regional partners focused on the UK, Middle East, and Africa. As Global Partner, TCL will take the partnership to new markets, deepening the connection with Arsenal supporters around the world.

The partnership builds on two years of impactful content and engagement with supporters, aligned to the brands’ shared values of progress, innovation, and excellence.

Following on from the Inspire Greatness activation, supporters can expect further storytelling through the partnership, including men’s first team player and newly appointed TCL ambassador, Bukayo Saka as well as with our UEFA Women’s Champions League winning women’s team as the partnership encompasses both men’s and women’s first teams.

Arsenal’s flagship matchday show, Live from N5 will also see TCL product integration, further connecting and engaging with the club’s global supporter-base.

Arsenal men’s first team will travel to Singapore and Hong Kong for their pre-season tour this summer, the latter being home to TCL’s global headquarters - allowing the club to engage and activate with supporters, bringing unique experiences and content to local markets.

Highlights of the partnership to date include:

 

●      Last year’s ‘Go Big with TCL’ digital video commercial starring Bukayo Saka, Gabriel Jesus and Mo Elneny, promoting the TCL XL TV collection. See here.

●      ‘Inspire Greatness’ DVC with Mikel Merino, Declan Rice and Ben White – TCL and Arsenal connecting to inspire communities on and off the pitch. More details can be found here.

●      A Meet and Greet with players in Dubai during warm weather training for TCL customers and Arsenal supporters.

●      Arsenal legend Robert Pires’ visit to TCL trade exhibit at IFA Berlin in 2023, the world’s largest home innovation and tech event.

●      Last year Invincibles defender Martin Keown was also a special guest at TCL’s regional product launch in Turkey – speaking to guests and TCL staff.

 

Juliet Slot, Chief Commercial Officer at Arsenal said: “We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.”

TCL CEO Peter Chen said: "We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion.

As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world."

 

 

 

TCL Unveils Next-Level Clarity with Upcoming C7K QD-Mini LED TV

 For many, watching TV is an everyday ritual — a way to unwind after a long day, catch up on favorite shows, or dive into an intense gaming session. When it comes to truly elevating your viewing experience, a large screen makes all the difference. It fills more of your field of vision, pulling you deeper into movies, TV shows, and games. It creates a cinematic atmosphere that makes you feel like you’re right in the middle of the action, whether you’re exploring fantastical worlds in games or enjoying the latest blockbuster film from the comfort of your home.

No need to just imagine that larger-than-life screen anymore. TCL, the Triple Global Top 1 TV Brand and a trusted leader in home appliances, is redefining clarity and ushering in a new era of home entertainment. Introducing the TCL C7K Premium QD-Mini LED TV: a breakthrough that combines the best of QLEDtechnology to deliver stunning precision, unparalleled brightness, and incredible color depth.

Watching a favorite movie on the TCL C7K Premium QD-Mini LED TV brings the screen to life with vivid colors and bright details that make every scene stand out. Whether it’s a quiet moment or an action-packed sequence, the TV’s exceptional contrast and lifelike colors immerse viewers, making them feel like they are part of the story. It offers a cinematic experience that transforms any living room into a personal movie theater.

 

"We're excited to bring you the cutting-edge QD-Mini LED TV technology. Expect a viewing experience that is truly leveled up. Engineered to deliver cinematic picture quality, this TV integrates advanced features that you have always wanted, all in the comfort of your own home,” announced Joseph Cernitchez, TCL Brand Manager.

 

Redefine Clarity With The All-Out Premium TV

 

TCL's QD-Mini LED technology represents a significant leap forward, seamlessly combining the strength of Premium 4K QD-Mini LED Display. It transforms traditional backlighting into a system with near pixel-level precision, delivering stunning control over light. By leveraging advanced QLED technology, it achieves contrast and color gamut comparable to OLED, yet provides higher peak brightness and a longer lifespan. This innovation isn't just an upgrade; it's the future of large-screen display technology.

