TCL Puts AI Cooling in the Spotlight at MCE 2026 in Milan

TCL presents its latest residential and light commercial air conditioning innovations at MCE – Mostra Convegno Expocomfort 2026, taking place 24–27 March 2026 at Fiera Milano Rho. Visitors can explore TCL’s smart climate technologies at Hall 7, Booth T11/U20, where the company will showcase AI‑driven solutions designed to improve indoor air quality, energy efficiency and everyday comfort. 

With continued expansion across global markets, including ranking No.2 in global air conditioner export shipments TCL Air Conditioner’s attendance at MCE aims to strengthen its position as a provider of intelligent, energy‑efficient climate technologies for homes and businesses.

At MCE 2026, TCL’s booth will also feature dedicated experience zones where visitors can see its latest air‑conditioning technologies demonstrated in real‑world scenarios. The Smart Voice Experience Zone showcases voice‑activated control through FreshIN 3.0, while the Excellent Heating in Low Ambient Temperature Zone highlights VoxIN’s ability to maintain stable heating performance even at outdoor temperatures as low as ‑40°C. Together, these live demonstrations illustrate how TCL combines AI‑driven control, energy‑saving performance, and comfort‑focused airflow to address real climate challenges faced in homes and buildings.

TCL’s air conditioning portfolio is built around three core technology pillars, AI Health, AI Voice Control and AI Energy-Saving, designed to improve indoor air quality, simplify everyday climate control and reduce energy consumption.

Visitors to the booth at MCE 2026 can experience these TCL innovations:

● FreshIN 3.0, featuring fresh air ventilation and intelligent purification to improve indoor air quality. Offline voice control is available for visitors to try on the air conditioner in the dedicated smart voice experience zone. 

● VoxIN, demonstrating reliable heating performance in temperatures as low as -40°C at the Excellent Heating Experience Zone.

● SaveIN, designed to support improved everyday energy‑saving performance for home cooling and heating.

● BreezeIN, combining T‑AI energy‑saving technology, smart control and Gentle Breeze for more comfortable cooling.

● Light commercial air conditioner, TCL Free Match outdoor unit enabling one outdoor unit to connect with up to six indoor units for businesses that need flexible climate control. 

● 200Pa high‑static ducted system, has up to 20m extendable duct length and is compatible with BMS & AIRZONE systems, perfectly meeting European commercial space demands.

 

AI Climate Solutions for Modern Homes

At the exhibition, TCL will showcase its core lineup of premium residential air conditioners, including FreshIN 3.0, VoxIN, SaveIN, and BreezeIN.

The FreshIN 3.0 features high-performance Quadrupuri four-layer filters and real-time air quality visible air-quality monitoring to purify indoor air and remove odors for cleaner, healthier spaces. Equipped with a Quadruple Noise Reduction System, it operates quietly at levels as low as 16 dB, ensuring peaceful comfort while working, relaxing or sleeping. FreshIN 3.0 is certified with an industry-leading A+++ energy rating. The upgraded T-AI Energy-Saving algorithm delivers up to 37%+ additional energy savings on top of current performance. 

VoxIN, TCL’s new-generation voice-controlled AC, is a step forward in natural, hands-free comfort. Featuring a 5E design specifically for installers, the VoxIN ensures easy installation, maintenance, assembly & disassembly, cleaning, and OTA updates. The VoxIN integrates advanced T-AI energy-saving technology and Gentle Breeze, delivering efficient cooling without direct wind. Certified with an A+++ energy rating, VoxIN offers energy-efficient comfort for everyday use. 

FreshIN 3.0 and VoxIN both support offline voice control for hands-free operation, responding instantly without an internet connection, allowing users to adjust temperature, modes, or airflow through simple voice commands. TCL also integrates its proprietary T‑AI Energy‑Saving technology across its air conditioning portfolio, making them both high-performance and environmentally friendly.

TCL also offers additional lineups including SaveIN and BreezeIN air conditioners, providing comprehensive air solutions tailored to diverse European user needs.

