Century Tuna Sets the Bar High with Unforgettable Fan Meet Event with PSJ

 Think you’ve seen a fan meet like this before? Think again.

On July 12, Century Tuna transforms Araneta Coliseum into a full-scale PSJ experience—where every corner feels like a scene, and you’re no longer just a fan watching from the sidelines. You’re part of the story! 

Fit of Any Role: The Ultimate Fan Fest is your chance to see Park Seo Jun step out of the screen and into an all-access world made just for his fans.

Bolder and ProteinFit-powered for bigger fan energy! This anything but ordinary event reinvents the fan meet experience with immersive activities that bring you closer to your #CenturyTunaOppa in the most exciting (and kilig!) ways possible.

We’re talking interactive booths, on-stage games, exclusive interviews, exclusive merch, fun freebies, and so much more—all only experienced in this once in a lifetime event. Ready to play and pose with your favorite oppa? Century Tuna is giving fans the full K-fan fantasy with fun relay games ON STAGE, maybe with the one and only PSJ.

But wait—there’s more (cue excited fangirl scream). You’ll also get full access to themed activity booths made for every type of stan. Snag exclusive PSJ tuna recipes straight from his kitchen. Take on fun fitness challenges inspired by PSJ’s workout. Lights, camera, click! Say hello to your main character energy and be there—exactly right there, in a mini movie set with your PSJ-signature poses. And just like a #ProteinFit superstar, imagine walking on a Walk of Fame where you literally step into iconic roles and snap star-worthy photos. It’s one day, one stage, and one leading man at the center of it all. Whether you fell for him in Itaewon Class, What's Wrong With Secretary Kim, or Fight for My Way, this is your chance to step into the spotlight and live out that PSJ moment—no edits, no pause button.

So be there at the Araneta Coliseum on July 12, 2025 cause the best seats are selling out fast! 

Book your tickets NOW via TicketNet through this link: https://www.ticketnet.com.ph/event-detail/CenturyTunaPresents-PSJTUFF

For real-time updates, follow Century Tuna and Wilbros Live's official channels and join the conversation with #ParkSeoJunCenturyTunaPH2025 

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FB: facebook.com/wilbroslive  | X: x.com/wilbroslive | IG: instagram.com/wilbroslive

Your #CenturyTunaOppa is ready. Are you?

#ProteinFit #CenturyTunaOppa #ParkSeoJunCenturyTunaPH2025

Aga Muhlach and Richard Gomez Redefine "Dad Bods" in Century Tuna's #TheBestYouStartsNow Campaign

 The Philippines’ all-time top leading men and award-winning actors Aga Muhlach and Richard Gomez are taking on the challenge of beginning their fitness journey with Century Tuna, the Philippines’ leading tuna brand.

Leading Century Tuna’s #TheBestYouStartsNow campaign, Aga and Richard are redefining what it’s like to be Dadbods with their transformation to wellness with the help of Century Tuna and Superbods 2014 Grand Champion, Coach Mauro Lumba.

Century Tuna Brand Ambassadors Richard Gomez and Aga Muhlach proudly showcase their transformed, healthier physiques as they inspire others by sharing their ongoing journey to becoming the best versions of themselves.

 

Aga Muhlach, whose weight fluctuated during the pandemic, sees his work with Century Tuna as a motivation to take better of himself. Since joining the campaign with Century Tuna, he has lost 50 pounds and is committed to continuing to exercise and eat healthy to achieve his ideal weight by the end of the year.

When asked if he has any advice for his fellow Filipinos who also want to start their fitness journey, he stated that it’s about starting the journey as soon as possible, “Just start now and do it slowly. There will be no instant gratification and it's not gonna be easy because there's gonna be failures along the way. But if you fail today, sleep. Tomorrow's another day.”

 

For Richard Gomez, becoming part of the #TheBestYouStartsNow means becoming a good role model to his fellow citizens. As a public figure, his work with Century Tuna is a good way to showcase how changing one’s lifestyle can make a drastic difference in one’s health and wellness.

 

Since joining the campaign, he stated that through being consistent in his lifestyle change, his pants have become 4 inches looser, “Being healthy really involves a lot of diet, eating the right food, and doing the right exercises. It's not easy. But you just have to keep on pushing yourself. Just be consistent, be regular. Be constant.” 