 

Boasting thousands of local dimming zones, it provides incredibly precise brightness control and deep contrast. Coupled with Quantum Dot technology for exceptionally vibrant, lifelike colors, its ultra-bright backlight surpasses traditional LED TVs in peak brightness, creating a truly immersive viewing experience.

 

Another advantage is that the sound quality also matches the superb visuals. TCL QD Mini LED TVs carry Audio by Bang & Olufsen technology, giving exceptional sound quality that defies conventions and surpasses expectations. The soundtrack is delivered with unmatched purity and depth truly elevating your home cinema experience. So, only the purest sound will come out on your TV.

Get ready to experience the future of home entertainment. The TCL C7K Premium QD-Mini LED TV will soon be available at all TCL authorized dealers. Prepare for a visual revolution!

 

Stay tuned for more updates on TCL C7K Premium QD-Mini LED TV, visit the TCL website at https://www.tcl.com/ph/en.

Beat the Heat with TCL’s Cool Truck Tour – Intramuros to Trinoma This May

 Escaping from the blazing sun has become a daily mission for many Filipinos. Likewise, extreme heat's impact on our everyday lives has disrupted our routines, and rising electricity costs have become a regular occurrence. As the Philippines experiences and endures one of its hottest summers on record, with temperatures soaring above 40°C, we are given limited access to public cooling areas, finding relief in packed malls and enclosed venues.

The TCL Cool Truck provides a refreshing escape from the scorching sun, featuring the FreshIN 3.0 for an unparalleled cool and comfortable experience.

Recognizing this growing problem, TCL, the newly crowned Triple Global Top 1 TV Brand and a trusted name in home appliances, stepped up with an innovative response: the first-ever TCL Cool Truck in the Philippines, a mobile cooling experience designed to bring instant comfort directly to the people.

The TCL Cool Truck activation is a strategic initiative designed to showcase the power and innovation of the newly launched FreshIN 3.0. By bringing TCL’s advanced air conditioning technology to high-traffic areas like Trinoma Mall and Intramuros, the Cool Truck transformed everyday locations into much-needed cooling zones for Filipinos on the go. Visitors experienced firsthand how TCL’s next generation of air conditioners deliver powerful relief from the sweltering heat, turning the truck into a popular destination for both comfort and entertainment. Serving as a mobile showroom, the Cool Truck brings the product closer to consumers, allowing them to literally feel the difference with TCL’s upgraded cooling technology. 

TCL Brand Manager Joseph Cernitchez also shared, "The TCL Cool Truck was our way of meeting Filipinos where they are, right in the middle of this record-breaking heat. We wanted people to experience firsthand how our air conditioning technology delivers real comfort, not just in showrooms, but in everyday spaces. By creating a cool, welcoming environment on wheels, we gave visitors a refreshing escape and a clear sense of how TCL provides practical, energy-efficient relief when it’s needed most. By featuring FreshIN 3.0 in action, especially its offline voice command control, we're offering a real solution to beat the summer heat while reinforcing TCL’s commitment to smart, convenient, and refreshing living.”

Inside the Cool Lounge

Stepping inside the TCL Cool Truck was like entering a refreshing oasis, designed to beat the oppressive summer heat. The truck's interior was ingeniously divided into distinct "rooms," each showcasing TCL’s impressive range of appliances. Upon entering, visitors were immediately greeted by the TCL FreshIN 3.0 inverter air conditioners, which took center stage, demonstrating the standout features that make this model truly revolutionary.

Visitors enjoy a productive co-working space with free Wi-Fi while experiencing TCL FreshIN 3.0’s features, including Offline Voice Control, T-AI 37%+ Energy Saving Technology, and QuadruPuri Filters.

In the foyer, guests can utilize the area as a co-working space as it offers free Wi-Fi for those working remotely, making it a productive environment for all the visitors, especially for students and freelancers. Likewise, they can also get to experience the ease of Offline Voice Control of the TCL FreshIn 3.0, a feature that lets you adjust your air conditioner with simple voice commands like “Hey TCL, lower the temperature,” even without a Wi-Fi connection. The room felt instantly cooler as visitors experienced the power of T-AI 37%+ Energy Saving Technology, which allows the FreshIN 3.0 to adapt to changing environments, optimizing energy use and helping lower electricity costs. For added peace of mind, the QuadruPuri Filters worked silently in the background, filtering out pollutants, allergens, and bacteria, while the ultra-quiet 16dB operation ensured a soothing atmosphere without disruptions.