Flexible Climate Solutions for Commercial Spaces

Alongside residential systems, TCL will also present its light commercial air conditioning portfolio, designed for offices, retail environments, hospitality venues, and other commercial spaces.

At the center is TCL’s Free‑Match Solution, enabling a single outdoor unit to connect with up to six indoor units for flexible multi‑zone climate control across different rooms.

TCL’s outdoor unit delivers robust performance and seamless smart integration, fully compliant with BMS and Airzonesystems for centralized monitoring and control. Additional engineering features, such as enhanced 58°C heat dissipationand a 56°C self‑cleaning function help maintain system efficiency and long‑term performance. The unit supports Hotel Mode with interconnected control for automatic operation linked to door/window status and fire alarm systems. It also comes with a wired controller for convenient local operation.

To support diverse building layouts, TCL also offers multiple indoor unit formats including Air duct, ceiling&floor , console and cassette , providing flexible installation options for different commercial spaces.

The 200Pa high‑static ducted system supporting extendable duct lengths of up to 20 meters, enabling flexible long‑pipe installation across larger commercial spaces. Combined with multi‑zone control and compatibility with BMS and Airzone platforms, the system allows precise climate management across different rooms while supporting integrated building management. 

TCL also  presents its renewable energy products and solutions including the R290 TRI-THERMAL PRO ATW Heat Pump and R290 HP Water Heater, demonstrating its environmentally friendly, whole-house smart energy solution and professional system connectivity capabilities. 

Creating Comfortable Environments for Professional Sports

TCL is a Worldwide Olympic and Paralympic Partner across the Home Audiovisual Equipment and Home Appliances categories. During Milano Cortina 2026, TCL Air Conditioner provided professional, stable and intelligent air solutions. 

Units of TCL’s FreshIN 3.0 air conditioner were installed in the Olympic Village to deliver healthier indoor air for athletes at Milano Cortina 2026. TCL also showcased its air conditioning solutions at TCL Edelweiss Land and China House during the Olympic Winter Games, delivering reliable performance and premium experience to global visitors, media and guests in Milan.

With features like AI intelligent control, ultra‑low temperature stable heating and efficient, quiet operation, the systems demonstrated TCL’s strong R&D capability while helping maintain comfortable indoor environments in the Olympic Village and beyond.

Leveraging its capabilities in providing consistent comfort in high-demand sports environments, TCL, as the official partner of Italy's National Football Teams (FIGC), is delivering optimal conditions for professional football activities.

TCL’s participation at MCE reflects the company’s mission of making healthy, sustainable air effortless for everyone and its vision to become a global leader in sustainable energy and healthy air solutions. Its AC portfolio is designed to improve indoor air quality, simplify everyday climate control, and help households and businesses reduce energy consumption.

How TCL Technology Powers the Modern Woman

The landscape of womanhood continues to evolve. Today’s women are shaping their own paths, leading in their careers, nurturing their families, and pursuing passions that reflect their individuality and strength. Empowered by a relentless drive and an inherent right to lead, they are the master navigators of their worlds, commanding boardrooms and nurturing homes with equal authority and grace.

Global electronics leader and the Philippines' top-selling TV brand, TCL celebrates Women’s Month by paying tribute to today’s multifaceted women. Through smart innovations designed for comfort, efficiency, and style, TCL highlights how smart innovation can serve as a reliable support system for women, empowering women to focus on what matters most: their passions, careers, and well-being.

“Women today are shaping their own paths and redefining what it means to live with purpose and balance. At TCL, we design our innovations to seamlessly support their lifestyles, helping simplify everyday routines so they can focus more on the things that inspire, empower, and bring joy to their lives,” says Shae Yu Ling, TCL Deputy Marketing Director.

Whether it is the high-energy drive of a morning workout or the stillness of a quiet evening’s reflection, TCL technology is meticulously crafted to complement every facet of her multifaceted life.

