Haier x Abenson Just Changed the Game with the New Mini LED TV!

The future of home entertainment has officially arrived. Haier Philippines, in partnership with Abenson, has unveiled its cutting-edge Haier Mini LED TV, promising a next-level viewing experience for Filipino households. Combining ultra-clear visuals, deeper contrast, and lifelike color accuracy, the new Mini LED TV isn’t just an upgrade—it’s a complete reimagining of what watching at home should feel like. With this launch, Haier continues its commitment to innovation, while Abenson ensures the technology is more accessible to families nationwide. Whether you're binge-watching your favorite series or hosting movie nights, the Haier Mini LED TV is designed to make every moment on screen feel larger than life.

With the theme “Where Color Meets Innovation,” the event showcased how cutting-edge technology can elevate home entertainment and smart living for Filipino households.

Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and warm energy that set the tone for an afternoon filled with entertainment, innovation, and inspiration. In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV represents more than just another product in the lineup—it embodies Haier’s ongoing commitment to creating smarter, more connected homes for the Filipino market. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.”

Echoing this sentiment, Ms. Apple Ma, Marketing Head of Abenson, expressed Abenson’s pride in being Haier’s exclusive partner for the product launch. She shared that Abenson remains focused on helping families upgrade their entertainment experience and was thrilled to bring this innovative new TV to Filipino households. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she said.

A major highlight of the afternoon was the official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, along with Ms. Joy De Leon from Abenson. As the screen lit up with stunning clarity and vivid colors, guests witnessed the real-time capabilities of the Haier Mini LED TV—designed with True Color Pro technology for superior color accuracy, ultra-fine contrast from mini LED backlighting, and powerful AI integration for smart home compatibility.

Product Manager Mr. Jayden followed the unveiling with an in-depth presentation detailing the television’s cutting-edge features. These include 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive, lag-free gameplay, and voice-activated controls through built-in AI. The presentation demonstrated how Haier continues to redefine the home entertainment experience through innovation and user-focused design.

Adding excitement and insight to the event were special appearances by celebrities and influencers. OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez all shared how the Haier Mini LED TV fits into their everyday lives—whether for music, gaming, or smart home living—highlighting its immersive visuals, smart features, and stylish design.

Further adding credibility to the event, respected tech reviewer Peter of GizGuide provided a technical breakdown of the TV’s performance and specs. He praised the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. “This isn’t just a display—it’s a digital hub for your home,” he stated during his presentation.

The event also featured elegant performances, including a live violinist interlude, engaging raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Media and partners had the opportunity to ask questions, take photos, and interact with Haier executives in an exclusive media interview segment after the main program.

In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”

The Haier Mini LED TV, now available at Abenson stores and online, promises to deliver next-generation viewing with deeper contrast, smarter features, and a sleeker design tailored for modern Filipino lifestyles. With its immersive color accuracy, ultra-clear 4K visuals, and smart capabilities, the new TV redefines what it means to live, play, and connect from the comfort of your own home.

Haier unveils new range of smart refrigerators and washing machines

With Christmas just around the corner, its the perfect time to upgrade your refrigerator and also your washing machine to something budget-friendly, stylish and energy efficient. Because we all deserve a little upgrade this season. 

The highlight of the event which was held at Market, Market was the unveiling of Haier’s latest products, including the innovative 4-Door Refrigerator and the sleek Mirror Glass Series. 

Hater, a global leader in home appliances and consumer electronics, proudly unveiled its latest innovations in a festive and interactive product launch held at Market! Market! Mall, BGC, Taguig City. This highly anticipated event, themed "Unveiling Fresh Possibilities," introduced Haier’s new range of smart refrigerators and washing machines, showcasing the company’s relentless commitment to innovation, efficiency, and sustainability.

The program featured an engaging blend of productj presentations, live performances, and interactive activities that delighted attendees, including business partners, technology enthusiasts, and mall-goers alike.

The event kicked off with a warm welcome from the host, who set the stage for an exciting day filled with groundbreaking product reveals and celebratory moments. Following a captivating Haier brand video, a vibrant ballet performance by Dance World Magnifique energized the audience, setting the tone for what was to come.

