Diwatang Maria looks forward to a better 2021

Did you know that you can use the Diwatang Maria Cacao variant if you have skin disorders like psoriasis? It helps calm the skin with oats, shea butter and Aloe Vera as main ingredients. Its cleansing, anti-aging , anti- irritant and also a moisturizing soap. 

Diwatang Maria Corporation recently held a virtual conference and announced the company's milestones that they had achieved during the past months amid the pandemic. 

Diwatang Maria president and CEO Ma. Concepcion ‘Macon’ Macalintal shared with the members of the press and bloggers the little triumphs of the company over the past months that she see will eventually help Diwatang Maria realize its goals for the brand especially that her products are now available in All Day Supermarket, SM Kultura and Sesou.

Macalintal, who is a passionate supporter of Filipino products and Filipino culture aims to encourage more Filipino consumers to patronize locally-made products especially during this global economic crisis.

Small victories

According to Macalintal, Diwatang Maria started to push the brand to the market only a couple of weeks before the lockdown, which became the biggest hurdle for Diwatang Maria to move and market the products. 

“No one was prepared for the lockdown and who would have thought that we will witness a global pandemic and economic crisis that we are facing now. But we have these little successes amid all these trials that everyone is facing,” she stressed.

Macalintal said that she risked a lot of things when she started building the brand. “I have so much faith in the ingenuity of Filipinos and I love our culture of Diwatas so I named the products after the three Filipina Diwatas.  I quit my career because I know in my heart I have good products to offer and I want to reach out to many people who are depressing over their skin conditions, which I was in the same position before. I was dreaming big –  to sell products that are also environment friendly but very good for the skin.”

One of the risks she took was for her products to be organic and eco-friendly but still affordable. “I believe that one of our successes is being able to offer premium organic soaps and at the same time package them in environment-friendly materials and sell at a reasonable price.”

The past months, Diwatang Maria relied on its online platforms to push its products until resellers coming from different parts of the country began offering the soaps. “On our 2^nd anniversary last September, we launched our Bayanihan Program, which was aimed at getting at least 200 resellers by offering them a reseller kit that only cost P1632, inclusive of 15 soaps and sample soaps.”

Macalintal stressed that the Bayanihan Program was to help those who are looking for livelihood while in quarantine. “My heartfelt gratitude to all our resellers who play a big part on the growth of our company. Through the Bayanihan Program we reached our goal to grow the community of our resellers all over the county.”

Pushing the product a little bit more, those who have tried the soaps from other countries also started to partner with Diwatang Maria. Believing in the ability and knowledge of Macalintal, former colleagues who are living in other countries also shared her passion to promote Filipino products. “This year, Diwatang Maria reached the shores of the Bahamas, Singapore and the United Kingdom. And we are very pleased with the outpour of support of our kababayans in these countries. We also have orders from other continents but we will accommodate them next year, since our goal for 2020 is to penetrate the Philippine market better this last quarter of 2020.

In the face of the pandemic Diwatang Maria is also thankful for another milestone, which she knows will open more doors for the brand. “A couple of months ago, one of the best news we received this year was when All Day Supermarket accepted Diwatang Maria. We are grateful for the their trust and for giving us the chance to be in their shelves,:” Macalintal noted.

To make the year even better Diwatang Maria is once again rejoicing for another great feat – SM Kultura and Sesou will now offer Diwatang Maria soaps in their stores.

“Last April, I was struggling to do everything on my own since I can’t let my staff risk their health in delivering the orders. I drove and delivered all the orders even if they are just two or three orders, or sometimes just one soap. I braved all the checkpoints and curfews, and looking back at the past months, I feel really blessed and thankful for all these little wins,” she added.

Diwatang Maria looks forward to a better 2021

Currently, Diwatang Maria premium organic soaps are available in Shopee, Lazada, All Day Supermarket, SM Kultura, Sesou and other online stores and social media platforms; however, the company is looking at bigger distribution channels since the demands from consumers nationwide are also getting bigger.

Aside from this, Diwatang Maria will also be launching new product line that is also organic and eco-friendly and will surely follow the same branding – carrying Filipino names.

“We have several projects in the pipeline that will push the brand to the market and of course to continue support our small entrepreneurs to earn while at home. While we are still navigating and learning the curves of the new normal, Diwatang Maria next year will be offering new products that will benefit many people who have sensitive skin concerns,” Macalintal said.

More so, the young CEO also stressed that with all the achievements of the brand this year, she hopes to inspire other entrepreneurs not to give up and to persevere more. “I know it is hard, actually really hard to see if whatever we are doing will eventually lead us to success, there will be days that we want to give up and there will be days that things look okay…we just need to focus on our goal, and that is to succeed,” she quipped.

To know more about Diwatang Maria visit www.diwatangmaria.com or like FB/IG: diwatangmariaph.

 

Diwatang Maria soaps are all-natural, paraben-free and free of other harmful ingredients

Looking beautiful is still relevant. Even in times of calamity or pandemic, men and women choose to look dapper in and out of their homes. But beneath this consciousness to look good, everyone nowadays gives the same emphasis on the importance of feeling good at the same time, a realization that seemed to have led the industry to a continuous transformation.

There is no denying, a lot of consumers are still swayed by the popular concept of beauty – pouty lips, oozing butt, massive breasts, obvious cheekbones, trendy hairstyles and whatnot- Hollywood has drilled in their psyche, countless people are beginning to ask if these products endorsed by celebrities that help them look appealing are safe, harmless, organic, and even ethical.

This gave rise to Green beauty, a growing movement of people and industries who want to be beautiful and responsible at the same time.

The term Green beauty has no precise definition in the dictionary. The person who coined this term must have drawn it from the conclusion of ascensional aesthetic (the belief that one should rise from lower to higher forms of beauty), with contention that artificial beauty is enjoyable.