When it is time for a well-deserved escape, the TCL C7K QD-Mini LED TV transforms a simple 'Me-Time' into a cinematic experience. Whether she is lost in the sweeping romance of a favorite K-Drama or the intensity of a grand finale, the C7K captures every fleeting emotion and intricate detail, magnifying every angle with breathtaking clarity."

Today’s homes are evolving to support healthier and more comfortable lifestyles. The TCL FreshIN 3.0 Air Conditioner makes pure, healthy air an everyday standard. For the modern woman who prioritizes well-being, this innovation is a centerpiece of her home—creating a tranquil 'zen' environment that elevates the quality of life.

Managing household responsibilities often means juggling both the mental load and everyday chores like laundry. The TCL Super Drum C682 is designed to handle even large loads with ease, helping her worry less about piles of linens and focus more on the moments that matter. In this way, TCL technology brings not only efficiency but also peace of mind.

No need to compromise on space or style. The TCL Free Built-In Refrigerator offers a smart solution for the modern home, combining sleek design with high-performance functionality. Its intelligent structure fits seamlessly into the kitchen’s layout while providing generous storage capacity, ensuring that every grocery run and leftover dish has its place.

From being an entrepreneur, provider, mother, or a trailblazer, every woman deserves a home that works as hard as she does. With a diverse range of smart technology, TCL provides the perfect tools to empower every stage of life.

Get to know more about TCL Appliances. Visit www.tcl.com for more details. 

TCL Honors the Closing of the Milano Cortina 2026 Olympic Winter Games Through Technology and Innovation

 TCL, a leading global technology company and Worldwide Olympic and Paralympic Partner, today celebrated the end of the Olympic Winter Games, a landmark moment for both sporting achievement and as an unprecedented stage for its technology. Throughout Milano Cortina 2026, TCL played a key role in elevating how fans, athletes, and global audiences alike enjoy the event, harnessing its latest innovations to help share the greatest human sporting achievements with unprecedented clarity, scale, and emotional impact.

 

At the International Broadcast Center (IBC), the nerve center of global coverage, TCL provided more than 330 TV screens and 300 commercial display units so broadcasters and media professionals could watch every moment in exceptional detail, supporting the seamless transmission of each event to millions of viewers worldwide. Across the Olympic Villages, TCL smart home appliances ensured comfort for athletes, while specially optimized display systems enabled the “Athlete Moment,” supporting more than 350 emotional connections between athletes and loved ones.

 

 

The emotion and drama of Milano Cortina 2026 was embodied in the stories of the athletes TCL supports as part of Team TCL, whose resilience and pursuit of excellence helped to inspire people worldwide to recognize their own greatness and push beyond personal limits in their daily lives. While the commitment of these athletes resulted in outstanding achievements, their spirit demonstrated that true greatness is found beyond the podium, embodying the meaning behind TCL’s “It’s Your Greatness” campaign.

 

Reflecting on this momentous milestone, Li Dongsheng, Founder and Chairman of TCL, said: “Since our founding in 1981, TCL’s focus has been to create technology designed to improve lives. As we mark our first year as a Worldwide Olympic and Paralympic Partner, we have been proud to use that expertise to empower the Olympic Games for audiences across the world. The real impact of innovation is in helping to put human stories front and center on one of the biggest stages in sport.”

 

Beyond competition venues, TCL also connected directly with the public through a series of immersive events, beginning with its “Wishes For Greatness” Winter Wonderland in the lead-up to the Olympic Winter Games. Installed in Milan's Piazza del Duomo over the festive season to amplify the city’s 29-metre-tall Tree of Milano Cortina 2026, the event featured sport-themed igloos and seasonal displays, creating a vibrant space for fun and celebration. 