Inside the Book Nook Area of the TCL Cool Truck, visitors unwind in a cool, refreshing space, perfect for reading, relaxing, or creating content.

Moving further into the truck, the Book Nook Area offered a serene space for visitors to relax with a book or create social media content while enjoying the refreshing environment of the FreshIN 3.0. The air was crisp and revitalizing, with FreshIN Technology drawing in fresh outdoor air to keep the space cool and well-oxygenated. Pet owners particularly appreciated how the unit eliminated odors and maintained a balanced humidity level, ensuring a natural, fresh atmosphere.

Adding an element of interactive fun, visitors eagerly participated in the Icy Reflex game where participants can join a quick reflex game and get a chance to win exclusive TCL merchandise. It was a refreshing reminder that staying cool can be smart, interactive, and fun, just like TCL FreshIn 3.0.

TCL brings refreshing relief to Filipinos on the go, transforming high-traffic areas into cooling havens with the TCL Cool Truck.

The TCL Cool Truck initiative successfully brought TCL’s innovative cooling technology directly to consumers, allowing them to experience the unique features of the FreshIN 3.0 firsthand. By creating these mobile "cool down zones," TCL effectively demonstrated its commitment to providing innovative, energy-efficient solutions to combat the summer heat. Visitors across Metro Manila left with a clear understanding that TCL is leading the way in comfort, convenience, and sustainability, offering more than just a cool retreat, but a smarter, healthier, and more efficient way to stay cool.

Feeling the heat? The TCL Cool Truck is making its coolest stops! Catch it at the historic Fort Santiago, Intramuros from May 10-17, and then head over to Trinoma Mall from May 18-24 for a refreshing experience!

TCL offers a range of smart home appliances, including large QLED TVs, advanced refrigerators, innovative air conditioners, and efficient washing machines.

For more information, visit the TCL website at https://www.tcl.com/ph/en.

Breathe Fresh, Live Smart: TCL FreshIN 3.0 Delivers Cool Comfort This Summer

 Summer in the Philippines is always intense, but 2025 is shaping up to be one of the hottest yet. With heat indices already surpassing 42°C in several regions, staying cool and safe has never been more crucial. In this scorching climate, air conditioners are no longer just a convenience; they have become essential for ensuring comfort, safety, and overall well-being.

Recognizing the critical need for relief in the face of extreme heat, TCL, a global leader in consumer electronics and the newly crowned Triple Global Top 1 TV Brand, has risen to the challenge with a solution designed specifically for the season. Introducing the TCL FreshIN 3.0 air conditioner, an innovation that surpasses traditional cooling systems. It delivers powerful, efficient cooling while actively enhancing your indoor environment, ensuring a healthier and more comfortable space this summer. 

“We always prioritize the everyday experiences of our customers, which is why we’re proud that the TCL FreshIN 3.0 has been awarded the Smart Fresh Air Technology Innovation Award at CES 2025. This recognition reflects our commitment to providing innovative solutions that help people stay cool, comfortable, and healthy, even in the most extreme heat,” said Joseph Cernitchez, Brand Manager of TCL Philippines.

But beyond the awards, what makes the TCL FreshIN 3.0 the ultimate solution for surviving and thriving during the sweltering summer months? Let's delve into the top three unbeatable reasons why this inverter air conditioner deserves a prime spot in your home:

Control the Temperature with Ease, even on the Hottest Days

Imagine the ease of adjusting your AC without lifting a finger, no remote needed, no app opening, no Wi-Fi worries, especially during those sweltering summer days. The TCL FreshIN 3.0 transforms comfort with its Offline Voice Control feature. Whether you’re lounging on a hot afternoon, cooking in a warm kitchen, or just trying to stay cool, a simple voice command like “Hey TCL, lower the temperature” instantly brings relief. The FreshIN 3.0 integrates effortlessly with Google Assistant and Alexa, offering even more ways to manage your summer climate. This hands-free operation works seamlessly, even without a Wi-Fi connection, ensuring you stay comfortable all summer long.

