Kathryn Bernardo Embarks on the #BestYouEver Era with Century Tuna!

 

Asia’s Superstar Star Kathryn Bernardo continues to make waves as she brings out her best self this year with the no.1 tuna brand in the Philippines, Century Tuna.

Flaunting her well-toned physique, Kathryn Bernardo is ecstatic to be part of the Century Tuna Superbods campaign which is a dream that has become a reality since her teenage years according to the star.

“I’ve always found the Century Tuna Superbods to be inspiring and being a part of this campaign feels like a dream come true. It’s an honor to become part of the Century Tuna Superbods and through this campaign, I hope that I’ll also become an inspiration for every Filipino to let them enjoy full, happy, and healthy lives,” said Kathryn Bernardo.

Leading the Best You Ever campaign, Kathryn started her fitness journey with her trainer, Mauro Lumba, who is also the Century Tuna Superbods 2014 Grand Champion.

As the Century Tuna Ambassador steps into a new phase of her life, she aims to inspire Filipinos to embody Century Tuna’s belief that every body can be a superbod through the Best You Ever campaign.

“Anyone can achieve the best version of themselves with the right discipline and determination, proper exercise and nutrition, and a good support system. So I encourage everyone to take that first step towards your 'Best You Ever' and join me in Century Tuna Superbods 2024! Let’s redefine fitness by embracing self-love, challenging growth, and inspiring others.,” Kathryn added.

Launched in 2006, Century Tuna's Superbods campaign has been a trailblazer in promoting health, fitness, and an active lifestyle. This year, their "Best You Ever" movement takes it a step further by advocating for self-love and holistic self-improvement. As the leading tuna brand, Century Tuna inspires consumers to embrace their journey toward becoming the best versions of themselves, physically and mentally.

At Century Tuna Superbods 2024 Best You Ever, all body types are welcomed and celebrated. Auditions are now open, check out this link for the #CenturyTunaSuperbodsBestYouEver mechanics: https://bit.ly/superbodkath.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Pia Wurtzbach continues to win the year with her recent marriage with Jeremy Jauncey

Half way into 2023 and Pia Wurtzbach continues to win the year with her recent marriage with Jeremy Jauncey and being able to balance and conquer work, family duties, and health goals.

 

Pia has always been vocal about her health goals as one of her biggest focuses for the year, and achieving this not only involved improving her fitness track record to feel and look her best, but also maintaining a healthy diet so she can take on this journey that she is on.

Photo from Pia Wurtzbach | Instagram

 

As a health advocate, Pia always chooses food that’s best for her health. Her go-to is Century Tuna. Whether if it’s for a breakfast or a snack, Century Tuna boasts a good amount of protein and Omega 3 DHA - and it’s easy toprepare and mixes well for a variety of dishes.

Photo from Century Tuna

“I know how challenging it is for everyone to eat healthy because of many reasons. I always get so busy with my schedule and work. That is why having easy-to-make meals with Century Tuna has been the best option for me. I can simply make a quick post-gym snack, or come-up with a hearty meal for lunch or dinner,” shared Pia Wurtzbach.

 

Aside from maintaining her health, Pia has also prioritized her quality time with loved ones before she embarked on her new journey as a newlywed wife to her partner Jeremy Jauncey. She has always been family-centered. She treasures being a doting aunt to her niece Lara and nephew Logan and when she’s not training for a marathon, Pia always makes it a point to make the most out of her free time by bonding with her family. 

Photo from Pia Wurtzbach | Instagram

Like Pia, achieving your healthy body goals can be easy with Century Tuna! For more easy ways to eat healthy, follow us at /CenturyTuna on Facebook or @centurytunasuperbods on Instagram for more updates. #QueenPiaForCenturyTuna

Century Tuna kicked off its Saving Our Seas Campaign

The Philippines is now taking more steps to achieve cleaner and livelier seas as Century Tuna kicked off its Saving Our Seas Campaign, becoming the biggest beach clean-up in the history of Mabini, Batangas. In partnership with the impact organization HOPE, and Aling Tindera’s Waste-to-Cash program which encourages the public to become responsible in plastic waste management — the country’s leading canned tuna brand aims to continue their Saving Our Seas program not just this year, but also in the years to come. 

Being in the canned tuna industry for more than 40 years, Century Tuna wants to stay and provide nourishment to Filipinos for hundreds of years and beyond. In order to do that, the brand aims to fish sustainably by removing anything that makes the seas unhealthy.