 

TCL Edelweiss Land, located in Milan’s Piazza Duca d’Aosta in front of the city’s central train station, also ran throughout the event. Spanning more than 500 square meters, the immersive space welcomed more than 91,000 visitors to explore TCL’s latest innovations, including next-generation home appliances, SQD (Super Quantum Dot) Mini-LED televisions and TCL RayNeo AR smart glasses. Blending technology and creativity, the exhibit also offered customizable souvenirs, creating memorable moments for visitors. TCL also partnered with the Olympic Museum, painter and Olympian Zeina Rashid, and 3D mural artist Bublegum to create a vibrant mural in downtown Milan. Inspired by Zeina’s childhood memories of watching the Olympic Winter Games on television, the mural fused sport, art and technology to bring to life the unique cultural impact of the Olympic Games.

 

 

Kirsty Coventry, President of the International Olympic Committee, said: “The Olympic Games are becoming more connected, more digital, more global. TCL technology is transforming how the Olympic Games are experienced, making every moment immersive and emotional. Our partnership is based on shared values — innovation with purpose, always inspiring greatness. Together, we will continue to bring the Olympic Games closer to athletes, fans, and communities around the world."

 

TCL now looks ahead to the Paralympic Winter Games, taking place from March 6 to 15, featuring six winter sports including para Alpine skiing, para biathlon, para cross-country skiing, para ice hockey, and para snowboarding. TCL will proudly cheer on its two Team TCL athletes: accomplished Brazilian wheelchair racer and skier Aline Rocha, and Brazilian para cross-country skier Cristian Ribera as they compete on the world stage, inspiring others through their resilience and determination.

 

With a long-term commitment as a Worldwide Olympic and Paralympic Partner, the company looks forward to building on the strong foundations established during Milano Cortina 2026. By continuing to invest in innovation, TCL will further demonstrate how its technology can enhance how people watch and enjoy the Olympic and Paralympic Games for years to come.

TCL Technology Edelweiss Land Debuts at Milan Central Station, Spotlighting Innovation in the City’s Iconic Hub

 TCL, a leading global technology company and a Worldwide Olympic and Paralympic Partner, celebrated the opening of the Olympic Winter Games Milano Cortina 2026 with the launch of its “It’s Your Greatness” campaign and the inauguration of its creative showcase, TCL Edelweiss Land, at the Piazza Duca d’Aosta in front of Milan Central Station. Key guests attended the opening on 5 February, including Kirsty Coventry, President of the International Olympic Committee, Kevin Wang, CEO, TCL Technology, and Dr. Yan, CTO of TCL Technology and CTO of TCL CSOT.

The initiative comes at a time when technology partners are becoming increasingly important to global sporting events, with brands playing a more integral role in the infrastructure behind how the Olympic Games are delivered and experienced.

TCL firmly believes in the power of sport to inspire and unite people across cultures and generations. As the world joins together to welcome the Olympic Winter Games, TCL’s “It’s Your Greatness” campaign will encourage people to find their own excellence—in tune with the event’s official theme of “IT’s your vibe.” Throughout the event, TCL technology will transform how fans enjoy the event, provide comfort and connection so athletes can perform at their best, and engage viewers and communities around the world to Inspire Greatness.

TCL will help millions of fans to enjoy the Olympic Winter Games on-site and worldwide by providing TVs, digital signage, and technical assistance to the Olympic Broadcasting Services (OBS) so that media at the International Broadcasting Centre can bring Milano Cortina 2026 to global audiences. TCL’s ‘screen universe’ and other innovations such as AI-enabled air conditioners will also be featured in a TCL space at the Milano Olympic Village, showing how technology gives fans more choice than ever in how they enjoy the Olympic Winter Games.

TCL displays at the IBC help media bring Milano Cortina 2026 to global audiences

TCL is also helping to ensure athletes participating in the Olympic Winter Games are ready for action. As they settle in, TCL’s next-generation home appliances such as smart washing machines and dryers are helping them to enjoy a new level of comfort at the Anterselva and Livigno Olympic Villages, while TCL TVs help them relax and unwind. TCL is also supporting the “Athlete Moment”, providing the display technology that will connect athletes with their loved ones for moments of celebration immediately after each event. 

