Upgrading to the iPhone 16e is #EasyWithHomeCredit!

Home Credit Philippines (HCPH), the country’s leading consumer finance company, successfully partnered with Apple’s top retailers to host simultaneous midnight launches for the highly anticipated Apple iPhone 16e.

The midnight launches took place on March 27 at Digimap in One Ayala, The Loop by Power Mac Center in BGC, and Beyond the Box in Robinsons Place Manila, marking the official arrival of Apple’s newest device in the Philippines. At these events, Home Credit introduced exclusive promos and flexible installment plans, making the iPhone 16e more accessible to Filipino consumers.

Upgrading to the iPhone 16e is #EasyWithHomeCredit

Customers can own the iPhone 16e through Home Credit with a 30% down payment offering 12 months at 0% interest with monthly rate of PhP 2,482. 

“Owning an iPhone is a dream for many. With the launch of the iPhone 16e, which brings powerful iPhone features at an amazing price, along with the easy installments of Home Credit, this dream can now be a reality. At Home Credit, we make the latest devices affordable and accessible for everyone. With our exclusive promos available in all authorized Apple outlets, we make it #EasyWithHomeCredit for consumers to upgrade to the latest digital companion. This allows more Filipinos to experience the newest innovations without worrying about upfront costs,” said Sheila Paul, Chief Marketing Officer of HCPH.

During the midnight launches, Home Credit also featured an interactive booth where attendees participated in engaging activities and learned more about the financing options available for the iPhone 16e.

Enjoy an easy application process

Through Home Credit’s financing options, Filipinos can conveniently purchase the iPhone 16e, available in 128GB, 256GB, and 512GB variants, in sleek black and white color options.

Applying for an installment plan is quick and hassle-free. Customers can get their preferred iPhone 16e with just one valid ID and receive approval in as fast as one minute, subject to eligibility. Pre-approval is also available through the refreshed Home Credit App, which can be downloaded via Google Play, the App Store, or Huawei AppGallery. Customers can also visit any partner retailer and speak with a Home Credit sales representative for assistance.

Making the latest device more accessible through partnerships

“Through our partnership with Apple’s top retailers—Digimap, The Loop, and Beyond the Box—we’re bringing flexible and hassle-free financing options to help more people bring home the iPhone 16e. By working together, we’re making quality technology more accessible while ensuring a smooth and affordable buying experience for everyone," added Paul.

Beyond Digimap, The Loop by Power Mac Center and Beyond the Box, these iPhone 16e deals are also available at other Home Credit-supported Apple resellers nationwide, including Abenson, Aerophone, Cellboy, Digiplanet, Digital Walker, Fone Style, Gadget Headz, Greentelcom, Guanzon, In-box Personal Phone and Accessories, JI Telecom, Octagon, Silicon Valley, Wiltelcom, and 8telcom.

Customers can visit Home Credit-supported partner stores nationwide to purchase the Apple iPhone 16e with exclusive deals and flexible installment options. They can also check the nearest store locations here.

To know more about the latest updates from Home Credit Philippines, visit its official website,www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

Home Credit PH Predicts Daily Laptop Sales to Reach 1,200 Units

Country’s leading consumer finance company foresees demand for gadgets to continue growing amid back-to-school season  

Amid this year’s back-to-school season, Home Credit Philippines (HCPH), the country’s leading consumer finance company, projects a significant surge in laptop sales, anticipating up to 1,200 units sold daily. This anticipated growth is based on the number of laptops sold last year during the peak of the back-to-school season in September and is driven by the ongoing digital learning revolution that has reshaped education nationwide.

With students and professionals increasingly relying on laptops for online classes, research, and other academic activities, the demand for reliable, high-performance devices is at an all-time high. HCPH’s recent sales report highlights this trend, showcasing a consistent growth in technology product demand, even reaching the surge earlier than last year’s September since the academic calendar started earlier this year.

In 2022, Home Credit sold P4.7B worth of laptops. This number rose to P5.3B worth of laptops in 2023, marking a 12.5% year-over-year increase. On average, almost 450 laptops were sold daily last year, underscoring a strong market demand, driven by the growing adoption of digital learning solutions. 