To be clear about it, Green beauty is clean beauty and generally refers to products which are non-toxic and not harmful whether they are natural or not. One must take not that there is no such thing as ‘chemical-free’ cosmetics since every ingredient used in developing a cosmetic product, natural or synthetic is a chemical. 

What green beauty tries to emphasize is the absence of harsh synthetic elements, which are toxic and carcinogenic every consumer applies in his/her body, and at the same time do not destroy the environment.

This commercial ethos covers a wide spectrum of principles that advocates the use of products that are not harmful to one’s health and the planet. It comes with an awareness that being 'green' also means being socially responsible and ethically mindful.

In the Philippines, Diwatang Maria is setting the benchmark for Green beauty at a high level.

Diwatang Maria is a local start-up brand that blends science and passion to give Filipinos access to effective, achievable, and sustainable skincare. “We offer high-quality and locally made organic soaps that help your skin achieve that healthy glow to which the diwatas are known for,” shares Ma. Concepcion Macalintal, founder and CEO of Diwatang Maria.

The company was founded in 2018 when she saw the need to provide beauty products that will not only help consumers attain the results from the products they are using, but also to embrace a business ethic that provides consumers ‘green beauty’ products that are natural, organic, safe, free from harmful and toxic ingredients, and safe to the environment.

Expressing why Diwatang Maria chose to be in the green beauty market, Macalintal said, “People are starting to realize the importance of natural or organic products. This Green Beauty movement is more than a practice that was adopted just recently but rather a reticent movement, which started sometime and is growing as consumers are being empowered by the fact that there can be a better and safer choice:

She also added that her company wanted to promote the use of locally made organic goods and “gather support as they promote eco-friendly products and we want to share that Filipino-made products are on a par with international brands when it comes to producing premium quality soaps.”

Diwatang Maria recently introduced its three pilot products, namely Mariang Makiling, Mariang Sinukuan, Mariang Cacao.

Diwatang Maria Makiling is made with Papaya Enzyme and Kojic Acid that lightens the skin and fades dark spots. Kojic Acid is an organic compound derived from fungi-like mushrooms, used for fighting against melasma and hyper-pigmentation. Maria Makiling has Coconut oil and Aloe vera that together Kojic and Papaya have powerful antioxidants that cleanse the skin and fight against bacteria-caused acne and blemishes, leaving a healthy and glowing skin. This all-natural and paraben-free product and recommended to those with uneven skin tone and blemish-prone skin.

Diwatang Maria Makiling soap also uses Coconut Oil and Aloe Vera that work best to prevent acne and blemishes. Its rich lather leaves the skin healthy and glowing.

Diwatang Maria Sinukuan is made with Oatmeal Kernel and Collodial Oatmeal that relieves skin irritation and itching that makes it perfect for sensitive skin. Maria Sinukan has Papaya Enzyme, Glutathione, and Kojic Acid, which all have powerful antioxidants that cleanse and lighten the skin. It also has Coconut Oil and Aloe vera that together with Oatmeal have anti-bacterial and anti-inflammatory properties, leaving a healthy and glowing skin. This all-natural and paraben-free product and recommended to those with sensitive skin and/or blemish-prone skin.

Maria Makiling, the sacred protector of Mt. Makiling gives you the harmonious combination of Papaya Enzyme and Kojic Acid, which is an organic compound derived from fungi and malting of rice known to be effective in improving the appearance of melasma and hyperpigmentation.  

Meanwhile, DiwatangMaria Sinukuan contains Oatmeal Kernel and Colloidal Oatmeal that help your skin free from irritation and itching. Perfect for sensitive skin, DiwatangMaria Sinukuan combines the power of Papaya Enzyme, Glutathione, and Kojic Acid to provide your skin the antioxidants that keep the skin healthy, clean, and glowing. It also contains coconut oil and aloe vera, together with oatmeal, they form a trio of antibacterial and anti-inflammatory lather for healthy and radiant skin.

Diwatang Maria Cacao is made with Oatmeal Kernel and Collodial Oatmeal that relieves skin #OrganicSoap #GreenBeauty #Eco-friendly #naturalbeautyirritation and itching that makes it perfect for sensitive skin. Maria Cacao has Shea Butter which is one best anti-aging agents for the skin, stimulates the production of collagen. Together with Aloe vera, it moisturizes skin and restores the elasticity of the skin. It also has anti-inflammatory and anti-free radical properties leaving healthy and glowing skin. This all-natural and paraben-free product and recommended to those with normal or sensitive skin. It can also be used as a remedy for sunburn or skin peeling.

Diwantang Maria Cacao, the chocolate-scented Diwatang Maria Cacao nourishes the skin through the skin-enhancing benefits from Oatmeal Kernel, Colloidal Oatmeal, and Shea Butter. The powerful moisturizing effect of this trio helps the skin to delay aging and boosts the production of collagen.

All Diwatang Maria products, are all-natural, paraben-free, and free of other harmful ingredients.

Although a number of businesses in the country try to cope with this green movement by offering products with natural ingredients, it wasn’t some five years ago when considerably more organizations saw the importance of  green awareness and began the  integration  cleaner, safer practices in their products and services.

Diwatang Maria also recognizes the importance of sustainability as it uses natural ingredients in its products.

The company is expecting expansion within the year to cater to more Filipinos nationwide to better serve its growing market.

Macalintal also invited entrepreneurial individuals to join Diwatang Maria as distributors or resellers. “We are offering exciting packages for those who want to be our partners in the business. Let’s take advantage of earning at the comfort of our homes since most of the people now prefer work from home arrangements.”

Diwatang Maria is available in Lazada and Shoppee. 

For more information check http://www.diwatangmaria.com. 

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