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Showing posts with label Century Tuna. Show all posts
Showing posts with label Century Tuna. Show all posts

Monday, June 23, 2025

Back from the Top: Century Tuna Celebrates Jeno Panganiban’s Everest Triumph

I still remember my very first mountain climb in Cavite with my son. It was meant to be a simple trek—but it turned out to be the most challenging climb I’ve ever done. The rain poured non-stop during the first three hours, soaking us to the bone and turning the trail into a slippery obstacle course. We started at 2PM and only reached the summit at 8PM. That experience taught me firsthand just how tough the mountains can be—and gave me a deep respect for professional climbers.

So meeting Jeno Panganiban, a true adventurer who conquered Mt. Everest, was nothing short of inspiring. Hearing his story up close reminded me that what these athletes do is far beyond physical—it takes heart, grit, and relentless spirit. You have my highest respect, Jeno.

Almost two decades after the last Filipino summited Mount Everest, Jeno Panganiban, along with two other mountaineers, has made history, putting the Philippine flag back on top of the world.

A graduate of Bachelor of Science in Computer Science at De La Salle University, Jeno developed his love for hiking when he was a third-year college student. In 2016, encouraged by friends and classmates who posted their hiking photos on social media, Jeno set out to climb his mother mountain, the first mountain that a hiker summits, Mount Talamitam in Batangas, at 21 years old. 

 

Nine years later, he is the youngest male Filipino and the 11th Filipino mountaineer to summit Mount Everest.


“It’s not a light undertaking, and it’s not for everyone,” shares Jeno as he recounts the challenges he experienced throughout his climb. For him, preparing for a climb that fewer than 10,000 people on Earth have accomplished requires years of hard work and dedication.

He resigned from his position as a software engineer and started his own distribution business that supplied healthy fruits and vegetables across Metro Manila to fully dedicate himself to his passion. Unbound to the routine schedule of corporate life, Jeno now had more time to pursue the ambitious climbs that few mountaineers could only dream of.

 

He first visited the Mount Everest Base Camp, the first of the five camps and the lowest elevation camp of the mountain, in 2022, when his aspiration to reach its summit began.


Since then, Jeno has dedicated his training to climbing Mount Everest. His first test that helped him prove his ability to achieve his dream was reaching the top of Mount Manaslu in Nepal, the 8th highest mountain in the world with a peak of 8,163 metres, in September 2024 and two weeks later, climbing a more technical expedition requiring rock climbing, ice climbing, and fixed-line ascent, Mount Ama Dablan in Nepal. 

 

In April 2025, he returned to Nepal and began his ascent to the world’s highest peak with the full support of his family, loved ones, friends, and Century Tuna, along with Filipinos across the country. 


From Everest’s Base Camp to Camp 4, he encountered numerous life-threatening challenges that tested his physical limitations and mental capacity.

 

“You have to be comfortable in being uncomfortable,” says Jeno. “So every day, we made sure that our bodies were in the right condition. I made sure my body and mind were ready for the push.”

 

The first challenge that every Mount Everest summiteer faces is the Khumbu Icefall, a treacherous shifting terrain of seracs (towering ice columns), deep crevasses, and unstable ice blocks that can fall into deep snow cliffs at any time.

 

As Jeno and his expedition team forged higher up the mountain, they faced increasingly freezing temperatures and high altitudes that pushed their bodies to their limit. With the lack of oxygen from the thin mountain air coupled with raging winds, some mountaineers experienced various combinations of altitude sickness symptoms, including migraines, nausea, vomiting, dizziness, fatigue, and lack of appetite.

 

Relying on his training, Jeno rallied through these challenges while experiencing snow blindness and intense sun exposure. He recalled powering through losing the feeling of his fingers and toes at various periods during the climb because he was determined to reach the top, a dream that is, finally, within his reach. He did not want his fellow Filipinos to wait another 20 years for the Philippine flag to be raised on the highest global stage. This journey was more than just about reaching the summit, it was about showing every dreamer back home that with courage in the heart and perseverance in the soul, even the impossible can be within reach.


And when he finally stood at the top of the world, that dream took on a breathtaking form, witnessing the astonishing curvature of the Earth was unlike any other experience in his life.

 

“It’s an incomparable feeling. At first, I didn’t register that I was already there. But when it sunk in, I realized that I was on top of the world. I was higher than any person or any animal in the world,” recalls Jeno.

