Coco Martin is the new face of RiteMed

Affordable medicine is important for those who cannot afford to buy it because it ensures that everyone has access to the medical care they need to maintain their health and well-being. Without access to affordable medicine, individuals may not be able to afford to treat illnesses or chronic conditions, which can lead to serious health complications and even death. 

It also ensures that individuals are not forced to choose between paying for medicine and other basic necessities such as food, housing, and clothing. Furthermore, affordable medicine can help to reduce the financial burden of healthcare on individuals and families. That's why RiteMed is always within your reach. 

The country's leading pharmaceutical brand RiteMed has officially unveiled its new brand ambassador with the launch of its latest TV commercial (TVC) featuring the well-loved and highly respected actor-director Coco Martin.

Coco graciously accepted the challenge of continuing the legacy and advocacy of the Queen of Philippine Movies, Ms. Susan Roces, of empowering the masses in opting for quality and affordable healthcare.

Coco rightfully opened the TVC with the line “Ang sabi ng lola ko, ‘wag mahihiyang magtanong...at hanapin ang check", which not only gives honor to Ms. Susan but also reminds the people of the Filipino culture of listening to the advice of their elderly loved ones.

@lola_lamon @Coco Martin is the new celebrity ambassador of @ritemedofficial #huwagmahihiyangmagtanong #ritemedph ♬ original sound - Lou Sv

 

Filipinos remember the wife of the late Fernando Poe Jr. (FPJ), the King of Philippine Movies, for her famous lines in TV and radio commercials that espoused affordable medicines such as: “Bawal ang Mahal” and “Huwag Mahihiyang Magtanong”. Ms.  Roces passed away in May 2022. Since then, RiteMed conducted a long and thorough selection process to be able to choose "The Rite One" to take the place of the late actress.

 

Coco, who became a hero of the masses for his role in "FPJ's Ang Probinsyano", one of the longest-running and most successful soap operas in Philippine TV's history, emerged as the hands-down choice.

 

The actor-director even suggested the adaptation of Ms. Susan’s famous tagline, Huwag Mahihiyang Magtanong, well-aware that everyone should have the right to ask questions. “Una, para hindi tayo magkamali. Pangalawa, ang mga ang mga Pilipino po ay likas na mahiyain; tinuturuan tayo dito na may alternatibo. Pag naiisip natin na ‘mahal yan’, tinuturo sa atin ng RiteMed na may alternatibo na mas mura," Coco stressed.

 

“Maraming maraming salamat po sa pagtitiwala. Napakalaking obligasyon po itong ipinasa po sa akin,” Coco said in his speech during the contract signing with RiteMed. “Naikwento ko nga po na kapag dumadaan ako sa Quiapo at pag nakikita ko yung overpass doon, ang laki laki ng billboard ni Tita Susan.  Pumasok sa isip ko, ‘sino kaya ngayon ang papalit kay Tita Susan?’ kasi iba po talaga. Hindi lang bilang apo niya sa 'Ang Probinsyano' o sa mga proyekto naming. Alam na alam ko po kung anong klaseng tao si Tita Susan. Hindi po siya basta basta nagtitiwala sa mga produkto ng hindi niya nasusubukan dahil ayaw niyang masira ang kanyang pangalan.

 

The actor-director emphasized the impact and the legacy that Ms. Roces left and how she became the voice of every Filipino especially when it comes to affordable health care.

 

“Sobrang laki po ng naging impact. Alam naman po natin na mahirap ang buhay, lagi tayo nag-iisip kung paano makakamenos at paano pa rin natin maitatawid yung pangangailangan, lalo na yung kalusugan. Kasi si Tita Susan, silang mag-asawa ni FPJ, parang sila yung simbolo ng bawat Pilipino eh, na kapag may sinabi sila o may ginawa sila, lahat nakikinig. Napakalaking impluwensya nila sa mga Pilipino, kaya ingat na ingat si Tita Susan talaga sa mga paggawa niya ng mga proyekto at kung ano man ang mga ineendorso niya, lalo na po itong RiteMed.

Atty. Joey Ochave, RiteMed President, welcomed the new brand ambassador with great honor.

 

“It was 11 years ago when we had Ms. Susan and it was one of the best decisions that we’ve made.  She was not just a face and a voice. She was a co-creator of the brand. The sudden shift on the lighter tone of 'Huwag Mahihiyang Magtanong' was her idea,” recalled Ochave.  “From then on, RiteMed took this advocacy to heart.”

