TCL Stays on Top as PH’s Leading Panel TV Brand

 

Talk about a winning streak! For the second year running, TCL, the Triple Global Top 1 TV Brand and a leading force in consumer electronics, has absolutely dominated the No. 1 spot in the Panel TV Brand category, according to the recent Annual Cumulative Market Share Data for Panel TVs from TRS Research. This news powerfully solidifies TCL's position as a global powerhouse in the TV industry!

As they mark their 25th year in the business, TCL has once again hit a remarkable milestone: seizing the top spot in both market share (value and volume) for their core TV business! TCL has also dominated the premium TV segment, clinching the top position for QLED televisions, according to TRS research.

Just recently, TCL has been recognized with three Global TOP 1 rankings by the market research company Omdia, highlighting its leadership in ultra-large TVs, Mini LED TVs, and Google TVs.

According to Omdia's latest data, TCL led global shipments of 85-inch and larger TVs in 2024 with a 22.1% market share. Additionally, TCL secured the No. 1 position in Mini LED TV shipments with a 28.8% share and maintained its leadership in Google TV shipments globally from 2021 to 2024.

TCL has been a key player in bringing technological progress not only to Filipino homes but globally, consistently delivering innovations that transform everyday living. This legacy of pushing boundaries and redefining home experiences has made more intuitive, efficient, and powerful technologies accessible to a wider range of Filipino families and more.

 

"TCL has truly become a trailblazer, driven by an unwavering commitment to innovation, pushing beyond limits to develop cutting-edge, sustainable technologies. We believe this relentless pursuit of progress is what continues to elevate TCL's brand value. With this recognition, we extend our deepest gratitude to everyone who has helped us achieve this remarkable milestone,” enthused by TCL Philippines’ visionary CEO Peter Chen.

Celebrating Excellence and Greatness

TCL has also embarked on an exhilarating new journey, relentlessly enhancing everyday living and empowering consumers with stylish, functional, and brilliantly smart products! This milestone is about boldly embracing a future where TCL remains passionately dedicated to envisioning and shaping the homes of tomorrow for every Filipino.

Another monumental milestone to celebrate is TCL's global partnership with the International Olympic Committee. This collaboration, extending through 2032, underscores TCL's dedication to innovation and excellence. Built on shared values of performance, passion, and a vision for greatness, this partnership will elevate the Olympic and Paralympic Games to new heights. TCL will enhance the Olympic Games by delivering cutting-edge technology to the Olympic Village and improving the global fan experience.

 

TCL products will drive new experiences for fans and athletes, from digital displays at the Olympic Games to household appliances in the Olympic Village. Through this new partnership, the organisations will also work together to bring the magic of the Olympic Games to billions of fans around the world through innovative marketing campaigns. TCL will play an important role as the IOC progresses its Olympic AI Agenda – including supporting fan and athlete experiences on site and at home. TCL will also support the “Athletes Moments” initiative at the Olympic Games allowing athletes to connect with loved ones around the world immediately after their competition.

“Through this partnership, TCL's innovations will ignite inspiration in billions, delivering exceptional experiences and contributing to a sustainable future all over the globe. TCL is committed to fulfilling its corporate social responsibility and fostering a better world,” shared by Mr. Peter Chen. CEO of TCL Philippines.

Looking ahead, TCL is poised for even greater achievements, expanding its ultra-large TV portfolio with cutting-edge Mini LED technologies to deliver even more immersive viewing experiences. Crucially, TCL's strong partnership with Google has been instrumental in its overall success. By seamlessly integrating Google TV's smart capabilities with its advanced displays, TCL remains committed to providing smarter, healthier lifestyles for consumers worldwide, promising an exciting future for home entertainment.

For more updates on TCL’s upcoming product Launch, log on to https://www.tcl.com/ph/en.

 

TCL 75-inch TV Deals: QLED and QD-Mini LED Now Up to PHP 14K Off

 

Rainy days have come and we’re advised to stay dry and cozy indoors. So what’s the best way to enjoy the comforts of home than to curl up on the couch and binge-watch your favorite shows? Speaking of binge-watching, imagine how much better those scenes would look on a bigger screen, giving you a truly spectacular view!

Then get ready for a massive surprise! TCL, the Triple Global Top 1 TV Brand and trusted leader in home appliances, is bringing you an incredible offer this season: their biggest-ever price slash on TCL's 75-inch TVs!