Century Tuna Superbods, executives, and volunteers posing for a photo after their shore clean-up at Anilao in Mabini, Batangas

 

“We should see it as a historic moment because Century Tuna has moved forward in terms of taking an initiative on sustainability, by putting together the right elements that will make it sustainable. I think it's a start, and given the response, it's inspiring to continue this campaign,” said Century Pacific Food, Inc. EVP & COO Mr. Greg Banzon.

Century Tuna Superbods Selena Reyes & Michelle Arceo, together with Yannick Tuason picking up trash on the shores of Anilao, Batangas

 

The commencement of the campaign which started in Anilao, Batangas saw a successful turnout, as the first day of the shore and reef clean-up gathered a total of 156 trash bags with 805.4 kilograms of trash collected by a total of 212 clean-up volunteers, joined by Century Tuna Ambassador Alden Richards and the Century Tuna Superbods. This makes the event the biggest beach clean-up ever in Mabini, Batangas.

 

Mr. Carlo Endaya, Century Pacific Food, Inc.’s VP & GM for Branded Tuna Business emphasized that even if the clean-up started in Anilao, the program will happen nationwide. 

 

“We still want everybody in the Philippines to join even if they're not at the beach, because plastic pollution prevention starts in our home. Our usage of plastic has to make its way into the right material and recovering facility, and the Aling Tindera sites are also nationwide. That's what we want to communicate to people,” said Mr. Endaya.

 SOS Volunteers picking up waste from the shores and reef of Anilao, Batangas

 

More than just a clean-up activity, Century Tuna aims to inspire Filipinos through the Saving Our Seas campaign to take part in lessening the plastic pollution in the seas, and taking action to clear away existing plastic waste. With the help of the public in joining the advocacy, the brand’s goal is to collect 10 metric tons of plastic away from the seas this year.

 

“We want to create more awareness for sustainability and more awareness towards taking plastic out of the system so that microplastics don’t leak into our ocean and eventually go into our food. We want to inspire more people to join the initiative as any effort, whether big or small, is important for our future,” said Mr. Leonardo Po, Director & Treasurer of Century Pacific Food, Inc.

Prior to the campaign, Century Tuna has been plastic-neutral in their operations for 3 years now. The brand recognizes Aling Tindera and HOPE Foundation as the gamechangers in completing the plastic circular economy, as they allow communities to earn money from collecting plastic, and makes sure that the plastic collected goes to the right facilities to be properly recycled or disposed of.

 Anilao Dive Instructor Avic Maramot, 

Alongside the Saving Our Seas campaign launch, Century Tuna also introduced their newest product Ventresca, the brand’s most premium tuna full of indulgence. The brand also commemorated this year’s Earth Hour movement during the event as a symbol of commitment to saving the planet. 

 

Century Tuna’s “Saving Our Seas'' campaign is just a start of their many initiatives to help our planet. The campaign is not just a one-time, big-time event, as the brand still continues to track the plastic recovered in Anilao sites monthly. It also aims to stay aware of other clean-up efforts done by different organizations and find ways to support/help them—and ultimately save the planet. 

  

For more information, feel free to visit the newest Saving our Seas microsite at centurytuna.ph/SavingOurSeas/ or visit Century Tuna Saving Our Seas on Facebook at www.facebook.com/CenturyTunaSavingOurSeas/ or @centurytunasuperbods on Instagram for more updates. 

 

Century Tuna puts a spotlight on this urgent concern as it launches the “Saving Our Seas” initiative

The Philippines has one of the world's richest marine biodiversity centers, yet we are losing our greatest treasure due to plastic pollution. Century Tuna, the leading canned tuna brand in the Philippines, puts a spotlight on this urgent concern as it launches the “Saving Our Seas” initiative.

The program aims to raise awareness on the significance of marine conservation as well as the importance of the involvement of consumers in the fight against plastic pollution and how they can be part of the solution.  

Mr. Carlo Endaya, Vice President and General Manager of Branded Tuna Business, Century Pacific Food Inc. talks about the Saving Our Seas Initiative

“Plastic pollution is one of the most pressing environmental issues we have today and as part of Century Tuna’s mission to give back to our planet and our seas, we will be launching the ‘Saving Our Seas’ initiative to help the fight against plastic pollution, especially in our Philippine Seas,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya. “Let’s make a huge difference for our beaches and continue to enjoy the marine resources we need,” he added.