 

Starting the next chapter in their lives, the Century Tuna ambassadors are now ready to show off their transformed healthy physiques and share their ongoing journey towards becoming the best version of themselves.

“Century Tuna has always stood for bringing out the healthiest version of people. We want everyone to feel good about their journey to wellness. Richard and Aga’s involvement in the campaign is a testament that fitness knows no age. No matter what stage you are in life, it’s never too late to make a change in your lifestyle,” said Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

 

Century Tuna’s #TheBestYouStartsNow promotes fitness at every stage of life. It encourages everyone to prioritize their health, no matter what age. With Century Tuna, the best time to start one’s fitness journey is now.

 

For more information, please visit https://centurytuna.ph/ or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

 

Century Tuna’s ‘Saving Our Seas’ Campaign Champions Plastic Circular Economy and Intensifies Reef and Coastal Clean-Up

After its successful run in 2023, Century Tuna, the country’s no.1 tuna brand, continues to lead the charge in marine conservation in the Philippines, further solidifying its commitment to fighting plastic pollution with the 2nd year of its “Saving Our Seas” campaign. 

Representatives and volunteers from Century Pacific Food Inc. (CPFI), Century Tuna Superbods 2024 finalists, HOPE, and the Local Government of Mabini, Batangas, gathered for the “Saving Our Seas” International Coastal Cleanup Day activity on the coast of Anilao in Batangas.

 

This 2024, Century Tuna expanded its efforts by leading education drives on the Plastic Circular Economy and responsible plastic waste management, spearheaded initiatives to restore and protect vital coastal areas, and actively engaging with local communities across the country.

 

Mr. Carlo Endaya, Vice President and General Manager of the Branded Tuna Division, Century Pacific Food Inc., talked about the second year of the “Saving Our Seas” Initiative

 

“With the second year of the ‘Saving Our Seas’ campaign, Century Tuna is reiterating its commitment to taking proactive steps in protecting our marine environments,” said Mr. Carlo Endaya, Vice President and General Manager of Branded Tuna Division, Century Pacific Food Inc. (CPFI). “That’s why we’re doing this—aside from cleaning the ocean, we want to continue spreading the word and fostering the mindset that we must always work to prevent plastic pollution.”

 

Ms. Bea Ballesca-Martinez, Century Tuna Marketing Manager, helmed the Coastal Clean-up leg of Century Tuna “Saving Our Seas” in Mabini, Batangas.

 

In celebration of International Coastal Cleanup Day, Century Tuna initiated a school-based plastic recycling drive in several elementary schools in Mabini, Batangas. In partnership with HOPE’s Aling Tindera Waste-to-Cash program, elementary students were encouraged to collect plastic waste, exchange it for cash, and learn more about the Plastic Circular Economy - where all plastics collected and recycled are diverted away from nature to ensure that it won’t leak back into the open environment.

 

Ms. Ilusion Farias, HOPE Managing Director shared the importance of teaching students about the Plastic Circular Economy at the Century Tuna “Saving Our Seas” School Plastic Drive

 

“The idea is to help everyone realize that by picking up that piece of plastic, you can not only earn a little extra money for your family but also contribute to solving this global problem and help clean up the Philippines and the world,” said Ms. Ilusion Farias, HOPE Managing Director.

 

Century Tuna Superbods 2024 finalists led by Century Tuna Superbods 2024 Runner-up Patrick Patawaran, participated in the Century Tuna 'Saving Our Seas' International Coastal Cleanup Day in Mabini, Batangas.

 

Following the initiative and coinciding with the International Coastal Cleanup Day, representatives from Century Tuna, together with finalists from Century Tuna Superbods 2024 led by Runner-up Patrick Patawaran, CPFI employees, and volunteer divers participated in a coastal and reef cleanup activity in Mabini, Batangas. They were able to collect a total of 357 kilograms of plastic waste from both the shoreline and underwater.

Volunteer divers participated in the Century Tuna ‘Saving Our Seas’ reef cleanup activity in Mabini, Batangas.

 

The award-winning Century Tuna’s “Saving Our Seas” campaign is a continuation of its bigger mission to aid in marine conservation. Last year, the campaign was able to surpass its initial target of collecting 10 metric tons of plastic waste and avoiding it getting leaked into our seas.

