TCL and Kathryn have built a strong and enduring bond

 Two strong forces unite. TCL Electronics, a leading consumer electronics brand and the world's top two TV brand reaffirmed its commitment to its partnership with Asia's superstar, Kathryn Bernardo, through a recent contract renewal.

The partnership was officially renewed at a contract signing event held at Studio Simula last January 23, with Shae Xiaoling Yu, Deputy Marketing Director, and Joseph Cernitchez, Brand Manager together with Kathryn's co-manager Lulu Romero and Francis Kalayaan A. Vidanes of VCM The Celebrity Source.

(L-R): Lulu Romero, Kathryn's co-manager; Francis Kalayaan A. Vidanes of VCM The Celebrity Source; Kathryn Bernardo, Shae Xiaoling Yu, TCL Deputy Marketing Director; and Joseph Cernitchez, TCL Brand Manager during the contract signing.

 

“We're excited to celebrate Kathryn’s third year with TCL and the continued strength of our partnership. Her authenticity and ability to connect with our consumers have made a significant impact in our campaigns, effectively communicating our "Inspire Greatness" message over the past two years.” says Joseph Cernitchez, TCL Philippines Brand Manager.

 

On her part, Kathryn expresses her gratitude to the brand for their trust and belief in her capacity to contribute to its growth and development.

Kathryn, grateful for TCL's trust, shares how the brand's innovative and accessible technology has positively impacted her lifestyle and the lives of Filipinos in their homes.

 

“I'm incredibly happy to have contributed to TCL's rise to the top. Knowing the competitive landscape and having experienced TCL products firsthand, I can attest to their exceptional quality and suitability for residential and commercial use,” Kathryn enthuses.

 

Kathryn's loyalty to the brand is evident in her personal use of TCL products. When asked about her favorites, she quickly names..."I absolutely love using my TCL QLED PRO TV. It allows me to easily stream my favorite shows and movies, making it the perfect escape from my busy schedule. I can also enjoy family time and organize movie nights, which I cherish. The picture quality is also top notch! These products truly enhance my lifestyle—whether for work or relaxation—allowing me to juggle my busy schedule with ease." 

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“I also love that TCL products are designed with the needs of Filipinos in mind. They bring high-quality entertainment and connectivity into our lives, making technology accessible for everyone. Whether it’s through the stunning visuals of a TCL TV that enhances movie nights or the smart devices that facilitate communication and productivity, TCL is constantly innovating to meet the demands of modern Filipino families. I believe that these products help bridge the gap between technology and daily living, allowing people to stay connected, entertained, and informed—all essential aspects of enjoying a quality lifestyle,” she adds.

 

TCL has announced that Kathryn will once again headline upcoming marketing campaigns for its key product lines: TVs, washing machines, air conditioners, and refrigerators.

 

Kathryn Bernardo and TCL executives celebrate the renewal of their partnership, marking the brand's 25th anniversary and her continued role in showcasing TCL’s innovative and eco-friendly home solutions.

 

Mr. Cernitchez shares that “2025 is an exciting year for TCL, and we are very happy to continue our partnership with Kathryn.  As we all know, she’s truly a perfect match for TCL. A perfect embodiment of what ‘Inspire Greatness’ is about. Expect more breakthroughs and innovations that TCL will offer in the next coming campaigns.”

 

Marking its 25th anniversary and the renewal of its partnership, TCL looks to the future, reinforcing its commitment to providing appliances designed with the user in mind, promoting a natural, stylish, and eco-conscious environment. This vision of intelligent and eco-friendly living is brought to life through TCL's innovative smart, and sustainable home solutions.​

 

Now in their third year of partnership, TCL and Kathryn have built a strong and enduring bond. As TCL looks forward to more groundbreaking innovations, Kathryn remains grateful for the brand's role in her journey - both personally and professionally.​​

"My journey with TCL has been truly remarkable and filled with unforgettable moments. One of the most memorable experiences has been seeing firsthand the innovative technology and quality that TCL brings to Filipino households. It’s rewarding to be part of a brand that is driven by a commitment to improving the lives of its customers through technology. Celebrating TCL's 25th year in the Philippines adds even more significance to this journey, as we reflect on our growth and successes together," as Kathryn gives her the sweetest smile.