 

For most, conquering the summit of Mount Everest would be the end of a lifelong journey, the peak of their mountaineering career. But for Jeno, climbing Everest was a pace setter. He is already planning his next climb. He has set his sights on summiting K2, nicknamed The Savage Mountain for its extreme climbing difficulty and dangerous conditions, located on the border between Pakistan and China. Eventually, he plans to finish climbing the 14 mountains on Earth with peaks above 8,000 meters, known as the “8,000-meter peaks.”

 

Jeno has more summits to conquer and he hopes that someday he can pass on the lessons he learned along his climbs to the next generation of Filipino mountaineers who will continue to wave the Philippine flag on top of the world.

Sunday, June 1, 2025

Century Tuna Sets the Bar High with Unforgettable Fan Meet Event with PSJ

 Think you’ve seen a fan meet like this before? Think again.

On July 12, Century Tuna transforms Araneta Coliseum into a full-scale PSJ experience—where every corner feels like a scene, and you’re no longer just a fan watching from the sidelines. You’re part of the story! 

Fit of Any Role: The Ultimate Fan Fest is your chance to see Park Seo Jun step out of the screen and into an all-access world made just for his fans.

Bolder and ProteinFit-powered for bigger fan energy! This anything but ordinary event reinvents the fan meet experience with immersive activities that bring you closer to your #CenturyTunaOppa in the most exciting (and kilig!) ways possible.



We’re talking interactive booths, on-stage games, exclusive interviews, exclusive merch, fun freebies, and so much more—all only experienced in this once in a lifetime event. Ready to play and pose with your favorite oppa? Century Tuna is giving fans the full K-fan fantasy with fun relay games ON STAGE, maybe with the one and only PSJ.

But wait—there’s more (cue excited fangirl scream). You’ll also get full access to themed activity booths made for every type of stan. Snag exclusive PSJ tuna recipes straight from his kitchen. Take on fun fitness challenges inspired by PSJ’s workout. Lights, camera, click! Say hello to your main character energy and be there—exactly right there, in a mini movie set with your PSJ-signature poses. And just like a #ProteinFit superstar, imagine walking on a Walk of Fame where you literally step into iconic roles and snap star-worthy photos. It’s one day, one stage, and one leading man at the center of it all. Whether you fell for him in Itaewon Class, What's Wrong With Secretary Kim, or Fight for My Way, this is your chance to step into the spotlight and live out that PSJ moment—no edits, no pause button.

So be there at the Araneta Coliseum on July 12, 2025 cause the best seats are selling out fast! 
Book your tickets NOW via TicketNet through this link: https://www.ticketnet.com.ph/event-detail/CenturyTunaPresents-PSJTUFF

For real-time updates, follow Century Tuna and Wilbros Live's official channels and join the conversation with #ParkSeoJunCenturyTunaPH2025 


Your #CenturyTunaOppa is ready. Are you?
#ProteinFit #CenturyTunaOppa #ParkSeoJunCenturyTunaPH2025

Friday, November 22, 2024

Aga Muhlach and Richard Gomez Redefine "Dad Bods" in Century Tuna's #TheBestYouStartsNow Campaign

 The Philippines’ all-time top leading men and award-winning actors Aga Muhlach and Richard Gomez are taking on the challenge of beginning their fitness journey with Century Tuna, the Philippines’ leading tuna brand.

Leading Century Tuna’s #TheBestYouStartsNow campaign, Aga and Richard are redefining what it’s like to be Dadbods with their transformation to wellness with the help of Century Tuna and Superbods 2014 Grand Champion, Coach Mauro Lumba.



Century Tuna Brand Ambassadors Richard Gomez and Aga Muhlach proudly showcase their transformed, healthier physiques as they inspire others by sharing their ongoing journey to becoming the best versions of themselves.

 

Aga Muhlach, whose weight fluctuated during the pandemic, sees his work with Century Tuna as a motivation to take better of himself. Since joining the campaign with Century Tuna, he has lost 50 pounds and is committed to continuing to exercise and eat healthy to achieve his ideal weight by the end of the year.



When asked if he has any advice for his fellow Filipinos who also want to start their fitness journey, he stated that it’s about starting the journey as soon as possible, “Just start now and do it slowly. There will be no instant gratification and it's not gonna be easy because there's gonna be failures along the way. But if you fail today, sleep. Tomorrow's another day.”

 




For Richard Gomez, becoming part of the #TheBestYouStartsNow means becoming a good role model to his fellow citizens. As a public figure, his work with Century Tuna is a good way to showcase how changing one’s lifestyle can make a drastic difference in one’s health and wellness.

 

Since joining the campaign, he stated that through being consistent in his lifestyle change, his pants have become 4 inches looser, “Being healthy really involves a lot of diet, eating the right food, and doing the right exercises. It's not easy. But you just have to keep on pushing yourself. Just be consistent, be regular. Be constant.” 