TCL products are featured in a space at the Milano Olympic Village

The idea behind “It’s Your Greatness” reflects TCL’s commitment to excellence, in close alignment with the Olympic values. Years of practice and months of intense training by hundreds of athletes culminate in Olympic events over the next two weeks where outstanding passion and dedication will inspire the world. These include the likes of Olympic champion and freestyle skier Eileen Gu, rising ice hockey star Jack Hughes and slalom specialist Alex Vinatzer, supported by TCL as part of Team TCL’s 15 athletes from 8 countries participating in the Olympic Winter Games and Paralympic Winter Games.

“As Milano Cortina 2026 opens, we’re excited to mark our first Olympic Winter Games as a Worldwide Olympic & Paralympic Partner. TCL firmly believes in the power of sport to inspire and unite people across cultures and generations, with the Olympic Games embodying values of achievement and determination that together drive innovation,” said TCL Founder and Chairman Li Dongsheng. “We look forward to cheering on the athletes we support as part of Team TCL, celebrating the pursuit of excellence empowered by technology.”

TCL Edelweiss Land Showcases Cutting-Edge Innovation

TCL Edelweiss Land extends the celebration of greatness, running from 5-22 February in the Piazza Duca d’Aosta in front of Milan Central Station. Spanning over 500 square meters, visitors can get hands-on with TCL’s latest innovations, share photo-worthy moments and inspire themselves, their friends and their community to create the extraordinary. Designed around environmentally friendly principles and driven by creativity, the showcase’s design reflects TCL’s commitment to sustainability and to innovation.

Speaking at the event, Kirsty Coventry, President of the International Olympic Committee, said “When I think of TCL as a TOP Partner, what stands out is how global they are. Their reach helps to spread the magic of the Olympic Winter Games to communities everywhere. TCL is also a technology leader, but it’s not just about technology. TCL shares our values – inspiring greatness, connecting people, and bringing the Olympic Games closer to everyone. I’m very excited about the future of our partnership and TCL will play a leading role in shaping how the world experiences the Olympic Games.”

TCL Edelweiss Land is open daily from 10 a.m. to 10 p.m., with distinctive zones featuring TCL’s latest products, including the latest display technology developed by TCL CSOT. Visitors can also see smart home appliances and TCL RayNeo AR glasses that showcase the latest in augmented-reality technology.

To further amplify the energy and excitement around the Olympic Winter Games, TCL has also collaborated with the Olympic Museum to bring a vibrant mural to the heart of Milan at Corso di Porta Romana 111. The design was developed by Zeina Rashid, a painter and Olympian who represented Jordan in table tennis in Athens 2004 and Beijing 2008, and who was selected for the project through the Olympian Artists Programme of the Olympic Museum. The inspiration came from her childhood memories of watching the Olympic Winter Games on television, which sparked her dreams about the Olympic Games. Her vision was then brought to life by mural artist Bublegum. The result is a lively tribute to the cultural heritage of the Olympic Games, celebrating how countless children around the world first discover the Olympic spirit through a screen that opens a window onto their future ambitions.

TCL’s AI-Driven HVAC Solutions for Industry Partners

 

TCL Commercial Partners at the AIrfinite Possibilities

 

Global electronics leader and the Philippines' top-selling TV brand, TCL, recently convened its key AC partners at the Marriott Grand Ballroom for a Commercial Partners showcase spanning from February 2-5, 2026. The convention, titled “AIrfinite Possibilities,” focused on the brand’s vision for delivering smarter comfort and healthier home environments through its industry-leading air conditioning line.

The convention spotlighted TCL’s forward-looking vision of delivering smarter comfort and healthier home environments through its industry-leading air conditioning innovations. Nearly 500 valued partners attended the exclusive gathering, underscoring the strength of TCL’s growing AC network and the shared commitment driving the brand’s continued expansion in the category.

Throughout the event, partners were formally recognized for their steadfast support and vital contributions to TCL’s remarkable growth—particularly in the air conditioning segment, which continues to gain strong momentum in the Philippine market.