 

CPFI employees and the Local Government of San Juan, La Union collaborated for the Century Tuna “Saving Our Seas” Earth Day Palit-Plastic Project in San Juan, La Union.

 

Early this year, “Saving Our Seas” made notable progress with key events such as the Earth Day Palit Plastic Project in La Union and the Superbods Cleanup Drive in Subic Bay, Zambales. These efforts highlight Century Tuna’s dedication to the bigger cause of fighting plastic pollution and educate people on the idea of a Plastic Circular Economy.

 

Century Tuna Superbods finalists and CPFI executives spearheaded the Century Tuna 'Saving Our Seas' coastal cleanup in Subic Bay, Zambales.

 

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook

at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for

more updates.

 

Kathryn Bernardo Embarks on the #BestYouEver Era with Century Tuna!

 

Asia’s Superstar Star Kathryn Bernardo continues to make waves as she brings out her best self this year with the no.1 tuna brand in the Philippines, Century Tuna.

Flaunting her well-toned physique, Kathryn Bernardo is ecstatic to be part of the Century Tuna Superbods campaign which is a dream that has become a reality since her teenage years according to the star.

“I’ve always found the Century Tuna Superbods to be inspiring and being a part of this campaign feels like a dream come true. It’s an honor to become part of the Century Tuna Superbods and through this campaign, I hope that I’ll also become an inspiration for every Filipino to let them enjoy full, happy, and healthy lives,” said Kathryn Bernardo.

Leading the Best You Ever campaign, Kathryn started her fitness journey with her trainer, Mauro Lumba, who is also the Century Tuna Superbods 2014 Grand Champion.

As the Century Tuna Ambassador steps into a new phase of her life, she aims to inspire Filipinos to embody Century Tuna’s belief that every body can be a superbod through the Best You Ever campaign.

“Anyone can achieve the best version of themselves with the right discipline and determination, proper exercise and nutrition, and a good support system. So I encourage everyone to take that first step towards your 'Best You Ever' and join me in Century Tuna Superbods 2024! Let’s redefine fitness by embracing self-love, challenging growth, and inspiring others.,” Kathryn added.

Launched in 2006, Century Tuna's Superbods campaign has been a trailblazer in promoting health, fitness, and an active lifestyle. This year, their "Best You Ever" movement takes it a step further by advocating for self-love and holistic self-improvement. As the leading tuna brand, Century Tuna inspires consumers to embrace their journey toward becoming the best versions of themselves, physically and mentally.

At Century Tuna Superbods 2024 Best You Ever, all body types are welcomed and celebrated. Auditions are now open, check out this link for the #CenturyTunaSuperbodsBestYouEver mechanics: https://bit.ly/superbodkath.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Pia Wurtzbach continues to win the year with her recent marriage with Jeremy Jauncey

Half way into 2023 and Pia Wurtzbach continues to win the year with her recent marriage with Jeremy Jauncey and being able to balance and conquer work, family duties, and health goals.

 

Pia has always been vocal about her health goals as one of her biggest focuses for the year, and achieving this not only involved improving her fitness track record to feel and look her best, but also maintaining a healthy diet so she can take on this journey that she is on.

Photo from Pia Wurtzbach | Instagram

 

As a health advocate, Pia always chooses food that’s best for her health. Her go-to is Century Tuna. Whether if it’s for a breakfast or a snack, Century Tuna boasts a good amount of protein and Omega 3 DHA - and it’s easy toprepare and mixes well for a variety of dishes.

Photo from Century Tuna

“I know how challenging it is for everyone to eat healthy because of many reasons. I always get so busy with my schedule and work. That is why having easy-to-make meals with Century Tuna has been the best option for me. I can simply make a quick post-gym snack, or come-up with a hearty meal for lunch or dinner,” shared Pia Wurtzbach.

 

Aside from maintaining her health, Pia has also prioritized her quality time with loved ones before she embarked on her new journey as a newlywed wife to her partner Jeremy Jauncey. She has always been family-centered. She treasures being a doting aunt to her niece Lara and nephew Logan and when she’s not training for a marathon, Pia always makes it a point to make the most out of her free time by bonding with her family. 