 

 

Beat the Summer Heat with FreshIN’s Fresh, Cool Air

Air-conditioned rooms can often feel stuffy and dry after extended use, especially during the summer. Traditional ACs simply recirculate the same air, leaving the space uncomfortable. The TCL FreshIN 3.0 solves this with its revolutionary FreshIN Technology, drawing in fresh outdoor air to keep your space cool, well-oxygenated, and balanced—perfect for a refreshing night’s sleep. With an ultra-quiet operation of just 16dB, it ensures the soothing airflow doesn’t disturb your rest.

For those living in busy cities, the QuadruPuri Filters offer extra protection against pollution, dust, allergens, and bacteria. Whether working from home or relaxing, this four-stage filtration system helps maintain optimal oxygen levels, leaving you feeling refreshed and energized. Pet owners will appreciate how the FreshIN 3.0 eliminates odors and maintains comfortable humidity levels, ensuring a natural, refreshing cooling experience. The BreezeIN micro-hole wind blades ensure a gentle, natural airflow — no harsh, dry blasts here.

Experience Smart Energy-Saving and Hassle-Free Maintenance

Electric bills are reaching its highest peak recently and for families, particularly those with elderly members, managing electricity bills is always a top priority. With the extended summer season that we are experiencing as of the moment, the TCL FreshIN 3.0's T-AI energy-saving technology can result in substantial savings on annual electricity costs. 

Worried about your AC maintenance? The TCL FreshIN 3.0 takes the hassle out of maintenance with its intelligent Lifespan Reminder feature. It notifies you when it’s time to clean or replace the filters, making sure that your air stays fresh and clean all summer long with minimal effort. This smart reminder ensures that you get the most from your unit, offering optimal performance and a healthier environment.

As the Philippine summer continues to bring intense heat, the TCL FreshIN 3.0 stands out as an air conditioner that is smart, efficient, and health-conscious, designed to create a cool, clean, and comfortable retreat. Stay cool and confident this summer with the TCL FreshIN 3.0, the next generation solution for a cooler, more comfortable indoor environment.

TCL FreshIN 3.0 inverter air conditioner is available at all authorized dealers nationwide.

For more information, visit the TCL website at https://www.tcl.com/ph/en.

TCL Celebrates 25 Years of Innovation as OMDIA 2024’s Triple Global Top 1 TV Brand

 For 25 years, TCL Electronics has been a part of our lives, bringing innovation into our homes. Now recognized as the new Triple Global Top 1 TV Brand in Mini-LED, Google TV, and Ultra-Large Screen TVs (85 inches and above) by OMDIA 2024, the brand celebrated this incredible journey with the 2025 TCL Grand Launch at Okada Manila's Grand Ballroom. The theme, "Legendary Moment, Timeless Greatness," wasn't just words; it was a feeling of looking back at shared milestones and forward to a future where technology continues to enhance our everyday experiences.

TCL Executives, joined by guest celebrities, Rhian Ramos, EJ Obiena, and Valeen Montenegro, commemorate the 2025 TCL Grand Launch in a night of celebration and innovation.

TCL has been a key player in bringing technological progress to Filipino homes, consistently delivering innovations that transform everyday living. From how families enjoy their favorite teleseryes with immersive visuals and crystal-clear sound, to simplifying laundry days with energy-efficient washing machines, and cooling homes amidst the tropical heat with smart air-conditioning systems, TCL’s solutions are designed with real Filipino needs in mind. This legacy of pushing boundaries and redefining home experiences has made more intuitive, efficient, and powerful technologies accessible to a wider range of Filipino families. 