Yes, you read that right! TCL is offering their most exciting promo yet, starting this month with 75-inch QLED TVs, now down from PHP 60,490 to PHP 49,995. Plus, their 75-inch QD-Mini LED Google TVs are also heavily discounted, from PHP 78,990 to only PHP 64,995.

“We want everyone to enjoy a supersized TV experience, which is why we've launched an extraordinary promo for our 75-inch TVs. Now, you don't have to leave your home to get that cinematic vibe. Just sit back on your couch and immerse yourself in the bigger screen of your new TCL TV!” Mr. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines excitedly announced.

The QLED Superiority

Watching your favorite shows on the TCL QLED UHD TV feels like stepping into the scene. Thanks to its tiny Quantum Crystals, colors pop with amazing richness and accuracy—think sunsets that glow and forests that feel lush and alive. Combined with powerful backlighting, every frame is brighter, clearer, and more lifelike, whether you're watching a late-night drama or a sunny outdoor adventure.

You'll enjoy over a billion vivid colors in every frame, brought to life with stunning clarity. Enhanced brightness further illuminates even the subtlest details, creating a lifelike viewing experience that reveals every hidden nuance.

The Exceptional QD- MiniLED

The QD-Mini LED technology combines two advanced display features, Quantum Dots and Mini LEDs, to deliver bright, colorful, and highly detailed images. This results in more lifelike visuals with deeper contrast and richer colors. It also supports high brightness levels, so the picture stays clear and vivid even in well-lit rooms, making scenes look more realistic with better highlights and shadows.

High HDR brightness and up to 512 precise dimming zones ensures clarity even in bright environments, enhancing every scene with realistic highlights and shadows. Imagine watching an action-packed movie in your living room on a sunny afternoon—no need to close the curtains. Explosions are bright, shadows feel deep, and every detail is crystal-clear.

Paired with its smooth 144Hz Native Refresh Rate and powerful ONKYO 2.1 HiFi sound, the TCL C6K offers a cinema-like experience right at home, perfect for movie nights, sports marathons, or intense gaming sessions. All this comes in a sleek, modern design that looks great in any space.

Ready for a supersize TV experience? Don’t miss this exciting promo ongoing from July 1 until August 31, 2025. Available at all TCL Authorized Dealers Nationwide.

 

For more information and exciting announcements, visit the TCL website at https://www.tcl.com/ph/en.

 

DTI Fair Trade Permit No. FTEB-229723 Series of 2025

 

TCL TechMania CoolFest Year 2: Smart Living Redefined with SM Appliance Center

 Beats and breakthroughs undeniably unite people. Combine the two, and you get an explosive celebration of music, creativity, and technology. With this in mind, TCL, the Triple Global Top 1 TV Brand and a trusted leader in home appliances, brings back TCL TechMania: CoolFest Year 2, co-presented by SM Appliance Center, now the biggest and coolest event of the year, held last June 28, 2025, at SM Mall of Asia Music Hall. 

TCL TechMania: CoolFest Year 2, co-presented by SM Appliance Center, the biggest and coolest event of the year, held last June 28, 2025, at SM Mall of Asia Music Hall.

This year, TCL CoolFest Y2 transcended the typical music festival. It transformed into a vibrant spectacle, highlighting everything "cool"—from high-energy performances by guest artists and online content creators to the appearance of the hottest brand ambassador, and most importantly, the innovative TCL appliances showcased throughout the venue. Through interactive games and immersive zones, TCL CoolFest Y2 truly demonstrated what it means to live a cool, smart, and stylish life.

 

The absolute highlight of TCL CoolFest Y2 is The Smart Living Zone: Where Innovation Meets Experience, an immersive space that showcases the latest high-tech appliances from TCL Philippines. This zone features the newest lineup of QLED and QD-Mini LED TVs, alongside the advanced range of air conditioning units, washing machines, and refrigerators.

TCL’s Smart Living Zone

 

Fans and guests were able to test and explore the brand’s latest innovations, from the massive 98-inch QD-Mini LED TV and FreshIN 3.0 Inverter Air Conditioner, to the WashPro Combo+ and the Free Built-in Multi-Door Refrigerator, all defining TCL’s smart connectivity and energy-saving features in life. Likewise, the guests also joined in on the fun through the “Spin the Wheel” activity — a crowd favorite. All they had to do was register, post photos using event hashtags, and get a chance to win exclusive TCL merchandise.