Ms. Ilusion Farias shares how Aling Tindera project works

The initiative started through a Beach and Reef Clean-up activity in several areas in Mabini, Batangas, and was joined by Century Tuna Ambassador Alden Richards and Superbods winners and finalists together with volunteers from the community. 

Century Tuna Ambassador Alden Richards talks about his advocacy of saving the seas

“I am so honored to be part of Century Tuna’s ‘Saving Our Seas’ initiative and I totally support this project as I believe that we are all connected to nature. We can only remain healthy if we have a healthy environment. It is our responsibility to protect and save our seas,” said Century Tuna Ambassador Mr. Alden Richards.

Century Tuna’s ‘Saving Our Seas’ initiative is also in partnership with HOPE’s Aling Tindera Waste-to-Cash Program where people in the community can collect their plastic waste and exchange it for cash. Through the Saving Our Seas initiative, Century Tuna reinforces the concept of Plastic Circular Economy–where all plastics collected and recycled are diverted away from nature to ensure that it won’t leak back into the open environment. This is done by bringing it to processors which turn them into something useful and can be used again by the people.

Along the shoreline of Mabini, Batangas, 11 key areas were already deployed with the Aling Tindera waste bins, where people can drop their plastic and convert their trash into cash. Overall, Century Tuna’s Saving Our Seas initiative is aiming to collect at least 10 metric tons of plastics for its pilot year.

“We are so very excited to partner with Century Tuna for the ‘Saving Our Seas’ initiative. This campaign will help grow awareness and encourage more people to join the fight against plastic pollution,” said Friends of HOPE Managing Director Ms. Ilusion Farias. “We hope Filipinos will take this opportunity to exchange their waste for cash and save our seas at the same time,” she added.

The launch of the “Saving Our Seas” initiative also coincides with the celebration of Earth Hour, the world’s largest grassroots movement for the environment, on March 25, 2023. Century Tuna's “Saving our Seas” initiative has a lot of noteworthy activities to save our Philippine Seas, stay tuned to find out more! 

For more information, please visit https://centurytuna.ph/SavingOurSeas/ or visit /CenturyTuna on Facebook or @centurytunasuperbods on Instagram for more updates. 

The Queen of Century is Back as the brand ambassador for Century Tuna!

 

She may have taken home the crown a few years back but Pia Wurtzbach has proven that she is still our Queen looking sexier than ever as she joins again Century Tuna, the leading canned tuna brand in the Philippines, and returns as the brand’s ambassador.

 

Her secret? It’s surprisingly simple because Pia believes that healthy eating doesn’t have to be complicated – and the key to her sexy fitness regimen is an active lifestyle and healthy eating with Century Tuna.

 

“Even years after her reign, Pia continues to be an inspiration to many and that is why we couldn’t be happier to have her back as part of the Century Tuna family to help us share to Filipinos that eating healthy can be easy and simple with Century Tuna,” said Century Pacific Food Inc. (CPFI) VP and GM for Tuna Division Carlo Endaya.

 

Pia on her secret to looking and feeling good 

 

“Century Tuna has been a staple in my kitchen even before my first endorsement with the brand back in 2017, which is why I’m very excited to be part of the family again. What I love the most about Century Tuna is the many ways you can enjoy it – be it as a full meal or even just for a quick snack, you’re guaranteed a delicious and filling meal. Pair that with a good morning run and you’re sure to feel good and beautiful, with a healthy heart” shared Pia Wurtzbach.

 

Having a healthier 2023 is one of Pia’s biggest resolutions for the new year, especially with her much-awaited wedding happening soon!

 

Bring in the delicious, the healthy way

 

When it comes to healthy eating, the choice is easy for Pia – Century Tuna, a classic all-time healthy meat option that makes eating well a snap!

 

Century Tuna combines the best of both worlds – a healthy indulgence that’s easy to prepare and goes well with a variety of dishes. Tuna is a good source of protein and Omega 3 DHA, which comes with a host of health benefits like better heart health and lower blood pressure. Century Tuna is also low in cholesterol and has no preservatives. 

 

And the best part – tuna is a versatile protein that’s super easy to mix and match. Tuna for brekkie? A scrambled egg with tuna and toast makes for a tasty start to your day. 

 

Netflix and chilling and need a snack? Prep a healthy snack with Century Tuna spread on crackers or on bread. 

 

Achieving healthy eating is now easy with Century Tuna! For more easy ways to eat healthy, check out these healthy tuna recipes at https://www.centurytuna.ph/recipes/ or visit /CenturyTuna on Facebook or @centurytunasuperbods on Instagram for more updates. #QueenPiaForCenturyTuna

Meet Century Tuna Superbods 2022 winners!