“Just a brief history, RiteMed was launched upon the request of the government then. Before, people had the impression that generics are sub-standard. Because of this, we strived to change that perception as people still wanted to associate themselves with a brand, because a brand is a badge of trust. Parang pangalan iyan, ang hirap magtiwala sa hindi mo kilala, sabi nga ni Ms Susan.”

RiteMed, thus, worked hard to make quality healthcare more affordable. “We want to assure everyone that [RiteMed] is a brand that you can trust. It’s a company branding and not just a product brand,” Ochave highlighted.

 

RiteMed General Manager Vince Guerrero said Coco possesses the traits that they are looking for in a brand ambassador.

"Coco not only understands but actually represents the aspirations of the masses, which is why he is esteemed by the common people for advocating what is right," Guerrero said. "As the new face of the brand, we believe he will be a good reflection of RiteMed’s continuing thrust to provide affordable quality healthcare to our people.”

Coco acknowledges the weight of being the new face of a trusted brand. “Alam kong ang laki ng responsibilidad bilang brand ambassador ng RiteMed.  Ito po ay legacy ni Tita Susan at iyon po ang panghahawakan ko.” 

Coco Martin introduced AP Partylist group with first nominee Rep. Ronnie Ong

Coco Martin, famously known as Cardo Dalisay on-screen, is making rounds all over as he debuts his endorsement not of the partylist with the same name as his show, but of a new party-list – AP Partylist #AkoyPilipino on Friday, February 25. 

 

“Anuman ang hirap na ating pinagdadaanan, may kakampi na tayo…” Martin introduced his new party-list group with first nominee Rep. Ronnie Ong in-action in the background in the partylist’s video now circulating online. He continues, “Ang AP Partylist ang tutulong magbigay ng trabaho at kabuhayan sa mga manggagawang Pilipino.”

Rep. Ronnie Ong is Coco Martin’s long-time friend and is nicknamed by PeopleAsia as the “frontliner Congressman.” Ong is known for his various out-of-the-box COVID-19 Bayanihan projects since the first lockdown, such as his #LibrengSakay program for healthworkers, #LibrengGulay program for community kitchens, #LibrengTablets and E-skwela Hub e-learning centers for students and teachers. 

 

Before the pandemic, Ong also supported senior citizens looking for employment through his Tulong Pangkabuhayan program, deploying various able-bodied and willing-to-work seniors at airports, public universities and government agencies. During the pandemic, he also helped out-of-work transport workers such as UV Express or FX drivers by employing them as #LibrengSakay drivers, as well as some laid-off ABS-CBN employees who found alternative work as contact tracers.

 

More than just Coco Martin, the all-star cast of Ang Probinsyano forming the famed “Task Force Agila,” has also expressed their support for AP Partylist on their social media pages, sharing the various advocacies of AP Partylist closest to them. “Mula po noong umpisa nakasama na namin si Cong. Ronnie, at kita namin na nagtrabaho talaga siya, naglingkod talaga siya. Kaya ngayon, ang #164 AP Partylist na kasama siya ang sinusuportahan na namin. Sana po ay suportahan niyo rin,” Coco Martin said. 

 

Aside from the endorsement video, AP Partylist also collaborated with OPM artists Bassilyo, Sisa and Smugglaz with their “Ako’y Pilipino,” anthem that sings of the pride, perseverance, and hardwork of Filipinos. They sing, “Ikaw ay magtiwala, magtiwalang may magagawa. Ito na ang panahon, ang tamang pagkakataon, sa bawat daing mo’y magtutugon. Ako’y Pilipinong lumalaban, tumatapang, lalo kung nasusugatan, anumang pagsubok ang daanan, haharapin nang may kagitingan. Itaas mo ang noo, isigaw mo sa buong mundo, ako’y Pilipino.” Both videos are available on Youtube and on AP Party-list’s official social media pages. 

Coco Martin calls on the audience to join him on his new journey with his new partylist, “Dito na tayo sa biyaheng aasenso ang lahat ng Pilipino… AP Partylist #AkoyPilipino, number 164 sa balota.” 

 

Stay updated, for more info, visit:  https://www.youtube.com/watch?v=FHAqU3Ie-mI

 

and  https://fb.watch/bnvpau0MFE/