TCL and Kathryn have built a strong and enduring bond

 Two strong forces unite. TCL Electronics, a leading consumer electronics brand and the world's top two TV brand reaffirmed its commitment to its partnership with Asia's superstar, Kathryn Bernardo, through a recent contract renewal.

The partnership was officially renewed at a contract signing event held at Studio Simula last January 23, with Shae Xiaoling Yu, Deputy Marketing Director, and Joseph Cernitchez, Brand Manager together with Kathryn's co-manager Lulu Romero and Francis Kalayaan A. Vidanes of VCM The Celebrity Source.

(L-R): Lulu Romero, Kathryn's co-manager; Francis Kalayaan A. Vidanes of VCM The Celebrity Source; Kathryn Bernardo, Shae Xiaoling Yu, TCL Deputy Marketing Director; and Joseph Cernitchez, TCL Brand Manager during the contract signing.

 

“We're excited to celebrate Kathryn’s third year with TCL and the continued strength of our partnership. Her authenticity and ability to connect with our consumers have made a significant impact in our campaigns, effectively communicating our "Inspire Greatness" message over the past two years.” says Joseph Cernitchez, TCL Philippines Brand Manager.

 

On her part, Kathryn expresses her gratitude to the brand for their trust and belief in her capacity to contribute to its growth and development.

Kathryn, grateful for TCL's trust, shares how the brand's innovative and accessible technology has positively impacted her lifestyle and the lives of Filipinos in their homes.

 

“I'm incredibly happy to have contributed to TCL's rise to the top. Knowing the competitive landscape and having experienced TCL products firsthand, I can attest to their exceptional quality and suitability for residential and commercial use,” Kathryn enthuses.

 

Kathryn's loyalty to the brand is evident in her personal use of TCL products. When asked about her favorites, she quickly names..."I absolutely love using my TCL QLED PRO TV. It allows me to easily stream my favorite shows and movies, making it the perfect escape from my busy schedule. I can also enjoy family time and organize movie nights, which I cherish. The picture quality is also top notch! These products truly enhance my lifestyle—whether for work or relaxation—allowing me to juggle my busy schedule with ease." 

​​​​

“I also love that TCL products are designed with the needs of Filipinos in mind. They bring high-quality entertainment and connectivity into our lives, making technology accessible for everyone. Whether it’s through the stunning visuals of a TCL TV that enhances movie nights or the smart devices that facilitate communication and productivity, TCL is constantly innovating to meet the demands of modern Filipino families. I believe that these products help bridge the gap between technology and daily living, allowing people to stay connected, entertained, and informed—all essential aspects of enjoying a quality lifestyle,” she adds.

 

TCL has announced that Kathryn will once again headline upcoming marketing campaigns for its key product lines: TVs, washing machines, air conditioners, and refrigerators.

 

Kathryn Bernardo and TCL executives celebrate the renewal of their partnership, marking the brand's 25th anniversary and her continued role in showcasing TCL’s innovative and eco-friendly home solutions.

 

Mr. Cernitchez shares that “2025 is an exciting year for TCL, and we are very happy to continue our partnership with Kathryn.  As we all know, she’s truly a perfect match for TCL. A perfect embodiment of what ‘Inspire Greatness’ is about. Expect more breakthroughs and innovations that TCL will offer in the next coming campaigns.”

 

Marking its 25th anniversary and the renewal of its partnership, TCL looks to the future, reinforcing its commitment to providing appliances designed with the user in mind, promoting a natural, stylish, and eco-conscious environment. This vision of intelligent and eco-friendly living is brought to life through TCL's innovative smart, and sustainable home solutions.​

 

Now in their third year of partnership, TCL and Kathryn have built a strong and enduring bond. As TCL looks forward to more groundbreaking innovations, Kathryn remains grateful for the brand's role in her journey - both personally and professionally.​​

"My journey with TCL has been truly remarkable and filled with unforgettable moments. One of the most memorable experiences has been seeing firsthand the innovative technology and quality that TCL brings to Filipino households. It’s rewarding to be part of a brand that is driven by a commitment to improving the lives of its customers through technology. Celebrating TCL's 25th year in the Philippines adds even more significance to this journey, as we reflect on our growth and successes together," as Kathryn gives her the sweetest smile.

