Coca-Cola launches new Christmas campaign under Real Magic platform campaign

 Coca-Cola, the Philippines’ most-loved beverage brand, heralds this year’s season with “Buksan ang Magic ng Pasko,” a holiday campaign that celebrates the real magic of community and togetherness. The multi-faceted campaign carries, at its heart a simple message of festive joy and inclusion; reminding us that real magic is in the moments of connection we share with others.

“Most of us grew up with Coca-Cola. As a brand, we consider ourselves fortunate to have been given the opportunity to be part of every Filipino table and witness the real magic of human connections, especially during Christmas. From celebrating every occasion to being a source of comfort – Coke serves as that uplifting pause that connects people, in friendship and in community, over a meal or a glass of Coke – and we see this even more pronounced during Christmas,” says Cesar Gangoso, Coca-Cola Marketing Director for Philippines, Vietnam, and Cambodia. 

 

Coca-Cola, with its 100-year-old history with the Filipino community, signals the start of Christmas celebrations with a full line up of experiences that people can enjoy. This includes a display of creative out-of-home images that celebrate people, colorful packs, lights and sound festival, well-decorated bottling facilities all over the country, and the infamous Coca-Cola truck going around to surprise 10 local communities.

Gangoso adds, “Christmas for most Filipinos has been a bit different for the past two years. However, what has always been consistent is the familiar comfort that family and friends bring. This year is no different, and just like in the past, Coca-Cola will continue to be part of everyone’s story.”

Coca-Cola’s Real Magic brand philosophy believes that magic is everywhere. It is alive in quiet moments and in grand celebrations. It is in every new experience discovered and nostalgic memories remembered. It is real in shared moments with people we love and even with our community, whether these connections are made physically or virtually.

 

Of course, Christmas will not be the same without iconic films. Buksan ang Magic ng Pasko is anchored by a new short film and supported by a series of activations across digital channels including influencer partnerships and in-store activations. The new film, directed by Sam Brown of Rogue Films and created by dentsuMB UK, embraces and celebrates human kindness with a renewed relevance for the world we live in today. Its uplifting tale shows a boy whose imagination and efforts gather a community’s goodwill at Christmas, creating a shared moment of magic around a festive meal and a Coke.

 

Coca-Cola Philippines has a series of activities for this holiday season. Buksan ang magic ng Pasko! Celebrate #PaskongCocaCola and the people around you who make moments of connection and hope truly magical. Visit facebook.com/CocaColaPhilippines to learn more.

Coca-Cola reminds us that the Real Magic at Christmas takes place when we connect with one another

Coca-Cola, the Philippines’ most-loved beverage brand, heralds this year’s season with “Buksan ang Magic ng Pasko,” a holiday campaign that celebrates the real magic of community and togetherness. The multi-faceted campaign carries, at its heart a simple message of festive joy and inclusion; reminding us that real magic is in the moments of connection we share with others.

 

“Most of us grew up with Coca-Cola. As a brand, we consider ourselves fortunate to have been given the opportunity to be part of every Filipino table and witness the real magic of human connections, especially during Christmas. From celebrating every occasion to being a source of comfort – Coke serves as that uplifting pause that connects people, in friendship and in community, over a meal or a glass of Coke – and we see this even more pronounced during Christmas,” says Cesar Gangoso, Coca-Cola Marketing Director for Philippines, Vietnam, and Cambodia. 

Coca-Cola, with its 100-year-old history with the Filipino community, signals the start of Christmas celebrations with a full line up of experiences that people can enjoy. This includes a display of creative out-of-home images that celebrate people, colorful packs, lights and sound festival, well-decorated bottling facilities all over the country, and the infamous Coca-Cola truck going around to surprise 10 local communities.

 

Gangoso adds, “Christmas for most Filipinos has been a bit different for the past two years. However, what has always been consistent is the familiar comfort that family and friends bring. This year is no different, and just like in the past, Coca-Cola will continue to be part of everyone’s story.”

 

Coca-Cola’s Real Magic brand philosophy believes that magic is everywhere. It is alive in quiet moments and in grand celebrations. It is in every new experience discovered and nostalgic memories remembered. It is real in shared moments with people we love and even with our community, whether these connections are made physically or virtually.

