UNIQLO Launches JOIN: THE POWER OF CLOTHING

Global apparel retailer UNIQLO today announces the launch of JOIN: THE POWER OF CLOTHING, a global campaign to support activities for a better world. The campaign will start from Japan on Friday, July 1.

The aim of the JOIN：THE POWER OF CLOTHING campaign is to encourage UNIQLO customers to be a part of the environmental sustainability activities that UNIQLO has conducted up to now. The two main initiatives, conducted at UNIQLO stores and the uniqlo.com online store, are Buy and JOIN and Learn and JOIN. The program aims to raise awareness of global problems such as ocean pollution among customers, and to inspire action that makes the world a better place.

 

In addition, UNIQLO will sell products made with 100% recycled fibers (plush toys, pocketable bags, T-shirts), featuring designs with Doraemon Sustainability Mode, the UNIQLO Global Sustainability Ambassador. 

 

During the campaign, when customers purchase UNIQLO products made with recycled materials, or Blue Cycle Jeans, they will be contributing to a better world in more ways than one. UNIQLO parent company, Fast Retailing, will donate up to US$1 million (approximately 130 million yen) to the Nippon Foundation to support activities that reduce ocean waste, by donating the profits of sales of these campaign items. 

The JOIN：THE POWER OF CLOTHING campaign gives customers two ways to participate.

 

1.  Buy and JOIN - Support donations with purchases

When customers purchase products incorporating recycled material, such as items made from 100% recycled polyester recovered from plastic bottles and featuring the Doraemon Sustainability Mode motif, or environmentally-friendly Blue Cycle Jeans, Fast Retailing will donate up to US$1 million (approximately 130 million yen) from the profits of campaign item sales to the Nippon Foundation to support activities to reduce ocean waste

Doraemon Sustainability Mode  Pocketable Bag

Doraemon Sustainability Mode Toy

Doraemon Sustainability Mode T-shirt

Doraemon Sustainability Mode KIDS T-shirt

Launch date    July 1, 2022 (Friday) 

Items        Doraemon Sustainability Mode Toy, Php 990.00

(100% recycled polyester, approx. 14 plastic bottles)

 Doraemon Sustainability Mode Pocketable Bag, Php 590.00
(100% recycled polyester, approx. 5 plastic bottles)

             Doraemon Sustainability Mode T-shirt, Php 790.00 (one design)
(100% recycled polyester, approx. 24 plastic bottles)

             Doraemon Sustainability Mode KIDS T-shirt, Php 790.00 (one design)
(100% recycled polyester, approx. 13 plastic bottles)

Availability      All UNIQLO stores in the Philippines, and through the UNIQLO.com online store

Per DTI Fair Trade Permit No. FTEB-145968 Series of 2022

 

JOIN Campaign Products

 

ドライEXクルーネックT 1500円

Recycled Materials Items that use recycled polyester recovered from plastic bottles.

DRY EX Crew Neck T-shirt Php 790.00

Blue Cycle Jeans Jeans that use up to 99% less water* in the finishing process compared to conventional methods. Vintage and other types of processing are done with lasers, significantly lessening the manual labor required.

Slim Flared Jeans (new item available in July) Php 1990.00

* Results obtained in a comparison of 2017 MENS regular fit jeans with 2018 model of same style, using the Blue Cycle process. Water reduction levels vary slightly by product.

 

2.  Learn and Join - Find out more about ocean pollution through special content

UNIQLO will open a special website on Wednesday, June 29, where visitors can learn about environmental issues and take action. The site includes messages from UNIQLO Global Brand Ambassadors calling for participation in the campaign, and a video with LifeWear Special Ambassador Haruka Ayase outlining some of the sustainability focus areas at UNIQLO. There is also a wide range of special content to learn about ocean-related issues, including an interview with a biological oceanographer, Ryota Nakajima, a talk with Ms. Yoko Koga on reducing the use of plastics in everyday life, and an interview with environmental specialist Dr. Keith Alverson.

 

 

Special website: https://www.uniqlo.com/ph/en/contents/sustainability/jointpoc/

 

Scan the QR code to visit the special website with more information on Doraemon Sustainability Mode items.

 

 

©Fujiko-Pro

 

 

 

Related links for reference:

 

UNIQLO Sustainability

www.uniqlo.com/jp/en/contents/sustainability/

 

Fast Retailing Sustainability Report

www.fastretailing.com/eng/sustainability/report/new.html

UNIQLO announces Doraemon as its Global Sustainability Ambassador

Global apparel retailer UNIQLO today announces that it has appointed “Doraemon” as its Global Sustainability Ambassador. The name of the green model of the internationally beloved blue Japanese manga and anime character is “Doraemon Sustainability Mode.” Presented with the UNIQLO logo also rendered in green, he will help convey the many ways in which UNIQLO materializes its sustainability message of “Changing our future through the power of clothing”. 

 

 

 

 

 

 

 

 

 

 

 

Doraemon Sustainability Mode ©Fujiko-Pro

 

 

 

“We are delighted to partner with Doraemon,” said Koji Yanai, Group Senior Executive Officer, Fast Retailing. “Over the past two decades, UNIQLO has undertaken numerous sustainability initiatives through business to contribute to a better, more sustainable world. We believe that the impact of the COVID-19 pandemic, social transformations, and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders in driving positive social change,” he added. 

 

Commenting on the new partnership, Doraemon said, “Hi, everyone! I'm Doraemon and now I am Green! I’ll do my best as UNIQLO Global Sustainability Ambassador to help create a much brighter future! I want to work with you all, so we can make people everywhere more interested in the future of our world!”

 

 

Partnership with Doraemon

Doraemon hails from Japan and has become beloved by people of all ages, all around the world. UNIQLO similarly originated in Japan; the company has evolved over the years by providing quality apparel to people everywhere in keeping with its commitment to fostering social progress. As UNIQLO Global Sustainability Ambassador, Doraemon, who has traveled back in time, will help create a better future for the world by presenting the brand’s sustainability initiatives in fun and easily understandable ways. Rendering Doraemon and the UNIQLO logo green underscores the company’s determination to accelerate its sustainability efforts. Doraemon Sustainability Mode will feature in UNIQLO stores around the world, the brand websites, and other channels.

 

“As a LifeWear Special Ambassador, I am very happy to be involved in UNIQLO’s sustainability efforts. I too wish to learn together with everyone else and contribute, even if a few steps at a time, to a sustainable environment and society,” said Japanese actress Haruka Ayase.  

 

Doraemon joins Ms. Ayase and UNIQLO Global Brand Ambassadors Roger Federer, Kei Nishikori, Shingo Kunieda, Gordon Reid, Ayumu Hirano, and Adam Scott in taking UNIQLO's sustainability initiatives forward. 

 

Participation of Haruka Ayase and Global Brand Ambassadors in Sustainability Activities

LifeWear Special Ambassador Haruka Ayase is slated to participate with the character in the UNIQLO school outreach program for elementary, junior high and high school students in Japan, as the first step of her participation in UNIQLO’s sustainability efforts. The six UNIQLO Global Brand Ambassadors will also contribute to these endeavors through sport and by wearing everyday apparel incorporating environmentally friendly materials.

 

UNIQLO The Power of Clothing Logo

 

This version of the UNIQLO logo in green underscores a message of “Changing our future through the power of clothing” in conveying the company’s sustainability initiatives across various channels around the world.

 

 

For more information

UNIQLO Sustainability site 

www.uniqlo.com/en/sustainability/

 

Fast Retailing 2021 Sustainability Report 2021

www.fastretailing.com/eng/sustainability/report/new.html