 

TNT Spreads ‘Saya’ with a Special Meet-and-Greet Featuring Kathryn Bernardo and Joshua Garcia!

 Five lucky TNT subscribers welcomed the new year filled with unforgettable 'saya' moments through their special meet-and-greet session with TNT katropas Kathryn Bernardo and Joshua Garcia, one of the many special prizes of the TNT Paskong Panalo promo.

Just by registering to their favorite TNT promos, Benjie Carpio of Pasig, Gelica Gemina of Quezon City, and Ophelia Dantes of Tarlac racked up raffle entries that paved the way for them to finally meet Kathryn and have a free-flowing conversation with her over lunch - much like katropas catching up with one another.

‘Napaka-humble and napakabait niya’

"Di ako makapaniwala na nasa harap ko si Kathryn! Sobrang na-appreciate ko po itong experience," said Gelica, 34, a BPO employee and TNT subscriber for 14 years.

"Cloud 9 po talaga ang feeling. Di ko rin inexpect na sobrang friendly at sobrang wise ni Kathryn. Worth it po talaga yung puyat ko," said 29-year-old Ophelia, who traveled to the venue straight from her graveyard shift.

"Kinabahan po ako at di talaga makapaniwala," said 34-year old Benjamin, who sat directly across Kathryn throughout the entire session. "Napaka-humble at napakabait niya at sana hindi siya magbago.”

As a TNT katropa, Kathryn gamely talked about her career and personal life, and even shared life advice with the lucky subscribers during the intimate gathering.

‘Say words of affirmation as much as possible’

"Di kami lumaking expressive. Pero ngayon na may pamangkin na ako, we're trying our best to say words of affirmation as much as possible. We learned that it's important to say 'I love you, thank you, and I'm sorry' to children," Kathryn said.

"Also, please don't forget to take good care of yourself. Wag niyong pabayaan ang sarili niyo dahil marami kayong iniintindi," she reminded the three subscribers.

‘Hindi ko po ito malilimutan’

On the other hand, two other lucky subscribers  - 37-year-old Najer Basser of Iloilo City and 30-year-old Roselyn Ricorte of Pagadian City - went on to meet and exchange life stories with Joshua.

"Akala ko po talaga ay scam lang to nung una, kaya sobrang saya ko po nung nakita ko si Joshua. Maraming salamat po sa TNT, hindi ko po ito malilimutan," said Roselyn, who left her small sari-sari store for a day just to fly into Manila and meet Joshua.

“TNT lang po talaga ang load na binebenta ko sa may amin sa Pagadian kasi yun po ang malakas ang signal,” she said.

"Yung pamilya ko naman, gustong makipagpalit sa akin para ma-meet si Joshua! Nagpapasalamat ako sa TNT kasi ‘di ko inexpect na mangyayari ito," shared Najer, who makes a living selling slippers and sandals at a public market. 

'Maging mabuti at magtrabaho nang marangal'

"I-video call natin sila para maniwala sila," Joshua urged the Roselyn and Najer, and then chatted with their families, sending them into a frenzy.

"Maraming salamat po dahil bumyahe pa po kayo nang malayo just to spend time with me. I really appreciate your time," said Joshua, who also shared about his experiences as a Batangueño being new to the city.

“Na-overwhelm ako noon sa mga building at sa dami ng pwedeng gawin dito. Pero ngayon, mas na-appreciate ko na yung katahimikan sa probinsiya,” he said.

Asked for life advice to share with the two subscribers, Joshua said: "Siguro pareho lang sa  payo sa akin ng tito kong pari - maging mabuti at magtrabaho nang marangal at walang tinatapakang ibang tao."

"Naniniwala rin po ako na darating ang success pag nagsusumikap at kumikilos tayo," he added. 

Watch out for more 'saya' moments from TNT

Aside from these unforgettable moments with Kathryn and Joshua, the recently concluded TNT Paskong Panalo promo also brought ‘saya’ to 5 lucky grand winners from North and Central Luzon, NCR, South Luzon, Visayas, and Mindanao, who each won a life-changing prize of P1 million cash.

Now gearing up for its 25th anniversary, TNT is set to bring more saya to katropas nationwide through more value-packed data offers, more exciting promos, and more unforgettable experiences - backed by its superior mobile network.

To know more, follow TNT’s official accounts on Facebook, X, and TikTok, or visit its official website at https://tntph.com.