 

“TCL CoolFest Y2 is our way of connecting our innovative products with the people. We recognize that music powerfully unites, and through this event, we're championing Filipino excellence, giving local performers and creators a fitting stage and connecting them with passionate fans who share their enthusiasm. We truly hope everyone enjoyed the entire experience,” Joseph Cernitchez, TCL Philippines Brand Manager, expressed. 

 

TechMania Goes All Out

 

Tech enthusiasts and passionate fans alike converged, all seemingly swept up in the TechMania fever. Aside from the main program, TCL CoolFest Y2 also provided fun activities for the crowd like Spin The Wheel and gave out exciting prizes such as TCL CoolFest Y2 merchandise.

TCL Deputy Director of Sales Ms. Cyd Montebon

TCL Deputy Director of Sales, Ms. Cyd Montebon, opened the main program with an inspiring message that marked TCL’s 25th anniversary in the Philippines, reaffirming the brand’s commitment to delivering smart, accessible tech to every Filipino home. "It is an exciting day for us to all be here and unveil our latest lineup, a fusion of cutting-edge technology and everyday brilliance. Together, these innovations mark a new chapter in our commitment to smarter, healthier, and cooler Filipino homes,” she remarked.

TCL Brand Partners and Online Content Creators Jomari Angeles and Charuth with TCL innovative leaders Deputy Product Director of the Air Conditioner Line Mr. Bert Cheung, Senior Product Manager, Washing Machine and Refrigerators Mr. Eric Li; and Deputy Director of Brownline Products Mr. Charlie Huang

Asia’s Superstar Kathryn Bernardo and TCL Brand Manager Joseph Cernitchez with TCL Coolfest Y2 Host Migs Almendras and Sophia Geronimo

 

Also present onstage were innovative leaders from the TCL Philippines company who are responsible for overseeing the cool development of each product line at TCL Philippines namely the Deputy Director of Brownline Products Mr. Charlie Huang, Deputy Product Director of the Air Conditioner Line Mr. Bert Cheung, and Senior Product Manager, Washing Machine and Refrigerators Mr. Eric Li. Together, they unveiled TCL’s innovations, including the QD-Mini LED TVs, T-AI-powered air conditioners, and inverter motor for washers and refrigerators, emphasizing energy efficiency, smart control, and premium design.

 

TCL also brought out brand partners and content creators Charuth and Jomari Angeles, who added vibrance and relatability to the brand story. After visiting the TCL Cool Truck and Smart Living Zone, they shared how TCL tech makes everyday living more exciting, convenient, and future-ready.

 

The Face of Cool Living

A major highlight was the return of Kathryn Bernardo, Asia’s Superstar and TCL's beloved brand endorser. With heartfelt energy, she shared how TCL has become part of her everyday life

“It honestly feels so amazing to be here again. I always look forward to TCL events because they’re fun, exciting, and full of energy, just like today’s Coolfest! I feel so lucky to be part of a brand that’s not just about innovation, but also about making real connections with people,” Kathryn enthused.

She continued, “And of course, with the support of SM Appliance Center, it’s even more special. Together, TCL and SM Appliance Center are bringing the coolest and smartest tech to every Filipino home. And I’m so proud to be part of that. So thank you for having me again, and I can’t wait to enjoy the rest of TechMania with all of you!” 

The chosen lucky fans, dubbed the "Coolfest Barkada," had the chance to interact with Kathryn through engaging games like "Guess That, Kath!" and "Unbox The Cool." Winners of both games took home exciting prizes from TCL.

 

Capping off the program was an energizing musical treat from Lola Amour, a soaring Filipino band known for their unique blend of modern rock, funk, and pop. Lola Amour sang their hits, namely ‘San Kakapit’, ‘Fallen’, ‘Dance’, and the most popular of ‘em all, ‘Raining in Manila’. Definitely, their distinctive sounds captivated the Gen Z crowd and beyond all requesting for more!