Century Tuna, the leading canned tuna in the Philippines, pulled out all the stops to make sure Century Tuna Superbods 2022 Finals Night was nothing short of remarkable. From exciting segments that showed off the 32 Superbod finalists’ personalities and fit and healthy bodies, to explosive performances from the night’s very special guests, it’s safe to say that the hottest and sexiest event of the year finished strong. 

Held at Harbor Garden Tent, Sofitel Philippine Plaza Manila, the official venue partner for this year’s competition, the star-studded event once again saw this year’s Century Tuna Superbods headliners, Bea Alonzo and Alden Richards, take center stage as they showed off their moves with an exciting laser dance show. But it didn’t end there as Century Tuna also tapped Kyle Echarri to serenade the audience. Meanwhile, 2020 Superbods winners Samantha Lo and Sam Ajdani made a comeback as they joined the opening performance of the Superbods. 

Apart from the awe-inspiring numbers, even this year’s competition consisted of a powerhouse panel of judges led by multi-hyphenate star Anne Curtis, founder and chairwoman of HOPE, Nanette Medved-Po, 2014 Superbods winner and Southeast Asian Games medalist Mauro Lumba, and 2018 Superbods winner and Miss Globe 2021 Maureen Montagne. Joining them were Greg Banzon, Century Pacific Food Inc. (CPFI) executive vice president and chief operating officer, Carlo Endaya, CPFI vice president and general manager for Tuna Division, and Carol San Pedro, PC&V Communications Inc. president and chief creative officer.

  

But of course, the main feature of the Finals Night, hosted by Mond Gutierrez, Sam YG, and Gelli Victor, was the 32 finalists who have inspired others with their stories that live out Century Tuna Superbods 2022 “Stay strong to Love strong” campaign message.

 

The special night witnessed the finalists showcase their fit and healthy bodies through a series of runway walks with three different looks: Street, Swimwear, and Evening Resort Wear. It then led to the highly anticipated segment: the question and answer portion, which featured the Top 16 finalists (8 females and 8 males) who made it through to test their wit and personality. 

 

In the female category, the top eight were Christelle Abello, Michelle Arceo, Pearl Gonzales, Julia Mendoza, Kerri Reilly, Selena Reyes, Vienne Shirin, and Kim Velasco.

 

The top eight male finalists were George Baker, Kirk Bondad, Wani Manotoc, Paul Pedley, Gee Plamenco Jr., Patrick Ramirez, Jaime Santamaria, and Erik Visser.

 

In the end, Christelle Abello and Kirk Bondad were declared the grand winners and took home ₱500,000.00 each while the two runners-up, Michelle Arceo and Gee Plamenco Jr. received ₱200,000.00 each, tax-free. All four winners will also get a year’s worth of Century Tuna products and other exciting prizes.

 

“We have finally made it to the highly-anticipated Century Tuna Superbods 2022 Finals Night! What a pleasure it has been to witness the 32 candidates share their inspiring stories as well as their health and fitness routine to others. Congratulations to the winners and to all the participants of this year’s Superbods, I hope they continue to inspire Filipinos long after the competition is over,” shared CPFI VP and GM for Tuna Division Carlo Endaya.

 

Relive the finalists’ Century Tuna Superbods 2022 journey and #LoveStrong stories on the Century Tuna Superbods’ official Facebook page @centurytuna or https://fb.watch/dDDvGdCMSr, and Instagram @centurytunasuperbods. Catch the latest Century Tuna TVC starring Bea Alonzo and Alden Richards https://www.youtube.com/watch?v=ULSBwhLI1P8.

 

Century Tuna unveils inspiring new video "Dahilan" by top director Antoinette Jadaone

 Everyone has reasons for staying strong and healthy. And in Century Tuna’s short film entitled ‘Dahilan’ directed by award-winning director Antoinette Jadaone, viewers will get to see the story of a young man and his fitness journey as it unfolds. 

 

If you haven’t seen 'Dahilan’ yet, watch the full video on Century Tuna’s official Facebook page (https://bit.ly/CenturyTunaLoveStrong) before you read this entire article as there are spoilers ahead.

 

The two-minute video, starts with a montage of the young man working out with improvised home equipment. It then cuts to him cooking a special meal, which he brings up to the rooftop of his small apartment for a simple but heartfelt ‘date’. It is then revealed that his date is actually his mom with disability, and he has to carry her up to the rooftop. They have been doing the breakfast dates on that same rooftop ever since he was young and he wanted to continue to bring happiness to his mom by doing the same.

“Sa panahon ngayon, we must be strong - not just physically but also mentally, and not just for ourselves but also for the people we love. Humuhugot tayo ng lakas sa isa't isa,” shared Jadaone. 

 

For Century Tuna, the country’s leading canned tuna, the short film takes on a new definition to health: “Many of our previous campaigns showcased fit and sexy bodies, which can be achieved with the help of Century Tuna. With ‘Dahilan’, we are telling the story of our consumers’ “why” – the reason for wanting to have a strong body to take on challenges. We wanted to highlight the importance of living a healthy lifestyle for the people we care about,” said Century Pacific Food Inc. (CPFI) VP and GM for Tuna Division Carlo Endaya.

 

Thankfully, Jadaone shares the same vision for her first project with Century Tuna, stressing that ‘Dahilan’ focuses more on the story and narrative. “Sa brief pa lang, nakita ko nang it's a different Century Tuna project - hindi naka-focus sa abs, sa katawan, sa muscles. It's about being strong pa rin - pero for the people you love.”

 

“Sa’yo ako humuhugot ng lakas,” narrated the son in a voice-over. “Kahit ang bigat ng mundo, kinakaya ko. Kasi ‘ma, kinaya mo.”

 

The voice-over, further complemented by the short film’s original song, was a creative touch by the esteemed director: “My editor Ben Tolentino—who's also my editor in my films like “Fan Girl” and “Never Not Love You”—and I added voice-overs of the son. So aside from the song lyrics, nakasilip tayo sa kung ano ang nararamdaman ni son while he's doing all these for his mom. I'm happy Century Tuna and the agency loved that additional touch.”

 

As the world continues to face the challenges of the pandemic, the short film’s “Love Strong” message serves as an inspiration for Filipinos to stay strong and healthy for themselves and for the people they love. 

 

Given the meaningful outcome of the video, Carlo Endaya considers Antoinette Jadaone the perfect choice for the “Love Strong” short film. “We’re happy to work with Direk Tonet on this project. Through powerful storytelling, she perfectly captured the message that we wanted to convey: that we stay strong and healthy not just for ourselves but for the people we love as well.” 

 

To know more about Century Tuna, visit and follow Century Tuna’s Facebook page, @centurytuna or Instagram @centurytunasuperbods.  

 

 

Get fit and healthy at home and win Php 50,000 from Century Tuna

Being quarantined at home may have limited us from doing what we’re used to do, but it also presents a perfect opportunity to learn new skills and develop good habits such as eating healthy and exercising daily. Not only will these habits help you get fit and put you in a good mood but it will also boost your immune system to help fight off the ongoing virus. 

Fortunately, Century Tuna, the country’s leading canned tuna, makes it all possible to achieve as it brings the workout in the comfort of your home and even offers a chance to win Php 50,000 with Century Tuna Superbods At Home.

The Century Tuna Superbods At Home is a 60-day fitness activity where Century Tuna will serve fitness challenges and tips to participants. Every week, participants will get a chance to win a participation prize of Php 5,000, and at the end of 60 days, take home the grand prize of Php 50,000.

To get started, click on Century Tuna’s Facebook Messenger chatbot (found on the top right corner of Century Tuna’s official Facebook page https://www.facebook.com/centurytuna/) where the participant will be prompted to join the Century Tuna Superbods at Home. Users will need to provide the following details: Agreement of Privacy Act, full name, contact number, and email.

Participants will be given one workout every Wednesday for 60 days led by celebrity coaches Nadine Lustre and Alden Richards who will guide them with endurance, cardio, legs, abs and core exercises. Participants will also be served with additional fitness content every day for the whole duration of the challenge, which include healthy recipes, inspirational quotes, fitness tips, and many more!

Each time a content is served, participants are encouraged to submit one photo or more of themselves per week. Photos must also be related to the challenge like performing the given exercise, Century Tuna recipes, or progress photos. One (1) submitted photo will be randomly chosen every Wednesdays to win the participation prize. Previous winners are eligible to win again the following week. To qualify for the grand prize, participants must submit a total of four (4) photos from different weeks.

However, only those who signed up for the challenge during the sign-up period from April 13 to April 23, 2020 will be eligible to win the Grand Prize at the end of the 60-day program. Those who were unable to opt-in during the sign-up period may still join the program activities, but will not be eligible to win the Grand Prize. Winner of the grand prize will be announced on Century Tuna’s Facebook page on June 17, 2020.

