TCL and Asia's Superstar Kathryn Bernardo Mark 4 Years of Inspiring Greatness

 Riding the momentum of their historic sweep at the 61st Anvil Awards, TCL Electronics, the Triple Global Top 1 TV Brand and the leader in Fresh Air AC sales, has reached another landmark milestone this 2026. The tech giant officially sealed its contract renewal with Asia’s Superstar, Kathryn Bernardo, for the fourth consecutive year. This partnership highlights the shared pursuit of excellence, seamlessly merging TCL’s world-class innovation with the country’s brightest star to continue 'Inspiring Greatness' across the nation.

Still the face of excellence! Asia’s Superstar Kathryn Bernardo beams with excitement at her official contract signing ceremony with TCL Philippines.

The partnership was formally formalized during a contract-signing ceremony held in Pasay on January 30. In attendance were TCL Deputy Marketing Director Shae Yu and TCL Brand Manager Joseph Cernitzchez, alongside Kathryn’s management team, VCM led by Francis Vidanes, collectively marking a new chapter of collaboration and shared vision for the brand.

 

“Kathryn Bernardo has become integral to the TCL brand in the Philippines. Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to strengthen this partnership and create campaigns that continue to inspire Filipinos nationwide. Her connection with audiences helps bring TCL’s innovation and values closer to everyday Filipino homes,” said TCL Brand Manager Joseph Cernitchez. 

 

Kathryn’s decision to renew was a natural one, having witnessed and contributed to the brand’s meteoric rise over the last four years. She is eager to embark on this next chapter, noting that her personal journey has beautifully mirrored TCL’s own evolution from a market challenger to a global industry leader.

 

“Seeing TCL achieve these new milestones makes me so proud! Our partnership works so well because our missions are perfectly aligned. I’ve always wanted to work with a brand that never stops innovating, and I’m so happy to be growing alongside a team that truly 'Inspires Greatness,” she enthused.

 

From left to right: VCM’s Francis Vidanes, Asia’s Superstar Kathryn Bernardo, TCL Deputy Marketing Director Shae Yu Xiaoling, and TCL Brand Manager Joseph Cernitchez.

 

For Kathryn, this partnership is deeply personal. As she navigates life in her own abode and enters her ‘adulting’ stage, she has decisively curated her space with the very products she represents. It is a testament to how TCL’s innovation supports her journey as a modern, independent woman.

 

“I feel so blessed to have a home powered by innovation I can truly depend on. It’s definitely made me even more of a home buddy! There’s nothing I love more than staying in and getting lost in the incredible picture quality of my TCL QD-Mini LED TV,” she added. 

 

Staying in has never been more refreshing. Kathryn’s ultimate home companion is her TCL FreshIN 3.0 Airconditioner, which brings next-gen comfort to her space. With its intuitive voice control, she doesn't even have to lift a finger; the FreshIN responds to her every command, making her relaxation time completely seamless.

 

“I guess the best kind of luxury is being able to enjoy the quiet moments. I’m happy to enjoy it with TCL FreshIN AC. I love having smarter, quieter, cooler moments at my home while I’m saving energy and making it easy to control the temperature through the offline voice control,” Kathryn enthused.

 

Even with a demanding schedule, Kathryn Bernardo manages her home life with surprising ease, thanks to the TCL Super Drum C682. What used to be a tedious chore is now a seamless part of her routine; with the Super Drum's intuitive controls, she simply loads her laundry and starts the cycle with a few taps. This high-performance efficiency allows her to reclaim her time and focus on what truly matters while the C682 handles the rest.

 

There’s a special kind of joy Kathryn finds in the simple task of grocery shopping for her home. She loves being personally involved in choosing what goes into her kitchen, and she relies on the TCL Free Built-In Refrigerator to keep everything fresh. With its sleek, flush-fit design, it integrates perfectly into her space, supporting her lifestyle as a modern, hands-on homeowner who values both style and substance.

 

Four Years and Counting! Kathryn Bernardo reaffirms her role as the face of TCL Electronics, signing on for another year of 'Inspiring Greatness.'

 

Navigating the complexities of 'adulting' has become a much more graceful journey for Kathryn. She’s incredibly grateful to TCL for being her 'co-pilot' through the adulting stage, turning everyday house chores into seamless experiences that let her truly enjoy the independence of having her own space.