“Connecting with our key partners is a privilege. As the cornerstone of our growth, their commitment has fueled our milestones to date. We look forward to reaching even greater heights together as we continue this journey,” says TCL Director of AC Product Operation and B2B Business Bert Cheung.

 

TCL Director of AC Product Operation and B2B Business Bert Cheung

 

A Collaborative Forum for Innovation and Growth

TCL executives led the convention’s in-depth discussions, providing a comprehensive breakdown of the various TCL Air Conditioning models and their unique value propositions.

Diving into our residential lineup, TCL’s Product Trainer Paul Pre shared an in-depth video presentation on the breakthrough details and developments that set TCL resident air conditioners apart.

 

TCL Showcase on Residential and Commercial AC

Focusing on large-scale solutions, TCL HVAC Engineer of AC Product Operation Cristobal B. Bacanto Jr. presented a masterclass on TCL’s LCAC (Light Commercial Air Conditioner) and VRF (Variable Refrigerant Flow) units, highlighting their efficiency and advanced capabilities.

 

The B2B convention also featured vital technical sessions covering streamlined service processes, rigorous installation checklists, and extended warranty programs. These segments concluded with an interactive Q&A, allowing partners to gain direct clarity on operational best practices.

Each day’s session culminated in a prestigious awards ceremony, honoring the key partners for their unwavering support and profound commitment to the TCL brand. As a token of appreciation, participants received commemorative plaques recognizing their vital role in our collective success.

“Participating in events like this reinforces our market leadership and provides a vital platform to showcase our latest innovations. As TCL continues to achieve significant milestones, we remain deeply grateful for the unwavering support of our key partners who make this growth possible,” Bert Cheung continues.

As TCL continues to expand its footprint in the air conditioning category, the “AIrfinite Possibilities” convention reaffirms the brand’s commitment to innovation, collaboration, and sustainable growth—powered by strong partnerships.

To learn more about TCL’s Air Conditioning models, www.tcl.com.

TCL and Asia's Superstar Kathryn Bernardo Mark 4 Years of Inspiring Greatness

 Riding the momentum of their historic sweep at the 61st Anvil Awards, TCL Electronics, the Triple Global Top 1 TV Brand and the leader in Fresh Air AC sales, has reached another landmark milestone this 2026. The tech giant officially sealed its contract renewal with Asia’s Superstar, Kathryn Bernardo, for the fourth consecutive year. This partnership highlights the shared pursuit of excellence, seamlessly merging TCL’s world-class innovation with the country’s brightest star to continue 'Inspiring Greatness' across the nation.

Still the face of excellence! Asia’s Superstar Kathryn Bernardo beams with excitement at her official contract signing ceremony with TCL Philippines.

The partnership was formally formalized during a contract-signing ceremony held in Pasay on January 30. In attendance were TCL Deputy Marketing Director Shae Yu and TCL Brand Manager Joseph Cernitzchez, alongside Kathryn’s management team, VCM led by Francis Vidanes, collectively marking a new chapter of collaboration and shared vision for the brand.

 

“Kathryn Bernardo has become integral to the TCL brand in the Philippines. Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to strengthen this partnership and create campaigns that continue to inspire Filipinos nationwide. Her connection with audiences helps bring TCL’s innovation and values closer to everyday Filipino homes,” said TCL Brand Manager Joseph Cernitchez. 

 

Kathryn’s decision to renew was a natural one, having witnessed and contributed to the brand’s meteoric rise over the last four years. She is eager to embark on this next chapter, noting that her personal journey has beautifully mirrored TCL’s own evolution from a market challenger to a global industry leader.

 

“Seeing TCL achieve these new milestones makes me so proud! Our partnership works so well because our missions are perfectly aligned. I’ve always wanted to work with a brand that never stops innovating, and I’m so happy to be growing alongside a team that truly 'Inspires Greatness,” she enthused.

