"Locally" catches the fancy of Asean delegates at Asean summit

How would you introduce yourself to the world? The answer is short, but sweet: By keeping it cool, classy, and… juicy?

Locally catches the fancy of Asean delegates and the foreign press not only because of its creative packaging but more so because of its natural ingredients and refreshing sweet-sour flavors.


Yes, a cool, classy, and juicy introduction did actually happen when world leaders convened in Manila for the 31st Association of Southeast Asian Nations (Asean) Summit. And tropical Philippines being the host country, one of the more heartwarming welcome gestures for the distinguished delegates was being served indigenous local fruit juices as refreshments.

Locally by NutriAsia, the first quirky Filipino juice line made with uniquely indigenous local fruits, enthusiastically gave summit participants—that included heads of state and journalists from different parts of the globe—a taste of the homegrown goodness of local fruits cultivated in Philippine soil: Tamarind My Bell (tamarind), Pomelong & Lasting Love (pomelo), Save the Best for Siniguelast (siniguelas), Calamansi’z the Day (calamansi), Guyabano-Body But You (guyabano), Mangosteenie Minie Mo (mangosteen), and You’ve Dalandan It Again (dalandan).

Gretchen King, group product manager-specialty F&B at NutriAsia, revealed that Locally Blended Juice Drinks—which come in cool eco-friendly bottles or recyclable cans with bright-colored and informative labels—caught the fancy of Asean delegates and the foreign press not only because of its creative packaging but more so because of its natural ingredients and refreshing sweet-sour flavors that are proudly Filipino.

“There was no more fitting venue to promote something that’s uniquely and ‘Locally’ Filipino than a gathering of friends and allies from different parts of the world,” King said. “We are not just marketing a brand; we are also putting Filipino culture and identity in the front row of the global stage and showcasing the fruits of Filipino hard work and innovation.”

Locally provides a thirst-quenching and healthy refreshment to members of the international media covering the Asean summit in Manila.



King likewise pointed out that participating in and covering various meetings during the week-long summit must have been tedious. “For this reason, we happily provided our friends from the association and the media with natural and healthy thirst-quenchers that best evoke Filipino hospitality.

“We wanted their brief stay in our sunny country to be sweet and flavorful, with more than a little help from a quirky juice drink that is truly Filipino in every drop—and we would like to believe that we were able to do that.” 

Locally elicited an overwhelmingly positive feedback from Asean summit participants and members of the international press, encouraging the brand to expand its target market and set its eyes on going global.

The week-long summit, which coincided with the regional bloc’s 50th founding anniversary, gathered top officials of Asean member-states, namely Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Vietnam, Laos, Myanmar, and Cambodia, as well as delegates from its dialogue partners like the United States, Australia, Canada, China, Japan, the European Union, South Korea, India, New Zealand, and Russia.

Local fruits squeezed to produce Locally Blended Juice Drinks are sourced from different parts of the country, namely: tamarind from Batangas, Pangasinan, and Bulacan; calamansi from Isabela, Tarlac, and Nueva Ecija; dalandan from Laguna and Mindoro; guyabano from Cebu and Misamis Occidental; pomelo from Davao; and siniguelas from the Negros provinces.

Aside from its Blended Juice Drinks, Locally also offers the first Eco-Certified and purely organic coconut water in the Philippines, Merci Buco, which also comes in buco pandan and buco lychee variants.

Locally is the first quirky Filipino juice line that uses homegrown fruits that suit the unique and fun characters of Filipinos. Locally products are available in 7-Eleven stores, PureGold, Robinsons, Rustan’s, and WalterMart supermarkets nationwide.

For inquiries and more information, visit the official Locally Facebook and Instagram pages at www.facebook.com/LocallyPH and www.instagram.com/locally_ph or email locallyph@gmail.com.

