Ian Veneracion stars in action series "One Good Day"

Time and time again, Ian Veneracion continuously proves he is one of the most brilliant and established artists the country has ever produced. Started out his impressive showbiz career as a child and teen actor, Ian at some point eventually became a sought-after action star in the ‘90s and early 2000s with movies such as “Zaldong Tisoy,” “Halang Ang Bituka,” “Sgt. Bobby Aguilar: Isa Lang Ang Buhay Mo,” “Ben Balasador: Akin ang Huling Alas,” “Bastardo,” “Armadong Hudas” and “Totoy Hitman,” among many others. 

Proving he is more than just that, Ian’s passion for acting flourished even more as he expanded his range from drama, romantic-comedies, horror, and suspense which Filipinos across generations have come to love.

Driven by his unmatched dedication to his craft, Ian without a doubt remains at the prime of his career. So to celebrate his four decades in the entertainment industry, Ian is all geared up for his much-anticipated return to action via Studio Three-Sixty action series “One Good Day” set to stream November 17 exclusively on Amazon Prime Video.

“This series will surprise our Filipino viewers in terms of quality. With the recent availability of current technologies; the level of image and sound quality, non-linear storytelling, creative and fast paced fight scenes, that of which, would certainly make us proud to showcase the Filipino talent in the art, and science of film making,” shared Ian.

In "One Good Day," Ian plays the role of Dale Sta. Maria, a strong-willed mobster who left the Rodrigo Organization after finding out that he has a brain tumor and that death is upon him. However, with the death of his loved ones, he is drawn out of retirement and is forced to go on a final mission before calling it a day. 

“The role requires a delicate balance of internal ‘order and chaos’ for any actor. A sensitive man, trapped in the complexity of having to embrace violence, in order to gain the peace and simplicity that ultimately is, his end goal,” Ian explained.

Making this heart-pounding series a reality is notable action director Lester Pimentel Ong – best known for “Panday,” “Lastikman,” “Imortal,” “La Luna Sangre,” “Indio” and “Bagani,” to name a few.

“It gives me great pride to be creating action content for the region – something that I feel is critical to grow the industry. I am fortunate to be doing this with Ian, who is not only a brilliant actor, but also a martial artist and an athlete – a true professional who has given Studio Three Sixty his trust,” Direk Lester enthused.

Joining Ian in the star-studded cast of “One Good Day” are Rabiya Mateo as Sandra, Andrea Torres as Alex Sandoval, Aljur Abrenica as Kyzer Catillo, Justin Cuyugan as Roman Rodrigo, Nicole Cordoves as Anne Rodrigo, Pepe Herrera as Joey Rodrigo, Robert Seña as Atty. Bobby Miclat and Menchu Lauchengco-Yulo as Gloria Marquez.

Also with them in this six-episode series are equally amazing talents Claire Ruiz as Mayor Beatrice Marquez, Louise Abuel as Lucky, Joe Vargas as Agent Renz Cruz, Marela Torre as Agent Kona, Lance Pimentel as Lando, and Pontri Bernardo as Governor Paulo Simon. 

A story about family, love, greed and power in the beautiful dark backdrop of kingmakers in the Philippines, stream “One Good Day” on Amazon Prime Video beginning November 17, 2022 with new episodes dropping every Thursdays.

 

Ian Veneracion is Ascof’s newest celebrity endorser

At age 42, gentleman actor and reluctant heartthrob Ian Veneracion appears to be a star whose time has come. Although he started acting at the age of 5, Veneracion’s career took a long, circuitous route to leading man status, something he finally achieved when he was cast as a swoon-worthy hero in hit TV soaps.

Today he seems unstoppable, his career trajectory leading him to a place that much younger and more aggressive actors have yet to reach.

Ironically, it is from this enviable place that Veneracion now seeks balance even as he appreciates the perks of stardom. He has kept the debonair good looks that make fans—age 18 to 80—swoon, yes, but the Gen X actor now finds fulfillment in matters that are more constant and stable, and less transitory.

This probably has much to do with being married to a loving wife and having three wonderful children. Veneracion readily affirms that there is always more to life than the glitz of show business.

“Forty is like, you spent the first half of your life trying to learn who you want to be. You did stuff that you wanted to try out. At age 40, ‘yun ‘yung complete na—you know who you are, you know what’s right and wrong, you have your own values. For me, it’s just the start of the flight. When you reach this age, you know exactly where you’re coming from, where you’re at, and where you’re going.”

Veneracion then gently asserts, “Life is my priority, not work.” This gives clarity to his life decisions. Like why maintaining a healthy lifestyle is of tremendous importance to him, and why he always makes sure that he is at his best and healthiest self.

With a broader understanding of himself, Ian has come to prioritize his health and wellbeing above anything else and has become more discerning of his life choices. That is why for his cough remedy, Ian places his trust only in Ascof Lagundi, especially now that the rainy season is here and respiratory ailments are very common.



Ascof Lagundi, the innovative and pioneering cough remedy in the Philippines, is made from 100 percent organically grown Lagundi leaves, making it a natural, safe, and effective relief for cough and bronchial asthma.

Veneracion says that it is for this reason that he immediately accepted the offer to become Ascof’s newest official endorser. “It’s something that I actually take. When my manager informed me that Ascof wanted to sign me up as its endorser, I said, ‘Perfect! Just last week I had Ascof Lagundi in my bag.’ I definitely believe in the product.” 

The actor likewise shares that he takes Ascof Lagundi Forte Menthol even during tapings and shoots, and encourages others like him to choose Ascof as the preferred option over chemical medicines and other similar natural remedies for cough.

“You can trust Ascof Lagundi. It’s a natural remedy that you may take even at the onset of a cough, and when you are just starting to show its early symptoms. Hindi ka matatakot kasi safe siya,” he assures everyone.

Veneracion uses the variant Ascof Forte Menthol Syrup, either sugar-free or regular, because of its ‘hagod-menthol’ soothing effect on the throat. “There are other variants both for kids and adults, but my personal favorite is ASCOF Forte Menthol Sugar Free Syrup because it actually gives me instant relief from sore and itchy throat due to cough,” he explains.

Pascual Laboratories, the manufacturer of Ascof Lagundi, has its own lagundi farm in Nueva Ecija that uses a GMP-certified production process to cultivate the traditional herbal plant. Ascof Lagundi Forte Menthol is a product of scientific research and clinical studies.

Veneracion considers Ascof Lagundi as his newfound love since it is always there when he needs it most. “Getting enough sleep and eating properly are important to keep your body healthy. Pero kapag tinamaan kayo ng cough, of course you should take Ascof Lagundi.”

For inquiries and more details about Ascof Lagundi Forte Menthol Syrup, visit their official Facebook page at www.facebook.com/ASCOFLagundi or their official website at http://www.pascuallab.com/index.php/ascof.