 

Enhance Your Holiday Season with TCL Electronics' Whitelines Products for a Cozy and Joyful Christmas

 The Christmas season is all about rewarding ourselves that we deserve and making life easier for our loved ones.  From hosting a celebration to creating a cozy home, TCL Electronics offers innovative Whitelines products that will help you to enhance your holiday season.

For those seeking comfort and convenience, TCL Electronics has made your home life easier and smarter with their innovative Whitelines products to enhance your lifestyle. 

 

TCL's Whitelines embody the brand's commitment to innovation and design. These appliances, including air conditioners, washing machines, and refrigerators, offer a perfect blend of style and functionality.

 

Now, it's about time to make smart choices in terms of upgrading your appliances, turning your home into a sanctuary of cool comfort. TCL makes it easier for you to achieve this.

 

Make your trip now to the nearest appliance store and do your checklist on what you want to have Unwrap Cool Comfort

When looking for an aircon, you always have countless choices that offer you a whole lot on your plate. But the top consideration is going back to the main priority to bring cool air inside your home. 

TCL air conditioners not only cool your home but also prioritize your family's health and provide a pristine, bacteria-free atmosphere for a healthier, more comfortable home. When you say healthier, TCL has the CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner that has a Visible Air Quality Display function that ensuring every breath is fresh and pure.

Bigger Storage for Bigger Celebrations

Almost everyone is aspiring to have bigger refrigerators.   The spacious TCL Double Door Refrigerator and the flexible TCL Free Built-In Refrigerator that both adapt to all your needs, offering convenient stacking solutions and flexibility.It also ensures that all your food stays fresh longer and no holiday food leftovers will be wasted.

Effortless Laundry, More Time for Fun

Laundry doesn't have to be a chore. TCL's washing machines feature Smart Washing and Soft Caring technologies to tackle even the toughest stains, leaving you with stress-free laundry time and more time to enjoy the holiday season. Choose from Top Load or Front Load models to find the perfect fit for your home.

 

All set now to do your holiday shopping and tick off the things you need. Go ahead and experience TCL’s smart innovations this Christmas season.

 

For more information on TCL Whitelines appliances, visit the TCL website at https://www.tcl.com/ph/en.

 

TCL Philippines as they announce the #BigScreenMoments Tiktok Challenge.

 TCL Electronics, the Philippines' #1 Panel TV Brand and top 2 in the Global TV market, is giving you a chance to shine at your finest. Unleash your inner actor/actress and recreate your favorite Filipino movie scenes with #BigScreenMoments! Want to win awesome prizes? Act out your most unforgettable Kathryn Bernardo scene and show us what you've got

Calling all film buffs and aspiring actors! Here's your chance to take the center stage and relive your favorite Kath moments. Join the TCL #BigScreenMoments challenge and re-enact iconic lines from her hit movies! Whether it's the kilig from "Hello, Love, Goodbye," the wanderlust of "Barcelona," the heartwarming story of "The Hows of Us," or the coming-of-age drama of "A Very Good Girl," show us your acting chops and creativity!

Post your acting masterpiece on your very own personal TikTok account, choose a special TikTok filter, tag TCL Electronics account, and include the hashtags: #TCLBigScreenMoments, #ImmersiveXperienceWithTCL.

After posting your video, don't forget to register using the provided link: https://forms.gle/2tDzgkbWpFZd26vRA 

All entries submitted from June 1st to June 30st will be eligible for the TCL draw on July 5th, and will get a chance to win exciting prizes like ten (10) TCL Soundbars S522W and Grand Prize of one (1) 65 inch TCL C655 QLED Pro TV.

Winners will be announced on July 8, 2024, and posted on TCL's official Facebook Page (https://www.facebook.com/TCLPhilippines).