Locally by NutriAsia jump-starts a fun and free-spirited weekend with good food, refreshing drinks, and great company on the Fruit Truck’s launch at the 2017 BGC Passionfest

You have heard or maybe eat on one of those food truck. I tried a ramen food truck, a burger food truck, and of course the famous food truck from the Makati area where you can dine in al fresco.  But have you heard about fruit truck?

Locally from Nutri Asia recently launched their first Fruit truck  at the Bonifacio Global City on Nov. 24, Friday, the event was attended by Rising singer-guitarist Keiko Necesario Hip-hop artists and R&B singer-songwriter Quest and the media.

The food truck phenomenon isn’t putting the brakes on conquering the global food scene, sprouting all over the metro and serving our favorite delectable dishes in the most convenient ways. But given the food truck’s growing popularity and the dynamic innovation in foodservice, have you ever heard of… a FRUIT truck?

Now that may sound new, but not anymore. Juice when you thought that Locally Blended Juice Drink couldn’t get any closer, it rolls out its Locally Fruit Truck

Locally by NutriAsia, the first quirky Filipino juice line made from uniquely indigenous local fruits, jump-starts a fun and free-spirited weekend for millennials—and millennials at heart—with good food, refreshing drinks, and great company on the Fruit Truck’s launch at the 2017 BGC Passionfest.

The event,starts at  6 p.m., coincides with BGC’s annual celebration of local arts and culture and everything Filipino—a perfect partnership in every sense of the word.

And what’s more Filipino than indigenous local fruits grown in Philippine soil, farmed by Filipino hands, and squeezed into fun and unique Filipino flavors?



Passionfest attendees and art and music enthusiasts are in for a quirky treat as the Locally Fruit Truck dispenses some real fruity goodness with its juice drinks, all for FREE! These include Tamarind My Bell (tamarind), Pomelong & Lasting Love (pomelo), Save the Best for SinigueLAST (siniguelas), Calamansi’z the Day (calamansi), Guyabano-body But You (guyabano), You’ve Dalandan It Again (dalandan), and Mangosteenie Miney Mo (mangosteen). 

“The Locally Fruit Truck is our modern take on the ice cream truck—which makes us jump for joy when you see it on the road or hear its bells and music play. We want Filipinos to feel that way—but at the same time celebrating our local fruits and juices, and basically just celebrating being a Pinoy,” said Gretchen King, group product manager-specialty F&B at NutriAsia.

“The Locally Fruit Truck will serve free local juices made from homegrown fruits from different regions, exclusive Pinoy mixes co-created with expert liquid chef Liquido Maestro, and other fun Pinoy treats like no other.”

King reminds everyone to watch out for the Locally Fruit Truck’s upcoming stops in the metro and keep an eye for the special treats and other surprises that Locally is prepping for them.

“Locally has caught everyone’s attention not only due to its bright-colored and creative packaging but more so because of its fun indigenous flavors.

“Now, we want to bring this unique experience closer to more Filipinos by rolling out the Locally Fruit Truck starting with this launch, like how our classic ice cream trucks brought us a refreshing kind of happiness and nostalgia on its wheels,” King added.

Local fruits squeezed to produce Locally Blended Juice Drinks are sourced from different parts of the country, namely: tamarind from Batangas, Pangasinan, and Bulacan; calamansi from Isabela, Tarlac, and Nueva Ecija; dalandan from Laguna and Mindoro; guyabano from Cebu and Misamis Occidental; pomelo from Davao; and siniguelas from the Negros provinces.

Aside from its Blended Juice Drinks, Locally also offers Merci Buco, the first Eco-Certified and pure organic coconut water in the Philippines. Merci Buco also comes in buco pandan and buco lychee variants.

The Locally Fruit Truck will go around Metro Manila’s top food parks, resto hubs, malls, and transport terminals. For updates and inquiries, visit the official Locally Facebook and Instagram pages at www.facebook.com/LocallyPH and www.instagram.com/locally_ph or email locallyph@gmail.com.