G-SHOCK Celebrates 40th Anniversary with "SHOCK THE WORLD"

In an extraordinary milestone, G-SHOCK, celebrated for its robust and stylish timepieces, marks four decades of unwavering toughness. This 40th-anniversary celebration throughout the year, culminating in the grand event "SHOCK THE WORLD," not only honors G-SHOCK's unparalleled legacy but also underscores the brand's evolution, staying true to its core values of resilience and cutting-edge design.

40 Years of Leadership in Toughness 

The 40th-anniversary celebration unveils the brand's evolution with campaigns such as "That's Tough," an exploration of the new brand concept redefining 'Toughness.' G-SHOCK recognizes the subjective and personal nature of toughness for each individual, reflecting on its journey of innovation and resilience.

 

“That’s Tough” Campaign

 

A global phenomenon event, spanning Southeast Asia with a Rooted in Toughness Pop-Up Tour that reached Singapore, Malaysia, Philippines, Thailand, and Indonesia, showcases iconic G-SHOCK timepieces that have left an indelible mark on the world, alongside the continuous effort that has propelled the brand to new heights.

 

As part of commemorating 40 years, G-SHOCK presents the 'Dear Younger Me' campaign, featuring Kikuo IBE, the Father and Founder of G-SHOCK. In a heartwarming video, IBE recounts his journey and the challenges he faced while creating the first-ever G-SHOCK watch. The campaign inspires users to reflect on what 'Tough' means to them, emphasizing resilience and determination.

Kikuo-Ibe ‘Dear Younger Me’ Campaign

To complement the celebration, G-SHOCK launched special anniversary models, including the GCW-B5000UN, a carbon edition watch, which inherits the iconic form of the very first G-SHOCK that employs carbon materials to achieve both high strength and reduced weight. And an exclusive G-D001, an 18K Gold model as part of the Dream Project #2, developed in collaboration with CASIO's R&D team and AI assistance. This unique timepiece symbolizes G-SHOCK's commitment to breaking boundaries and pushing the limits of innovation.

(left) Dream Project #2: G-D001, G-SHOCK 40th Anniversary Carbon Edition (right)

 

What is SHOCK THE WORLD (STW)?

SHOCK THE WORLD (STW) is a jubilant celebration organized by G-SHOCK every five years, dedicated to commemorating the brand's rich history, innovations, and enduring legacy. This year’s event brings together G-SHOCK enthusiasts, influencers, and iconic timepieces to revel in the brand's journey.

 

SHOCK THE WORLD Events

G-SHOCK's 40th-anniversary celebration ends with a bang with the celebration of the year, “SHOCK THE WORLD” in Bali on the 2^nd of December 2023. 

Fans can join the celebration by tuning in to an exclusive performance by 88rising artists,  NIKI & Warren Hue (refer to Appendix 1 for artist profiles), on G-SHOCK’s website, exclusively just for CASIO ID members. Registration opens on 2nd December 2023, Saturday, 11:00 SGT and access will be available from 4 December 2023, Monday 11:00 SGT. 

On top of that, for their 40th Anniversary, G-SHOCK has created special offers coming in December. Stay tuned for more information and refer to G-SHOCK’s website and socials for the formal announcement. 

The G-SHOCK 40th Anniversary celebrations are not just a reflection on the past but a testament to the brand's enduring spirit of toughness, innovation, and resilience. As G-SHOCK continues to redefine 'Toughness,' the future promises even greater milestones.

For more information on SHOCK THE WORLD, please visit https://gshock.casio.com/ph/40th/event/shock-the-world-sea/  on 2^nd Dec. 

Get the latest on G-SHOCK collections by visiting their social media accounts.

Facebook: https://www.facebook.com/CASIOGSHOCK/

Instagram: https://www.instagram.com/gshock.philippines/

YouTube: https://www.youtube.com/@CasioWatchesPH

TikTok: https://www.tiktok.com/@casiowatchesph?lang=en

 

G-SHOCK celebrates 40th anniversary with collab and pop up event in Manila

We are just out here vibin’ with G-SHOCK, which is celebrating its 40th anniversary, and has announced its latest collaboration with popular US-based music company 88rising!

The collaboration brings the Rooted in Toughness pop-up tour to the country, held at the BGC Amphitheater from October 13 to October 21, 2023 with a special performance by 88rising artist Ylona Garcia last October 14 featuring her hit songs “Entertain Me,” and “Vibin.”

Casio, CSC Time Inc. and Titan22 executives pose with 88Rising artist, Ylona Garcia, on stage as they showcase their G-SHOCK timepieces.

Sena Kuroda, Sales Manager of Timepiece Casio Singapore, Isabella Concepcion, Head of Business Development at CSC Time Inc., and Levon Rondina, Chief Brand Officer of Titan22, also graced the event.

88rising artist Ylona Garcia delights the audience with a performance of her hit songs.

The pop-up has on full display the G-SHOCK 40th Anniversary line-up, including the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone series, Flare Red series and G-SHOCK x Eric Haze collaboration watch. 

Rooted in the spirit of Toughness that G-SHOCK has become synonymous with, the pop-up event will transport visitors through an immersive journey into the evolution of toughness starting from the birth of the pioneering G-SHOCK DW-5600C in 1983—which marked a milestone in digital watch technology—to its current iconic status as a symbol of both durability and innovation (GA-2100).

Timepiece lovers can visit the Rooted in Toughness Pop-up at the Bonifacio High Street Amphitheater until October 20, 2023.

Fans can also take a closer look at the special G-SHOCK collection featuring 88rising artists! The music label is known for housing a diverse group of musicians from across the globe, such as Rich Brian, Dumbfoundead, Stephanie Poetri, Niki, Atarashii Gakko!, Warren Hue, Spence Lee, Milli, and the Philippines’ very own Ylona Garcia.

Portraits of these 88rising artists displayed in the event encapsulate the synergy between the musicians’ roots of origin and representation of modern toughness, embodying the essence of G-SHOCK's legacy.

Limited edition G-SHOCK x 88rising t-shirts are available at the exhibition. The collaboration also saw G-SHOCK break the record for the number of 88rising artists featured in a brand campaign.

Get the latest on G-SHOCK and the collaboration with 88rising by visiting their social media accounts. 

Official site: https://www.casio.com/ph/

Facebook: https://www.facebook.com/CASIOGSHOCK/

Instagram: https://www.instagram.com/gshock.philippines/

YouTube: https://www.youtube.com/@CasioWatchesPH

 TikTok: https://www.tiktok.com/@casiowatchesph?lang=en