Lights, camera, action! Immerse yourself in the TCL Universe and unleash your creativity with #BigScreenMoments!

For more updates on the TCL #BigScreenMoments TikTok Promo, log on to https://www.facebook.com/TCLPhilippines. 

TCL C Series QLED Pro TV Redefines Picture Quality #AQuantumLeapInPictureQuality

TCL Electronics, a leading consumer electronics brand and one of the world's top two TV brands, excitedly announces the arrival of the TCL C655 Pro QLED TV offering  the most valuable and unparalleled picture quality. This QLED Smart TV technology will redefine home entertainment at its finest. 

 

Setting the standards of new generation smart TVs, TCL C655 Pro QLED TV is bound to give the leap in color display technology. Its incredible highlights will captivate you as they reinforce a more defined quality of the picture.  

 

“No further waiting for now because we are giving it to you! The TCL C655 Pro QLED TVs are now available.  We promise you the best in TV viewing with his innovative features and technology,” says Joseph Cernitchez, TCL Philippines Brand Manager.

 

Don't miss out on the new TCL C655 Pro QLED TV and discover the unparalleled TV viewing experience!

Unleashing the Power of TCL C655 Pro QLED TV

 

The TCL C655 PRO has a 'QLED PRO' display that sets itself apart from other QLED TVs by effectively emphasizing stronger and more accurate contrast, eliminating ambient light influence  and presenting an astonishingly detailed and clearer picture quality that is equally exceptional and secure compared to others.  

 

This model is also made of AiPQ Pro Processor. This intelligent chip acts like a human brain, meticulously analyzing every detail and referencing a vast database. It then optimizes the picture based on what it "sees," delivering stunning visuals with vibrant colors, exceptional contrast, and crystal-clear clarity that rivals the real world.

 

With innovative technology, TCL self-developed T-Screen Pro which effectively emphasizes stronger and more accurate contrast while removing image halo and ambient light interference, presenting a clearer and more detailed stunning picture quality.

 

The TCL C655 PRO QLED isn't just a TV; it's a stunning work of art with its slim and unibody design to seamlessly blend into any environment, elevating your space and offering smooth streaming for an unparalleled audio-visual experience.

 

The C655 PRO comes in sizes of 55 inches, 65 inches, 75 inches, and 85 inches while the C655 series offers a range of sizes including 43 inches, 50 inches, 55 inches, 65 inches, 75 inches, 85 inches, and 98 inches. All are available now at all TCL authorized dealers nationwide. For more updates, log on to https://www.tcl.com/ph/en.

 

TCL Honored with Over 40 Awards and Accolades for 115-inch TV and Other Innovative Products

 

TCL Electronics, a leading consumer electronics brand and the world's top two TV brand, today announced that multiple of its products and technical solutions, including the 115-inch QM891G QD-Mini LED TV, smartphones and tablets with TCL’s new NXTPAPER 3.0 display technology, RayNeo X2 Lite AR Glasses and TCL Q Class soundbars have been honored with the recognitions from authoritative media and organizations.

 

This year, TCL made a spark at CES with a leading portfolio of innovative technologies across multiple categories. Taking center stage, TCL won six accolades at the 2023-2024 Global Top Brands Awards Ceremony (GTB) organized by Asia Digital Group and European Digital Group, with support from International Data Corporation and TWICE. This event was characterized by professionalism and credibility in the global consumer electronics industry. Bill Jiang, Vice President of TCL Industries and General Manager of Global Marketing Center, attended the ceremony and accepted the awards on behalf of the company.  

 

Notably, TCL’s 115-inch QM891G, the world’s largest QD-Mini LED TV, received the "Innovative Display Technology Gold Award of the Year” from GTB for the breakthrough in display technology that it represents. The latest tablet TCL NXTPAPER 14 Pro and RayNeo X2 Lite AR Glasses, both part of one of the industry’s first smart connected mobile devices entertainment solutions by TCL, also took home the “Eye Protection Display Technology Innovation Award” and “AR Glasses Innovation Award of the Year” respectively. 

