KIX launches second year of R U Tough Enough with Celebrity ambassador Neil Perez

KIX, the ultimate destination of action entertainment in Asia, announced the launch of the second year of R U Tough Enough?(RUTE)  the nationwide search for the Toughest Pinoy.  on August 23 at Buffalo Wings Restaurant, Glorietta, Makati with KIX Celebrity endorser Mr. International 2014 and real-life police officer, Mariano Flormata, Jr. aka Neil Perez.

Ten people, comprising of men and women, will be recruited to compete in a series of challenges that will test the limits of their physical strength, mental endurance and emotional resilience.  Only one will win the title of the “Toughest Pinoy” and a grand prize of PHP250,000.

KIX Ambassador Neil Perez

“We launched R U Tough Enough? last year as a competition and the response was overwhelming.  From the lot we found ten tough Pinoys, who were not only able to conquer challenges testing their physical and mental strengths, but also overcome their life’s challenges and tough past with grit and willpower,” said Shirley Cheong, Director of Marketing at Celestial Tiger Entertainment, Hong Kong. “This year, we hope to see more Pinoys share their inspiring stories of toughness and the Pinoy spirit.” 

 Shirley Cheong, Director of Marketing at Celestial Tiger Entertainment, Hong Kong

Representing R U Tough Enough?this year will be Mr. International 2014 and real-life police officer, Mariano Flormata, Jr. aka Neil Perez.  Far from being just a handsome face, Neil is a member of an elite police unit, and an explosives expert.  His hazardous occupation puts him in harm’s way frequently, which is why he is physically, mentally and emotionally fit, and the perfect ambassador for R U Tough Enough?.

“In my line of work, I see how tough and disciplined Pinoys are on a daily basis.  I am happy to be part of R U Tough Enough?because it gives us Pinoys a chance to show how resilient, resourceful and tough we truly are,” said Neil.

R U Tough Enough?is open to all Philippines residents aged 18 years old and above, until September 15, 2016.  To enter the contest, entrants must first apply online at www.KIX-TV.com/tough. Shortlisted candidates will be invited for a closed door audition on September 24, where ten tough individuals will be selected to fight for the title of the “Toughest Pinoy”.

The ten finalists will compete against one another in a final showdown at The Block Atrium of SM North EDSA on October 14.  The winner of this final showdown, which consists of an obstacle course with numerous tough challenges, will win the grand prize of PHP 250,000.

KIX will also bring back the Tough Troopers, a team of tough men and women who will go around Metro Manila testing people’s toughness through a series of physically demanding and mentally-challenging tasks in order to find qualified candidates for the competition.

R U Tough Enough? Philippines is sponsored by Fisherman’s Friend, G-Shock and Fern-C, supported by venue partner SM City North EDSA, gym partner Gold’s Gym, supporting partners Columbia Sportswear and Mountain Hardwear, as well as cable partners Cablelink, Cignal TV,Destiny Cable,Gsat and SKYcable; and media partners INQUIRER.net, Philstar.com, Action Asia and Global News Network.

More details including terms and conditions of the competition can also be found on the contest website www.KIX-TV.com/tough. Stay updated on the competition through KIX’s social media platforms, including Facebook: facebook.com/KIXAsia, Twitter: @KIXAsia, and Instagram: @KIXAsia.

KIX is available on Cablelink Ch.54, Cignal TV Ch. 133, Destiny Cable Ch.63, Gsat Ch. 18 and SKYCable Ch.63.

LBC-HONGKONG: Fostering the Overseas Community Spirit

The city of Hong Kong is home to over 190,000 Filipinos who make their living in that sprawling metropolis across the sea. Although many do seek jobs abroad for the sake of their loved ones, their work nonetheless takes them far away from their friends and families here in the Philippines. The distance and isolation from all things that are familiar can take its toll even on the most hard-working expat.

(L-R) LBC Express, Inc. CEO Santiago Araneta, Philippine Consul General to Hong Kong Bernadita Catalla, LBC President Mike Camahort, and LBC Director Toby Gan officially opened LBC’s Hong Kong Branch at North Point, the largest LBC branch worldwide. The facility will also serve as a community hub for OFWs in Hong Kong.

It is with this in mind that LBC Express recently opened their largest international branch in Hong Kong at King’s Road, North Point. In addition to offering multiple dedicated counters for remittance, sea and air cargo, and striped bags in their new store, LBC also encourages their fellow Pinoys in Hong Kong to consider the new Filipino Activity Center as a place where they could gather and relax.

LBC’s newest branch indeed functions as a one-stop shop for overseas Filipinos. Aside from being a main hub for sending their Padala home, the activity center offers free internet terminals and WiFi to give Filipinos their much needed contact with their friends and families across the sea. Customers can enjoy vending machine snacks and watch TV as they relax in the air-conditioned area, which provides much relief from the changeable Hong Kong weather. LBC also provides valuable shuttle services from Central or City Garden North Point to the store, to ease the strain of commuting in the bustling city.

“We want to give our customers a safe and comfortable place to transact their business and connect with their loved ones at home,” Maria Ana Aramgo, LBC-Hong Kong’s area head, said. “There’s no way we can repay their loyalty or trust in our services over the years, but we hope that giving our customers a place where they can foster a sense of community and make themselves at home is a start.”

For more information on LBC Express’s services and worldwide branches, you may visit http://www.lbcexpress.com.