 

Starting the next chapter in their lives, the Century Tuna ambassadors are now ready to show off their transformed healthy physiques and share their ongoing journey towards becoming the best version of themselves.



“Century Tuna has always stood for bringing out the healthiest version of people. We want everyone to feel good about their journey to wellness. Richard and Aga’s involvement in the campaign is a testament that fitness knows no age. No matter what stage you are in life, it’s never too late to make a change in your lifestyle,” said Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

 

Century Tuna’s #TheBestYouStartsNow promotes fitness at every stage of life. It encourages everyone to prioritize their health, no matter what age. With Century Tuna, the best time to start one’s fitness journey is now.

 

For more information, please visit https://centurytuna.ph/ or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

 

Wednesday, October 9, 2024

Century Tuna’s ‘Saving Our Seas’ Campaign Champions Plastic Circular Economy and Intensifies Reef and Coastal Clean-Up

After its successful run in 2023, Century Tuna, the country’s no.1 tuna brand, continues to lead the charge in marine conservation in the Philippines, further solidifying its commitment to fighting plastic pollution with the 2nd year of its “Saving Our Seas” campaign. 


Representatives and volunteers from Century Pacific Food Inc. (CPFI), Century Tuna Superbods 2024 finalists, HOPE, and the Local Government of Mabini, Batangas, gathered for the “Saving Our Seas” International Coastal Cleanup Day activity on the coast of Anilao in Batangas.

 

This 2024, Century Tuna expanded its efforts by leading education drives on the Plastic Circular Economy and responsible plastic waste management, spearheaded initiatives to restore and protect vital coastal areas, and actively engaging with local communities across the country.

 



Mr. Carlo Endaya, Vice President and General Manager of the Branded Tuna Division, Century Pacific Food Inc., talked about the second year of the “Saving Our Seas” Initiative

 

“With the second year of the ‘Saving Our Seas’ campaign, Century Tuna is reiterating its commitment to taking proactive steps in protecting our marine environments,” said Mr. Carlo Endaya, Vice President and General Manager of Branded Tuna Division, Century Pacific Food Inc. (CPFI). “That’s why we’re doing this—aside from cleaning the ocean, we want to continue spreading the word and fostering the mindset that we must always work to prevent plastic pollution.”

 

Ms. Bea Ballesca-Martinez, Century Tuna Marketing Manager, helmed the Coastal Clean-up leg of Century Tuna “Saving Our Seas” in Mabini, Batangas.

 

In celebration of International Coastal Cleanup Day, Century Tuna initiated a school-based plastic recycling drive in several elementary schools in Mabini, Batangas. In partnership with HOPE’s Aling Tindera Waste-to-Cash program, elementary students were encouraged to collect plastic waste, exchange it for cash, and learn more about the Plastic Circular Economy - where all plastics collected and recycled are diverted away from nature to ensure that it won’t leak back into the open environment.

 


Ms. Ilusion Farias, HOPE Managing Director shared the importance of teaching students about the Plastic Circular Economy at the Century Tuna “Saving Our Seas” School Plastic Drive

 

“The idea is to help everyone realize that by picking up that piece of plastic, you can not only earn a little extra money for your family but also contribute to solving this global problem and help clean up the Philippines and the world,” said Ms. Ilusion Farias, HOPE Managing Director.

 

Century Tuna Superbods 2024 finalists led by Century Tuna Superbods 2024 Runner-up Patrick Patawaran, participated in the Century Tuna 'Saving Our Seas' International Coastal Cleanup Day in Mabini, Batangas.

 

Following the initiative and coinciding with the International Coastal Cleanup Day, representatives from Century Tuna, together with finalists from Century Tuna Superbods 2024 led by Runner-up Patrick Patawaran, CPFI employees, and volunteer divers participated in a coastal and reef cleanup activity in Mabini, Batangas. They were able to collect a total of 357 kilograms of plastic waste from both the shoreline and underwater.

Volunteer divers participated in the Century Tuna ‘Saving Our Seas’ reef cleanup activity in Mabini, Batangas.

 

The award-winning Century Tuna’s “Saving Our Seas” campaign is a continuation of its bigger mission to aid in marine conservation. Last year, the campaign was able to surpass its initial target of collecting 10 metric tons of plastic waste and avoiding it getting leaked into our seas.

 

CPFI employees and the Local Government of San Juan, La Union collaborated for the Century Tuna “Saving Our Seas” Earth Day Palit-Plastic Project in San Juan, La Union.