 

Words can’t quite capture Kathryn’s appreciation for how TCL has empowered her during this pivotal chapter. From managing her first home to mastering daily responsibilities, she credits the brand’s innovative technology for giving her the ease and confidence she needs to thrive in her adulthood.

 

With so much excitement, she said, “I’m so proud to grow with TCL, and I’m personally looking forward to the new innovations they have in store. I know these products will be a total game-changer—not only for my own home but for every Filipino who loves the ease and comfort of smart living. There is so much to look forward to!”

Kathryn Bernardo Shares Her Secret to Staying Ganado: Great Taste White

The actress says she always starts her day with her favorite coffee—Great Taste White, now reformulated to be mas creamy, at mas ma-kape, kaya mas pinasarap.

No matter how glamorous their lives seem, celebrities also go through their own daily grind. Early call times, events, and hectic moments on set—the list goes on. And just like us, they need a morning pick-me-up to power through a packed schedule.

 

For actress Kathryn Bernardo, coffee is an essential part of her day. Whether she’s gearing up for a busy schedule or easing into the morning, a great cup of coffee helps her keep ganado throughout the day. Her go-to? None other than Great Taste White. 

 

A more exciting timpla of her favorite coffee

During a recent interview, Kathryn shares that she is thrilled to see that Great Taste White’s tamang timplashe’s always loved is even more enjoyable now. The actress also points out that the reformulated blend is mascreamy and mas ma-kape

 

“Nakakatuwa na the brand also improved!” Kathryn says. “Masarap na dati [pero] in-improve pa ngayon to cater all ages, my age, yung lahat.”

 

She explains: “Ang Great Taste White ngayon, mascreamy at mas ma-kape. So, mas pinasarap pa yungtamang timpla niya.”  

 

Keeping her ganado every day

 

With the reformulated Great Taste White as part of her everyday routine, Kathryn shares she’s more ganado than ever to start each day. And because she’s not a morning person, the actress says it has become a reliable “partner” during busy days. 

 

“Parang may ka-partner ako parati, especially with my line of work, it's very busy,” Kathryn says.

 

“It's important na mayroon kang something na tutulong sa'yo para magawa mo yung mga tasks mo for that day,” she explains. “Siguro for me, pag sa taping or sa shooting, I need something to keep me awake so that I can give it my all.” 

 

Giving the new Great Taste White a try

For Kathryn, the new Great Taste White has the right balance, which makes all the difference. And this is also the reason coffee lovers should give it a try.

 

“Kasi [ako], [gusto ko yung] tamang timpla ng coffee—not too sweet, not too strong,” the actress shares. “[Kung] kailangan mo yung tamang timpla, I think yung brand naGreat Taste White mabibigay yun sa lahat ng consumers natin.”

 

Kathryn adds: “More than anything, I think, bigyan lang ngchance, subukan. And then I'm sure na kapag masubukanmo, hanap-hanapin mo siya.”

 

Try the new Great Taste White’s mas ma-kape, mas creamy, at mas pinasarap na tamang timpla. Lipat na sa mas pinasarap na Great Taste White! 

 

Follow Great Taste on Facebook for updates.

 

Great Taste White is a product of Universal Robina Corporation (URC), maker of well-loved Pinoy snack and beverage products such as C2 Cool and Clean, Jack ‘n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many others. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).   

Kathryn Bernardo Reveals Her Secrets to a More Special and ‘Panalo’ Christmas

 Fresh from the blockbuster success of her recent movie, "Hello, Love, Again," TNT KaTropa Kathryn Bernardo is looking to make Christmas extra special by spending the holidays with her family.

“Ang importante naman ay ‘yung makakasama mo sa Pasko. We’ll keep it very simple, so you’re hopefully surrounded with love and good energy, and sana ‘yun yung makuha ko this year. This will be our first Christmas in our new house so nanditokami Christmas at New Year,” she said.

Kathryn revealed that this Christmas will be all about a simple dinner, exchange of gifts, and a family photo shot in their first Christmas in their new home.

“Hindi na kami makikipagsabay sa mga umaalis na tao this year. The past few months medyo dire-diretso ang work ko so I just want to stay home, get some rest, and then bond with my family. We’ll keep it very simple,” she said.

Kathryn’s ideal Christmas would not be complete if she couldn’t get hold of her friends and loved ones abroad, so she relies on her phone to easily stay connected through messages, impromptu catchups via video calls, and sharing of photos and videos real-time.

"We're very lucky dahil using our smartphones, it's so much easier now to get in touch with our KaTropas and loved ones to share the warmth of our love this Christmas - anytime and anywhere," Kathryn said.

"Sa simpleng pag-share ng greetings, stories, video messages, pwedeng gawing panalo ang Pasko kasama ang mga mahal natin sa buhay," she added.

Now, TNT subscribers around the country also have more reasons to connect with their  KaTropas this Christmas because the more they load up TNT SAYA ALL 99, the more entries they can earn and accumulate in the ongoing TNT Paskong PanaloRaffle Promo.

TNT subscribers have until Dec. 28 to join the exciting promo for a chance to be among the 5 lucky winners of Php1 million each in the grand raffle draw (TNT will draw one grand winner each from North and Central Luzon; NCR; South Luzon; Visayas; and Mindanao), making their Christmas extra special and memorable.  To join, TNT subscribers may simply text “RAFFLE” to 5858 and load TNT SAYA ALL 99.

Learn more about TNT Paskong Panalo at https://tntph.com/Pages/paskongpanalo2024.#

TCL C Series QLED Pro TV Redefines Picture Quality #AQuantumLeapInPictureQuality

TCL Electronics, a leading consumer electronics brand and one of the world's top two TV brands, excitedly announces the arrival of the TCL C655 Pro QLED TV offering  the most valuable and unparalleled picture quality. This QLED Smart TV technology will redefine home entertainment at its finest. 

 

Setting the standards of new generation smart TVs, TCL C655 Pro QLED TV is bound to give the leap in color display technology. Its incredible highlights will captivate you as they reinforce a more defined quality of the picture.  

 

“No further waiting for now because we are giving it to you! The TCL C655 Pro QLED TVs are now available.  We promise you the best in TV viewing with his innovative features and technology,” says Joseph Cernitchez, TCL Philippines Brand Manager.

 

Don't miss out on the new TCL C655 Pro QLED TV and discover the unparalleled TV viewing experience!

Unleashing the Power of TCL C655 Pro QLED TV

 

The TCL C655 PRO has a 'QLED PRO' display that sets itself apart from other QLED TVs by effectively emphasizing stronger and more accurate contrast, eliminating ambient light influence  and presenting an astonishingly detailed and clearer picture quality that is equally exceptional and secure compared to others.  

 

This model is also made of AiPQ Pro Processor. This intelligent chip acts like a human brain, meticulously analyzing every detail and referencing a vast database. It then optimizes the picture based on what it "sees," delivering stunning visuals with vibrant colors, exceptional contrast, and crystal-clear clarity that rivals the real world.

 

With innovative technology, TCL self-developed T-Screen Pro which effectively emphasizes stronger and more accurate contrast while removing image halo and ambient light interference, presenting a clearer and more detailed stunning picture quality.

 

The TCL C655 PRO QLED isn't just a TV; it's a stunning work of art with its slim and unibody design to seamlessly blend into any environment, elevating your space and offering smooth streaming for an unparalleled audio-visual experience.

 

The C655 PRO comes in sizes of 55 inches, 65 inches, 75 inches, and 85 inches while the C655 series offers a range of sizes including 43 inches, 50 inches, 55 inches, 65 inches, 75 inches, 85 inches, and 98 inches. All are available now at all TCL authorized dealers nationwide. For more updates, log on to https://www.tcl.com/ph/en.

 

Kathryn Bernardo Embarks on the #BestYouEver Era with Century Tuna!

 

Asia’s Superstar Star Kathryn Bernardo continues to make waves as she brings out her best self this year with the no.1 tuna brand in the Philippines, Century Tuna.

Flaunting her well-toned physique, Kathryn Bernardo is ecstatic to be part of the Century Tuna Superbods campaign which is a dream that has become a reality since her teenage years according to the star.

“I’ve always found the Century Tuna Superbods to be inspiring and being a part of this campaign feels like a dream come true. It’s an honor to become part of the Century Tuna Superbods and through this campaign, I hope that I’ll also become an inspiration for every Filipino to let them enjoy full, happy, and healthy lives,” said Kathryn Bernardo.

Leading the Best You Ever campaign, Kathryn started her fitness journey with her trainer, Mauro Lumba, who is also the Century Tuna Superbods 2014 Grand Champion.

As the Century Tuna Ambassador steps into a new phase of her life, she aims to inspire Filipinos to embody Century Tuna’s belief that every body can be a superbod through the Best You Ever campaign.

“Anyone can achieve the best version of themselves with the right discipline and determination, proper exercise and nutrition, and a good support system. So I encourage everyone to take that first step towards your 'Best You Ever' and join me in Century Tuna Superbods 2024! Let’s redefine fitness by embracing self-love, challenging growth, and inspiring others.,” Kathryn added.

Launched in 2006, Century Tuna's Superbods campaign has been a trailblazer in promoting health, fitness, and an active lifestyle. This year, their "Best You Ever" movement takes it a step further by advocating for self-love and holistic self-improvement. As the leading tuna brand, Century Tuna inspires consumers to embrace their journey toward becoming the best versions of themselves, physically and mentally.

At Century Tuna Superbods 2024 Best You Ever, all body types are welcomed and celebrated. Auditions are now open, check out this link for the #CenturyTunaSuperbodsBestYouEver mechanics: https://bit.ly/superbodkath.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Kathryn Bernardo renews contract for TCL PH

 

TCL Electronics, a leading consumer electronics brand and the world's top two TV brand, renews its enduring partnership between one of the country’s most beloved celebrities and the most influential endorser Kathryn Bernardo as their brand endorser.  

 

“I just renewed my contract with TCL Electronics so I am very excited with the partnership that we’ll be doing this year,” Kathryn enthuses during the contract signing session held at her studio. 

L-R) TCL Marketing Head Shae Xiaoling Yu,  TCL PH Chief Executive Officer Loyal Cheng, TCL Brand Endorser Kathryn Bernardo and TCL Brand Manager Joseph Cernitchez

 

The partnership was sealed at Baked Studios last February 6. Present in the contract signing were Loyal Cheng -  TCL PH Chief Executive Officer (CEO), Shae Xiaoling Yu - Marketing Head and Joseph Cernitchez - Brand Manager. 

 

This partnership is truly a match made for Kathryn as she vividly remembers her childhood having their TCL TV and the bonding moments with her family. Having grown up with the TCL brand. “I would remember that big gray box, wala pang smart TV dati and ang ganda ng memories ko with that TCL TV because every night after I finish my homework, we would go to my parent’s room just to bond and watch our favorite shows and cartoons.”

She continues, “I didn't expect that one day, move forward to 2023 when I first became their brand endorser that’s why I'm so grateful and it's also a humbling experience for me coz I grew up with TCL and now, they’re offering other products pa like Air Conditioner, Washing Machine, and Refrigerators. It's also more interesting because they have more offers on TVs with a lot of models/options and so much more. So nakakatuwa na nag grow din yungbrand kasabay ko.”

 

Aligning with TCL’s brand message of ‘Inspire Greatness’, Kathryn’s journey on becoming the most-sought-after actress in the Philippines has become an inspiration to a lot of people. She has become a perfect embodiment of empowerment and ambition that continues to illuminate and inspire more. Likewise, TCL continues to strive harder to develop and roll out innovative products to uplift the Filipino lifestyle.

 

As for TCL, the executives have all praises for the 27-year-old actress in helping the brand to set the trail as a leader in the industry.  

 

“We are very thrilled to have Kathryn once again as our brand endorser. She embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives,” TCL Electronics Philippines CEO Loyal Cheng says.

 

Kathryn will be headlining upcoming campaigns for TCL products such as TVs, Washing Machines, Air Conditioners and Refrigerators.

 

“We are planning for a lot of things for Kathryn for this partnership and we are very happy to have her onboard once again.  She’s a perfect match for TCL. She has become an inspiration for a lot of people.  Just like TCL’s brand message, she also strives to ‘Inspire Greatness’ that is why a lot of people also aspire to be successful like her,” says Shae Xiaoling Yu, TCL’s  Marketing Head. 

 

 

“I’m looking forward to a lot of exciting launches for TCL products.  I’m also grateful that we have partnered once again. For someone who have grown up and loved TCL ever since as a kid, it's such a happy feeling to be part of their biggest campaigns this year,” Kathryn testifies.   

 

TCL Electronics is also set to launch its newest air conditioner model in a few weeks. Likewise, TCL has a growing list of innovative consumer electronic products—from TVs and smart appliances such as Washing Machines, Air Conditioners, Refrigerators, and Air Purifiers. The company strongly upholds its promise to continue to Inspire Greatness for more Filipinos.