 

A Solidified Partnership

 

TCL TechMania: CoolFest Y2 wasn’t just a showcase; it was a celebration of Filipino creativity, modern living, and the evolving definition of “cool.” With its strong partnership with SM Appliance Center, TCL continues to bring high-quality smart home appliances closer to every Filipino household. 

Now, customers can discover the entire range of TCL products conveniently under one trusted roof at SM Appliance Store. This includes TCL's innovative QLED and QD-Mini LED TVs, fresh-air cooling and intelligent air conditioners, as well as energy-saving washing machines and spacious, modern refrigerators.

Overall, TCL CoolFest Year 2 left a lasting impression—not just as a showcase of innovation, but as a celebration of Filipino talent, creativity, and community. More than unveiling its latest technologies, TCL demonstrated its heart, its vision, and its deep connection to the modern Filipino home.

TCL Champions Youth and Sports with New Court at Araullo High School for Olympic Day

As a leading global technology brand, TCL has always strived to "Inspire Greatness," a philosophy that perfectly aligns with the Olympic spirit. As the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category, TCL remains committed to fulfilling its corporate social responsibility, supporting the Olympic Sustainable Development Goals, and building a better future.

Through this initiative, TCL reinforces its commitment to the Olympic spirit, offering an exciting and meaningful basketball event that delivers exceptional experiences. It unites top local basketball players and professional coaches in a revitalized venue, aiming to inspire greatness among young, aspiring athletes at the grassroots level.

The event, dubbed the ‘TCL Basketball Camp,’ took place at Araullo High School in Manila, gathering top basketball players from professional and collegiate leagues. To kickstart the program, a contract signing ceremony officially sealed the partnership between TCL Electronics and Araullo High School. TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, TCL Deputy Product Director of Air Conditioner Bert Cheung, TCL Brand Manager Joseph Cernitchez, together with Rain or Shine Assistant Brand Manager Red Magcase, and Araullo High School Assistant School Principal II Ms. Ebuena P. Alvarez were present at the contract signing. 

“We're happy to launch this partnership officially. As we celebrate International Olympic Day and our status as the Worldwide Olympic and Paralympic Partner, this basketball clinic perfectly embodies TCL's commitment to ‘Inspire Greatness’ among hopeful kids who aspire to do their best in the field of basketball,” shared Peter Chen, TCL Philippines CEO.

TCL Champions School Sportsmanship

 

Giving an enthusiastic vibe to the collaboration between TCL and Araullo High School, a newly refurbished TCL basketball court was unveiled, making it even more enticing and functional for aspiring student-athletes. The 4,700 square feet basketball court and 2,072 square feet outside basketball court lines were refreshed in collaboration with Rain or Shine, who provided the paint materials. TCL TVs and air-conditioning units worth ₱300,000 were also donated to further enhance the basketball court and school facilities. 

 

To kick off the basketball activities, TCL Deputy Product Director of Air Conditioner, Bert Cheung, performed the ceremonial first shot. Followed by the main highlight of the whole event, the Basketball Clinic, which was facilitated by Better BasketballPH Skills Camp, wherein forty young athletes participated. Adding to the excitement was JD Cagulangan, UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL), who provided guidance and inspiration. JD joined the basketball clinic and shot hoops with the participants.

 

TCL's brand partner, Blackwater Coach Jeffrey Cariaso, also participated, sharing his basketball expertise through a concise coaching principles session specifically for PE coaches. Joining Coach Jeffrey in the discussion is Araullo High’s Head Teacher VI, MAPEH Department, Mr. Augusto D. Baldoz. 

(L-R) Araullo High School's Head Teacher VI - MAPEH department Augusto Baldoz,  Head Teacher VI English Dept Shiela M. Vergara, Head Teacher VI Math Dept Maita Camilon, Assistant School Principal Ebuena Alvarez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and TCL Brand Manager J

UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL) JD Cagulangan joined the basketball clinic and shot hoops with the participants.

 

 

 

 

 

Upholding the Olympic Spirit

[L-R] Kevin Wang, Chief Operating Officer of TCL Technology, joined Honorary Life President Thomas Bach and President Kirsty Coventry of the International Olympic Committee for a ceremony unveiling TCL’s commemorative stone at the Donors’ Wall of the Olympic Museum in Lausanne, Switzerland last June 22, 2025.

