BBDO Guerrero has launched a new spot for Chowking Halo-Halo

 BBDO Guerrero has launched a new spot for Chowking’s bestselling dessert, the Chowking Halo-Halo. The fun spot showcases the 13 ingredients that make it a crowd favorite, and bringing to life the promise of “13 Sangkap, Halo-Halong Sarap” with Filipino-Chinese actress Kim Chiu. Just in time for summer.

The Halo-halo is an iconically Filipino dessert, beloved for its complexity of flavors, textures and sweetness. Chowking is the pioneer in affordable, great tasting Chinese food with over 500 branches nationwide, and is a part of the Jollibee Foods Corporation group which is one of the country’s biggest providers of the local dessert. Sharon Tanganco, Chowking’s VP Head of Marketing said, “We went through a very stringent selection process to find the right creative partners to support our ambitions for Chowking. This new ad is a step-up and gears us towards the right direction to where we want to take the brand and our products.  And we look forward to working with BBDO Guerrero to provide an equally exciting and fresh way to experience our brands and products.”

Karen Go, Co-General Manager of BBDO Guerrero said, “We are delighted to be chosen as one of Chowking’s creative agencies on record. We are looking forward to helping them share their brand’s vision to the intented audiences.” 

BBDO Guerrero has recently been appointed as one of Chowking’s creative agencies following a competitive pitch last year. The restaurant chain aims to solidify its market position by strengthening the staples and offerings that every Filipino family loves. BBDO Guerrero is also currently agency of record of Red Ribbon, another leading brand under the Jollibee Foods Corporation group. 

Pepsi, with the help of BBDO Guerrero went ahead to create the Pepsi Hit Sa Sarap Christmas Blockbusters

 

The Christmas season is a special time in the Philippines. Not only does it bring all kinds of bonding activities for friends and families, but Filipinos are also treated to a special event that only happens during December - the premiere of new, local movies, and annual film festivals that celebrate the love for Filipino cinema.

 

Knowing that movie theatres and events, are still transitioning to the new normal, Pepsi, with the help of BBDO Guerrero went ahead to create the Pepsi Hit Sa Sarap Christmas Blockbusters - an ode to the genres that defined Philippine cinema. With three short, digital films, that use the same delicious, Pepsi script. 

TRAILER: https://bit.ly/3xCYJEB

 

The storyline revolves around one scene - a traditional noche buena  made better with Pepsi. "Familia Noche Buena" (The Family Dinner) takes on a dramatic holiday get together. "May Kumagat sa Dilim" (Something Bites in the Dark) puts a supernatural Pinoy spin on the table, and "Eats Sarap 2B With U Again" (Eats Good 2B with U Again) takes on a slapstick comedy for a cheeky session with friends. All with a Pepsi meal.

 

FAMILIA NOCHE BUENA: https://www.youtube.com/watch?v=1uCaJBVT-Is

 

MAY KUMAGAT SA DILIM: https://www.youtube.com/watch?v=HmFmHMLj_M8

 

EATS SARAP 2B W U AGAIN: https://www.youtube.com/watch?v=DuZPod144RA

 

The film features Pepsi endorsers and influencers: Pam Swing, Ricci Rivero and Internet sensation, Mimiyuhh. Alongside longtime endorsers and seasoned actors, Kathryn Bernardo and Daniel Padilla. Five actors. 3 movie genres. 1 Pepsi script. A blockbuster trio that shows how there's a Pepsi meal for any kind of Christmas.

 

·       https://twitter.com/DanielKeepers/status/1464835134142631945

·       https://twitter.com/pattyguillarda/status/1464838948904058886

·       https://twitter.com/RicciSister/status/1464800144302350342

 

Mikey Rosales, Marketing Director of PepsiCo Philippines, said, “Pepsi wanted to create something different this year. While most of us are celebrating another Christmas at home, we also know that get-togethers might not always be cheerful - it can be dramatic at times - but together with Pepsi, there's always some fun to be found in the sharing, the bonding, and of course, a tall glass of Pepsi."

 

David Guerrero, Chairman of BBDO Guerrero said, “What’s great about this is that we brought the spirit of Filipino film festivals into the audience’s homes. A light-hearted reminder of what we used to enjoy outside, and put a spin on it to spread good vibes and cheer to families and friends celebrating the yuletide seasons in their homes”.

 

BBDO GUERRERO HELPS PEPSI PLEDGE 10,000 MEALS TO RISE AGAINST HUNGER

Pepsi Philippines partnered with Rise Against Hunger Philippines (RAH) to provide meals for families affected by the Covid-19 pandemic. The 10,000 meal pledge was made at a live “online handaan(celebration)” virtual event created by BBDO Guerrero which drew a combined audience of over 1.3 million. 

