HOKA announces the launch of its newest road-running shoe, from the iconic Bondi franchise - the Bondi 9

 

HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of its newest road-running shoe, from the iconic Bondi franchise - the Bondi 9.

 

With this update to the ultra-cushioned franchise that transformed the running industry over ten years ago, the Bondi 9 provides peak plushness for everyday miles providing an even smoother ride.

 

Bondi 9 Delivers Max Cushioning For All

HOKA’s origins are rooted in the concept of maximal cushioning, which inspired the creation of the original Bondi. Launched in 2011, the Bondi quickly became a favorite among runners, with its unique blend of cushioning and support setting a new standard in the running community. This iconic shoe not only marked a significant milestone in the brand's evolution, but also established HOKA as a leader in performance footwear.

            

The Bondi 9 showcases a new premium midsole foam featuring supercritical foamed EVA, delivering a soft, cushioned ride that’s become synonymous with the beloved Bondi. The foam is lighter, more resilient, and more dynamic, giving one of the brand’s most trusted shoes longevity with cushioned comfort. The midsole also features updated geometries and a rearfoot-focused Active Foot Frame™ for enhanced support and control. Finally, an additional 2mm of stack height and a refined MetaRocker™ provide a smooth, plush, cushioned ride.

 

An elevated structured knit upper with zonal breathability creates a more accommodating and comfortable fit, while the new 3D molded collar gives an even softer feel and easy step-in. The outsole has been finished with durabrasion rubber to combat high wear zones in the outsole, ensuring that the Bondi 9 will provide traction, mile after mile.

 

“The Bondi was the first shoe that introduced the world to the concept of a maximal cushioned road running shoe,” said Bekah Broe, Senior Director of Product for Performance Footwear at HOKA. “The new Bondi 9 is a leap forward in innovation, with its premium and plush cushioning, delivering on HOKA’s commitment to help running become more accessible to everybody - while solidifying Bondi as the brand’s most comfortable choice for daily miles.”

 

The Bondi 9 campaign, “Everybody Bondi”, is inspired by the shoe’s key feature of comfort, and the support athletes find from their running community. Through the collective lenses of product and community, “Everybody Bondi” showcases the Bondi 9’s commitment to maximum cushioned comfort and increased durability for consistent daily miles.

 

Get on the Hoka Journey

On January 15, HOKA will be launching the Bondi 9 Week Challenge, an initiative that invites participants to transform their fitness habits and embark on a 9-week journey using a training plan designed for beginners and intermediates culminating in a 9-mile run.

 

This challenge will support and inspire participants to embrace the joy of movement, celebrate progress, and connect with the broader running community. Learn more about the challenge and how to sign up at  https://www.hoka.com/en/ph/

 

The Bondi 9 retails for ₱10,995 and is available at HOKA.com, HOKA Stores, Foot Locker, Atmos, Commonwealth, and select Planet Sports, Runnr's & Toby's stores. For updates, you may visit HOKA on Instagram and Facebook

Discover for yourself what the HOKA rave is all about

This is good news to all HOKA fans out there. There's no need for you to go online or make pasabuy for a HOKA purchase. Just because youe favorite running and stylish shoes is now here in the Philippines!

Now Open: First HOKA Store in the Philippines

Are you ready to fly? Hoka is opening their doors to the Philippines.  Head to the first
HOKA Concept Store in the country starting February 15, 2023 at Ayala Malls Manila Bay
(2nd Floor, Bldg B).

With established stores in the UK and USA, HOKA has been pursuing its plans of global
expansion by setting up stores in Singapore, South Korea, Indonesia, and now in the
Philippines. More than a shop, it has become a hub for hardcore and leisure runners.

Known to be highly-cushioned, amazingly lightweight, and impressively breathable, HOKA has been making waves in the running community, both for professional and recreational runners for their comfortable fit and support.

You can now enjoy running, jogging, or even your casual walks around town like Bella Hadid, Adam Sandler, Britney Spears, Gwyneth Palthrow, Cameron Diaz and Reese Witherspoon.

Check out the different models and actually fit it in store. Discover for yourself what the HOKA
rave is all about; why more and more people are finding how well it fits into their running
performance and lifestyles.

The fashion forward designs of HOKA shoes make it a show stopper and fun to incorporate into the fast-paced lives you live today. It has become more than a sport, it has become a lifestyle brand.

What to expect in a HOKA Store?
Moved by its line #flyhumanfly - the HOKAs

store offers a unique experience of this
high-performing brand. Do better than your best. Choose from the wide array of shoe models
they offer; categorized into SKY, GLIDE and 

FLY. Each with unique features and purposes to

fulfill.

You will be greeted by HOKA specialists, ready to answer your questions. 

They could also help you know more about your feet, its movement and which HOKA model suits you best. There’s an available feet scanner and gait analysis (treadmill) in the store so you get to try before you purchase. 

You can also complete your look with the equally stylish HOKA apparel and accessories
displayed in store. There’s a wide range of products you can choose from to help compliment both your lifestyle and running experience.

Hurry! Fly and get that HOKA experience. Visit from 10am to 9pm, Monday to Thursday and
10am to 10pm from Friday to Sunday.