 

Early this year, “Saving Our Seas” made notable progress with key events such as the Earth Day Palit Plastic Project in La Union and the Superbods Cleanup Drive in Subic Bay, Zambales. These efforts highlight Century Tuna’s dedication to the bigger cause of fighting plastic pollution and educate people on the idea of a Plastic Circular Economy.

 

Century Tuna Superbods finalists and CPFI executives spearheaded the Century Tuna 'Saving Our Seas' coastal cleanup in Subic Bay, Zambales.

 

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook

at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for

more updates.

 

Friday, April 26, 2024

Kathryn Bernardo Embarks on the #BestYouEver Era with Century Tuna!


 

Asia’s Superstar Star Kathryn Bernardo continues to make waves as she brings out her best self this year with the no.1 tuna brand in the Philippines, Century Tuna.

Flaunting her well-toned physique, Kathryn Bernardo is ecstatic to be part of the Century Tuna Superbods campaign which is a dream that has become a reality since her teenage years according to the star.

“I’ve always found the Century Tuna Superbods to be inspiring and being a part of this campaign feels like a dream come true. It’s an honor to become part of the Century Tuna Superbods and through this campaign, I hope that I’ll also become an inspiration for every Filipino to let them enjoy full, happy, and healthy lives,” said Kathryn Bernardo.

Leading the Best You Ever campaign, Kathryn started her fitness journey with her trainer, Mauro Lumba, who is also the Century Tuna Superbods 2014 Grand Champion.


As the Century Tuna Ambassador steps into a new phase of her life, she aims to inspire Filipinos to embody Century Tuna’s belief that every body can be a superbod through the Best You Ever campaign.

“Anyone can achieve the best version of themselves with the right discipline and determination, proper exercise and nutrition, and a good support system. So I encourage everyone to take that first step towards your 'Best You Ever' and join me in Century Tuna Superbods 2024! Let’s redefine fitness by embracing self-love, challenging growth, and inspiring others.,” Kathryn added.

Launched in 2006, Century Tuna's Superbods campaign has been a trailblazer in promoting health, fitness, and an active lifestyle. This year, their "Best You Ever" movement takes it a step further by advocating for self-love and holistic self-improvement. As the leading tuna brand, Century Tuna inspires consumers to embrace their journey toward becoming the best versions of themselves, physically and mentally.

At Century Tuna Superbods 2024 Best You Ever, all body types are welcomed and celebrated. Auditions are now open, check out this link for the #CenturyTunaSuperbodsBestYouEver mechanics: https://bit.ly/superbodkath.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Friday, June 30, 2023

Pia Wurtzbach continues to win the year with her recent marriage with Jeremy Jauncey


Half way into 2023 and Pia Wurtzbach continues to win the year with her recent marriage with Jeremy Jauncey and being able to balance and conquer work, family duties, and health goals.

 

Pia has always been vocal about her health goals as one of her biggest focuses for the year, and achieving this not only involved improving her fitness track record to feel and look her best, but also maintaining a healthy diet so she can take on this journey that she is on.

Photo from Pia Wurtzbach | Instagram

 

As a health advocate, Pia always chooses food that’s best for her health. Her go-to is Century Tuna. Whether if it’s for a breakfast or a snack, Century Tuna boasts a good amount of protein and Omega 3 DHA - and it’s easy toprepare and mixes well for a variety of dishes.

Photo from Century Tuna

“I know how challenging it is for everyone to eat healthy because of many reasons. I always get so busy with my schedule and work. That is why having easy-to-make meals with Century Tuna has been the best option for me. I can simply make a quick post-gym snack, or come-up with a hearty meal for lunch or dinner,” shared Pia Wurtzbach.

 

Aside from maintaining her health, Pia has also prioritized her quality time with loved ones before she embarked on her new journey as a newlywed wife to her partner Jeremy Jauncey. She has always been family-centered. She treasures being a doting aunt to her niece Lara and nephew Logan and when she’s not training for a marathon, Pia always makes it a point to make the most out of her free time by bonding with her family. 

Photo from Pia Wurtzbach | Instagram

Like Pia, achieving your healthy body goals can be easy with Century Tuna! For more easy ways to eat healthy, follow us at /CenturyTuna on Facebook or @centurytunasuperbods on Instagram for more updates. #QueenPiaForCenturyTuna

Real Help, Real Impact: How M Lhuillier Is Saving Lives Through Blood Donation Drives

As a mom, there’s nothing more important to me than the health and safety of my family.  Whether it’s stocking up on vitamins or knowing th...