 

In addition, TCL was recognized by GTB as “2023-2024 Global CE Brands Top 10”, “2023-2024 Global TV Brands Top 10” and “2023-2024 Global CE Brands Top 50” for its commitment to “Inspire Greatness” through an extensive line-up of innovative products.  

 

Aside from the recognitions from GTB, the TCL 40 NXTPAPER smartphone was also honored with a CES 2024 Innovation Award in the “Mobile Devices, Accessories & Apps” category.  As the world's first and one of the smartphones optimized for human eyes, TCL 40 NXTPAPER is recognized for bringing a revolutionary full-color, paper-like comfort visual experience to smartphones.

Moreover, many of TCL’s innovative technologies and smart products across categories that were unveiled at CES 2024 received “Best of CES 2024” awards from international media. In total, TCL was honored with over 34 recognitions from authoritative technology media, including Digital Trends, Android Authority, and more.

 

Boasting best-in-class quality and outstanding innovation in its comprehensive product portfolio, the company has also been recognized by various authoritative organizations. Its pioneering X955 and C755 TV Series were the first in the world to be certified by TÜV Rheinland for their Realistic Visual Experience. The 27R83U/34R83Q Professional Monitor Series received Pantone Validated recognition at CES 2024, which is based on the Pantone Matching System (PMS), the only validation with the real world color testing over 2,000 colors.

 

Over the years, TCL Electronics has been on a consistent journey of growth and transformation into a globally leading intelligent technology company. With several R&D centers worldwide and strong support from thousands of industry partners worldwide, TCL Electronics is leveraging this global synergy to continuously expand its product portfolio, create further breakthroughs in innovation and empower users to pursue greatness.

 

TCL unveils Technology Portfolio and Innovative Solutions at CES 2024

 

TCL Electronics, a leading consumer electronics brand and the world's top two TV brand, today announced its presence at the annual Consumer Electronics Show (CES), taking place in Las Vegas in January 2024. The company will showcase over a hundred cutting-edge products, demonstrating its leading technology portfolio spanning 15 product categories, including QD-Mini LED TVs, TCL FreshIN air conditioners, TCL Free Built-in Series refrigerators, washing machines, feature-rich mobile devices, AR glasses, commercial displays, one-stop smart energy solutions and more. 

     

As a leading company in premium large-screen TVs and Mini LED technology, TCL is set to present its latest breakthroughs in display technology at CES 2024 and unveil one of the world’s largest QD-Mini LED TVs to audience in the North American region for the first time. 

 

In addition to the award-winning home theater systems, the company will introduce one of the industry’s first smart connected mobile device entertainment solutions which combine smartphones, tablets, smart glasses, and other devices. Among these, the latest NXTPAPER display technology optimized for the human eyes and the RayNeo AR glasses with revolutionary full-color 3D head-up display and powerful AI capabilities will be revealed.

 

Together with its renowned partners worldwide, TCL continues to inspire greatness for global users through a variety of groundbreaking collaborations, including its role as the Official TV Partner of the National Football League (NFL) in the United States. In addition, TCL will demonstrate its commitment to a greater and more sustainable future through its latest environmental, social, and governance (ESG) initiatives.

 

TCL has witnessed consistent growth throughout the first three quarters of 2023. Notably, TCL TVs ranked first in overall shipment in the Philippines, Australia, Myanmar, and Pakistan. Shipment of TCL TVs in the North American region increased 11.4% YoY, placing the company third in terms of shipment in the United States. Elsewhere, TCL TVs were second in France and third in the Czech Republic and Sweden in terms of shipment. For mobile devices, TCL smartphones ranked top three in Android phone shipment in North America. Other TCL products including air conditioners and RayNeo’s AR and XR glasses are also leading global markets with their latest, innovative features.

