Haier unveils new range of smart refrigerators and washing machines

With Christmas just around the corner, its the perfect time to upgrade your refrigerator and also your washing machine to something budget-friendly, stylish and energy efficient. Because we all deserve a little upgrade this season. 

The highlight of the event which was held at Market, Market was the unveiling of Haier’s latest products, including the innovative 4-Door Refrigerator and the sleek Mirror Glass Series. 

Hater, a global leader in home appliances and consumer electronics, proudly unveiled its latest innovations in a festive and interactive product launch held at Market! Market! Mall, BGC, Taguig City. This highly anticipated event, themed "Unveiling Fresh Possibilities," introduced Haier’s new range of smart refrigerators and washing machines, showcasing the company’s relentless commitment to innovation, efficiency, and sustainability.

The program featured an engaging blend of productj presentations, live performances, and interactive activities that delighted attendees, including business partners, technology enthusiasts, and mall-goers alike.

The event kicked off with a warm welcome from the host, who set the stage for an exciting day filled with groundbreaking product reveals and celebratory moments. Following a captivating Haier brand video, a vibrant ballet performance by Dance World Magnifique energized the audience, setting the tone for what was to come.

Haier Philippines’ President and CEO, Mr. Xuhong Yan, delivered the opening remarks, emphasizing Haier's vision to redefine home living for Filipino families.

The star of the day was the product reveal segment, beginning with the new 4-Door Refrigerator and the sleek Mirror Glass Series. Haier’s Product Planning Executive Director, Ms. Jennifer Samson, highlighted the advanced features of these models, including enhanced energy efficiency, spacious interiors, and smart connectivity.

“Haier’s latest refrigerators are designed to elevate the modern home with style and functionality,” said Ms. Samson, as attendees eagerly explored the new models up close.

The spotlight then shifted to the Washing Machine lineup, introduced by Haier’s Lead Product Trainer, Mr. Joshua Sia. The machines, featuring eco-friendly and self-cleaning technologies, aim to transform the way households approach laundry.

The event also included a presentation on Haier’s next-generation air conditioner, delivered by Mr. Francis Serrato, AC Business Unit Director. Packed with smart features and optimized energy efficiency, the air conditioner promises to deliver unparalleled comfort to Filipino homes.

In addition to product demonstrations, the event featured interactive elements that kept the energy high. Attendees participated in mini-games and shared the excitement online using the hashtag #MoreCreationMorePossibilities, with prizes including a personal refrigerator up for grabs.

The program concluded with a media engagement session, where Haier executives addressed questions about the brand's strategic plans and competitive advantages. This open dialogue underscored Haier’s commitment to strengthening its presence in the Philippines and delivering meaningful innovations to consumers.

The launch event ended on a celebratory note, with a raffle draw and a final entertainment performance that left attendees inspired and energized. “Today’s launch is a testament to Haier’s dedication to bringing world-class innovations to Filipino homes,” said the host during the closing remarks.

As Haier continues to push the boundaries of technology and design, Filipino consumers can look forward to a future of smarter, more efficient, and sustainable home solutions.

 

Haier TVs let homes enjoy digital broadcast without a “digi-box”

In three to five years, Philippine television is expected to shift from analog broadcast to digital, said the National Telecommunications Commission (NTC) last May. The shift promises consistently clear audio-visual quality no matter the distance from the station, on top of having more channels to watch from local networks.

The transition does come with a catch: homes will need to upgrade their analog TV setups. This is currently being satisfied by “digi-boxes,” or external digital tuners, offered by cable providers to subscribers.

For households that are only after local programs, having to pay for an external digital tuner along with cable subscription might be too much for a limited budget. Fortunately, TVs are now being designed to address that possible problem.

“Advances in TV broadcasting shouldn’t become an inconvenience to the average Filipino family,” Haier’s Director of Product Planning for TV and PC Joseph Bandol said. “That is true especially when it comes to the cost. Television is meant to be enjoyed, not cause worry.”

Haier responds to the upcoming transition with the introduction of digital TVs. Designed with a built-in ISDB-T-compliant digital tuner, these new sets not only make the shift less of a hassle, they also come with features for fully immersive entertainment the whole family can enjoy.

Crisp, crystal-clear reception

Unlike their analog counterparts, digital TVs receive signals without degradation or interruption. This means that viewers get to fully enjoy channels that offer shows in high definition with Dolby Digital audio.

To add to image quality, Haier digital TVs are designed with in-plane switching (IPS) panels for the LCD screen along with the latest in picture enhancing technologies. The sleek, two-tone design and metallic strip detail further create a polished, classy look without the high price.

Haier also adds a “Timeshift” feature for those who want to record shows either in real-time or by schedule. This lets families avoid rushing home to catch their favorite programs, with the benefit of getting to watch together for that much-needed quality time.

“Ultimately, Filipinos look forward to quality family time at the end of the day, which is usually spent in front of the TV after dinner,” Bandol added. “This makes the viewing experience important. With a TV that delivers great image and sound quality, families can fully appreciate the rare moments they spend together.”

Haier currently offers two digital TV lines: the B8500 series and the K5000 Smart digital series. Available in 32-, 40-, 50-, and 55-inch screen sizes, the K5000 has a YouTube TV feature for browsing online videos, as well as a Smart Share function that enables users to connect their smartphones to the TV and play media.

All Haier digital TVs come with a two-year warranty on parts and labor.