September 2023 proved to be a milestone month for Home Credit, with daily laptop sales reaching an impressive peak of 1,200 units sold. This surge aligns with the Back-to-School season as families prepare for the academic year and equip students with essential technology.

“Our sales figures clearly reflect a strong and growing demand for gadgets that support students’ learning needs, especially laptops. Over the past two years, we’ve seen a notable increase in laptop sales from July through September. The peak in September highlights our strategic approach to leveraging seasonal demand, particularly the back-to-school season when the need for new or upgraded gadgets rises. 

As the financial ally of the Filipinos, our financial support during peak shopping seasons allows us to provide our customers with the latest technology they need through 0% interest deals with various installment plans,” said Sheila Paul, Chief Marketing Officer of Home Credit Philippines.

Anticipating a similar trend this year, Home Credit has mobilized a campaign with its partners who offer laptops, smartphones, and other gadgets essential for students’ education. The company recently launched the Sulit-Skwela deals, designed to simplify the process of upgrading to the latest gadgets and ensuring students are well-prepared for the new school year.

“As digital learning continues to evolve, the intersection of technology and education will only become more prominent. Gadgets, especially laptops, will remain at the forefront of this evolution, supporting diverse learning methods and enhancing educational outcomes. We are excited to play a role in shaping the future of learning. By assisting parents in providing students with access to technology, we are investing in every learner’s potential and the future of our society,” Paul added. 

Home Credit’s Sulit-Skwela offers feature 0% interest deals on a wide range of back-to-school essentials until September 30, 2024. This includes laptops, which are essential for tasks such as document creation, presentations, and video editing. The promotion also extends to smartphones and tablets for communication, note-taking, and research. 

Customers can benefit from flexible 0% interest installment plans ranging from six to 18 months, making it easier to manage finances during the back-to-school season. These offers are available at over 15,000 Home Credit partner stores across more than 75 provinces nationwide. 

For convenience, customers can download the Home Credit App, available on Google Play or App Store, for fast pre-approval of product installments, or talk to a Home Credit representative at any partner store. 

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph or visit Shoppingmall.ph to browse the latest 0% interest deals. 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

Home Credit Wins Big at the Marketing Excellence Awards Philippines 2024 with Gold, Silver Trophies and Eight Shortlist Nods

The country’s leading consumer finance company wins gold for Excellence in Viral Marketing and silver for Excellence in Multilingual Marketing 

 

Home Credit Philippines recently won two prestigious awards at the Marketing Excellence Awards Philippines 2024. The company received a gold award for Excellence in Viral Marketing for its Home Credit Transition Videos, an initiative that gained 40 million organic views in two weeks; and a silver award for Excellence in Multilingual Marketing for its Hottest Summer sa Pinas! Geo-Based and Localized Programmatic Campaign which featured localized assets in regional languages. 

From L-R] Jazzmin Carilla, HCPH Media Relations Manager; Leyan Moncera, HCPH Head of Digital Marketing; Mark Joseph De Leon, HCPH Digital Marketing Manager; Jasper Sadiang-Abay, HCPH Head of Campaign Marketing; Sheila Paul, HCPH Chief Marketing Officer; Chris Martin Alarcon, HCPH Head of Content & Community Management; Mark Dalit, HCPH Digital Marketing Manager; Mark Xavier Malenab, HCPH Creatives Services Senior Manager, and Russel Jude Patina, HCPH Public Relations Senior Manager  

 

Home Credit Philippines (HCPH), the country’s leading consumer finance company, recently won two prestigious awards at the Marketing Excellence Awards Philippines 2024, receiving a gold award for Excellence in Viral Marketing for its Home Credit Transition Videos and a silver award for Excellence in Multilingual Marketing for its Hottest Summer sa Pinas! Geo-Based and Localized Programmatic Campaign. 

“At Home Credit, we continuously refine our marketing strategies to connect with our diverse Filipino market wherever they may be in the country. We make sure that our campaigns not only help educate our customers to make informed decisions about our products, services, and promotions but likewise entertain them in platforms relevant to them, using formats that deliver the message in a meaningful and engaging way," said Sheila Paul, HCPH Chief Marketing Officer. 

“We’re incredibly grateful for these recognitions as we continue to innovate our campaigns to reach and resonate with more Filipinos, Para sa Life,” Paul added.  

Leveraging social media for viral success 

DataReportal’s Digital 2024 reveals how the Philippines boasts 86.75 million social media users spending an average of three hours and 34 minutes on different social media platforms. This presents a ripe opportunity for brands to engage particularly for a country that leads the world in online video consumption, with comedy and viral videos among the top content consumed online. 

But with hundreds of thousands of content posts shared daily on social media, capturing, and retaining audience attention has become increasingly challenging. Traditional marketing strategies often struggle to break through the noise, delivering brands in different sectors a median engagement rate of 0.60% on Facebook and 0.47% on Instagram, according to SocialPilot.  SocialPilot.  

 

HCPH's gold-winning campaign, “Home Credit Transition Videos,” showcased the company's ability to leverage popular social media trends and create engaging content. Home Credit Philippines recognized the power of user-generated content (UGC) to create a unique brand personality.  

Transition videos, a popular social media trend, proved to be a particularly effective strategy for achieving virality. Leveraging this format, Home Credit produced relatable and humorous transition videos; incorporating its brand message into the content and amplifying it via its network of employee social media ambassadors. The videos proved to be both entertaining and effective, gaining over 40 million organic views in just two weeks. 

This innovative approach demonstrates the company's deep understanding of the Filipino audience and its ability to adapt to rapidly changing digital landscape. 

Localizing digital marketing creatives using regional languages  

Beyond its viral success, HCPH also excelled in multilingual marketing. The company's “Hottest Summer sa Pinas!” campaign, which featured localized assets in regional languages, earned the company a silver award for Excellence in Multilingual Marketing, underscoring its efforts to connect with Filipinos on a hyper-local level.  

In 2024, Home Credit Philippines set out to increase brand awareness and customer engagement in key growth areas, including Ilocos, Cagayan Valley, the Cordillera Administrative Region, Central Luzon, Zamboanga Peninsula, Northern Mindanao, CARAGA, SOCCSKSARGEN, and the Administrative Region of Muslim Mindanao.

Home Credit employed a targeted approach to reach its desired audience. The company increased ad frequency in specific regions while also customizing its marketing materials to appeal to local preferences and highlight local partnerships. 

These strategies were first applied in Home Credit Philippines’ 2024 summer campaign, Hottest Summer sa Pinas! Launched on March 15, 2024, and ran until May 31, 2024, the campaign offered 0% interest deals on cooling appliances like air conditioners, electric fans, and refrigerators, as well as smartphones and laptops. 

The targeted marketing approach yielded impressive results. Home Credit's localized assets were highly effective, outperforming generic materials. By tailoring its messaging to specific regions, the company achieved significantly higher click-through rates and increased engagement. This ultimately led to more store visits and loan applications, underscoring the power of multilingual marketing especially in an archipelagic and culturally diverse country like the Philippines.  

The Marketing Excellence Awards is an annual event organized by Marketing-Interactive. This program is dedicated to recognizing and celebrating remarkable achievements in marketing across the country. With 42 various categories, the awards honor individuals and businesses that create exceptional campaigns, which continuously shape and advance the industry. 

In addition to its two wins, Home Credit Philippines was a finalist in six other categories, including Excellence in Location-Based Marketing, Excellence in Marketing Innovation, and Excellence in Digital Marketing for the 'Hottest Summer sa Pinas!' Geo-Based and Localized Programmatic Campaign; Excellence in Marketing for a Specific Audience and Excellence in Performance Marketing for Home Credit Cash Loan, and Excellence in Anniversary Marketing for Home Credit Philippines' 10th Anniversary.  

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts.

Customers are also encouraged to download the Home Credit App on Google Play or App Store to learn more about the latest promos and see what’s new in Shoppingmall.ph. 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).  

 

Stay Cool this Summer: Home Credit's Top Refrigerators for Your Refreshing Treats

Now that summer is in full swing, we are all craving cool and refreshing treats and drinks to beat the intense heat and quench our thirst.  Whether you want sweet treats like ice cream, soda or juice, or you simply fancy ice-cold water, having the perfect refrigerator to keep your refreshments chilled and ready to enjoy whenever you want becomes essential.

For those seeking the best refrigerator options this season, Home Credit, the country’s leading consumer finance company, offers a wide range of exceptional coolers ideal for storing your summer treats.

This season, you can get your hands on these home appliances at coolest deals thanks to Home Credit’s 0% interest deals. From March 15 to May 31, 2024, you can now upgrade your refrigerator and enjoy zero-interest installment plans ranging from six to 18 months.

If you are looking for the right cooling device for your treats and even groceries this summer, here are some refrigerators you can consider with varying sizes, styles, and functionalities that can satisfy your needs.

Enjoy excellent performance, spacious design for your treats with Panasonic

One option you can consider is the Panasonic Two Door No Frost Inverter with Econavi Technology Refrigerator, model NR-BP272VD. Boasting a capacity of 9.5 cubic feet, this refrigerator provides sizable cooling space, complemented by adjustable tempered glass shelves, a crisper drawer, and more to help you keep your treats and groceries organized. 

Equipped with inverter technology supported by the Econavi function, this appliance delivers excellent cooling performance while reducing energy use. Additionally, it features a Prime+ Cooling function, making it ideal for chilling beverages this summer. 

 

Experience consistent cooling for your summer refreshments with Condura

Adding to your list of choices is the Condura Two Door Refrigerator, model CNF-217I, with an 8.0 cubic feet capacity. Built with an inverter compressor, it ensures consistent cooling for your summer refreshments, be it frozen treats or cold drinks. This is coupled with the Multi-Airflow Surround Cooling System, which efficiently circulates cool air throughout the appliance, swiftly chilling the items inside your refrigerator and maintaining its temperature.

Showcasing a stylish look, this Condura appliance has enough storage and features compartments and durable tempered glass shelves to accommodate your needs, along with an LED light inside. 

   

Leverage style, functionality for your refreshing treats with LG

For a refrigerator that perfectly fits your modern kitchen, consider the LG Two Door Smart Inverter No Frost Refrigerator, model GR-B202SQBB. Exhibiting a dark graphite finish, this LG appliance is ideal for small spaces, with its 7.2 cubic feet capacity. While it showcases a compact size, it delivers reliable and energy-efficient cooling performance, thanks to its Smart Inverter Compressor, making sure your stored items remain cold and fresh.

Its functionality is further enhanced by various features, such as adjustable tempered glass shelves, a crisper drawer, internal LED lighting, and more to cater to your needs, especially during this summer season. 

Take advantage of the compact design packed with powerful cooling with Sharp

If you need a more compact refrigerator, there is also the Sharp Two-Door Inverter Refrigerator, model SJ-FTS07BVS-DS, featuring a 6.4 cubic feet capacity. Packed with J-Tech Inverter Technology, you can depend on this cooling appliance to keep your treats cold with its powerful performance without worrying about energy consumption.

Aside from that, it supports silent operation and avoids frost buildup, preventing the hassle of manual defrosting. It also boasts shelves built with tempered glass and other additional features to enhance your experience with this Sharp refrigerator.

Do not miss out on these top-notch refrigerators to keep your summer treats chilled! Seize Home Credit’s 0% interest promo by visiting any partner stores nationwide. For a quicker loan application process, ensure to get pre-approved by downloading the My Home Credit Loan App or speaking to a representative at a partner store. With these remarkable refrigerators, you can stay cool and enjoy your treats all summer long!

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in Shoppingmall.ph.

Get your appliance repaired or replaced from damages for no extra cost! It even extends your appliance's warranty for one year after the manufacturer’s warranty period has expired. Just add the Home Credit Protect Appliance Protection to your installments so you can enjoy peace of mind for up to two years for as low as P3 per day.

 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

Chill Out this Summer with Home Credit's Affordable Inverter Appliances

This summer season, keeping our homes comfortable against the hot days ahead is a priority; but beating the heat with cooling appliances can take a toll on your wallet, especially with electricity bills going through the roof. 