Photo from Pia Wurtzbach | Instagram

Like Pia, achieving your healthy body goals can be easy with Century Tuna! For more easy ways to eat healthy, follow us at /CenturyTuna on Facebook or @centurytunasuperbods on Instagram for more updates. #QueenPiaForCenturyTuna

Century Tuna kicked off its Saving Our Seas Campaign

The Philippines is now taking more steps to achieve cleaner and livelier seas as Century Tuna kicked off its Saving Our Seas Campaign, becoming the biggest beach clean-up in the history of Mabini, Batangas. In partnership with the impact organization HOPE, and Aling Tindera’s Waste-to-Cash program which encourages the public to become responsible in plastic waste management — the country’s leading canned tuna brand aims to continue their Saving Our Seas program not just this year, but also in the years to come. 

Being in the canned tuna industry for more than 40 years, Century Tuna wants to stay and provide nourishment to Filipinos for hundreds of years and beyond. In order to do that, the brand aims to fish sustainably by removing anything that makes the seas unhealthy.

Century Tuna Superbods, executives, and volunteers posing for a photo after their shore clean-up at Anilao in Mabini, Batangas

 

“We should see it as a historic moment because Century Tuna has moved forward in terms of taking an initiative on sustainability, by putting together the right elements that will make it sustainable. I think it's a start, and given the response, it's inspiring to continue this campaign,” said Century Pacific Food, Inc. EVP & COO Mr. Greg Banzon.

Century Tuna Superbods Selena Reyes & Michelle Arceo, together with Yannick Tuason picking up trash on the shores of Anilao, Batangas

 

The commencement of the campaign which started in Anilao, Batangas saw a successful turnout, as the first day of the shore and reef clean-up gathered a total of 156 trash bags with 805.4 kilograms of trash collected by a total of 212 clean-up volunteers, joined by Century Tuna Ambassador Alden Richards and the Century Tuna Superbods. This makes the event the biggest beach clean-up ever in Mabini, Batangas.

 

Mr. Carlo Endaya, Century Pacific Food, Inc.’s VP & GM for Branded Tuna Business emphasized that even if the clean-up started in Anilao, the program will happen nationwide. 

 

“We still want everybody in the Philippines to join even if they're not at the beach, because plastic pollution prevention starts in our home. Our usage of plastic has to make its way into the right material and recovering facility, and the Aling Tindera sites are also nationwide. That's what we want to communicate to people,” said Mr. Endaya.

 SOS Volunteers picking up waste from the shores and reef of Anilao, Batangas

 

More than just a clean-up activity, Century Tuna aims to inspire Filipinos through the Saving Our Seas campaign to take part in lessening the plastic pollution in the seas, and taking action to clear away existing plastic waste. With the help of the public in joining the advocacy, the brand’s goal is to collect 10 metric tons of plastic away from the seas this year.

 

“We want to create more awareness for sustainability and more awareness towards taking plastic out of the system so that microplastics don’t leak into our ocean and eventually go into our food. We want to inspire more people to join the initiative as any effort, whether big or small, is important for our future,” said Mr. Leonardo Po, Director & Treasurer of Century Pacific Food, Inc.

Prior to the campaign, Century Tuna has been plastic-neutral in their operations for 3 years now. The brand recognizes Aling Tindera and HOPE Foundation as the gamechangers in completing the plastic circular economy, as they allow communities to earn money from collecting plastic, and makes sure that the plastic collected goes to the right facilities to be properly recycled or disposed of.

 Anilao Dive Instructor Avic Maramot, 

Alongside the Saving Our Seas campaign launch, Century Tuna also introduced their newest product Ventresca, the brand’s most premium tuna full of indulgence. The brand also commemorated this year’s Earth Hour movement during the event as a symbol of commitment to saving the planet. 

 

Century Tuna’s “Saving Our Seas'' campaign is just a start of their many initiatives to help our planet. The campaign is not just a one-time, big-time event, as the brand still continues to track the plastic recovered in Anilao sites monthly. It also aims to stay aware of other clean-up efforts done by different organizations and find ways to support/help them—and ultimately save the planet. 

  

For more information, feel free to visit the newest Saving our Seas microsite at centurytuna.ph/SavingOurSeas/ or visit Century Tuna Saving Our Seas on Facebook at www.facebook.com/CenturyTunaSavingOurSeas/ or @centurytunasuperbods on Instagram for more updates.