 

Of course, Christmas will not be the same without iconic films. Buksan ang Magic ng Pasko is anchored by a new short film and supported by a series of activations across digital channels including influencer partnerships and in-store activations. The new film, directed by Sam Brown of Rogue Films and created by dentsuMB UK, embraces and celebrates human kindness with a renewed relevance for the world we live in today. Its uplifting tale shows a boy whose imagination and efforts gather a community’s goodwill at Christmas, creating a shared moment of magic around a festive meal and a Coke.

Coca-Cola Philippines has a series of activities for this holiday season. Buksan ang magic ng Pasko! Celebrate #PaskongCocaCola and the people around you who make moments of connection and hope truly magical. 

Visit facebook.com/CocaColaPhilippines to learn more.

Coke Studio Homecoming together with OPM Artists Moira dela Torre, Ben and Ben, Shanti Dope and others

When I think of Coke , I always associate the drink with my bestfriend in high school. She was the one who thought me to mix it with lemon and ice cubes. Then some crackers to bring out the flavor. It tasted different with a kick, and that was the time I learned how to mix drinks.


When we return to where we feel valued and accepted, when we’re reunited with the things  and  the  people  we  love,  when we  look  gratefully  at  our  past  experiences  both good and bad, and when we remember the passions that inspire us, we come home.

These  unique  instances  are  our  own  moments  of  homecoming.  When  we  recall  a special moment, the memory comes with a tune that  was playing in the background, a lyric that stood out, a beat that fit the mood, and sometimes even a Coke in hand. With the perfect jam playing and a bottle of Coca-Cola, simple moments with our friends and family become more fun, more memorable and more uplifting.

Now,  music  and  Coca-Cola  come  together  once  more  to  give  young  music  lovers  and Original Pinoy Music (OPM) artists a new home at Coke Studio Homecoming. In line with the Company’s thrust to empower the youth, Coca-Cola  tapped  into  young Filipinos’ love for music through Coke Studio PH in 2017.

Coke Studio PH became a haven where the diversity of OPM was celebrated.This year, Coca-Cola connects to Filipino teens once again as Coke Studio PH returns to make them feel at home with the familiar sounds of OPM, giving them an avenue to show their love and support for local music.For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent,  as  it  introduces  a  stellar  lineup  of  local  and  international  Filipino  artists  across various genres. While  the  previous  season  brought  together  veteran  artists  and  budding  musicians, Coke  Studio  Homecoming  calls  Filipino  artists  who  have  shared  their  talents  to  the Unclassified world to return to their roots and bridges them with homegrown talents who have yet to stand on the international stage.

From this colorful mix of talented Filipino singers and bands, Coke Studio Homecoming will  feature  groundbreaking,  new  collaborations  between  artists,  as  well  as  unique renditions of their original songs.Coke  Ambassadors  will  also  find  their  way  back  home  this  season,  as  Coke  Studio Homecoming features familiar faces, including the brand’s most memorable endorsers and Coke Studio artists from the first season.

“We received such an overwhelming  response  during  the  first  season  of  Coke  Studio PH  and  this  really  inspired  us  to  work  harder  this  second  season  and  explore  ways  to take  it  further.  Last  year,  Coke  Studio  became  a  home  for  OPM  and  now  we  want  to continue  and  strengthen  that  legacy, making  sure  that  the  younger  generation  and  the new lineup of artists can feel that same sense of belonging,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.

While uniting teens through music, Coca-Cola takes it a step further by enabling them to do their part for a greater cause. This year, Coca-Cola announced an industry-first goal to  collect  and  recycle  the  equivalent  of  every  bottle  or  can  it  sells  globally  by  2030—a goal in line with the Company’s vision of a World Without Waste. This is why during all Coke  Studio  events,  Coca-Cola  encourages  teens  to  deposit  their  PET  bottles  in designated  recycling  bins.

The  Coke  Studio  TuneCycle,  a  stationary  bicycle  that  also grinds  PET  bottles,  will also be  a  staple  in  Coke  Studio events.  These  ground  PET bottles will later on be turned into eco-bricks. Coca-Cola  will  reveal  its  exciting  lineup  of  artists  at  the  Coke  Studio  Homecoming Launch on September 1, 2018 at the World Trade Center in Pasay City.

There’s plenty more in store so stay tuned and let the sounds of OPM call you home!

About TheCoca-ColaCompanyThe Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries.