Ginebra San Miguel Unveils Newest Batch of Gin-is-In Ambassadors

Ginebra San Miguel Inc. (GSMI), the maker of the world’s largest selling gin, names Jayson Luzadas aka Boss Toyo rapper and host of the popular Youtube show, Pinoy Pawnstars, the showbiz newcomer and heartthrob lawyer of Cebu, Atty. Oliver Moeller, and GMA Sparkle Talent and content creator, Mikee Quintos as the new ambassadors for the next “Gin-Is-In” campaign. 

They were introduced during the World Gin Day celebration at Novotel Manila, attended by friends from the media, social media celebrities, and brand ambassadors. 

Through the “Gin-is-In” campaign, GSMI aims to ignite a greater appreciation of gin’s outstanding qualities that separate it from other liquor categories, as it is a drink that is ‘Cool, Clear, and Versatile.’ 

Gin has a distinct aroma and taste profile, which can be attributed to juniper berries and select botanicals that give it a cool and refreshing vibe. Gin’s clear quality is ensured by the meticulous distillation process that delivers purity of essences. Gin is also a versatile drink that you can mix in many ways depending on the occasion on your choice.

 

Gin is Cool 

 

Rapper and content creator Boss Toyo, known for his buy-and-sell business “Pinoy Pawnstar,” boasts a collection of over 400 cool, unique, and valuable memorabilla previously owned by celebrities and personalities. For Boss Toyo, Ginebra San Miguel’s 190-year history as a brand makes it cool. A refreshing shot of gin helps him unwind after a busy day of deal-making. The crispness and botanical notes of gin is the perfect way to cap off his deals.  

 

Gin is Clear

 

A new face in the showbiz industry, Cebu-based Atty. Oliver Moeller understands the importance of clear communication in sharing his legal, fitness, and sports advocacies as a public figure. Atty. Oliver appreciates the clear character of gin as a spirit that truly fosters connection and good times, as he enjoys it to drink with friends. 

 

Gin is Versatile 

 

Much like a well-crafted gin, Mikee Quintos brings a range of talents that allow her to excel in the entertainment industry. As an actress, Mikee is game to portray and act out any role. What Mikee loves about gin is the endless possibilities of cocktails out there. No matter the day or mood, there's a perfect gin cocktail that goes with it.

 

GSMI is thrilled to have three exciting and authentic personalities who perfectly embody the unique characteristics of gin – Boss Toyo is ‘Cool like Gin,’ Atty. Oliver is ‘Clear like Gin,’ and Mikee is ‘Versatile like Gin.’ 

As part of World Gin Day festivities, here are five pocket events scheduled on June 8 - Takas Bar in Katipunan Quezon City, Southvibes in Dasmarinas Cavite, Olive Bar in Angeles Pampanga Tambayan sa Pardo in Cebu City and GG Sisig in Davao City featuring music and games sure to make these affairs unforgettably fun. For the rest of the Saturdays in June, Gin is In promotions will give away prizes when patrons order the featured gin drinks.Gin is truly in on World Gin Day and everyday.   

Ginebra's White Party: A Stylish Celebration of World Gin Day

This year, Ginebra San Miguel Inc. (GSMI), the renowned producer of the world's top-selling gin, is embracing a vibrant and joyful ambiance by associating it with the color white to commemorate World Gin Day (WGD). In a refreshing and adaptable manner, GSMI is all set to celebrate this occasion with an exciting lineup of events throughout June, effectively turning it into a remarkable World Gin month. The festivities kick off with a captivating media launch in a "cool, clear and versatile way" on June 8 at The Westin Manila in Ortigas.

WGD, a global celebration observed every second Saturday of June, is spearheaded in the Philippines by GSMI, as it was also the one who brought the first WGD festivities to the Asia Pacific region back in 2014. That year, GSMI marked the 180th year of its flagship brand, Ginebra San Miguel. Today, gin enthusiasts look forward to GSMI’s month-long activities, which not only celebrate gin’s enduring influence on our drinking culture but also its role in celebrations, fiestas, gatherings, and even our everyday triumphs.

@lola_lamon @budol.collections celebrates #WorldGinDay2023 bec #GinisIn ♬ original sound - Lou Sv

“We join gin enthusiasts worldwide in celebrating World Gin Day. As pioneers of this event in our country, we aspire to ignite the spirit of greater appreciation for more Filipinos to know gin’s outstanding qualities, as it is a drink that is ‘Cool, Clear, and Versatile,’” says GSMI Marketing Manager Ron Molina.

‘Cool, Clear, and Versatile’

This June 8, GSMI once again reinforces that “Gin Is In,” highlighting gin’s “Cool, Clear, and Versatile” qualities that elevate it from the rest. 

 

Gin has been around since the 17th century, and remains popular to this day, especially in Europe, and of course, the Philippines. It is loved by many, and its popularity can be attributed to its taste—the flavor of Juniper and a variety of botanicals—allowing gin to exude that classic yet “Cool” vibe.

The gin’s “Clear,” pure quality is derived from a rigorous distillation process that brings out its best flavor. Since it is unpretentious – with nothing to hide – it is a drink known for its “Versatility,” as it can be enjoyed straight or mixed with other ingredients in a cocktail.  

 

In a new campaign supporting the appreciation for Gin, GSMI features three exciting and authentic personalities who perfectly embody these unique characteristics of gin.

Gin Is Cool.

The actor and model Zanjoe Marudo likes the cool and refreshing gin experience to punctuate the day. For him, being cool is more than style and moves; it is being calm, too. “Alam niyo kung anong totoong COOL sakin? Yung pagiging kalmado ko (You know what’s truly cool for me? It is my being calm),” says Zanjoe.  His choice of gin is popular to this day – Ginebra San Miguel, which has been his favorite since his days growing up in Batangas.

 

Gin Is Clear.

Basel Manadil’s choice is GSM Premium Gin, a distilled gin made with natural ingredients and fine botanicals. Popularly known as “The Hungry Syrian,” the Syrian-born Filipino vlogger’s viral posts have made him a clear favorite among millions of netizens. As he would say, “always be CLEAR with your intentions no matter where you go. Because everything you do, can make an impact to others.”

 

Gin is Versatile.

Actress comedian Herlene “Hipon Girl” Budol likes her gin to be versatile, a drink she can enjoy in many ways. This love for versatility in drinks is something that she also carries in life. The fact that this comedian was able to transform herself into a serious pageant contender truly is outstanding and admirable. Herlene has won over Filipinos with her charming wit, down-to-earth personality, and of course, her remarkable versatility. “In life, dapat VERSATILE (In life, one should be versatile). If you are good at one thing, you can also be good at anything! Stay true while learning many things.”

 

The three of them – Zanjoe, Basel, and Herlene – will not only grace the WGD celebration but will also be present at various events of GSMI during “Gin Is In” celebrations starting in June. 

  

“We are proud to say that they truly embody the best qualities of gin: Zanjoe is ‘Cool like Gin Is In.’ Basel is ‘Clear like Gin Is In,’ and Herlene is ‘Versatile like Gin Is In,’” Molina added.

GSM Bar Academy graduates ‘mix’ back

One of the highlights of the WGD event is the presence of three mixologists who are scholar-graduates of the Ginebra San Miguel Bar Academy, a partnership with the Technical Education and Skills Development Authority (TESDA) that gives Filipinos a chance to change their lives through education – training students in bartending, flairtending, and basic entrepreneurship. 

 

With the goal of producing globally-competitive and job-ready graduates, while elevating the quality of the bartending profession in the process, the GSM Bar Academy is proud to say that it has produced an astounding 100% immediate employability for all its graduates in 2022.

 

During WGD, three graduates of the GSM Bar Academy – Jhyrus Denver A. Domingo, Angela Felarca, and JP Peñaflor – who are all employed in top bars in Metro Manila, will showcase their mixology skills in a friendly competition with the theme, “Gin Is In, ” which will feature the world’s most popular and bestselling gin Ginebra San Miguel and other brands, GSM Blue and GSM Premium Distilled Gin. 

 

The success of the GSM Bar Academy in transforming the lives not only of the students but also of their families and the community has not gone unnoticed. In fact, the program will be a recipient of the prestigious International CSR Excellence Award, to be formally awarded on June 16 in London, UK.

 

‘Gin Is In’ Nationwide

Part of the WGD celebration will be the launch of the second season of G-MIX Nation Online Series, hosted by Luis Manzano, which will be shown for the first time and will feature new cocktail recipes. Alongside is the Home Bar Kit that features Ginebra products and tools for mixing different kinds of cocktails, which is sold online and at select supermarkets.

 

To ensure gin enthusiasts across the country can partake in the “Gin Is In” festivity, Ginebra San Miguel Inc. will also host mini events in around 50 bars nationwide, including those in Pampanga, Naga, Cebu, and Cagayan De Oro. These bar activations will offer consumers exclusive promotions, raffle giveaways, and outlet merchandising, providing an opportunity for everyone to immerse themselves in the celebration.

 

To sustain the momentum of the “Gin Is In,” there will be various activities in hundreds on-premise outlets from July to December. Participating outlets will receive exclusive benefits, special “Gin Is In” stubs for consumers to support their patronage.