 

Griffin Zhang, General Manager of Asia Pacific Business Group, TCL Industries

 

Griffin Zhang, General Manager of Asia Pacific Business Group, TCL Industries, opens the program with a compelling speech: “In the past, TCL has achieved remarkable results in the Philippine market. Our TV and AC sales both hold the number 1 market share in sales volume and have become trusted brands among consumers. The Ref & WM category has also maintained a rapid growth trend, with a constantly expanding market share. These achievements are inseparable from the efforts and support of every partner. Looking ahead, TCL will continue to uphold the principle of ‘Technology Creates A Better Life’, constantly innovate and improve product quality and service levels. We hope to work collectively with all the partners to explore the Philippine market and achieve mutual benefits and win-win results.

 

Under the visionary leadership of Peter Chen, CEO of TCL Philippines, the brand is poised to reach new heights as he declared, "Being innovative has always been in TCL's DNA. We are not a follower, but a trailblazer. For us, innovation is to go beyond our limits and develop cutting-edge, sustainable technologies. For us, being fashionable is to create a diverse sensory experience through the combination of technology and art. Lastly, premium refers to our ongoing exploration of aesthetic philosophy. We believe there's a power that keeps us going on the path to upgrading TCL's brand value. Let's work together, progress together, and prosper together."

 

The evening's centerpiece was a captivating presentation of TCL's 2025 lineup, unveiling four game-changing innovations poised to revolutionize modern living. These innovations, centered on cooler, cleaner, smarter, and sharper technologies, promise to redefine the consumer experience.

 

Peter Chen, CEO of TCL Philippines

 

 

TCL Philippines took the stage to reveal its latest technological breakthroughs. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines, unveiled the brand's most advanced X11K QD-MiniLED TV set to be launched soon. Bert Cheung, Deputy Product Director of Air Conditioner, TCL Philippines, introduced groundbreaking climate control solutions through the innovative and award-winning TCL FreshIn 3.0 Air Conditioners. 

 

While Eric Li, Senior Product Manager of Washing Machine and Refrigerator, TCL Philippines, explored the next generation of washing machines through the TCL Super Drum Combo+ C682 Front Load Washer and Dryer, emphasizing efficiency and smart technology, followed by a look at TCL's game-changing newly-introduced bottom mounted refrigerator AAT Inverter+ C436BMSB which is designed to elevate convenience and efficiency in everyday living.

 

The Pinnacle of Inspired Greatness  

 

A significant moment of the evening highlighted TCL's global partnership with the International Olympic Committee. This collaboration, extending through 2032, underscores TCL's dedication to innovation and excellence. Built on shared values of performance, passion, and a vision for greatness, this partnership will elevate the Olympic and Paralympic Games to new heights. TCL will enhance the Olympic Games by delivering cutting-edge technology to the Olympic Village and improving the global fan experience.

Filipino pole vaulter EJ Obiena and Shae Yu, Deputy Director of Marketing of TCL Philippines

 

 

Shae Yu, Deputy Director of Marketing of TCL Philippines, shared more about this extraordinary journey, “Being a global technology leader, TCL believes in the power to ‘Inspire Greatness,’ a sentiment echoed by the Olympic spirit. Through this partnership, TCL's innovations will ignite inspiration in billions, delivering exceptional experiences and contributing to a sustainable future. TCL is committed to fulfilling its corporate social responsibility and fostering a better world.”

 

She continues, “Being a worldwide Olympic partner is more than just a badge of honor—it’s a declaration. This partnership allows us to bring the spirit of the Games directly into people’s lives. It’s not just about gadgets—it’s about experiences. And of course, we’re doing all this while keeping things sleek, smart, and sustainable. So, whether you’re an athlete chasing gold or just chasing your toddler around the house—we’ve got your back.”

 

With this, Yu welcomed onstage a special guest of honor, none other than Filipino pole vaulter EJ Obiena. He is ranked as world No. 4 in men's pole vault by the World Athletics Rankings. He currently holds the Asian record with his clearance of 6.00 meters at the 2023 World Athletics Championships, where he won the silver medal. EJ excitedly shared his appreciation for being part of the momentous occasion and his excitement for the partnership.