Also in line with the first global celebration of Olympic Day as a Worldwide Olympic and Paralympic Partner, TCL was honored in a special ceremony on June 22, with its name added to the Donors’ Wall at the Olympic Museum in Lausanne, Switzerland. This recognition highlights TCL's significant contribution to smart terminals and display solutions, which are set to enhance the development of sports and culture through innovative technology. The ceremony saw key representatives from the International Olympic Committee (IOC), including President Thomas Bach and President-elect Kirsty Coventry, Olympic Museum Director Angelita Teo alongside Chief Operating Officer of TCL Technology Kevin Wang, who unveiled a commemorative marble brick engraved with TCL’s logo. This permanent addition signifies TCL's outstanding contributions to the international Olympic movement, echoing the Olympic spirit of "Faster, Higher, Stronger—Together" and TCL's commitment to "Inspire Greatness."

Further extending this collaboration, TCL was invited to witness the historic inauguration of Kirsty Coventry as the 10th IOC President on June 23, marking a new chapter for the Olympic movement. Coventry's groundbreaking leadership as the first female and first African IOC President resonates deeply with TCL’s ‘TCLforHer’ initiative, a platform dedicated to empowering women globally through technology and culture. To amplify the Olympic Day celebrations worldwide, TCL also launched its first global campaign, inspired by the IOC’s "Let’s Move" initiative. This campaign includes a dynamic film bridging two future Winter and Summer Olympic host cities through the power of TCL display technology. 

Leading up to the 2025 Milan Cortina Winter Olympics, TCL will continue the momentum sparked by this campaign to build on its 30th legacy in sport, furthering its collaboration with the IOC to support cultural engagement with cutting-edge technology and advance the Olympic movement’s evolution.

To Even Greater Sporting Events

 

More than simply providing what people need, TCL seeks to ignite hope and aspiration through this basketball event, sharing a truly admirable spirit.

 

“Through this endeavor, we aim to impart Olympic values to our Filipinos. We hope our partnership with Araullo High School becomes a hub for more vibrant, engaging activities, inspiring people to connect and celebrate through sports. Here's to more exciting and fulfilling events like this in the future!" TCL Philippines Chief Executive Officer, Peter Chen excitedly stated.

Arsenal and TCL Strengthen Ties Through Multi-Year Global Partnership

Arsenal and TCL, a global leader in consumer electronics, have announced the expansion of their partnership into a multi-year global agreement. Building on a successful regional collaboration since 2023, TCL will now become Arsenal’s Official Global Consumer Electronics Partner, further strengthening the connection with supporters across international markets.

Arsenal and TCL began working together in 2023 as regional partners focused on the UK, Middle East, and Africa. As Global Partner, TCL will take the partnership to new markets, deepening the connection with Arsenal supporters around the world.

The partnership builds on two years of impactful content and engagement with supporters, aligned to the brands’ shared values of progress, innovation, and excellence.

Following on from the Inspire Greatness activation, supporters can expect further storytelling through the partnership, including men’s first team player and newly appointed TCL ambassador, Bukayo Saka as well as with our UEFA Women’s Champions League winning women’s team as the partnership encompasses both men’s and women’s first teams.

Arsenal’s flagship matchday show, Live from N5 will also see TCL product integration, further connecting and engaging with the club’s global supporter-base.

Arsenal men’s first team will travel to Singapore and Hong Kong for their pre-season tour this summer, the latter being home to TCL’s global headquarters - allowing the club to engage and activate with supporters, bringing unique experiences and content to local markets.

Highlights of the partnership to date include:

 

●      Last year’s ‘Go Big with TCL’ digital video commercial starring Bukayo Saka, Gabriel Jesus and Mo Elneny, promoting the TCL XL TV collection. See here.

●      ‘Inspire Greatness’ DVC with Mikel Merino, Declan Rice and Ben White – TCL and Arsenal connecting to inspire communities on and off the pitch. More details can be found here.

●      A Meet and Greet with players in Dubai during warm weather training for TCL customers and Arsenal supporters.

●      Arsenal legend Robert Pires’ visit to TCL trade exhibit at IFA Berlin in 2023, the world’s largest home innovation and tech event.

●      Last year Invincibles defender Martin Keown was also a special guest at TCL’s regional product launch in Turkey – speaking to guests and TCL staff.

 

Juliet Slot, Chief Commercial Officer at Arsenal said: “We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.”

