CONVERSE x WINNIE HARLOW

The final installment of the Converse Forever Chuck series dives deep into Chucks, from the Runway to the Streets. Paying homage to two of the biggest fashion hubs in the world, London and Paris, the video dives deep into Chuck Taylor’s iconic influence on global fashion.

Hosted by international model Winnie Harlow who was born in Toronto on July 27, 1994. She
was diagnosed with vitiligo at aged four, a condition made widely known by Michael Jackson.

The video who was directed by award-winning filmmaker Karim Huu Do, explores the latest trends in high-low styling that pairs corner thrift shop finds with haute couture. Speaking with ground-breaking leaders within the street style scene, Harlow brings viewers into the forefront of trend-driving fashion movements in London and Paris. The video will also feature cameos from some moguls in the fashion industry who have come to embrace Chuck Taylor as part of their style, including Gucci Gang, Jeremy Egry of Etudes Studio, Sarah Andelman (founder of street style mecca Colette) and Emma Hope Allwood of Dazed.

“Fashion is one of the most influential cultural movements and purest forms of individuality and self-expression,” said Julien Cahn, Chief Marketing Officer at Converse. “The versatility of the Chuck Taylor allows the sneaker to be on point with a high-end couture dress or jeans and has remained an iconic symbol of fashion expression worldwide.”

The Forever Chuck #ForeverChuck series explores three core cultural movements that made the Chuck Taylor iconic: films, LA hip hop and fashion. Each episode uniquely captures the confident and daring spirit of youth that has symbolized Chuck Taylor loyalists in the past, present and future.

Converse and Vince Staples explore LA Culture

Latest installment in celebration of the Forever Chuck Scenes showcases
Chuck Taylor’s influence on LA Culture with Long Beach, CA recording artist and style icon Vince Staples

Capturing the daring spirit of youth Converse continues the celebration of the Forever Chuck Scenes videos, with the latest release of Chucks and LA Culture. Directed by award-winning filmmaker Karim Huu Do, the video is hosted by Long Beach, CA recording artist and style icon Vince Staples, who takes viewers on a powerful journey through the urban culture of Los Angeles and Chuck Taylor’s influence on street style and hip hop music.

The video taps into the youth culture in Los Angles and bring to life how music and fashion played such important roles. Along the journey, Los Angeles Lakers player Jordan Clarkson and Spanto, founder of Born x Raised also provide colorful commentary and insights.

“Los Angeles has played an important role in revolutionizing youth culture far beyond the west coast — from the style to the music scenes” said Julien Cahn, Chief Marketing Officer at Converse. “And Chuck Taylor was a part of that cultural movement, as a symbol for underdogs, rebels and individualists in Los Angeles and all around the world.”

“Why Iconic Characters Wear Chucks” x Millie Bobby Brown

In celebration of the daring spirit of youth, Converse debuts the Forever Chuck, a digital and social media series exploring three core cultural scenes that made the Chuck Taylor iconic: film and TV, LA culture and style and the world of Fashion, high and low.

Directed by award-winning filmmaker Karim Huu Do, the Forever Chuck series kicks off with “Why Iconic Characters Wear Chucks” celebrating the types of unique characters that have made Chuck Taylor an iconic symbol on-screen.

Actress Millie Bobby Brown is the host of this episode, exploring why the coolest characters in film wear Chucks, and what Chucks say about the characters who wear them – meeting legendary stylist Stephanie Collie (whose credits include Peaky Blinders & various feature films) to get her expert opinion. Brown was most recently nominated for a People’s Choice Award and
Screen Actors Guild Award on behalf of her performance in the critically acclaimed Netflix sensation "Stranger Things."

“The Chuck Taylor has remained a symbol for underdogs, rebels and teen heroes – the characters we love and identify most with - in films and television,” said Julien Cahn, Chief Marketing Officer at Converse. “By pairing some of the most memorable scenes of the past with rising stars of today, we celebrate Chuck Taylor’s legacy and pay homage to its place within youth culture - both on and off screen.”

All of the films within the Forever Chuck series will highlight the confident and daring spirit of youth, a spirit that has defined Chuck Taylor loyalists in the past, present and future.