Rise Against Hunger is an international and non-profit hunger relief organization. It is the first established foodbank in the Philippines and  part of the Global Foodbanking Network. The event was hosted by DJ Suzy and Turs Daza and by leading stars from showbiz and entertainment including Kathryn Bernardo and Daniel Padilla, SB19, Mimiyuuuh, Ricci Rivero, Alyssa Valdez, Pam Swing, and Jayda.Dom Layugan, CSD Brand Manager said “In the face of the Covid-19 crisis, Pepsi and Rise Against Hunger, are working together to find ways to support affected Filipino families and children. These meals will be distributed for an entire month in the communities that need it the most.”

Jomar Flores, Executive Director, Rise Against Hunger said “The meals will go a long away in helping communities that have been drastically affected by the Covid-19 pandemic. This Christmas time, these meals that will be donated will mean a big thing to these families.”

David Guerrero, Creative Chair of BBDO Guerrero, said “It is great to be a part of a campaign that brings the community together. And we are happy to be a part of Pepsi’s partnership with Rise Against Hunger to help draw attention to this cause at this time of year.”

BBDO Guerrero won the Grand Prix for Design (Packaging) with The Dissolving Bottle at the Kinsale Shark Awards 2021

BBDO Guerrero won the Grand Prix for Design (Packaging) with The Dissolving Bottle at the Kinsale Shark Awards 2021, making it the first ever Philippine-based entry to ever win a Grand Prix. The Kinsale Shark Awards is an annual Ireland-based festival that rewards creative thinking and outstanding work in the field of advertising, digital, design, short films, and music videos.

The intitiave features a clever redesign of the shampoo bar into the shape of a shampoo bottle, differentiating it from soap bars that look the same. The campaign aims to reduce ocean pollution and promote more sustainable practices with a 100% plastic-free product. 

 

The shampoo bars are handmade by local artisans through a 3D mold and were distributed to hotels to raise awareness for environmental sustainability.

This year, the Jury Presidents for the design category were Simon Elliott and Garry Blackburn - creative partners and owners of Rose Design, a multi-award- winning design consultancy based in London.

 

The campaign also won a Gold for Design and Packaging at the recently announced Cresta Awards 2021, a global awards show that recognizes creativity that generates positive impact. BBDO Guerrero was also named as one of the Top 50 Global creative agencies by Cresta, making it the only Philippine-based agency to make it on the list.

 

The Dissolving Bottle also brought home the Silver award for the “Most Beautiful Solution” from BEYONDPLASTIC, a platform that recognizes eco-friendly initiatives that champion eco-responsibility. 

 

David Guerrero, BBDO Guerrero’s Creative Chairman, says: “It’s the first time we entered the legendary Kinsale shark awards so we are delighted and honored to receive a Grand Prix.  It must be the luck of the… Filipinos.”

 

The Dissolving Bottle has earned its fair share of accolades across the globe. The campaign received a Bronze Lion at the Cannes Lion 2021 awards show, a Bronze Pencil for packaging at The One Show Creative Week 2021, and 5 silver stars and 1 crystal star at the AdStars awards 2021.

LBC introduces the Padalakada, a 3D animated campaign by BBDO Guerrero

LBC launches a bold new brand platform with their recently appointed agency, BBDO Guerrero. They put endorsers at the front and center of quirky, character-driven ads, but instead of influencers, LBC has created the ‘Padalakada’, a cast of 3D-animated, everyday objects.  

With the most extensive network nationwide and enhanced digital services, LBC offers a vast range of solutions to send and receive items locally and abroad. The animated characters starred in a series of digital spots and activations that cater to the courier, cargo and remittance services provided by LBC Express. 

https://youtu.be/DL34nY9FXZo

 

And who better to speak about these services than the items themselves. LBC’s ‘Padalakada’ are carefully created characters each representing a specific service. Meet Jordy and P. Air, a pair of sneakers, who endorse the brand’s main courier service.  Potricia, a plant pot and momprenuer, represents SoShop!, LBC’s program for social sellers.  Pursee loves k-pop and remitting with LBC. While Phiona the phone and Blesh the blush swoon over an LBC rider on his way to pick them up.  Many more characters round out the cast.

Javier Mantecon, LBC Chief Marketing Officer shares, “We wanted to create a new voice for the brand to reflect the innovations and breadth of services that we offer.  BBDO has been able to bring this to life in a fresh way and we are very excited to share our upcoming programs and offers to the different customers we serve.”

“With LBC’s portfolio of products and services, it was important that we created a consistent platform with the flexibility to tailor messages for different customer segments, “ said BBDO Guerrero Creative Chairman, David Guerrero.  “It’s been a wonderful collaboration with our clients and productions partners and we are very proud of the work we have done together”. 

The campaign received the highest ad recall lift on YouTube of 13.4% within the logistics category.