A 2022 study by Clasp revealed that 62 percent of the surveyed Filipino consumers frequently cut back on using air conditioners to manage energy costs, however, if you are looking for a way to stay cool while saving money, one step you can consider is the usage of inverter appliances. 

Equipped with innovative inverter technology, these appliances offer consistent cooling without the energy spikes associated with traditional units, as they adjust power consumption based on your needs. 

According to tests from one of the country’s electric distribution companies, air-conditioner models featuring this technology can significantly reduce electricity consumption by 30 to 64 percent, while inverter refrigerators can lessen up to 50 percent.

Abot kaya ang inverter appliances with Home Credit

To support your switch to inverter appliances this summer season, Home Credit, the country’s leading consumer finance company, offers its users with the hottest 0% interest deals from March 15 to May 31, 2024. From air conditioners to refrigerators, you can now avail your dream inverter appliances with flexible payment options ranging from six to 18 months without interest.

While you decide on which one you’ll get, here are some good inverter appliances you can get through Home Credit.

Keep your home cool with inverter air conditioners

One of the inverter air conditioners you can consider this summer is the Panasonic 0.9HP Window Type Basic Inverter Air Conditioner. With a cooling capacity of 1.0HP, this is a good option for cooling small to medium-sized rooms spanning up to 22 square meters. Powered by the All-DC Motor, this Panasonic appliance provides energy-efficient cooling, alleviating concerns about high electricity bills during this season. Additionally, it features an antibacterial filter to make sure that only clean air enters the room.

Adding to your options for conquering the hot weather is the TCL 1.5HP KE Series Inverter Split Type Air Conditioner. This model boasts a 1.5HP cooling capacity, making it easy to cool sizable rooms effectively. As it embodies a split-type design, you can easily install and use it straight out of the box. While it boasts powerful cooling performance, it consumes minimal energy thanks to its advanced inverter compressor. It also operates quietly, with only 62dB of noise. 

Aside from these choices, there is also the Condura 1.0HP Inverter Split Type Air Conditioner, which you can use for rooms ranging from 14 to 17 square meters. Featuring 1.0HP cooling capacity, this appliance is equipped with a Smart Cooling feature that automatically adapts settings according to the temperature of the area to prevent high energy use.

Ensure your summer refreshments, snacks stay chilled with inverter refrigerators

If you are also seeking inverter refrigerators to keep your groceries and drinks cool this summer season, Home Credit has the Condura Two Door Refrigerator 8.0cu ft. This refrigerator offers ample space for your food and beverages while ensuring efficient cooling with its inverter compressor. It also requires low maintenance due to its No Frost System, which avoids manual defrosting. Additionally, it showcases tempered glass shelves, LED interior lighting, and a crisper drawer to help you keep your produce neatly organized and fresh.

Next on the list is the Fujidenzo No Frost Upright Freezer 7.0cu. ft with a high-quality build and powerful technology. Packed with R600a refrigerant and an energy-saving compressor, this home appliance delivers exceptional cooling performance for your food without hurting the environment. Featuring an easy-to-open handle, tempered glass shelves, drawers, and a bright LED light, it combines convenience with functionality.

Last but certainly not least on your list of options is the Condura No Frost Inverter Chiller 12.0 cu ft, White providing a reliable and efficient cooling companion for your kitchen. With its No-Frost Chiller feature, coupled with its Negosyo Pro cooling technology, it maintains your food’s freshness while providing consistent performance, and it can also handle your everyday use. On top of that, it offers enough space for your food and sports a sleek, modern design to complement your kitchen aesthetic.

What are you waiting for? Take advantage of Home Credit's hottest 0% installment deals and get your ideal inverter appliances today! Simply visit any Home Credit partner store nationwide or browse online through Shoppingmall.ph. You can even get pre-approved by downloading the My Home Credit Loan App or speaking with a Home Credit representative at a partner store. Don't let the summer heat get to you. Cool down your season now with Home Credit's abot kayang inverter appliances!

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in the Marketplace.

Get your appliance repaired or replaced from damages for no extra cost! It even extends your appliance's warranty for one year after the manufacturer’s warranty period has expired. Just add the Home Credit Protect Appliance Protection to your installments so you can enjoy peace of mind for up to two years for as low as P3 per day.

 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).