 

For more details, please refer to the below:

 

TCL CES 2024 Press Conference

Date & Time: 11 AM (PST), January 8, 2024
Location: Mandalay Bay, Islander Ballroom in the North Convention Center

 

TCL CES Booth
Date: January 9-12, 2024
Location: Las Vegas Convention Center, Central Hall #18708

Elevate Every Moment with TCL C845: The All-Around Master of Mini LED Technology

 

TCL Electronics, a leading brand in consumer electronics and TV manufacturing and the World's Top 2 TV brand, officially announces the coming of the newest addition to the C series family– the TCL C845 TV dubbed as the All Around Master elevating every moment with the MINI LED Technology. 

The TCL C845 is created to give you the ultimate entertainment experience with incomparable picture quality that carries the TCL Mini LED Technology. Compared with traditional TVs, Mini LED technology is renowned for superior display performance. With the added advantages of higher brightness, greater contrast and wider color gamut resulting in a more dynamic and immersive picture quality. The latest generation of Mini LED technology rivals OLED when it comes to precise lighting control, and more comparative advantages. Mini LED TV can also be produced at a more affordable cost, making optimized picture performance more accessible. 

 

As the first to develop and launch Mini LED TV’s, TCL has always leveraged Mini LED as its core strategy and continues to lead the industry. TCL has creatively customized and developed high-efficiency Mini LED chips and single-refraction curved surface glue dispensing technology, achieving more precise light control, more uniform surface light source, better halo control and higher light efficiency, using more sustainable materials and manufacturing processes.

 

You're looking at a TV that can display a broader range of colors up to 97% according to the DCI-P3 standard. It's like peering into a kaleidoscope and exploring an endless world of colors.

 

An Exceptional TV

The TCL C845 also possesses the Mini LED technology that anchors on the AiPQ Processor 5 Picture Quality Algorithms namely Ai-Contrast, Ai-Clarity, Ai-Color, Ai-Motion and Ai-HDR. So whether you do movie watching, gaming, or even sports watching on the TCL 845, you’ll be assured that you’ll be experiencing the ultimate entertainment coming from an exceptional TV.

 

With the AI picture quality processor, it perceives and thinks like a clever mind to capture every detail in the real world into its rich database and to perform simulation and optimization based on human recognition. It finally reproduces visual outputs based on vibrant color, excellent contrast, and crystal clarity as you see in the natural world. So what you see on the C845 TV screen makes it vividly alive.

 

When it comes to sound quality, the TCL C845 has a distinct stereo sound and powerful bass provided by the TCL C845's 2.1 CH and Subwoofer. With Hi-Fi 60W ensuring unique details, you'll be enthralled by a live band event from the first drop of the beat to the endless encore.

 

Exceptional Care

 

The TCL C845 gives superior performance in terms of eye care with its TÜV Low Blue Light that gives comfort to your eyesight. Feel free to dive into a movie marathon on a cozy night without dry eyes or eye fatigue. Your eyesight is always protected.

 

In terms of connectivity, you can connect instantly to your Apple device on to your bigger screen for even more delight as you share your favorite moments in a snap.

 

The TCL C845 is also aesthetically created to fit any space of your home with its bezel-less and elegant design. Highlighting your home with this exception TV is just like a masterpiece of artwork.

 

Get your own TCL C845 All Around Master and experience ultimate entertainment. Available at all authorized TCL Dealers. For more information about the TCL C845, go to  https://www.tcl.com/ph/en. 

 

 

Experience brilliance like never with TCL C645 QLED TVs with exceptional picture quality and immersive features

Brace yourself for an epic surprise as TCL Electronics, a leading brand in consumer electronics and TV manufacturing, lets you gather the stars and light it up to win some awesome prizes this season with the “Gather the Stars and Win C645 Promo.”

 

Yes, you read that correctly! Finally, the stars are within reach, and TCL enables you to reach for the star to fulfill your dreams!

 

Calling all game fanatics, this is your chance to enjoy vivid color and vigorous life to your TV screens and win the most awesome C645 TV. That’s not all, TCL is also giving exciting products like the newest C645 QLED TV, S522W Soundbars and Breeva A2 Black Air Purifiers for lucky winners.

Want to join? Then follow these easy steps:

 

1. Download the TCL Home App thru Apple or Google Play Store and register/log in, or sign up to their TCL account thru the TCL Website/TCL TV.