 

“I think the partnership is great – it's about chasing greatness, constant improvement, and perfection. Just as TCL constantly innovates to enhance our lives through their products, we athletes approach training with the same mindset: What can I do today that will lead to better performance?” EJ shared. 

 

Legendary Moments 

 

An exclusive fireside chat captivated the audience featuring the newest TCL's brand partners, TV personality and comedienne Valeen Montenegro and actress Rhian Ramos.

TCL’s newest brand partners Rhian Ramos and Valeen Montenegro

 

Valeen shared, “It’s honestly been such an exciting and inspiring journey. Becoming part of the TCL feels like joining a brand that truly understands innovation and heart. For me, being a TCL Brand Partner means getting to work with a team that loves what they do — and it shows.”

 

Rhian, for her part, expressed her excitement in being the newest addition to the growing TCL Brand Partners, “Joining the TCL journey has been super exciting! It’s not just about being a part of a brand; it’s about being part of something that really focuses on innovation and bringing people the best experiences. For me, being a TCL Brand Partner means I get to align myself with a brand that truly cares about quality and design, while also making sure everyone can enjoy a cooler, smarter lifestyle. It’s all about bringing tech into our everyday lives in a way that feels natural and exciting.”  

 

Both Valeen and Rhian are very much excited and looking forward to experiencing the best technology that TCL products has to offer. 

 

For Valeen, she chooses the TCL QD MiniLED TV as her all-time favorite. “It has truly changed the game at home. I just love how it turned my space into our own full-on entertainment hub. Especially for someone that loves staying home and just inviting friends over, the QLED picture is so clear and vibrant—it never disappoints! I’m just so proud of how it made our personal space so homey. Especially coming home after a long day's work.”

 

Rhian’s heart fell in love with the TCL FreshIn 3.0 air conditioner. “I’m totally hooked on the FreshIN 3.0! What’s really amazing about it is the voice command feature that works even without Wi-Fi. You can literally just say, ‘Hey TCL, turn on the AC,’ and it’ll instantly turn on. No need for an app or extra connections—just a simple voice command, and it’s done! It’s also amazing how I can stay cool without worrying about the energy bill skyrocketing. The fact that it delivers powerful performance while being mindful of energy consumption makes it not just smart but also sustainable. It’s a perfect example of how TCL is making tech smarter and more intuitive for everyday life.”

 

Moving Forward to More Greater Years

 

TCL's 25-year success story is a testament to its strong leadership, which has driven growth and built key partnerships. To commemorate this milestone, Cyd Montebon, TCL Philippines Deputy Director of Sales, and Wesley Yang, Deputy Director of Retail, led the team in a celebratory toast.

Cyd Montebon, TCL Philippines Deputy Director of Sales, and Wesley Yang, Deputy Director of Retail

 

Montebon, brimming with excitement, exclaimed: To our cherished partners, our forward-thinking visionaries, and to all who have walked this incredible path with us—thank you. Thank you for your faith and support and for being part of this historic occasion.”

 

“TCL is a promise to innovate, connect, and redefine. And after tonight, it's evident that the best is yet to come,” Yang stated as he raised his champagne glass.

 

As TCL commemorates its 25th anniversary, the brand embarks on a new journey, transforming Filipino homes with its signature blend of innovation and excellence. Rooted in a legacy of cutting-edge technology, TCL continues to enhance everyday living, empowering Filipino consumers with stylish, functional, and smart products. This milestone is a moment to celebrate the past and embrace a future where TCL remains dedicated to envisioning and shaping the homes of tomorrow for all Filipinos.

TCL Launches FreshIN 3.0: Breathe Better and Save More This Summer

 With rising electricity and medical costs, prioritizing your health and well-being has never been more important. As temperatures soar and air quality declines this summer, staying cool should not come at the expense of your health—or your wallet. Yet, many traditional air conditioners

circulate stale air, trap allergens, and drive up energy bills, leaving you choosing between comfort and cost.