TCL CEO Peter Chen said: "We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion.

As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world."

 

 

 

TCL Unveils Next-Level Clarity with Upcoming C7K QD-Mini LED TV

 For many, watching TV is an everyday ritual — a way to unwind after a long day, catch up on favorite shows, or dive into an intense gaming session. When it comes to truly elevating your viewing experience, a large screen makes all the difference. It fills more of your field of vision, pulling you deeper into movies, TV shows, and games. It creates a cinematic atmosphere that makes you feel like you’re right in the middle of the action, whether you’re exploring fantastical worlds in games or enjoying the latest blockbuster film from the comfort of your home.

No need to just imagine that larger-than-life screen anymore. TCL, the Triple Global Top 1 TV Brand and a trusted leader in home appliances, is redefining clarity and ushering in a new era of home entertainment. Introducing the TCL C7K Premium QD-Mini LED TV: a breakthrough that combines the best of QLEDtechnology to deliver stunning precision, unparalleled brightness, and incredible color depth.

Watching a favorite movie on the TCL C7K Premium QD-Mini LED TV brings the screen to life with vivid colors and bright details that make every scene stand out. Whether it’s a quiet moment or an action-packed sequence, the TV’s exceptional contrast and lifelike colors immerse viewers, making them feel like they are part of the story. It offers a cinematic experience that transforms any living room into a personal movie theater.

 

"We're excited to bring you the cutting-edge QD-Mini LED TV technology. Expect a viewing experience that is truly leveled up. Engineered to deliver cinematic picture quality, this TV integrates advanced features that you have always wanted, all in the comfort of your own home,” announced Joseph Cernitchez, TCL Brand Manager.

 

Redefine Clarity With The All-Out Premium TV

 

TCL's QD-Mini LED technology represents a significant leap forward, seamlessly combining the strength of Premium 4K QD-Mini LED Display. It transforms traditional backlighting into a system with near pixel-level precision, delivering stunning control over light. By leveraging advanced QLED technology, it achieves contrast and color gamut comparable to OLED, yet provides higher peak brightness and a longer lifespan. This innovation isn't just an upgrade; it's the future of large-screen display technology.

 

Boasting thousands of local dimming zones, it provides incredibly precise brightness control and deep contrast. Coupled with Quantum Dot technology for exceptionally vibrant, lifelike colors, its ultra-bright backlight surpasses traditional LED TVs in peak brightness, creating a truly immersive viewing experience.

 

Another advantage is that the sound quality also matches the superb visuals. TCL QD Mini LED TVs carry Audio by Bang & Olufsen technology, giving exceptional sound quality that defies conventions and surpasses expectations. The soundtrack is delivered with unmatched purity and depth truly elevating your home cinema experience. So, only the purest sound will come out on your TV.

Get ready to experience the future of home entertainment. The TCL C7K Premium QD-Mini LED TV will soon be available at all TCL authorized dealers. Prepare for a visual revolution!

 

Stay tuned for more updates on TCL C7K Premium QD-Mini LED TV, visit the TCL website at https://www.tcl.com/ph/en.

Beat the Heat with TCL’s Cool Truck Tour – Intramuros to Trinoma This May

 Escaping from the blazing sun has become a daily mission for many Filipinos. Likewise, extreme heat's impact on our everyday lives has disrupted our routines, and rising electricity costs have become a regular occurrence. As the Philippines experiences and endures one of its hottest summers on record, with temperatures soaring above 40°C, we are given limited access to public cooling areas, finding relief in packed malls and enclosed venues.

The TCL Cool Truck provides a refreshing escape from the scorching sun, featuring the FreshIN 3.0 for an unparalleled cool and comfortable experience.

Recognizing this growing problem, TCL, the newly crowned Triple Global Top 1 TV Brand and a trusted name in home appliances, stepped up with an innovative response: the first-ever TCL Cool Truck in the Philippines, a mobile cooling experience designed to bring instant comfort directly to the people.

The TCL Cool Truck activation is a strategic initiative designed to showcase the power and innovation of the newly launched FreshIN 3.0. By bringing TCL’s advanced air conditioning technology to high-traffic areas like Trinoma Mall and Intramuros, the Cool Truck transformed everyday locations into much-needed cooling zones for Filipinos on the go. Visitors experienced firsthand how TCL’s next generation of air conditioners deliver powerful relief from the sweltering heat, turning the truck into a popular destination for both comfort and entertainment. Serving as a mobile showroom, the Cool Truck brings the product closer to consumers, allowing them to literally feel the difference with TCL’s upgraded cooling technology. 