Make the most out of your freetime and get a chance to take home Php 50,000 by participating in Century Tuna Superbods At Home now. For full mechanics or to know more about the challenge, visit https://www.facebook.com/pg/centurytuna/notes/.

Century Pacific Food Inc. donates 1M packs of assorted canned goods and milk

Century Pacific Food, Inc., the country’s biggest canned food maker, has announced it will be providing aid and one million food packs to Filipinos amid the

COVID-19 outbreak. 

CPFI, as part of its “Food, Health, and Hope” program, is pledging to donate one million assorted packs of ulam and fortified milk through the National Government and partner local government units. The food packs will be distributed nationwide, targeting communities severely impacted by COVID-19 cases, to bring nourishment to those who need it most. 

As the virus continues to affect even more lives, CPFI is also providing its employees   care packages and financial aid, especially to its workers who continuously ensure that CPFI’s products are always available.   

“At this time when COVID-19 threatens our health and our lives, we will make every effort to help those greatly affected by this pandemic, to make sure our consumers have enough CPFI products to see them through this crisis, and give security to our employees who work hard to make all of these happen. Together we can beat COVID-19.”, says CPFI executive vice president and chief operating officer Greg Banzon.

CPFI products include Century Tuna, Argentina, 555, Swift, Birch Tree, Angel, Blue Bay, Wow, Fresca Tuna, Lucky 7, Shanghai Luncheon Meat, Home Pride, Hunt’s, and Coco Mama.  

Century Pacific Food Inc. assures enough food supply

The country’s biggest canned food maker, Century Pacific Food, Inc. (CPFI) assures the public of adequate supply of its products to meet the heightened demands of consumers during this period of Expanded Community Quarantine

“Thanks to the support of the Department of Trade & Industry and the Inter Agency Task Force, we are able to maintain a smooth flow of goods. Our factories are continually operating with enough capacity despite the use of a skeletal workforce. Thus, we currently have sufficient stock of products in our warehouses so there is no need to panic or worry that supply might run out,” says Ted Po, CPFI President. 

“There is enough raw materials and ingredients to sustain production. Our trade partners, distributors and retailers also have enough supply.” Ted Po says.

CPFI food products include such brands as Century Tuna, Argentina, 555, Swift, Birch Tree Fortified Milk, Angel Milk, Fresca, Wow Ulam, Hunt’s and Coco Mama. 

“Let us all do our share in beating COVID19 by not panic buying,” Po added.

The secret is out #NobodyLikeJames Reid is the New Century Tuna Ambassador

Its no secret that James Reid is the Number 1 matinee idol nowadays, and he is one of the reason why I gained hundreds of followers in my IG account @jlougar. One post of #TeamReal #Jadine (with Nadine Lustre) would gained 500 likes in just an hour. I owed this celebrity couple a lot, and I am a fan.

At last! That large, intriguing billboard on EDSA that kept everyone guessing—and has set the internet and social media abuzz as to who the hunk with those luscious lips behind it actually is—has finally been revealed!

Yes, James Reid is the latest endorser of Century Tuna featured in a traffic-stopping EDSA billboard and a sizzling new television commercial, now airing, that teasingly highlights his totally hot and chiseled bod.  Actually, the TVC and billboard is part of an all-new advertising campaign created around the idea of transformation and metamorphosis, where James proudly joins the illustrious company of Anne Curtis and Derek Ramsay. You can watch the new TVC here:



And why James Reid? Well, it’s pretty evident that from the time he entered showbiz six years ago through the Pinoy Big Brother Teen Clash to the present, he’s really been able to transform himself—in terms of his private life, career and of course his physique!

While others would probably turn complacent and simply rest on their achievements, James continues to further himself and his craft. He’s clearly more self-confident now and has since shed his timid persona and his lanky build. He hits the gym regularly, where weightlifting is his preferred workout, and maintains a balanced diet consisting of good carbs, no rice, and, of course, Century Tuna.

It’s no secret that James has had a string of box-office hits to his name (Diary ng Panget and Talk Back and You’re Dead), a much-watched teleserye (On The Wings of Love, which enjoyed top ratings during its run), a highly popular loveteam in JaDine, plus a Platinum album to boot and a new teleserye Till I Met You, all while keeping his feet firmly on the ground. So what’s not to love about him?

Together with this new ad campaign for Century Tuna, we can surely look forward to seeing James in other exciting events and appearances in the coming days.