 

TCL Electronics, a global leader in consumer electronics, introduces FreshIN 3.0, the new generation of air conditioners that help you save more, breathe better, and stay comfortable all summer long. Designed for efficiency and convenience, it tackles the common hassles of air conditioning—high costs, poor air circulation, and fluctuating temperatures—so you can enjoy a fresher, healthier home without the usual drawbacks.

“We have continuously pushed the boundaries of air conditioning technology, delivering the industry's most advanced fresh air solutions. The TCL FreshIN 3.0 series elevates this innovation with its patented FreshIN Technology,  making the series the next generation of air conditioners,” says Joseph Cernitchez, TCL Philippines Brand Manager.

Smart Air Quality Control for a Healthier Home

The TCL FreshIn 3.0 AC's visible air quality display empowers you to breathe more easily. A built-in TVOC sensor that tracks indoor air quality in real-time, giving you peace of mind about the air your family breathes. The Filter Life Span Reminder tells you exactly when to change your filters to maintain optimal performance.

 

With FreshIN Technology, featuring a liftable fresh air inlet, the AC actively brings in fresh air while maintaining stable indoor temperatures—so you’ll never experience sudden chills or stuffy heat. The QuadruPuri Filters include a four-layer purification system that captures large particles, bacteria, PM2.5, and dust, ensuring your indoor air is free from allergens and pollutants.

T-AI Energy-Saving for Better Consumption

TCL’s AI-driven energy-saving algorithm optimizes cooling efficiency, reducing power consumption by up to 37%. Ideal for families and households in warmer climates, this feature makes FreshIN 3.0 an eco-friendly choice that helps you save money while reducing environmental impact.

The TCL FreshIN 3.0 air conditioner features Electricity Consumption Monitoring via the TCL Home App, which provides users with an energy usage chart. This smart feature helps you track and optimize your AC consumption, ensuring greater efficiency and cost savings.

 

Voice Control for Ultimate Convenience

Hands full while cooking or playing with your kids? Just say “'Hey TCL, turn on the AC.” With Hey TCL, Google, and Alexa voice control, you can easily adjust the temperature, activate FreshIN mode, or turn the unit on and off—without lifting a finger. Even when the internet is down, TCL’s offline voice control ensures you stay in command.g

Extend your smart home ecosystem with the TCL FreshIN 3.0. Compatible with Google Home and Alexa, it connects seamlessly to your smart TV, smartphone, or Alexa soundbar through TCL Home or Google Assistant, enabling voice and remote control.

Ready for a home with healthier, fresher air? Visit your nearest TCL authorized dealer store or shop on the official Lazada and Shopee Mall pages to experience advanced air quality and cooling technology.

For more information, visit the TCL website at https://www.tcl.com/ph/en.

TCL showcases a diverse range of display technologies at CES 2025

TCL Electronics, a leading consumer electronics brand and the world’s top two TV brand, today showcases a diverse range of display technologies at CES 2025. This includes QD-Mini LED TVs, professional monitors, in-car displays, mobile phones, tablets, smart watches, smart projectors, and RayNeo AR Glasses. Additionally, TCL unveils its latest AI advancements in new product categories and a comprehensive smart home ecosystem, underscoring its commitment to providing smarter and healthier lifestyles and inspiring greatness globally.  

Revolutionizing Display Technologies

 

TCL's leadership in display innovation is highlighted by its flagship TCL X11K QD-Mini LED TV. This model redefines home entertainment with over 14,000 local dimming zones, delivering breathtaking clarity and visual precision. Enhanced by TCL’s All-domain Halo Control Technology, it offers a truly immersive viewing experience, bringing every frame to life with vivid detail. To complement these visuals, TCL has strategically partnered with Bang & Olufsen, a leader in luxury audio, to deliver their bespoke sound solution, Audio by Bang & Olufsen, which gives the users an experience as captivating as the visuals. 

 

This collaboration also extends to the TCL A300 Series TV, a sleek and stylish choice with a premium audio experience. At the TCL booth, the world’s largest QD-Mini LED TV, the 115’’ QM891G, along with the Q85 Soundbar, is showcased as the perfect companion for large TVs with immersive audio performance. For gaming enthusiasts, the R83 Professional Monitor Series offers pixel-level precision, enhancing immersive gaming and creative excellence. These products highlight TCL’s dedication to catering to diverse consumer preferences, from expansive TVs to sophisticated and design-forward solutions.