TCL Brand Manager Joseph Cernitchez also shared, "The TCL Cool Truck was our way of meeting Filipinos where they are, right in the middle of this record-breaking heat. We wanted people to experience firsthand how our air conditioning technology delivers real comfort, not just in showrooms, but in everyday spaces. By creating a cool, welcoming environment on wheels, we gave visitors a refreshing escape and a clear sense of how TCL provides practical, energy-efficient relief when it’s needed most. By featuring FreshIN 3.0 in action, especially its offline voice command control, we're offering a real solution to beat the summer heat while reinforcing TCL’s commitment to smart, convenient, and refreshing living.”

Inside the Cool Lounge

Stepping inside the TCL Cool Truck was like entering a refreshing oasis, designed to beat the oppressive summer heat. The truck's interior was ingeniously divided into distinct "rooms," each showcasing TCL’s impressive range of appliances. Upon entering, visitors were immediately greeted by the TCL FreshIN 3.0 inverter air conditioners, which took center stage, demonstrating the standout features that make this model truly revolutionary.

Visitors enjoy a productive co-working space with free Wi-Fi while experiencing TCL FreshIN 3.0’s features, including Offline Voice Control, T-AI 37%+ Energy Saving Technology, and QuadruPuri Filters.

In the foyer, guests can utilize the area as a co-working space as it offers free Wi-Fi for those working remotely, making it a productive environment for all the visitors, especially for students and freelancers. Likewise, they can also get to experience the ease of Offline Voice Control of the TCL FreshIn 3.0, a feature that lets you adjust your air conditioner with simple voice commands like “Hey TCL, lower the temperature,” even without a Wi-Fi connection. The room felt instantly cooler as visitors experienced the power of T-AI 37%+ Energy Saving Technology, which allows the FreshIN 3.0 to adapt to changing environments, optimizing energy use and helping lower electricity costs. For added peace of mind, the QuadruPuri Filters worked silently in the background, filtering out pollutants, allergens, and bacteria, while the ultra-quiet 16dB operation ensured a soothing atmosphere without disruptions.

Inside the Book Nook Area of the TCL Cool Truck, visitors unwind in a cool, refreshing space, perfect for reading, relaxing, or creating content.

Moving further into the truck, the Book Nook Area offered a serene space for visitors to relax with a book or create social media content while enjoying the refreshing environment of the FreshIN 3.0. The air was crisp and revitalizing, with FreshIN Technology drawing in fresh outdoor air to keep the space cool and well-oxygenated. Pet owners particularly appreciated how the unit eliminated odors and maintained a balanced humidity level, ensuring a natural, fresh atmosphere.

Adding an element of interactive fun, visitors eagerly participated in the Icy Reflex game where participants can join a quick reflex game and get a chance to win exclusive TCL merchandise. It was a refreshing reminder that staying cool can be smart, interactive, and fun, just like TCL FreshIn 3.0.

TCL brings refreshing relief to Filipinos on the go, transforming high-traffic areas into cooling havens with the TCL Cool Truck.

The TCL Cool Truck initiative successfully brought TCL’s innovative cooling technology directly to consumers, allowing them to experience the unique features of the FreshIN 3.0 firsthand. By creating these mobile "cool down zones," TCL effectively demonstrated its commitment to providing innovative, energy-efficient solutions to combat the summer heat. Visitors across Metro Manila left with a clear understanding that TCL is leading the way in comfort, convenience, and sustainability, offering more than just a cool retreat, but a smarter, healthier, and more efficient way to stay cool.

Feeling the heat? The TCL Cool Truck is making its coolest stops! Catch it at the historic Fort Santiago, Intramuros from May 10-17, and then head over to Trinoma Mall from May 18-24 for a refreshing experience!

TCL offers a range of smart home appliances, including large QLED TVs, advanced refrigerators, innovative air conditioners, and efficient washing machines.

For more information, visit the TCL website at https://www.tcl.com/ph/en.