 

GSMI's World Gin Day celebration is just the beginning of a series of exciting events, allowing enthusiasts to declare their love and support for the vibrant local gin culture. In the country, gin is synonymous with Ginebra San Miguel. It is the country’s pioneering gin and the oldest consumer brand still in the market, but still remains cool, clear and versatile, a timeless classic yet still in tune with the times.

Each bottle of Ginebra San Miguel undergoes a stringent production process to ensure optimal quality. As a testament to the strength of its brand name, variants such as GSM Blue, GSM Blue Flavors, and Ginebra San Miguel Premium Gin, have been introduced to cater to different market segments. Just launched last year, its 1834 Premium Distilled Gin has now become a sought-after drink among those with sophisticated taste, as they are enamored with its infusion of classic juniper berries and unique Philippine botanicals such as Sampaguita and Calamansi.

   

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to leading global drinks journal, Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, the Philippines’ no. 1 Chinese wine Vino Kulafu and the newly launched G&T Ultralight Spirit Drink.

Ginebra returns to celebrate World Gin Day with 'Gin Bar Crawl' Challenge

After more than two years of pandemic disruptions, Ginebra San Miguel Inc. (GSMI), the maker of the world’s no. 1 selling gin, returns to celebrate World Gin Day (WGD) in true Ginebra fashion. The celebration consists of month-long activities, highlighted by a media launch on June 10 to kick off the nationwide  that starts on June 11.

 

Held every second Saturday of June, WGD was first celebrated on June 13, 2009, in Birmingham, England. GSMI led the first WGD celebration in the Asia Pacific region in 2014, coinciding with the 180th anniversary of its flagship brand, Ginebra San Miguel. Since then, the WGD celebration in the Philippines has become a much-awaited, month-long event for gin enthusiasts. 

On June 10, four of the country’s top professional mixologists will take centerstage to craft one-of-a-kind cocktails based on GSMI’s gin products. It promises to be an unforgettable gin experience, stirring up the senses.

 

GIN BAR CRAWL

People who are trooping back to the bars after a long hiatus are in for an exciting and unique experience with the Gin Bar Crawl challenge. Gin lovers are invited to try five specially-concocted signature drinks made with GSMI gin products (Ginebra San Miguel, GSM Blue, GSM Premium Gin, and 1834 Premium Distilled Gin) or buy a GSMI featured product at any of the 30 partner establishments nationwide on June 11, 17, 18, 24, and 25 from 6 p.m. to 12 midnight. 

 

Participants will be given a Gin Passport with five sticker slots. All they need to do is buy the five different signature WGD cocktails from the partner bars and have their Gin Passports stamped with five corresponding stickers. One drink is equivalent to one sticker. Those who complete five stickers will receive a WGD Finisher Pack, consisting of three GSMI products, and a finisher T-shirt.    

 

GIN IS IN: COOL, CLEAR, AND VERSATILE 

The gin-drinking culture is very much alive in many countries, especially in Europe. Gin has been around since the 17th century but it has remained popular, hip, and loved by many to this day. The enduring fame of the drink can be attributed to its cool vibe. 

 

The rise of the craft gin movement has also spurred a collection of unique blends that everyone — especially the young, can enjoy. Gin’s clear, pure quality is derived from a rigorous distillation process that brings out its best flavors. Gin is also an ideal drink for its versatility, as it can be enjoyed straight or mixed with other ingredients in a cocktail. With an abundance of flavors and accessibility, gin continues to be an all-time favorite among spirits.    

 

In the Philippines, gin is synonymous with brand Ginebra San Miguel. It is the country’s pioneering gin and the oldest consumer brand still in the market today. 

 

The brand, already an award winner as early as the late 1900s, was originally a drink for the wealthy—popular among both peninsulares and insulares. To this day, Ginebra San Miguel continues its legacy of excellence. Its white spirits line has been a consistent Gold Quality Label awardee of the Monde Selection International Quality Institute. 

 

Reaping accolades both locally and internationally, Ginebra San Miguel is the epitome of excellence. Every bottle of Ginebra San Miguel goes through a stringent production process to ensure optimal quality. As a testament to the strength of its brand name, variants such as GSM Blue, GSM Blue Flavors, and Ginebra San Miguel Premium Gin, have been introduced to cater to different market segments.  

NEW INNOVATIONS

GSMI continues to innovate and cater to the varied tastes of its different markets.

Among its latest creations is the 1834 Premium Distilled Gin. Infused with classic juniper berries, and unique Philippine botanicals such as Sampaguita and Calamansi, 1834 appeals to sophisticated tastes. 

 

Another exciting new product from the GSM Blue Flavors is the GSM Blue Cosmopolitan. This new flavor is a mix of sweet and tangy notes from Cranberries and Lime. Patrons of the GSM Premium Gin will also have a more exquisite experience with its new look and enhanced flavor of natural ingredients such as juniper berries, botanical essences, and citrus flavors.

