Estelle Chen Makes Her Debut Appearance with Maybelline in New York Fashion Week Campaign

Maybelline New York, is excited to announce French-Chinese fashion model Estelle Chen has signed on to be the newest face of the brand. Estelle joins a roster of prominent spokeswomen including Gigi Hadid, Adriana Lima, Josephine Skriver, Emily DiDonato, Herieth Paul and Christy Turlington.

Estelle Chen, Maybelline New York Global Spokesmodel

Estelle makes her global debut with the brand in Maybelline's milestone New York Fashion Week 10th anniversary campaign, created by agency Beauty at Gotham. Estelle is featured alongside Adriana Lima, Gigi Hadid and Herieth Paul.

"We're so thrilled to have Estelle join the Maybelline New York family," says Trisha Ayyagari, Global Brand President, Maybelline New York Worldwide. "Estelle's diverse background lends to her versatile, down-to-earth character that makes her relatable to our global customer. We can't wait to see her continue to grow."

Born and raised in Paris, France, Estelle grew up in a multi-cultural environment embracing French and Chinese cultures as her own. She's currently splitting her time between New York, Paris, and Beijing, where she's eagerly pursuing her dreams and the multitude of opportunities available to her.

"I am blessed to be a part of the Maybelline New York family and join the roster of powerhouse spokeswomen, past, present and future," shares Estelle, the brand's youngest spokesmodel. "To stand with a brand that is such a trailblazer in the industry, consistently pushing the boundaries of innovation and establishing future trends, while empowering women to recognize their true potential, has left me inspired and overjoyed."

Estelle was first discovered by an agent in a Paris park when she was 13, and is currently represented by Ford Models. Her big break came when she was invited to walk in the Victoria's Secret fashion show in 2017 and returned again in 2018. She quickly captured global attention with this major milestone and was the youngest Chinese model to walk in the Victoria's Secret show in Shanghai.

She has also walked for Chanel, Dior, Dolce & Gabbana, Moschino, Proenza Schouler, Maison Margiela, Alberta Ferretti, Elie Saab, Jean Paul Gaultier, Fendi, Thakoon, Victoria Beckham, Opening Ceremony, Michael Kors, Boss, Chloe and many more. Estelle has landed a variety of campaigns including Vera Wang and H&M and has also been featured in the pages of Italian, Chinese and Japanese Vogue, CR Fashion Book, TMagazine China, Harper's Bazaar UK and Chinese editions.

You can follow Estelle on Instagram @chen_estelle and find her on YouTube at Estelle Chen to get a behind the scenes look at her life.

Get the best discounts and celebrate Filipino Pride at Rustan’s!

It’s shoppers’ favorite time of the year once again as Rustan’s End of Summer Sale is just around the corner.

Rustan’s is adding to the excitement of Independence Day celebration with its End of Summer Sale starting on June 12. Enjoy up to 70% off discounts on brands like Fendi, Christian Louboutin, BCBG, Coach, Longchamp, FCUK, Jones New York, Lesportsac, Juicy Couture, Stila, NARS, Faconnable, Ascot Chang, Pedro del Hierro, Alex Canon, Baby Club, Kiddos, Rustanette, Rustans Jr., Unionbay, Soul Edge, U, Bugatti, Décor Crystal, and so much more.

More than great discounts, celebrate Filipino Independence and get a limited edition Rhodium Plated Philippine Flag Pin for every purchase of P2,500 worth of items from the Rustan’s Filipiniana Our Very Own.

Rustan’s will also offer exclusive treats and a series of stimulating activities for all food and music enthusiasts. Discover the cooking master in you through a cooking workshop featuring world-class Filipino dishes by the highly acclaimed Chef Rolando Laudico, brought to us by Tramontina on June 10, at the 4th floor Rustan’s Makati. Be serenaded by one of the country’s award winning Sopranos, Ms. Rachelle Gerodias, as she sings along with the keys of the piano played by Jude Areopagita on June 12, 4pm at the 5th floor of Rustan’s Makati. Gather your family and friends to satisfy your appetite and excite your tastebuds with Filipino delicacies by well-known Filipino food brands at The Sweet Tastes of Freedom food festival on June 12 to 15 at the 5th Floor, Rustan’s Makati.

So, mark your calendars and get your shop list ready for a rewarding shopping treat only at Rustan’s.