Breathe Fresh, Live Smart: TCL FreshIN 3.0 Delivers Cool Comfort This Summer

 Summer in the Philippines is always intense, but 2025 is shaping up to be one of the hottest yet. With heat indices already surpassing 42°C in several regions, staying cool and safe has never been more crucial. In this scorching climate, air conditioners are no longer just a convenience; they have become essential for ensuring comfort, safety, and overall well-being.

Recognizing the critical need for relief in the face of extreme heat, TCL, a global leader in consumer electronics and the newly crowned Triple Global Top 1 TV Brand, has risen to the challenge with a solution designed specifically for the season. Introducing the TCL FreshIN 3.0 air conditioner, an innovation that surpasses traditional cooling systems. It delivers powerful, efficient cooling while actively enhancing your indoor environment, ensuring a healthier and more comfortable space this summer. 

“We always prioritize the everyday experiences of our customers, which is why we’re proud that the TCL FreshIN 3.0 has been awarded the Smart Fresh Air Technology Innovation Award at CES 2025. This recognition reflects our commitment to providing innovative solutions that help people stay cool, comfortable, and healthy, even in the most extreme heat,” said Joseph Cernitchez, Brand Manager of TCL Philippines.

But beyond the awards, what makes the TCL FreshIN 3.0 the ultimate solution for surviving and thriving during the sweltering summer months? Let's delve into the top three unbeatable reasons why this inverter air conditioner deserves a prime spot in your home:

Control the Temperature with Ease, even on the Hottest Days

Imagine the ease of adjusting your AC without lifting a finger, no remote needed, no app opening, no Wi-Fi worries, especially during those sweltering summer days. The TCL FreshIN 3.0 transforms comfort with its Offline Voice Control feature. Whether you’re lounging on a hot afternoon, cooking in a warm kitchen, or just trying to stay cool, a simple voice command like “Hey TCL, lower the temperature” instantly brings relief. The FreshIN 3.0 integrates effortlessly with Google Assistant and Alexa, offering even more ways to manage your summer climate. This hands-free operation works seamlessly, even without a Wi-Fi connection, ensuring you stay comfortable all summer long.

 

 

Beat the Summer Heat with FreshIN’s Fresh, Cool Air

Air-conditioned rooms can often feel stuffy and dry after extended use, especially during the summer. Traditional ACs simply recirculate the same air, leaving the space uncomfortable. The TCL FreshIN 3.0 solves this with its revolutionary FreshIN Technology, drawing in fresh outdoor air to keep your space cool, well-oxygenated, and balanced—perfect for a refreshing night’s sleep. With an ultra-quiet operation of just 16dB, it ensures the soothing airflow doesn’t disturb your rest.

For those living in busy cities, the QuadruPuri Filters offer extra protection against pollution, dust, allergens, and bacteria. Whether working from home or relaxing, this four-stage filtration system helps maintain optimal oxygen levels, leaving you feeling refreshed and energized. Pet owners will appreciate how the FreshIN 3.0 eliminates odors and maintains comfortable humidity levels, ensuring a natural, refreshing cooling experience. The BreezeIN micro-hole wind blades ensure a gentle, natural airflow — no harsh, dry blasts here.

Experience Smart Energy-Saving and Hassle-Free Maintenance

Electric bills are reaching its highest peak recently and for families, particularly those with elderly members, managing electricity bills is always a top priority. With the extended summer season that we are experiencing as of the moment, the TCL FreshIN 3.0's T-AI energy-saving technology can result in substantial savings on annual electricity costs. 

Worried about your AC maintenance? The TCL FreshIN 3.0 takes the hassle out of maintenance with its intelligent Lifespan Reminder feature. It notifies you when it’s time to clean or replace the filters, making sure that your air stays fresh and clean all summer long with minimal effort. This smart reminder ensures that you get the most from your unit, offering optimal performance and a healthier environment.

As the Philippine summer continues to bring intense heat, the TCL FreshIN 3.0 stands out as an air conditioner that is smart, efficient, and health-conscious, designed to create a cool, clean, and comfortable retreat. Stay cool and confident this summer with the TCL FreshIN 3.0, the next generation solution for a cooler, more comfortable indoor environment.

TCL FreshIN 3.0 inverter air conditioner is available at all authorized dealers nationwide.

For more information, visit the TCL website at https://www.tcl.com/ph/en.