 

GSMI also previously released the Ginebra San Miguel Hari, a 1-liter version of the flagship brand, Ginebra San Miguel that is designed for group drinking. Packaged in a bigger Frasco or Kwatro Kantos, the Hari is the perfect size for a barkada or family of four to five. The Ginebra San Miguel Hari also bears the Ginebra San Miguel label with the iconic St. Michael logo made by National Artist Fernando Amorsolo.

 

“Through our World Gin Day activities, we hope that more Filipinos will gain a deeper appreciation of gin and enjoy a unique gin-drinking experience made more special by GSMI’s world-class products,” said GSMI Marketing Manager Ron Molina.  

 

Apart from the Gin Bar Crawl challenge, other WGD activities include online videos on the gin attributes and gin-drinking experience as well as pocket events on June 11 in Baguio, Naga, Cebu, and Davao to drum up the celebration. 

For list of partner bars and restaurants for the Gin Crawl challenge, see attached.

 

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin according to leading global drinks journal Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.

 

Ginebra San Miguel’s latest campaign “Bagong Tapang” highlights the new Gin Kings jerseys and Cap Collection Promo

Just as we all know, basketball is the nation's favorite pastime. If youre a sport fanatic and a fan of Ginebra San Miguel like I do and everyone else in the family for the past decade already. Then having their jerseys and wear them to show support for the team is something a fan like us would eventually do. Everyone has been waiting for the Gin Kings merchandise this year and we are all glad that its now here!

For its latest consumer promo, Ginebra San Miguel Inc. (GSMI) is giving basketball fans a platform to come together and extend help to those who are affected by the pandemic. “Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection Promo” lets basketball fans collect Gin Kings merchandise and give back at the same time.

 

The jersey and cap collection promo had a virtual media launch recently that was streamed live via Ginebra San Miguel’s Facebook page. The promo is in line with Ginebra San Miguel’s latest campaign “Bagong Tapang” which highlights the new courage and strength that Filipinos possess to overcome the challenges of the COVID-19 pandemic.

The jerseys that were unveiled during the event featured Scottie Thompson (6), Stanley Pringle (11), Japeth Aguilar (25), La Tenorio (5), and Mark Caguioa (47). Starting on May 1 to June 30, 2021, fans can get their hands on the limited-edition merchandise for only P100 for the One Ginebra Nation jersey or P150 for the One Ginebra Nation cap for every six (6) seals or caps of any combination of Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin and Primera Light Brandy.

 

During the launch, Barangay Ginebra San Miguel fans got to see their favorite players for the first time after winning the 2020 Philippine Cup championship at the historic PBA bubble in December last year. With the restrictions in social gatherings, the traditional championship victory party and fans day had to be set aside.

 

“Ang Ginebra fans ibang level talaga. May PBA man o wala, nararamdaman namin na nandyan sila at sumusuporta sa amin. At first, we thought we are not going to survive playing without the fans because as a never-say-die team, doon kami humuhugot ng lakas. Sila ‘yung 6th man namin sa game. Napag-usapan ng team na iisipin namin ‘yung ginagawa namin ay para sa fans at para magbigay inspirasyon lalo na sa panahon ngayon,” relates LA Tenorio of the Gin Kings’ PBA bubble experience.

 

PAYING IT FORWARD

The jersey collection promo had been one of Ginebra San Miguel’s most patronized consumer promotions. For this year, GSMI tapped non-profit organization Gawad Kalinga (GK) as its partner for this project’s noble undertaking.

 

“To underscore the need for unity during these times, we partnered with Gawad Kalinga and through the promo, we aim to support GK’s Barangay Walang Iwanan program that helps Filipinos who are severely affected by the pandemic. We hope to encourage Gin Kings fans and our consumers to ‘put on’ a Bagong Tapang kind of courage and to wear this kind of Bagong Tapang for others to see and emulate,” says GSMI General manager Noli Macalalag.

 

For every jersey or cap that they redeem, basketball fans and consumers will be able to donate to GK’s Barangay Walang Iwanan program that supports the farmers in Sariaya, Quezon, and the fishermen in Barangay Bagumbayan, Pililla, Rizal.

 

“Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection” merchandises are available for redemption at selected Puregold and other redemption outlets nationwide. To confirm the merchandise’s authenticity, an authentication patch can be found on the lower left part of the jersey, while an authentication sticker is attached to the cap.

 

For more details and updates on the promo, log on to www.ginebra.com.ph, check out the official Facebook page of Ginebra San Miguel www.facebook.com/barangayginebra or call the GSMI customer care hotline at 8632-2564.

 

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin according to leading global drinks journal Drinks International. It is also a 15-time Gold Quality Label awardee of the Monde Selection International Quality Institute.