 

TCL’s product lineup also includes the award-winning NXTPAPER 4.0 technology, an evolution of the brand’s full-color electronic paper display technology. Engineered to reduce eye strain while delivering exceptional visual quality, NXTPAPER 4.0 debuted in the TCL NXTPAPER 11 Plus Tablet, with plans to expand this technology to more mobile phones.

 

The RayNeo X3 Pro Smart Glasses mark the arrival of the true AR era. With built-in computing power, the model eliminates the need for external devices, delivering enhanced performance in a compact, streamlined design. Additionally, TCL introduces the PLAYCUBE Projector, which redefines portable projection with style and versatility. Furthermore, TCL showcases innovations in automotive electronics with intelligent Cockpit and Driving Solutions.

 

Pioneering AI-featured and Smart Connectivity

 

Among its exciting news at CES 2025, TCL introduces TCL Ai Me, the world’s first modular AI companion robot. Designed with a charming lifelike aesthetic and a detachable space capsule base, Ai Me is a concept product seamlessly blending companionship with smart living. It elevates daily life with natural interactions and personalized experiences, adapting to individual needs and enriching the user's lifestyle with its intelligent and interactive features.

 

 

As another highlight, TCL's flagship TV series is set to integrate Google's Gemini model, with plans to launch an all-new Google TV with Gemini capabilities in 2025. TCL is also showcasing an interactive demo in a dedicated showroom, unveiling the immersive and intelligent features with the help of the Gemini model on its TV, promising to transform home entertainment.

 

In connectivity, TCL's LINKHUB HH516 5G AI CPE Router ensures a smart network experience with higher throughput, lower latency, and lower power consumption for diverse scenarios. TCL showcased its D1 Series Smart Lock, which includes the D1 Pro with next-gen AI palm vein recognition, and the D1 Ultra, world’s first 4-in-1 smart deadbolt that integrates a smart lock, security camera, video doorbell, and an innovative 3.5-inch display.

 

Leading the Way in Sustainability and Design

 

TCL’s CES pavilion embodies its commitment to user-centric design and innovation with a natural, stylish, and eco-conscious ambiance. Highlights include eco-friendly remote controls made from recycled tea leaves and cardboard furniture that underscores TCL’s emphasis on sustainable practices. Expanding its vision of intelligent and eco-friendly living, TCL also brings innovative products with smart and sustainable home solutions.

 

TCL FreshIN 3.0 Air Conditioner redefines cooling with features that promote health, boost energy efficiency, and enhance convenience. Its liftable Fresh Air Inlet brings fresh outdoor air in, removes odors, and increases indoor oxygen levels. The energy-saving technology intelligently adjusts the operation frequency, while Smart Voice Control allows for hands-free operation without an internet connection.

 

Meanwhile, TCL FREE BUILT-IN Refrigeratortransforms modern kitchens with its sleek, space-saving design and cutting-edge technologies that improve food preservation. Similarly, the P680 Washer-Dryer Set provides stackable solutions for compact spaces, featuring anti-wrinkle technology and intuitive cycles for optimal garment care.

 

Essential to TCL’s green efforts is its Smart Home Energy Management Solution (HEMS), integrating solar panels, energy storage, and heat pumps for efficient energy use.

 

Global Partnerships and Excellence

 

Partnering with top-tier sports and entertainment IPs worldwide, TCL demonstrates its innovative energy to younger generations. At CES 2025, TCL highlights its partnership with the NFL, the most-watched sports league in North America, with the NFL Hall-of-Famer Charles Woodson engaging with onsite fans to strengthen connections between TCL and its audience.

 

TCL’s deep and vibrant engagements with local communities and global partners have earned widespread consumer recognition, as reflected in its 2024 performance—ranking second globally for TV shipments and in North America for TV retail sales volume during the first three quarters of the year.