 

From left to right: VCM’s Francis Vidanes, Asia’s Superstar Kathryn Bernardo, TCL Deputy Marketing Director Shae Yu Xiaoling, and TCL Brand Manager Joseph Cernitchez.

 

For Kathryn, this partnership is deeply personal. As she navigates life in her own abode and enters her ‘adulting’ stage, she has decisively curated her space with the very products she represents. It is a testament to how TCL’s innovation supports her journey as a modern, independent woman.

 

“I feel so blessed to have a home powered by innovation I can truly depend on. It’s definitely made me even more of a home buddy! There’s nothing I love more than staying in and getting lost in the incredible picture quality of my TCL QD-Mini LED TV,” she added. 

 

Staying in has never been more refreshing. Kathryn’s ultimate home companion is her TCL FreshIN 3.0 Airconditioner, which brings next-gen comfort to her space. With its intuitive voice control, she doesn't even have to lift a finger; the FreshIN responds to her every command, making her relaxation time completely seamless.

 

“I guess the best kind of luxury is being able to enjoy the quiet moments. I’m happy to enjoy it with TCL FreshIN AC. I love having smarter, quieter, cooler moments at my home while I’m saving energy and making it easy to control the temperature through the offline voice control,” Kathryn enthused.

 

Even with a demanding schedule, Kathryn Bernardo manages her home life with surprising ease, thanks to the TCL Super Drum C682. What used to be a tedious chore is now a seamless part of her routine; with the Super Drum's intuitive controls, she simply loads her laundry and starts the cycle with a few taps. This high-performance efficiency allows her to reclaim her time and focus on what truly matters while the C682 handles the rest.

 

There’s a special kind of joy Kathryn finds in the simple task of grocery shopping for her home. She loves being personally involved in choosing what goes into her kitchen, and she relies on the TCL Free Built-In Refrigerator to keep everything fresh. With its sleek, flush-fit design, it integrates perfectly into her space, supporting her lifestyle as a modern, hands-on homeowner who values both style and substance.

 

Four Years and Counting! Kathryn Bernardo reaffirms her role as the face of TCL Electronics, signing on for another year of 'Inspiring Greatness.'

 

Navigating the complexities of 'adulting' has become a much more graceful journey for Kathryn. She’s incredibly grateful to TCL for being her 'co-pilot' through the adulting stage, turning everyday house chores into seamless experiences that let her truly enjoy the independence of having her own space.

 

Words can’t quite capture Kathryn’s appreciation for how TCL has empowered her during this pivotal chapter. From managing her first home to mastering daily responsibilities, she credits the brand’s innovative technology for giving her the ease and confidence she needs to thrive in her adulthood.

 

With so much excitement, she said, “I’m so proud to grow with TCL, and I’m personally looking forward to the new innovations they have in store. I know these products will be a total game-changer—not only for my own home but for every Filipino who loves the ease and comfort of smart living. There is so much to look forward to!”

Four Wins, One Big Night: TCL Shines at the 61st Anvil Awards

 TCL Electronics, the Triple Global Top 1 TV Brand, a leading force in consumer electronics, and the No.1 ranking in global fresh air AC sales, has achieved four recognitions at the recently concluded 61st Anvil Awards Gabi ng Parangal held last January 28 at Solaire Resort, North Quezon City. Marking a historic milestone, TCL secured its first-ever Anvil trophies, officially placing the brand among the country’s top communicators and demonstrating its excellence in press relations, marketing, and technology.

The Anvil Awards received by TCL highlights how the brand combines innovation, social impact, and strategic communication to deliver meaningful results. The TCL-TESDA Air Conditioning Training Program, which earned top marks in both Good Governance and Government Relations got Gold and Silver awards, the TCL x Olympic Basketball Project, which gained recognition in CSR bagging a Silver award and finally the TCL FreshIN 3.0 Campaign which won in Marketing and Brand Communication got Silver award.

 

“We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year's top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities,” TCL Brand Manager Joseph Cerntichez shares.