 

2. Participants must click each step to light up the first 3 stars and invite a friend to light up the fourth star. Participants need to take a screenshot and save their number page.

 

3. TCL will select 10 participants randomly and announce the winners on the TCL's Facebook page on June 24, 2023. 

 

4. In order to claim their prize, winners must email TCL at marketingph@tcl.com within 72 hours with their full name, residential address, phone number, and a screenshot of their number page.

 

Experience brilliance like never with TCL C645 QLED TVs with exceptional picture quality and immersive features. The TCL C645 Color Master is part of the groundbreaking C Series line together with C745 Game Master and C845 All Around Master giving the users a brilliant experience like they’ve never had before. 

 

The TCL C645 and the other C models C646 & C647 will be exclusively available at the different TCL dealers nationwide.

 

TCL’s Gather the Stars and Win C645 Promo is ongoing from May 24, 2023 until June 24, 2023.

 

To join, log on to the TCL UGC Promo Page. For more updates about the TCL UGC Promo, visit TCL’s official Facebook page or go to  https://www.tcl.com/ph/en. 

TCL introduces its C Series QLED TVs

TCL Electronics, a leading brand in consumer electronics and TV manufacturing, finally announces the arrival of the C Series QLED TVs. First to be launched and available in the PH Market is the C645 Color Master TV. This much-awaited release of the most valuable QLED Smart TV will give a new definition on home entertainment. Giving outstanding color expression that speaks of vivacity and vigorous life on your TV screens. 

 

The TCL C645 Color Master is part of the groundbreaking C Series line together with C745 Game Master and C845 All Around Master giving the users a brilliant experience like they’ve never had before. The TCL C645 and the other C models C646 & C647 will be exclusively available at the different TCL dealers nationwide.

 

“Every TV in the C Series line will be a worthy addition to anybody’s home. Each TV is brilliant, outstanding, amazing, and impressive in its own right,” said Loyal Cheng, president of TCL Philippines.

 

 

The three TVs are created with 4K Ultra HD QLED TVs with Dolby Vision Atmos and Google TV. Likewise, each of the TV models present an outstanding image quality, impressive sound, big screen sizes, and provide viewers with immersive viewing experiences that will bring joy into the homes of movie, sports, and gaming fans.

 

All three TVs have a bezel-less design for a sleek and stylish aesthetic. The  ultra slim body allows the TV to fit seamlessly into any space, making it a stunning addition to the home.

C645 Color Master, QLED for Gen Zs

 

The TCL C645 Color Master comes in as a bigger than life TV experience featuring a 4K UHD resolution display, which delivers a crystal-clear picture with accurate colors and exceptional clarity. The QLED technology optimizes the color gamut and saturation, resulting in a stunning and natural-looking picture. 

 

The HDR10+ - High Dynamic Range (HDR) is the latest standard for UHD content and it provides a superior experience with striking brightness, exceptional shadow detail, and vivid color. The TV also supports Dolby Vision Atmos, which enhances the HDR performance, delivering even more stunning visuals.

The TCL C645 is made with 120Hz Game Accelerator which has a high-refresh rate which displays sharper high-speed motion pictures of industry-wide parameter competition. TCL’s software algorithm raises the bar to 120Hz, satisfying the refresh rate needs for most game users.

 

C645 comes equipped with Android TV, which offers an intuitive interface that is easy to navigate. The TVs also feature a built-in Google Assistant and Chromecast, allowing users to control their smart home devices and stream content from their smartphones and tablets seamlessly. With the Google Play Store, users can access thousands of apps and games, making the TV a one-stop entertainment hub making it the ideal “TV for GenZs”. 

What’s good about C645 is that it's priced competitively in the market being one of the best QLED TVs to have. With its impressive and innovative features, ultimately it’s worth the wait! 

Get your own TCL C645 Color Master and experience brilliance like never before. TCL  C Series C745 and C845 will be heading soon in the Philippines. For more information about the TCL C Series, go to  https://www.tcl.com/ph/en.