Ipanema opens more stores in time for the holiday season

Ipanema, Brazil’s fun, chic and colorful brand of sandals and flip flops, has opened its latest outlet at SM City in Sta. Rosa, Laguna as part of its expansionary thrust in time for the holidays. The new store is one of the new outlets that the company is eyeing to open this year in time for the holiday season.

With the opening of this latest branch, residents within the area can conveniently shop for the latest Ipanema footwear, especially for gift giving this Christmas. The new store carries the latest Ipanema styles and collections, each one inspired by the spectacular coastal neighborhood of Ipanema in Rio de Janeiro, Brazil.

“Our expansion in this part of the South couldn’t have come at a more opportune time as the holiday season is just around the corner,” explains Cecille Loretizo, Head of Marketing, ELRO Retail Corp. “This new store which carries Ipanema sandals exclusively, boasts of a wider  selection of the latest footwear from this iconic Brazilian brand.” 

Aside from the newly opened Ipanema outlet at SM City Sta. Rosa, Ipanema store is set to open in SM City Dasmarinas and more stores on the upcoming months, signs of ELRO’s strong outlook in the market as it aims to further grow its retail footprint in the country.

The new Ipanema store is located at Level 1, SM City Sta Rosa. Ipanema stores are also located at  SM City Lucena, Clark-Angeles, North Edsa, Bacolod, Pampanga, Cauayan-Isabela, Gensan, Iloilo, Roasales and Cabanatuan; as well as at SM Lanang Premier in Davao, SM Seaside Cebu, Ayala Centrio Cagayan de Oro, Ayala Abreeza Davao and Robinsons Place Antipolo.

Find your perfect pair at Ipanema

The summer season is not yet quite over as Ipanema – the fun, chic, and colorful Brazilian made sandals and flip flops – presented its newest collection in a  romance-themed  event dubbed the Ipanema Perfect Pair  at the Trinoma Activity Center and graced by celebrity heartthrob Gerald Anderson last May 25.

Through an exciting fashion show, the 3 chosen finalists – those who posted the best ‘selfeets’ in the online Facebook promo – took the runway to show off the distinct Ipanema summer styles: Sweet & Dainty, Sexy Chic, and Bold & Artsy! Adding more thrill and suspense, the participating girls picked a random Ipanema pair and modeled down the catwalk with their masks to hide their identities.

Each distinct Ipanema summer style was designed and is reflective of the different personas and tastes of Ipanema’s fun, fashionable wearers. “Ipanema knows that every wearer is unique,” shares ELRO Retail Corp. Head of Marketing Cecille Loretizo. “That is why for their newest collection, they’ve introduced three cool  and individual styles – all  designed to match different, free spirited personalities and identities.”   

In addition, there were also a variety of booths, tailored for each Ipanema flipflop style, for the enjoyment of attendees: Nail Art & Foot Spa; DIY Flower Crown & Foot sticker tattoo and Make-up and Hair Styling.

Cool Ukelele artists led by Theobromine Band and Mang Pedring as well as Aia de Leon of Imago added to the summer romance feel.

And to top it all, the lucky winner of Ipanema Perfect Pair got the chance to spend an unforgettable kilig date with Gerald Anderson, one of the hottest young actors today, plus an exciting all-expense paid trip to the Shangri-La Mactan, Cebu!

Enjoy up to 80% off at the Great Brazilian Madness Sale in SM Megamall

           

Beat the summer heat in style and enjoy 80% off on your favorite footwear brands at the Great Brazilian Madness Sale happening at the SM Megamall B, Megatrade Hall 3. From April 29 to May 1, 2016.

Enjoy a wide range of footwear style and selection with Ipanema’s colorful and trendy flip flops, Grendha’s sophisticated yet playful sandals and wedges or Rider’s after-sport and adventure footwear. So be chic and fashionable this summer season and swing by the Great Brazilian Madness Sale!

Grab your favorite pair at Bambu's New Year Sale!

Get up to 20% discount at Bambu



New Year Sale Alert: Step into the New Year with brand new footwear from Bambu and get up to 20% discount on regular items with Bambu’s New Year Sale.

Shop for the latest footwear finds at participating Bambu brands including Ipanema, Grendha, Rider, and Zaxy and enjoy 20% discount on your favorite Bambu footwear products such as flip flops, sandals, ballet flats and more. 

Bambu products are exclusively distributed by ELRO Retail Corporation. The company owns some of the famous Brazilian brands known for its style and high-quality including Ipanema, Grendha, Rider and Zaxy.

Enjoy Bambu’s New Year Sale from now until January 31, 2016! Don’t miss out on this amazing offer and visit the nearest Bambu Store near you!

For more information on Bambu’s New Year Sale, check out their Facebook account https://www.facebook.com/BambuPhils/.

#IpanemaSelfeet swept us off our feet

Mr. Patxi Elizalde, Ipanema managing director

Ipanema launched the campaign #IpanemaSelfeet last September 17, 2014 at its fourth store at the ground floor of the SM North EDSA Annex. The store offers the latest collection from Ipanema with fashionable designs inspired by the vivid and colorful Brazilian lifestyle and its signature buttery soft sole. Mr. Patxi Elizalde , Ipanema managing director and Ms. Cecille Loretizo  the Sales and Marketing Manager graced the event.

Flip flops with all the styles, colors, and designs that are available in the mall, is  the most photographed thing in the instagram nowadays. Ipanema the premium Brazilian flip flop brand dares you to take pictures of your favorite pair and post that in the social network with the official hashtag #IpanemaSelfeet. You can choose from these fresh and colorful design, just click and post right away.

Ipanema flip flops are the perfect companion -- whether it is to an adventure in a dream destination or just a leisurely stroll within the city. No matter where you go, your feet will definitely take you farther in comfort and style. Ipanema flip-flops and slippers are available at Ipanema stores in SM City Lucena, SM Clark in Pampanga, Centrio Mall in Cagayan de Oro, Bambu, Shoe Salon, and leading department stores like SM Department Store, Robinsons Department Store, Rustan’s Makati and Landmark.

For more information about #IpanemaSelfeet, visit www.facebook.com/IpanemaPhilippines.

Patxi Elizalde, Anton del Rosario and Cecille Loretizo

To kick start the #IpanemaSelfeet campaign is a series of mall events called IpanemaSelfeet Sunday in key cities like Manila, Cebu and Davao. If you’re in the mall where the event is happening, just take your Ipanemaselfeet, upload your photo on Facebook or Instagram with the hashtag #IpanemaSelfeet and present it to the Bambu or Ipanema Store to get discounts.

The Ipanema Selfeet Sunday events will have stations complete with Ipanema flip flops and fun backgrounds worthy of even the most demanding selfie aficionado. Open to the public, the event will also feature the latest collection of Ipanema, celebrity appearances and entertainment, games and a chance to win free Ipanema flip flops, as well as discounts from the Ipanema store.

The Ipanema Selfeet Sunday events will start at Robinsons Ermita in Manila on September 21, Ayala Center in Cebu on October 12 and Abreeza Mall on November 16.

The fun continues online with the #IpanemaSelfeet contest on Facebook and Instagram. Simply upload your Ipanemaselfeet on Instagram or on the Ipanema Philippines Facebook page with the official hashtag, #IpanemaSelfeet and get a chance to win discounts on Ipanema flipflops!


Ipanema flip-flops and slippers are available at Ipanema stores in SM City Lucena, SM Clark in Pampanga, Centrio Mall in Cagayan de Oro, Bambu, Shoe Salon, and leading department stores like SM Department Store, Robinsons Department Store, Rustan’s Makati and Landmark.