 

The 61st Anvil Awards recognizes those who go beyond the conventional, celebrating bold leadership, creative brilliance, and impactful results for communities and brands alike. As one of the most respected programs in the Philippine communications industry, the Anvil Awards, organized annually by the Public Relations Society of the Philippines, honors outstanding public relations tools, programs, and campaigns that demonstrate strategic insight, creativity, and measurable impact. Winners are carefully selected by a distinguished, multi-sectoral jury of communication professionals, academics, business leaders, and industry representatives, ensuring a rigorous and credible evaluation process.

A big win for TCL Philippines! (L-R) Silver award for TCL's Olympic Basketball Project; Gold and Silver Awards for TCL-TESDA Training Center and Silver Award for TCL’s FreshIN 3.0 Campaign

 

Headlining TCL’s historic debut at the Anvil Awards is a Gold trophy in the Public Relations Program for Corporate Responsibility and Good Governance. This prestigious award honors the TCL-TESDA Training Center, a landmark initiative that seamlessly integrates social impact with brand leadership. More than just a facility, this fully equipped hub allows students to master advanced climate control technology through direct mentorship from TCL experts. By pioneering a 'structured enrollment-to-employment' pathway, TCL has created a sustainable solution to the industry's skills gap—transforming graduates into certified professionals within its own service network. This award-winning program stands as a masterclass in nation-building, reflecting TCL’s enduring commitment to the Filipino workforce. TCL-TESDA Air Conditioning Training Program alsogot a Silver award for Public Relations Program Government Relations category.

TCL’s commitment to corporate social responsibility and good governance was once again honored with a Silver Anvil for the TCL Basketball Camp, a project that perfectly embodies the brand's 'Inspire Greatness' mission. Located in the bustling heart of Manila, the camp provided a platform for young athletes to hone their skills and chase their dreams. The campaign’s success across Tech, Education, and Sports media highlights TCL's unique ability to empower the Filipino youth through multifaceted engagement. As the world looks toward the World Olympics, this initiative stands as a testament to TCL’s dedication to fostering the next generation of champions.

TCL’s FreshIN 3.0 Campaign took home the Silver Anvil for its brilliant execution of a consumer-centric marketing strategy. Recognized in the 'Marketing and Brand Communication' category, the program stood out for its seamless integration of experiential touchpoints and multi-channel outreach. By transforming traditional PR into an interactive journey for the public, TCL didn't just market a product—it built a lasting brand connection, proving its mastery in the art of modern storytelling and external engagement.

 (L-R) TCL Digital Officer Jem Domingo,  PR Officer  Guia Ann Tilbe, Brand Manager Joseph Cernitchez, Deputy Marketing Director Shae Yu and Product Manager for AC Operation Jasper Jing

Beyond the impressive specs of the FreshIN 3.0 AC, the campaign’s success was driven by the TCL Cool Truck, which brought superior cooling directly to high-traffic areas. By integrating a skills-building partnership with TESDA, TCL showcased a holistic brand philosophy: delivering top-tier appliances while empowering the next generation of Filipino professionals. The result was a massive surge in brand sentiment and a reinforced standing as an industry innovator.

Marking a landmark achievement in its Philippine journey, TCL has solidified its standing as a leader in electronics and communications. These maiden ANVIL honors are a testament to a brand that refuses to settle, successfully merging technical brilliance with the art of storytelling to define the future of the industry

TCL’s growth is driven by a ‘trailblazer mindset’ under the leadership of TCL Philippines CEO Peter Chen. The brand has outlined a strategic roadmap centered on technical leadership and brand elevation. This directive aims to systematically upgrade TCL’s brand value through collaborative industry progress and the continuous pursuit of cutting-edge consumer experiences. 

Looking ahead, TCL is set to roll out several key initiatives in the coming week. The mission remains unchanged, Inspire Greatness upholding the highest standards of quality and service, ensuring that the brand will consistently deliver world-class experiences to their loyal customers.