Haier Philippines’ President and CEO, Mr. Xuhong Yan, delivered the opening remarks, emphasizing Haier's vision to redefine home living for Filipino families.

The star of the day was the product reveal segment, beginning with the new 4-Door Refrigerator and the sleek Mirror Glass Series. Haier’s Product Planning Executive Director, Ms. Jennifer Samson, highlighted the advanced features of these models, including enhanced energy efficiency, spacious interiors, and smart connectivity.

“Haier’s latest refrigerators are designed to elevate the modern home with style and functionality,” said Ms. Samson, as attendees eagerly explored the new models up close.

The spotlight then shifted to the Washing Machine lineup, introduced by Haier’s Lead Product Trainer, Mr. Joshua Sia. The machines, featuring eco-friendly and self-cleaning technologies, aim to transform the way households approach laundry.

The event also included a presentation on Haier’s next-generation air conditioner, delivered by Mr. Francis Serrato, AC Business Unit Director. Packed with smart features and optimized energy efficiency, the air conditioner promises to deliver unparalleled comfort to Filipino homes.

In addition to product demonstrations, the event featured interactive elements that kept the energy high. Attendees participated in mini-games and shared the excitement online using the hashtag #MoreCreationMorePossibilities, with prizes including a personal refrigerator up for grabs.

The program concluded with a media engagement session, where Haier executives addressed questions about the brand's strategic plans and competitive advantages. This open dialogue underscored Haier’s commitment to strengthening its presence in the Philippines and delivering meaningful innovations to consumers.

The launch event ended on a celebratory note, with a raffle draw and a final entertainment performance that left attendees inspired and energized. “Today’s launch is a testament to Haier’s dedication to bringing world-class innovations to Filipino homes,” said the host during the closing remarks.

As Haier continues to push the boundaries of technology and design, Filipino consumers can look forward to a future of smarter, more efficient, and sustainable home solutions.

 

Haier TVs let homes enjoy digital broadcast without a “digi-box”

In three to five years, Philippine television is expected to shift from analog broadcast to digital, said the National Telecommunications Commission (NTC) last May. The shift promises consistently clear audio-visual quality no matter the distance from the station, on top of having more channels to watch from local networks.

The transition does come with a catch: homes will need to upgrade their analog TV setups. This is currently being satisfied by “digi-boxes,” or external digital tuners, offered by cable providers to subscribers.

For households that are only after local programs, having to pay for an external digital tuner along with cable subscription might be too much for a limited budget. Fortunately, TVs are now being designed to address that possible problem.

“Advances in TV broadcasting shouldn’t become an inconvenience to the average Filipino family,” Haier’s Director of Product Planning for TV and PC Joseph Bandol said. “That is true especially when it comes to the cost. Television is meant to be enjoyed, not cause worry.”

Haier responds to the upcoming transition with the introduction of digital TVs. Designed with a built-in ISDB-T-compliant digital tuner, these new sets not only make the shift less of a hassle, they also come with features for fully immersive entertainment the whole family can enjoy.

Crisp, crystal-clear reception

Unlike their analog counterparts, digital TVs receive signals without degradation or interruption. This means that viewers get to fully enjoy channels that offer shows in high definition with Dolby Digital audio.

To add to image quality, Haier digital TVs are designed with in-plane switching (IPS) panels for the LCD screen along with the latest in picture enhancing technologies. The sleek, two-tone design and metallic strip detail further create a polished, classy look without the high price.

Haier also adds a “Timeshift” feature for those who want to record shows either in real-time or by schedule. This lets families avoid rushing home to catch their favorite programs, with the benefit of getting to watch together for that much-needed quality time.

“Ultimately, Filipinos look forward to quality family time at the end of the day, which is usually spent in front of the TV after dinner,” Bandol added. “This makes the viewing experience important. With a TV that delivers great image and sound quality, families can fully appreciate the rare moments they spend together.”

Haier currently offers two digital TV lines: the B8500 series and the K5000 Smart digital series. Available in 32-, 40-, 50-, and 55-inch screen sizes, the K5000 has a YouTube TV feature for browsing online videos, as well as a Smart Share function that enables users to connect their smartphones to the TV and play media.

All Haier digital TVs come with a two-year warranty on parts and labor.